What 16 Meter does

16 Meter GmbH is a privately held, founder-owned full-service creative agency founded in 2021 and headquartered in Düsseldorf, Germany (Ziegelstraße 7a, 40468 Düsseldorf). The company positions itself as a premium brand design specialist serving clients ranging from early-stage startups to established German Mittelstand ("hidden champions"), with a stated emphasis on clean, minimalist, crossmedial brand work spanning both digital and analog touchpoints. Co-led by Achim Weber (CEO | Brand Strategy Manager) and Jutta Weber (CEO | Head of Creation), the firm operates with a headcount band of 11–50 employees under a horizontal segmentation approach.

The agency's offering is organized into five service categories: Brandings (logo development, corporate design, complete redesigns), Web (websites, online shops, one-pagers, programming, hosting, UI/UX), Social Media (content creation, advertising, training across Facebook, Instagram, LinkedIn, YouTube), Trade fairs (stand concept, design, construction, on-site handover for international exhibitions), and Shootings (image, people, and product photography plus image films). Crossmedial integration — ensuring brand consistency from print to web to social — is the stated design philosophy. The firm documents execution experience at 12 international trade fair venues (Geneva, Düsseldorf, Milan, Barcelona, Cologne, Nuremberg, Frankfurt, Shenzhen, Hamburg, San Francisco, San Diego, Munich) and lists a customer roster that mixes enterprises (Starkey, ALN GmbH, Cayoo, Training Base Weeze, 7YRDS Group) with SMBs and startups (Peters Legal, Neuland Films, Goalsky, GDOptics, Packshop360, Klees Fruit, Les Halles).

The business model is professional services revenue: project-based engagements with quotes rendered non-binding unless contractually agreed, invoices payable immediately upon receipt, and all services subject to German VAT (per the company's AGBs). Go-to-market is consultative and direct, with the agency's website (16meter.de) and active social profiles (Facebook, Instagram, LinkedIn) functioning as the primary portfolio showcase for inbound demand. The firm is 100% founder-owned with no disclosed external investors, parent company, subsidiaries, or funding rounds.

Name

16 Meter

Legal name

16 Meter GmbH

Website

https://16meter.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

16 Meter GmbH is a Düsseldorf-based, founder-owned full-service creative agency offering branding, web design, social media management, trade fair execution, and photography for clients ranging from startups to German Mittelstand companies. Co-led by two CEO-founders, the firm emphasizes premium, minimalist, crossmedial brand design with documented international trade fair experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Design Services: The company generates revenue through providing professional design and communication services including brand strategy, corporate design, web development, social media management, trade fair support, and photography services. Revenue is project-based, with invoices payable immediately upon receipt. All services are subject to German VAT.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

16 Meter is a full-service creative agency that develops brand identities, websites, social media content, trade fair booths, and photo/video productions for clients. The agency delivers premium, minimalist, crossmedial design solutions spanning both analog and digital communication channels, serving clients from early-stage startups to established German Mittelstand companies (hidden champions).

Product overview

16 Meter is a full-service creative agency based in Düsseldorf, Germany, offering branding, web development, social media management, trade fair services, and photography/filmmaking. The company operates as a single unified service offering rather than a software platform with modules. Their core services include Brandings (brand design and corporate identity), Web (websites, online shops, programming), Social Media (content creation and marketing), Trade fairs (exhibition booth concepts and construction), and Shootings (photo/video production). The agency positions itself as specialists for modern brands with a focus on clean, minimalist, and cross-medial design solutions spanning both analog and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandings Premium brand design services including logo development, complete corporate identity creation, and full brand redesigns. Specializes in clean, minimalist, and authentic brand expressions applicable across print, web, and social media touchpoints.
• Web
• Social Media
• Trade fairs
• Shootings

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• UnsplashminorOthers16 Meter uses images from Unsplash.com on their website. Unsplash is an online platform providing access to high-quality photographs. This is a content licensing arrangement rather than a formal partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• antoni_: Berlin-based premium creative agency known for integrated brand communications, digital, and social work for major German and international brands. Comparable premium creative positioning with a broader talent base.
• MetaDesign: Berlin- and Beijing-based brand consultancy with deep expertise in corporate identity, brand strategy, and digital design. Comparable premium brand-design positioning targeting enterprise clients.
• Strichpunkt Design: Stuttgart-based brand and design agency specializing in corporate design, brand strategy, and digital communications. Closely comparable specialist positioning and crossmedial scope to 16 Meter's branding core.
• Loved: Hamburg-based independent creative agency delivering brand design, campaigns, and digital experiences. Similar full-service, independent, premium-creative profile competing in the same German boutique segment.
• KMS Team: Munich-based brand design agency offering strategy, corporate design, and digital experiences for premium clients. Similar boutique scale and brand-design specialization, often competing for the same Mittelstand and enterprise identity mandates.
• Kolle Rebbe: Hamburg-based independent creative agency offering branding, campaigns, and digital work for premium German and international clients. Comparable boutique scale and full-service positioning to 16 Meter, targeting similar enterprise and Mittelstand accounts.
• Elephant GmbH: Cologne-based independent creative agency offering branding, campaigns, and digital services for German SMEs and enterprises. Comparable boutique scale and crossmedial service profile.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agency networks, headquartered in Hamburg with multiple offices. Overlaps with 16 Meter on branding, social, and trade-fair work but operates at significantly larger scale across many geographies.
• Serviceplan Group: Munich-based Europe's largest independent agency group with full-service creative, digital, and media capabilities. Overlaps with 16 Meter on brand design, web, social, and trade-fair work, but operates as a multi-agency house.
• Scholz & Friends: Major German creative agency group with offices across Germany and Europe. Competes with 16 Meter for enterprise branding and integrated communications mandates, but at much larger scale and broader service portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/16metergmbh
• LinkedInlinkedin.com/company/16-meter-gmbh
• Instagraminstagram.com/16meter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 16 Meter