What Indo Yachts does

Indo Yachts is a Bali-based, full-service yacht charter broker specializing in private yacht charters across Indonesian waters, operating as a division of Pt. Happy Forever International. Founded in 2014, the company curates a fleet of 24 Indonesian-flagged vessels organized into three tiers: superyachts (50m+ vessels such as Lamima 65m, Dunia Baru 51m, and Amandira 52m, at $12,500-$26,000/night), luxury yachts (30-40m vessels for couples and small groups, starting at $4,945/night for the single-cabin Alexa 31m), and liveaboard dive yachts (8-10 cabin vessels focused on scuba expeditions). Revenue is generated primarily through charter brokering commissions on these all-inclusive bookings, where fuel (up to 50nm/day), harbor fees, meals, and activities are bundled, with ancillary service fees from private aviation coordination, villa/resort bookings, expert guides, and on-board event planning.

The firm's competitive position rests on regulatory access to Indonesian-flagged vessels required for chartering in Indonesian waters, a curated portfolio built around traditional Konjo phinisi craftsmanship combined with RINA-certified engineering, and a referral distribution channel into European, US, and Middle Eastern luxury travel intermediaries. Indo Yachts was the first Indonesia-based member of the International Yacht Brokers Association and has been twice nominated as Best Charter Company in Asia (2018 Singapore Yacht Show, 2019 Thailand Yacht Show). The go-to-market is sales-led and inquiry-driven, with direct client engagement through the Bali headquarters, a content-marketing blog, and earned media coverage in outlets such as Robb Report, CNN Travel, Condé Nast Traveler, and the Financial Times. The team is lean (1-10 employees), consistent with a high-touch brokerage model in which the operational scale sits with the yacht owners and crews rather than with the broker.

Name

Indo Yachts

Legal name

Pt. Happy Forever International

Website

https://indoyachts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Indo Yachts is a Bali-based full-service yacht charter broker curating a 24-vessel fleet of Indonesian-flagged superyachts, luxury yachts, and liveaboards for private charters across Indonesia and seasonal Southeast Asian waters, serving high-net-worth individuals and families through a referral-driven, inquiry-based sales model.

Ownership category

akta.pro rank

Product category

Luxury Yacht Charter Services

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Water Transportation (4400)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industries

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Gulet & Traditional Wooden Yacht Cruises (THAEADAE)

Keywords

• Yacht charter services
• Luxury yacht charters
• Superyacht charters
• Liveaboard dive yachts
• Yacht brokerage

Headquarters

HQ city

Seminyak

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Yacht Charter Brokering: Indo Yachts operates as a full-service yacht charter broker matching clients with available yachts in Indonesia. Revenue is generated through charter fees paid by clients for private yacht charters. The company offers all-inclusive pricing where fuel (up to 50nm per day), harbor fees, all meals, and activities are included. Alcohol may be additional on some yachts. Crew tips and dive courses are generally the only items not included.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Indo Yachts is a full-service yacht charter broker based in Bali that matches clients with a curated fleet of 24 Indonesian-flagged vessels across three tiers — Superyachts (50m+), Luxury Yachts, and Liveaboard dive yachts. The company books private charters throughout Indonesia's 17,000+ islands including Raja Ampat, Komodo, and the Spice Islands, using an all-inclusive pricing model that bundles fuel, harbor fees, meals, and activities.

Product overview

Indo Yachts is Indonesia's leading yacht charter broker offering three tiers of yacht charters: Superyachts (50m+ vessels with 7+ cabins, crews of 14-20, nightly rates $12,500-$26,000), Luxury Yachts (30-40m vessels for intimate groups and couples including the world's only single-cabin yacht Alexa), and Liveaboard Yachts (dive-focused charters with 8-10 cabins). The company operates as a full-service charter specialist providing bespoke itineraries, expert local guides, travel support, villas & resorts, private aviation, and event coordination. Their portfolio includes 24 carefully selected yachts featuring traditional Indonesian phinisi designs built from ironwood and teak, with destinations spanning Raja Ampat, Komodo National Park, the Spice Islands, Cenderawasih Bay, and throughout Indonesia's Coral Triangle.

Differentiator

Problem solved

Functional benefit

Products and services

• Superyacht Charters Premium superyacht charters in Indonesian waters featuring vessels 50m+ including Dunia Baru (51m, 7 cabins, 20 crew), Lamima (65m, 7 cabins, 20 crew), Amandira (52m, 5 cabins, 14 crew), Vela (50m), Si Datu Bua (40m, 3 cabins, 13 crew), and Silolona (50m, 5 cabins, 17 crew). Nightly rates range from $12,500 to $26,000. Designed for families and groups seeking the highest level of service and amenities.
• Luxury Yacht Charters Luxury yacht charters featuring vessels including Alexa (31m, world's only single-cabin yacht, 7 crew), Rascal, Rebel, Senja, Alila Purnama, The Oracle, Samata, and Mahodaya. Designed for couples and small groups seeking private romantic or adventure charters; example rate from $4,945/night.
• Liveaboard Yacht Charters Liveaboard dive yacht charters including The Seven Seas, Dewi Nusantara, Tiare, Tiger Blue, Manta Mae, Mantra, Carpe Diem, Pelagian, Leyla, and Fenides. Focused on scuba diving expeditions throughout Indonesia's premier dive sites including Raja Ampat, Komodo, and Cenderawasih Bay.
• Broker Services Yacht charter brokerage services helping clients select and negotiate terms for yacht charters throughout Indonesia. Includes contract negotiation and charter arrangement.
• Charter Specialists Expert charter planning services providing tailored yacht selection, itinerary design, and comprehensive charter coordination for clients.
• Travel Support Comprehensive travel assistance including flight recommendations, airport transfers, and logistics coordination to and from charter destinations.
• Expert Guides Professional guides with extensive experience in Indonesian waters, providing expert knowledge of marine wildlife, cultural sites, and diving locations.
• Villas & Resorts Land-based accommodation coordination including luxury villas and resorts throughout Indonesia for pre- and post-charter stays.
• Private Aviation Private jet and helicopter charter coordination for seamless travel to and from yacht departure points.
• Events Event planning and coordination services for special occasions hosted on yachts including weddings, anniversaries, and corporate events.
• Custom Itineraries Bespoke charter itineraries tailored to client preferences, covering destinations including Raja Ampat, Komodo, the Spice Islands, Cenderawasih Bay, Wakatobi, East Nusa Tenggara, and seasonal access to Mergui (Myanmar), Phuket (Thailand), Similan Islands (Thailand), and Singapore.

Quantifiable outcome

• All-inclusive pricing model eliminates surprise costs
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RINAcoreStrategic or Co-development PartnerRINA is the world's leader in yachting certifications. Lamima is the first and only yacht in Indonesia built to RINA specifications, ensuring the highest standards of safety, stability, fire and pollution protection. Lamima remains the only yacht in Indonesia to receive a RINA classification.
• Kasten Marine DesigncoreTechnology or IntegrationMichael Kasten, President of Kasten Marine Design, Inc. of Washington State, worked alongside master shipwright Pak Haji Wahab on Dunia Baru and several other major charter phinisi projects. Kasten introduced drawings and lofting techniques to achieve predictable hull shapes and design results while preserving Konjo ship-building traditions.
• Konjo Shipwrights of Ara, South SulawesicoreStrategic or Co-development Partner5th generation Indonesian shipwrights from the Konjo tribe of South Sulawesi built Dunia Baru. These master boat builders constructed the hull using traditional techniques at Tanjung Bira and Ara beaches. Pak Haji Wahab led the construction of Dunia Baru, a 7-year project requiring materials from Kalimantan and completion in Surabaya and Bali.
• Luxury Travel Companies and Yacht Charter Brokers (Europe, US, Middle East)minorChannel Partner/ Reseller/ DistributorTrusted source for leading luxury travel companies and yacht charter brokers in Europe, US and Middle East seeking Indonesia-specific expertise. Indo Yachts assists other travel industry professionals with itineraries and information on seasons, yachts, wildlife, and cultural activities.
• Marcelo Penna (Yacht Designer, Barcelona)coreTechnology or IntegrationRenowned yacht designer from Barcelona who created Lamima's schematics. Challenge was to merge elegant lines from classic vessels with improvements in strength and sailing stability for the 65m superyacht.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boatsetter: Digital peer-to-peer boat rental and charter marketplace. Represents the emerging platform-based disruption to traditional charter brokers like Indo Yachts, with lower overhead and broader inventory, though currently positioned more in day-charter and bareboat segments than ultra-luxury private charters.

Direct peers

• Y.CO: Global yacht charter broker offering crewed yacht charters, sales, and management. Closely comparable to Indo Yachts in service model (full-service brokerage, bespoke itineraries) and target customer (HNW individuals and families), though with global rather than Indonesia-specific focus.
• Burgess: Global luxury yacht charter broker and yacht sales house. Operates the same brokerage-led model as Indo Yachts, curating a fleet of crewed yachts worldwide and serving HNW clients through bespoke charter planning—directly comparable in business model and customer segment.
• Fraser Yachts: International yacht charter broker and yacht management firm with worldwide superyacht fleet. Same full-service charter brokerage model, similar tiered superyacht/luxury yacht offerings, and overlapping HNW clientele with Indo Yachts.
• Northrop & Johnson: International yacht brokerage offering charter and sales services for luxury yachts and superyachts. Comparable to Indo Yachts in business model (charter brokerage), target market (HNW clients), and product category (luxury crewed yachts).
• IYC (International Yacht Company): Global yacht charter and management company operating a worldwide fleet of crewed yachts. Comparable to Indo Yachts in brokerage-led model, superyacht focus, and HNW client base.
• Camper & Nicholsons: Established luxury yacht charter broker and management company with a global fleet. Matches Indo Yachts on the core brokerage model, premium positioning, and HNW family/individual client base, though with broader Mediterranean/Caribbean focus.
• The Moorings: Global yacht charter company offering crewed and bareboat charters across the Caribbean, Mediterranean, and beyond. Comparable to Indo Yachts in charter brokerage model and product category (yacht charters for leisure travelers), though with broader geographic footprint and more mass-market positioning.

Broad incumbents

• Aqua Expeditions: Luxury small-ship cruise operator with active presence in Southeast Asia (Mekong, Raja Ampat area). Shares the same HNW experiential luxury travel client and Indonesia/SE Asia geography, but operates a fixed-itinerary cruise model rather than bespoke private charter brokerage.
• SeaDream Yacht Club: Luxury small-ship yacht-style cruise line operating in the Caribbean, Mediterranean, and Asia. Shares HNW client overlap and small-ship luxury positioning with Indo Yachts, but uses a scheduled cruise model rather than bespoke private charter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/indoyachts
• Facebookfacebook.com/indoyachts
• LinkedInlinkedin.com/company/indo-yachts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indo Yachts