Novabridge
Novabridge is an Australian-owned ServiceNow Elite Partner providing advisory, implementation, managed services, and custom application development for Australian Federal Government, state government, aged care providers, and large enterprises across Australia and New Zealand.
- Company typePrivate
- Founded2018
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Novabridge does
Novabridge is an Australian-owned ServiceNow Elite Partner providing advisory, implementation, managed services, and custom application development exclusively on the ServiceNow platform. Founded in 2018 and headquartered in Canberra, the firm employs 70+ certified ServiceNow specialists across Australia and New Zealand holding 700+ collective certifications, with additional offices in Sydney (regional HQ), Brisbane, Melbourne, Adelaide, Perth, Wellington, and Auckland. Its primary customers are Australian Federal Government agencies — most notably the Department of Defence (Defence Digital Group) and the Department of Health, Disability and Ageing — alongside state government, aged care providers (HammondCare, Uniting NSW.ACT), and large enterprises including Canberra Health Services and Calvary. Novabridge holds the highest tier of ServiceNow partnership (Elite), was named APJ Specialist of the Year in 2023, and won the 2025 ServiceNow AI Hackathon.
The company's core offerings span four ServiceNow solution areas: Digital Service Management (enterprise-wide employee experience), ERP Catalyst (AI-enabled ERP integration and workflow modernisation), Aged Care Operations (a subscription platform with 25 pre-built workflows for residential, home, and retirement care operators), and Platform Sustainment & Expansion (governance, technical debt remediation, and upgrade management). All work is delivered on the ServiceNow Now Platform using both low-code App Engine and pro-code toolchains (script includes, business rules, GlideRecord, REST integrations). Notable proprietary assets include the Bulk Onboarding application (certified on the ServiceNow Store, processing 100+ candidates per run for DHDA), the Complex Procurement App (also Store certified), and reusable aged care and government CSDM/CMDB frameworks. Custom integrations extend the platform into Active Directory, Azure DevOps, AWS/Azure CMDB Discovery, and major ERP systems.
Novabridge's revenue model is anchored in professional services — advisory and consulting (project or retainer), implementation (end-to-end deployment), managed services (24/7 monitoring, L2/L3 support, upgrade management under long-term SLAs), and custom application development. The aged care vertical additionally operates a recurring subscription model priced per user, bundling ServiceNow licensing, managed hosting, pre-configured workflows, and ongoing support. All sales are conducted through direct enterprise field engagement with a one-business-day response commitment; pricing is quote-based and not publicly disclosed, and there is no self-serve or product-led growth motion.
Novabridge firmographics
Firmographics- Name
- Novabridge
- Legal name
- Novabridge Pty Ltd
- Website
- https://novabridge.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Novabridge is an Australian-owned ServiceNow Elite Partner providing advisory, implementation, managed services, and custom application development for Australian Federal Government, state government, aged care providers, and large enterprises across Australia and New Zealand.
- Ownership category
- akta.pro rank
Novabridge industry classification
Industry- Product category
- Enterprise Service Management Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Management Consulting Services (54161), Other Management Consulting Services (541618), Other Computer Related Services (541519)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where Novabridge is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Novabridge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services — Advisory & Consulting: Strategic guidance engagements including platform assessment, strategic roadmapping, governance design, and ServiceNow maturity evaluation. Typically project-based or retainer engagements with government and enterprise clients.
- Professional Services — Implementation: End-to-end ServiceNow deployments covering design & architecture, agile delivery, integration, data migration, and post-go-live optimization. Delivered by certified specialists across all ServiceNow modules.
- Managed Services: Ongoing platform sustainment including 24/7 monitoring, L2/L3 support, upgrade management, security patches, change management, and continuous improvement. Long-term operational engagement model with service level agreements.
- Custom Application Development: Purpose-built ServiceNow applications designed and delivered on App Engine and the Now Platform. Custom apps solve challenges that out-of-the-box modules cannot address, using low-code and pro-code approaches.
- Aged Care Subscription Service: Shared, domain-separated ServiceNow subscription platform for aged care operators. Includes ServiceNow ESM Foundation licensing, managed hosting, 25 pre-configured aged care workflows, ongoing support and enhancements. Pricing based on total user count.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Aged Care Subscription Service — All-inclusive subscription for aged care operators |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Novabridge product offering
Product offeringCore offering
Novabridge delivers end-to-end ServiceNow consulting, implementation, managed services, and custom application development for enterprise service management across IT, HR, customer, security, and operations workflows. The firm operates exclusively on the ServiceNow Now Platform and serves Australian Federal Government, state government, and large enterprise clients in Australia and New Zealand, with deep specialisation in Defence, health, and aged care sectors.
Product overview
Novabridge is an Australian-owned ServiceNow Elite Partner offering a portfolio of professional services and solution offerings built exclusively on the ServiceNow platform. Their core services encompass Advisory & Consulting, Implementation Services, Managed Services, and Custom Application Development—delivered by 70+ certified specialists. These services support four key solution areas: Digital Service Management for enterprise-wide service optimization, ERP Catalyst for AI-enabled ERP integration, Aged Care Operations with 25 pre-built workflows for the healthcare sector, and Platform Sustainment & Expansion for ongoing governance and technical debt management. The company operates as a full-lifecycle partner from strategy through sustainment, with particular expertise in Australian Federal Government and Defence sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory & Consulting Strategic guidance engagements aligning ServiceNow investment with business goals and long-term platform vision, including platform assessment, strategic roadmapping, and governance design. Targeted at government and enterprise clients starting or scaling their ServiceNow journey.
- Implementation Services End-to-end ServiceNow deployments covering design and architecture, agile delivery, integration, data migration, and post-go-live optimization. Delivered across ITSM, ITOM, CSM, HR Service Delivery, GRC, ITBM, and Source-to-Pay modules by certified specialists.
- Managed Services Ongoing platform sustainment including 24/7 monitoring, L2/L3 support, upgrade management, security patches, change management, and continuous improvement under service level agreements.
- Custom Application Development Purpose-built ServiceNow applications designed and delivered on App Engine (low-code) and the Now Platform pro-code toolchain to address requirements that out-of-the-box modules cannot satisfy.
- Digital Service Management Streamlined employee experience across the enterprise using ServiceNow Core Business Suite, covering HR Service Delivery through to Enterprise Asset Management for government and enterprise clients.
- ERP Catalyst ServiceNow workflow and AI layer that modernizes how organisations use ERP data without requiring ERP replacement or data duplication. Includes ERP Integration Data & AI Readiness Assessment, AI-enabled ERP data access and intelligence, and AI-orchestrated ERP workflow modernization.
- Aged Care Operations Shared, domain-separated ServiceNow subscription platform for aged care operators including ServiceNow ESM Foundation licensing, managed hosting, 25 pre-configured aged care workflows covering HR & Workforce, Health & Safety, Facilities & Operations, Procurement & Finance Ops, Legal & Compliance, and IT Service Management, with regulatory compliance accelerators and incident reporting modules. Priced based on total user count.
- Platform Sustainment & Expansion Platform governance and technical debt remediation service including 6-monthly health assessments, upgrade management, and continuous improvement to maximise ServiceNow investment value.
Quantifiable outcome
- 50% reduction in onboarding time for healthcare organisations
- +11 more outcomes
Companies that use Novabridge
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Novabridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature6 records
Novabridge partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceNowflagshipServiceNow Elite Partner — the highest tier in the ServiceNow partner ecosystem. Novabridge is an Australian-owned, independent, ServiceNow Elite partner with 70+ certified specialists. The partnership involves implementation, integration, and sustainment of ServiceNow platforms across Australian Government and enterprise. Novabridge has achieved APJ Specialist of the Year (2023) and won the 2025 ServiceNow AI Hackathon. The partnership enables Novabridge to deliver across all ServiceNow workflow families including ITSM, ITOM, CSM, HRSD, SecOps, GRC, and custom App Engine applications.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Novabridge competitors and assessment
Company assessmentBroad incumbents
- Fujitsu Australia (Enable): Global SI with a long-standing ANZ ServiceNow practice via Enable. Competes directly with Novabridge on federal and state government ServiceNow delivery and managed services.
- KPMG Australia: Big Four consulting firm with an active ServiceNow alliance and federal-government client base in Canberra. Competes on transformation mandates where advisory and implementation are bundled.
- Accenture (Australia — ServiceNow practice): Global SI with a dedicated ServiceNow business group operating in Australia. Competes on large enterprise and government transformations; differentiated by scale and cross-platform capability rather than ServiceNow depth.
- Deloitte (Australia — ServiceNow practice): Big Four with a substantial ServiceNow implementation practice in Australia covering federal and state government. Competes with Novabridge on large public-sector deals but lacks its singular ServiceNow-only focus.
- DXC Technology (Fruition Partners): Global SI whose ServiceNow practice originated from the Fruition Partners acquisition; competes with Novabridge on enterprise ServiceNow delivery, particularly in regulated industries.
- NTT DATA (Australia): Global SI with a public-sector-heavy Australian business and ServiceNow alliance. Competes for federal-government work and is the alma mater of Novabridge's CEO.
Regional players
- Brennan IT: Australian managed services and IT consulting firm serving mid-market and enterprise. Comparable in ANZ managed-services-led ServiceNow delivery, though with a smaller government footprint.
- Datacom: ANZ-headquartered IT services provider with government and enterprise ServiceNow delivery capability. Comparable as a regional competitor for AU/NZ ServiceNow implementation and managed services work.
Direct peers
- Crossfuze: Pure-play ServiceNow Elite partner serving North America and EMEA. Most directly comparable in business model — 100% ServiceNow focus, managed services plus implementation — providing a benchmark for what scaled ServiceNow pure-plays look like.
- Slalom: US-headquartered modern consulting firm with a deep ServiceNow practice and growing ANZ presence. Closely comparable in mid-market and government ServiceNow delivery and in consultative, regional-delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Novabridge social profiles
Digital presenceNovabridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novabridge leadership team
Management profileNumber of profiles
Profiles6 records
Novabridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novabridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novabridge
What does Novabridge do?
Novabridge delivers end-to-end ServiceNow consulting, implementation, managed services, and custom application development for enterprise service management across IT, HR, customer, security, and operations workflows. The firm operates exclusively on the ServiceNow Now Platform and serves Australian Federal Government, state government, and large enterprise clients in Australia and New Zealand, with deep specialisation in Defence, health, and aged care sectors.
Is Novabridge a public or private company?
Novabridge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novabridge founded?
Novabridge was founded in 2018. It employs 11 to 50 people.
Where is Novabridge based?
Novabridge is headquartered in Canberra, Australia, in the Oceania region.
How does Novabridge make money?
Five revenue lines are on record. Professional Services — Advisory & Consulting is the primary driver. The others are professional Services — Implementation, managed Services, custom Application Development and aged Care Subscription Service.
Who are Novabridge's main competitors?
Broad incumbents on record are Fujitsu Australia (Enable), KPMG Australia, Accenture (Australia — ServiceNow practice), Deloitte (Australia — ServiceNow practice), DXC Technology (Fruition Partners) and NTT DATA (Australia). Regional players are Brennan IT and Datacom. Direct peers are Crossfuze and Slalom.
Does Novabridge have an API?
No public API is recorded for Novabridge.
What industry is Novabridge in?
Novabridge's product category is Enterprise Service Management Consulting. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 54151 and its SIC code is 8742.