Fivvopay

What Fivvopay does

Fivvopay is a South Africa-based chat commerce platform founded in 2020 that enables entrepreneurs and micro-merchants to sell products and services directly through consumer messaging apps—WhatsApp, Facebook Messenger, Instagram, and Telegram. The core product converts a merchant's price list or menu into an omnichannel storefront deployable within 60 minutes, with integrated checkout via QR codes and NFC contactless card payments (eliminating the need for traditional POS hardware). The platform also bundles on-demand last-mile delivery via regional courier partners, sales history, customer support tooling, and inventory management into a single merchant-facing interface. Merchants do not need a registered business or bank account to begin transacting, lowering the entry barrier for informal and early-stage African sellers.

The business model is transaction-fee based, generating revenue from payment processing (mobile money, EFT, and online card payments including Visa, Mastercard, Google Pay, Apple Pay, Amazon Pay, and Bitcoin) and from delivery services, with merchant settlement typically within four business days. Distribution is product-led and self-serve: merchants sign up through an Airtable form and are onboarded into the messaging channels where consumers already spend time. Partnerships with payment networks (Visa, Mastercard), tooling platforms (Airtable, Zapier, Shopify, Webflow), and logistics couriers form the operational backbone, while go-to-market is executed through organic social media and customer case studies rather than a sales-led motion.

Name

Fivvopay

Legal name

Fivvopay

Website

https://fivvopay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Fivvopay is a South African chat commerce platform that enables entrepreneurs and micro-merchants to sell across WhatsApp, Facebook Messenger, Instagram, and Telegram, with integrated payments, QR checkout, NFC contactless transactions, and on-demand delivery.

Ownership category

akta.pro rank

Product category

Chat Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro industry

PRIMARYFSAGAAAF

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

SECONDARYFSAMADAH

QR Code & Alternative In-Store Acceptance (QR, APMs)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAMADAG

EMV Chip, Magstripe & PIN Debit Acceptance

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYBPAMAFAF

Bill Pay, Invoicing & Payables Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Payments, Wallets & Digital Banking Platforms

Keywords

• Chat commerce platform
• Mobile payment processing
• Omnichannel retail solutions
• Digital payment services
• Instant transactions platform

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Payment Processing: Revenue generated from processing digital payments including mobile money, EFT, and online card payments. Payments are sent directly to merchant accounts or to Fivvopay with settlement within 4 business days.
2. Delivery Services: On-demand delivery service enabling merchants to deliver goods to customers within 60 minutes. Delivery fees depend on courier partner rates in each region.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fivvopay is a chat commerce platform that enables African entrepreneurs and small businesses to sell and accept payments through WhatsApp, Facebook Messenger, Instagram, and Telegram. It bundles storefront deployment, multi-method digital payments (mobile money, EFT, online card), QR code-based self-checkout, NFC contactless payments, and on-demand delivery into a single platform usable without business registration or a bank account.

Product overview

Fivvopay is a chat commerce solution that operates as a unified platform enabling African entrepreneurs to sell across multiple messaging channels. The core product is the Chat Commerce Solution, which integrates WhatsApp, FB Messenger, Instagram, and Telegram into a single sales platform. This core is augmented by payment processing features (Digital Payments, Contactless NFC, Instant Transactions), delivery management (On Demand Delivery), retail features (Interactive Stores/QR Codes, Receipt Orders), and business management tools (Sales History, Customer Support, Inventory Management). The platform differentiates through QR code-enabled self-checkout for physical retail, rapid 60-minute store deployment, and support for unregistered businesses without requiring a bank account.

Differentiator

Problem solved

Functional benefit

Products and services

• Chat Commerce Solution A unified omnichannel chat commerce platform that enables African entrepreneurs and small businesses to sell and accept payments across WhatsApp, Facebook Messenger, Instagram, and Telegram. Includes storefront deployment, multi-method digital payments, QR code checkout, NFC contactless payments, sales history, customer support, and inventory management. Onboarding requires no registered business or bank account.
• On-Demand Delivery Service Last-mile delivery service for Fivvopay merchants, enabling goods to be delivered to customers' doorsteps within 60 minutes. Operated through integration with regional courier partners, with delivery fees dependent on courier partner rates in each region.
• Contactless NFC Payment Processing Contactless card payment processing using an Android device's NFC capability, enabling merchants to accept Visa and Mastercard contactless payments without traditional POS hardware. Settlements are sent directly to merchant accounts or to Fivvopay within 4 business days.
• QR Code Self-Checkout Interactive self-checkout system for grocery and retail stores using QR codes placed on items, allowing customers to scan, discover, and purchase directly. Receipts include QR codes that enable instant repurchasing.

Quantifiable outcome

• 34.7% sales growth in 2 months for restaurant customer
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MastercardcoreTechnology or IntegrationPayment network integration enabling card payments through Fivvopay's NFC contactless payment solution.
• VisacoreTechnology or IntegrationPayment network integration enabling card payments through Fivvopay's NFC contactless payment solution.
• AirtablecoreTechnology or IntegrationUsed as the sign-up and account management platform for merchant onboarding. Fivvopay uses Airtable forms for account opening.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paystack: African payment gateway (acquired by Stripe) enabling online businesses to accept payments across Nigeria, Ghana, South Africa, and Kenya. Comparable as an African SMB payment processor with similar target merchant profile.
• Yoco: South African payments company providing card-accepting POS hardware and software to SMBs. Directly comparable as a South African SMB payments provider; Fivvopay differentiates by being hardware-free and chat-native.
• Chipper Cash: Pan-African cross-border payments company serving consumers and businesses across multiple African markets. Comparable in targeting African SMB and consumer payment flows with multi-country coverage.
• Flutterwave: Pan-African payments infrastructure provider enabling merchants to accept and disburse payments across multiple African countries. Comparable as a multi-rail African payment processor serving SMBs and platforms.
• Stitch: South African fintech providing payments and financial-data APIs for businesses. Comparable as a South African SMB-focused payments and data-infrastructure player targeting similar merchant customers.
• Peach Payments: South African payment gateway serving online merchants and platforms across Africa. Comparable as a South Africa-based SMB/merchant payments infrastructure provider with overlapping payment-rail integrations.

Broad incumbents

• DPO Group (Network International): Pan-African payment service provider (now part of Network International) offering card processing and online payment solutions across multiple African countries. Comparable as a broader incumbent in African merchant payments infrastructure.
• TymeBank: South African digital bank serving mass-market and SMB customers with transactional accounts and merchant services. Comparable as a South African digital financial-services incumbent now extending into SMB merchant services.

Emerging players

• Wave: Mobile money platform operating in Senegal, Côte d'Ivoire, and other West African markets with strong SMB and consumer adoption. Comparable as an emerging African mobile-first payments and commerce platform.

Regional players

• M-Kopa: East African pay-as-you-go and digital financial services provider serving underbanked customers in Kenya, Uganda, Tanzania, and Nigeria. Comparable as a regional emerging-market fintech serving informal merchants and consumers via mobile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fivvopay
• Facebookfacebook.com/fivvopay
• LinkedInlinkedin.com/company/fivvopay
• Instagraminstagram.com/fivvopay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fivvopay