Tic Tac

What Tic Tac does

Tic Tac is a confectionery brand founded in 1969 and currently owned by Ferrero U.S.A., Inc., a subsidiary of the Italian Ferrero Group, headquartered at 7 Sylvan Way, Parsippany, New Jersey. The company produces and sells pocket-sized mints in a distinctive translucent flip-top dispenser and, more recently, chewy fruit-flavored candies under the TIC TAC CHEWY! sub-brand. Its core technology is confectionery manufacturing, with the flagship Freshmints line using peppermint essential oil sourced from Pancalieri in Piedmont, Italy, and the broader product portfolio spanning flavors including Orange, Citrus Adventure, Fruit Adventure, Strawberry & Cream, Wintergreen, and the limited-edition Dr Pepper collaboration. Tic Tac positions itself as a low-calorie, portable refreshment option, including sugar-free variants, serving general mass-market consumers across age groups seeking breath freshening and on-the-go confectionery snacking.

The company's go-to-market is a direct-to-consumer motion executed through mass-market retail: products are positioned at checkout counters for impulse purchases across grocery and convenience stores nationwide, and distributed through major retailers including Walmart, Target, and Amazon. The brand maintains top-of-funnel consumer engagement through organic social channels — Facebook, Instagram, X (Twitter), and TikTok — promoting flavor launches and lifestyle messaging, but operates no consumer-facing app, no public API, and no proprietary digital platform. Customer segmentation is horizontal (mass consumer market), and revenue is generated via one-time purchases of confectionery products at retail and online, with no subscription, licensing-to-consumer, or service-based revenue streams disclosed. The Tic Tac Dr Pepper Mints collaboration with Keurig Dr Pepper (launched 2026) represents the brand's first major co-branded licensing partnership and signals a more aggressive flavor-innovation and partnership posture within an otherwise mature product portfolio.

Name

Tic Tac

Legal name

Ferrero U.S.A., Inc.

Website

https://tictac.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Tic Tac, owned by Ferrero, manufactures and sells pocket-sized mints and chewy fruit candies through mass-market retail (Walmart, Target, grocery, convenience) and e-commerce (Amazon) to general consumers seeking portable, low-calorie refreshment.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060), Food And Kindred Products (2000)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Pocket mints
• Breath mints
• Chewy candy
• Fruit candy
• Sugar confectionery

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Confectionery Product Sales: Tic Tac generates revenue through the sale of its pocket-sized mint and chewy candy products at retail outlets and online stores. Products are sold as one-time purchases across various retail channels including grocery, convenience, and major e-commerce platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tic Tac manufactures and markets pocket-sized mints and chewy fruit candies under a brand established in 1969 and owned by Ferrero U.S.A., Inc. The product portfolio includes Tic Tac Mints in a range of flavors and Tic Tac Chewy!, a fruit chewy candy line. The brand is distributed through mass-market retail and e-commerce channels across the United States.

Product overview

Tic Tac is a confectionery brand owned by Ferrero U.S.A., Inc., offering two main product lines: Tic Tac Mints (classic pocket-sized mints in various flavors including Freshmints, Citrus Adventure, Orange, Strawberry & Cream, Fruit Adventure, Wintergreen, and limited-edition Dr Pepper collaboration) and TIC TAC CHEWY! (fruity candy with a unique double texture available in Fruit Adventure and Sour Adventure varieties). The products are distributed through major retailers including Walmart, Target, and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• TIC TAC CHEWY!: A tasty fruity candy in a Tic Tac shape featuring a double texture with crunchiness on the outside and a fruity chewy center. Available in Fruit Adventure (orange, grape, lemon, apple, cherry) and Sour Adventure varieties.

Products and services

• Tic Tac Mints
• Tic Tac Chewy!

Quantifiable outcome

• Sugar-free lifesavers market growing at 5.0% CAGR (2026-2033), driven by health consciousness and diabetes/obesity prevalence

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keurig Dr Pepper (Dr Pepper brand)flagshipOEM/ Whitelabel/ Licensing Partner · 12 February 2026Tic Tac (Ferrero) and Dr Pepper (Keurig Dr Pepper) launched a limited-time collaboration product called Tic Tac Dr Pepper Mints, combining Dr Pepper's signature 23-flavor blend with Tic Tac's pocket-sized mint format. The collaboration represents a cross-brand licensing deal leveraging two iconic American consumer brands in confectionery and beverage categories respectively. The new product launched at select retailers with nationwide rollout planned.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Altoids: Altoids (Mars Wrigley) is a direct competitor in the mints category, particularly strong in the strong/curiously strong mint positioning. Competes with Tic Tac for the same consumer breath-freshening use case at checkout and grocery.
• Chupa Chups: Chupa Chups (Perfetti Van Melle) is a direct competitor in the novelty confectionery space. Both brands have iconic, instantly recognizable packaging designs and compete for the same younger demographic in impulse-purchase channels.
• Life Savers: Life Savers (Mars Wrigley) is a direct competitor in the mints and hard candy category, including sugar-free lifesavers where Tic Tac also operates. Both brands compete for checkout counter shelf space and consumer breath-freshening occasions.
• Skittles: Skittles (Mars Wrigley) is a direct competitor in the chewy fruit-flavored candy category where Tic Tac Chewy now competes. Both brands offer multi-flavor fruit variety packs in similar portable formats targeting the same consumer use cases.
• Starburst: Starburst (Mars Wrigley) directly competes with Tic Tac Chewy in the fruit chewy candy segment. Both brands compete for impulse-purchase shelf space in the same retail aisles with similar fruit-flavored, individually-wrapped formats.
• Mentos: Mentos is the most direct competitor to Tic Tac in the pocket-sized mints and chewy candy category. Both brands compete head-to-head in impulse-purchase retail placements with similar dispenser formats and flavor variety strategies.
• Pez: Pez is a direct competitor in the dispenser-format confectionery category, with both brands leveraging iconic, collectible dispenser designs for impulse purchases at checkout. Both target similar use cases of fun, portable candy consumption.
• Jolly Rancher: Jolly Rancher (Hershey) is a direct competitor in the hard candy and fruit-flavored confectionery category. Overlaps with Tic Tac's fruit-flavored mints and Chewy products for the same consumer snacking occasions.

Broad incumbents

• M&M's: M&M's (Mars Wrigley) is a broader incumbent in the confectionery space with overlapping distribution, marketing, and shelf presence. While focused on chocolate rather than mints, it competes for the same impulse-purchase consumer occasion and retail real estate.
• Kinder (Ferrero): Kinder is a sister brand within the Ferrero portfolio. As a broad incumbent under the same parent (Ferrero Group), it shares distribution channels and category strategy resources with Tic Tac in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TicTacUSA
• Facebookfacebook.com/TicTacUSA
• Instagraminstagram.com/TicTacUSA
• TikToktiktok.com/@tictacusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tic Tac