What MORE Marketing does

MORE Marketing Organisation und Radioentwicklungs GmbH & Co. KG is a Hamburg-based radio and audio advertising agency that operates as the exclusive marketing and sales representative (Beratung, Verkauf, Disposition) for Radio Hamburg, HAMBURG ZWEI, ROCK ANTENNE Hamburg, and ANTENNE RADIO, supplemented by distribution relationships with radio ffn, RADIO BOLLERWAGEN, CARAVAN.fm, and Hitradio antenne 1. The firm offers bundled combo products (MORE Hamburg-Kombi, Kombi+) that aggregate multi-station inventory and reach roughly 1.18 million daily listeners across the Hamburg metropolitan region, extending into parts of Schleswig-Holstein and Lower Saxony.

The service portfolio spans radio/audio advertising (radio spots, tandem/tridem spots, streaming/audio ads, special advertising formats), digital advertising, social media marketing, event marketing and promotion, influencer marketing through radio station moderators, and a dedicated employer branding and Job Spots vertical. Client-facing technology includes the Online Audio Kalkulator for self-service digital audio planning and the KI Spot Creator (launched 2025) for AI-assisted radio spot production; the firm also publishes an annual portfolio of regional market research studies in partnership with Trend Research (covering retail, automotive, hospital, furniture, and leisure sectors) and runs the proprietary Radio Hamburg Jobmesse event.

Commercially, MORE Marketing operates a sales-led, direct-only model (no resellers or marketplaces) through field sales for enterprise accounts and inside sales/callback for mid-market and SMB clients. Revenue is generated across five streams: radio and audio airtime, online/digital audio, cross-media and event marketing, employer branding/job spots, and advertising production billed separately from airtime. Pricing is quote-based, with published combo TKPs (e.g., €9.97 for Kombi+), a 15% agency commission for qualifying intermediaries, and production services starting from €119; rights to produced materials are granted for one year from first broadcast. The legal entity is a GmbH & Co. KG led by Geschäftsführer Patrick Bernstein, with no venture or private equity sponsorship disclosed.

Name

MORE Marketing

Legal name

MORE Marketing Organisation und Radioentwicklungs GmbH & Co. KG

Website

https://more-marketing.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

MORE Marketing is a Hamburg-based radio and audio advertising agency that holds exclusive sales mandates for Radio Hamburg, HAMBURG ZWEI, ROCK ANTENNE Hamburg, and adjacent stations, serving enterprise, mid-market, and SMB advertisers in the Hamburg metropolitan region with bundled cross-media campaigns.

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Radio Media Buying (MPAAABAI)

akta.pro secondary industries

Audio/Podcast/Streaming Media Buying (MPAAABAF), Broadcast Media Buying (TV & Radio) (BPAFABAA), Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

Keywords

• Radio advertising agency
• Audio marketing services
• Digital audio advertising
• Cross-media campaigns
• Radio spot production

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio and Audio Advertising Sales: MORE Marketing sells radio advertising spots across its network of partner radio stations (Radio Hamburg, ROCK ANTENNE Hamburg, HAMBURG ZWEI, radio ffn, RADIO BOLLERWAGEN, CARAVAN.fm, Hitradio antenne 1). Revenue is generated through the sale of airtime on these stations, including standard spots, tandem/tridem spots, and special advertising formats (Sonderwerbeformen). The company also offers bundled station combinations such as the MORE Hamburg-Kombi and MORE Hamburg-Kombi+.
2. Online and Digital Audio Advertising: Digital audio advertising including streaming advertising, programmatic online audio, and digital extensions of radio campaigns. Clients can book digital audio through the same sales channel.
3. Cross-media and Event Marketing Services: Services include event marketing, promotion activities, sales promotion, roadshows, sampling, brand activation, and social media marketing. These are bundled with radio campaigns as part of cross-media packages.
4. Employer Branding and Job Spots: Specialized radio advertising for job postings and employer branding campaigns, including Job Spots and dedicated recruiting solutions targeting job seekers in the Hamburg metropolitan area.
5. Advertising Production: Production of radio spots, trailers, and other advertising materials. Production costs are billed separately from airtime (Grundpreis). Rights to produced advertising materials are granted for 1 year from first broadcast.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MORE Marketing is the exclusive authorized sales house for advertising time on Radio Hamburg, HAMBURG ZWEI, ROCK ANTENNE Hamburg and additional regional stations (radio ffn, RADIO BOLLERWAGEN, CARAVAN.fm, Hitradio antenne 1), sold as bundled combinations or single-station buys. The agency delivers full-service radio/audio advertising campaigns — from planning, creative spot production (including an AI-assisted KI Spot Creator) and media booking through to execution and post-campaign effectiveness measurement — complemented by digital audio, social media, event marketing, employer branding and influencer-marketing extensions for clients in the Hamburg metropolitan region.

Product overview

MORE Marketing is a radio and audio advertising agency based in Hamburg, Germany, serving as the marketing and sales representative for multiple radio stations. The company operates a portfolio of seven radio stations (Radio Hamburg, ROCK ANTENNE Hamburg, HAMBURG ZWEI, radio ffn, RADIO BOLLERWAGEN, CARAVAN.fm, and Hitradio antenne 1) and offers integrated media planning and campaign management services. The core offering consists of radio/audio advertising (spots, streaming ads, digital audio), complemented by digital marketing, social media marketing, event marketing, and employer branding services. The company provides two proprietary digital tools: the KI Spot Creator (AI-powered spot generation) and the Online Audio Kalkulator (digital campaign planning tool). Two combo products bundle multiple stations: MORE Hamburg-Kombi (Radio Hamburg + HAMBURG ZWEI + ROCK ANTENNE Hamburg) and MORE Hamburg-Kombi+ (adds radio ffn + RADIO BOLLERWAGEN). Additional services include influencer marketing via station moderators, job fairs, and market research studies (Einkaufsstättenstudie, Autohändlerstudie, Möbelhandelsstudie, Krankenhaus Studie, Musical- und Freizeitstudie, Spot Analyzer, and Werbewirkungsstudie) conducted in partnership with Trend Research.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio / Audio Advertising Full-service radio and audio advertising — radio spots (single, tandem, tridem and special Werbeformen), streaming advertising, digital audio ads and classic broadcast airtime — sold to Hamburg-region businesses across Radio Hamburg, ROCK ANTENNE Hamburg, HAMBURG ZWEI and additional partner stations.
• Digital Advertising Online marketing services including social media advertising, display advertising and regional online advertising with measurable targeting capabilities for Hamburg-area businesses.
• Social Media Marketing Social media marketing services extending radio campaign reach into digital channels for greater brand attention and audience engagement.
• Events & Promotion Event marketing, sales promotion, roadshows, sampling and on-site brand activation services bundled with radio campaigns as part of cross-media packages.
• Job Spots & Employer Branding Specialised radio advertising for job postings and employer branding — Job Spots, recruiting campaigns and employer-brand communications targeting job seekers in the Hamburg metropolitan area.
• Influencer Marketing (Moderatoren als Testimonials) Influencer marketing using on-air radio moderators from partner stations as brand testimonials, leveraging established listener trust to extend campaigns into digital channels.
• MORE Hamburg-Kombi Bundled station combination product that lets a single booking buy airtime across Radio Hamburg, HAMBURG ZWEI and ROCK ANTENNE Hamburg, reaching 1,181,000 daily listeners and 63.3% of Hamburg metropolitan residents within three days (ma 2026 Audio I).
• MORE Hamburg-Kombi+ Extended bundled station combination adding radio ffn and RADIO BOLLERWAGEN to the MORE Hamburg-Kombi lineup, covering Hamburg metropolitan region plus parts of Schleswig-Holstein and Lower Saxony with a published TKP of €9.97 (ma 2026 Audio I).
• Market Research Studies (regional Insight Suite) Annual regional market research studies — Einkaufsstättenstudie (Retail), Autohändlerstudie (Auto Dealer), Möbelhandelsstudie (Furniture), Krankenhaus Studie (Hospital) and Musical- und Freizeitstudie — providing Hamburg-region clients with data-driven audience and category insights.
• Werbewirkungsstudie (Advertising Effectiveness Study) Advertising-effectiveness measurement service with pre-test, campaign execution and post-test phases using online panel surveys with representative samples of Hamburg residents, used to quantify brand awareness lift attributable to radio.
• Spot Analyzer Analysis tool used to evaluate radio advertising spots and the effectiveness of creative executions on the agency's partner stations.
• Online Audio Kalkulator (Digital Audio Campaign Planner) Self-service digital planning tool that lets clients calculate digital audio campaigns by selecting target area, audience demographics (gender, age) and choosing between performance-based (pay-per-listening) or budget-based calculation, then uploading their spot or campaign brief for execution.
• KI Spot Creator (AI Spot Generator) Generative-AI-powered tool that takes a text description of what the client wants to advertise and produces a professional radio advertising spot for use on the agency's partner stations.
• Radio Hamburg Jobmesse (Career Fair) In-person recruitment event (career fair) bringing Hamburg employers together with career changers and re-entrants, scheduled for 7 November 2026 at the former Hauptzollamt Hamburg and promoted via Radio Hamburg and HAMBURG ZWEI.
• HH2 Eventtipp (HAMBURG ZWEI Event Tip Sponsorship) Sponsored event-tip placements on HAMBURG ZWEI that let local Hamburg event organisers reach station listeners with editorial-style event recommendations.

Quantifiable outcome

• +55% increase in supported brand awareness for Robert C. Spies real estate advisory after a 352-spot ROCK ANTENNE Hamburg campaign (with Trend Research study, 4 waves, 800+ participants per wave)
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, minor and strategic.

• Radio Hamburg GmbH & Co. KGcoreStrategic or Co-development PartnerRadio Hamburg is the flagship station in the MORE Marketing portfolio and the most listened-to commercial radio station in Hamburg since 1993. MORE Marketing holds an exclusive mandate for the marketing (Beratung, Verkauf und Disposition) of advertising time on Radio Hamburg. The station targets 14-59 year olds with a charts and 2000s hits format, reaching 813,000 daily listeners (ma 2026 Audio I).
• ROCK ANTENNE Hamburg GmbH & Co. KGcoreStrategic or Co-development PartnerROCK ANTENNE Hamburg is an album-oriented rock station and the Hamburg station with the highest proportion of male listeners. MORE Marketing is the authorized marketing partner. The station covers Classic Rock, Heavy Metal, German Rock, and Alternative Rock. It is media partner of FC St. Pauli and reaches 85,560 listeners in the last four weeks (ma 2026 Audio I).
• HAMBURG ZWEI (Radio 95.0 GmbH & Co. KG)coreStrategic or Co-development PartnerHAMBURG ZWEI is the Hamburg station reaching the most local Hamburg residents. It focuses on hits from the 80s supplemented by 70s, 90s, and 2000s hits. Target audience: adults 30-59 years. MORE Marketing holds the exclusive marketing mandate. Daily listeners: 95,500 (ma 2026 Audio I).
• radio ffnminorChannel Partner/ Reseller/ Distributorradio ffn (Radio ffn GmbH & Co. KG) is included in the MORE Hamburg-Kombi+ bundle. It extends coverage to parts of Lower Saxony and Schleswig-Holstein beyond the Hamburg metro. Available via UKW in the Hamburg and adjacent counties area (Pinneberg, Segeberg, Stormarn, Stade, Harburg, Herzogtum Lauenburg) and DAB+ in the state of Hamburg.
• RADIO BOLLERWAGENminorChannel Partner/ Reseller/ DistributorIncluded in the MORE Hamburg-Kombi+ bundle, extending reach via DAB+ in Hamburg.
• CARAVAN.fmminorChannel Partner/ Reseller/ DistributorA camping and outdoor lifestyle radio station included in MORE Marketing's portfolio, targeting the camping and outdoor enthusiast segment.
• Hitradio antenne 1minorChannel Partner/ Reseller/ DistributorHitradio antenne 1 is included in the MORE Marketing station portfolio and is referenced in the company's terms for advertising production rights (alongside Radio Hamburg, HAMBURG ZWEI, and ROCK ANTENNE Hamburg).
• Trend ResearchstrategicTechnology or IntegrationTrend Research is the market research institute partner that conducts regional studies on behalf of MORE Marketing. Studies commissioned include the Musical & Leisure Study, Einkaufsstättenstudie (Retail Study), Auto Dealer Study, Hospital Study, Möbelhandelsstudie (Furniture Study), and campaign effectiveness studies. All studies are conducted as online surveys with representative samples of Hamburg residents and the surrounding region.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• ENERGY Deutschland: National network of youth-format radio stations with bundled national and regional advertising offerings. Comparable in offering advertisers multi-station audio reach, but operates its own sales infrastructure across multiple German cities rather than relying on an exclusive mandate holder like MORE Marketing does.
• Antenne Bayern / Antenne Deutschland: Large Bavarian-based radio group with national digital extensions. Operates its own in-house advertising sales similar in spirit to MORE Marketing's mandate model, but anchored to a different German region (Bavaria) rather than Hamburg.

Direct peers

• REGIOCAST: German regional radio marketing company that handles advertising sales for multiple regional radio stations across Germany. Highly comparable business model: exclusive mandate-based radio ad sales for a portfolio of regional stations, with bundled combo products and cross-media extensions — a structural peer to MORE Marketing's regional mandate approach.
• RMS Radio Marketing Service: Germany's largest radio marketing service, combining the sales activities of major public and private radio broadcasters into a unified advertising offering. Directly comparable to MORE Marketing as both sell radio airtime on behalf of station groups through bundled portfolios, but RMS operates at national scale whereas MORE Marketing is Hamburg-region focused.

Broad incumbents

• ARD-Werbung SALES & SERVICES: The advertising sales house for Germany's public broadcaster ARD, selling radio and TV advertising across public stations. Comparable as a radio/audio advertising sales intermediary, but operates at national public-broadcaster scale rather than a single private regional market.
• RTL AdConnect (formerly IP Deutschland): RTL Group's international media sales house, monetizing advertising inventory across TV, radio, digital, and streaming. Overlaps with MORE Marketing's role as an intermediary between advertisers and audio inventory, but at vastly larger scale and with TV-led portfolio.
• Ströer SE & Co. KGaA: Major German digital out-of-home and online advertising sales company. Comparable as a multi-channel advertising sales intermediary, but anchored in DOOH and digital display rather than radio/audio, and operating at national scale.

Others

• Omnicom Media Group Germany: Omnicom's media agency holdings in Germany (OMG), operating buy-side media planning and buying including radio. Adjacent counterpart to MORE Marketing in the radio advertising value chain, not a direct competitor since OMG buys inventory rather than selling it.
• GroupM Germany: WPP's media agency network in Germany, buying advertising on behalf of major advertiser clients across all channels including radio. Indirectly comparable: where MORE Marketing is a sales-side intermediary, GroupM is a buy-side intermediary that negotiates with sales houses like MORE Marketing for radio inventory.
• Dentsu Germany: Global advertising group's German operations, providing full-service media planning and buying including radio/audio. Indirectly comparable as another counterparty in the audio advertising value chain — a buy-side agency that may or may not use MORE Marketing as a radio sales partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/moremarketing
• LinkedInlinkedin.com/company/moremarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORE Marketing