Life Savers
- Company typePrivate
- Founded1912
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Life Savers firmographics
Firmographics- Name
- Life Savers
- Legal name
- Life Savers (brand of Mars Wrigley, a division of Mars, Incorporated)
- Website
- https://life-savers.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Life Savers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Confectionery product sales: Life Savers generates revenue through the sale of hard candies, mints, and gummies at retail locations. Products are sold as single items (rolls, bags) through grocery stores, convenience stores, and other retail outlets. The brand is owned by Mars Wrigley.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Life Savers product offering
Product offeringCore offering
Life Savers manufactures and sells ring-shaped hard candies, mints, and gummies in a wide range of fruit and mint flavors. Products are sold in single-item formats (rolls, bags) through grocery stores, convenience stores, drug stores, and mass retailers in the United States and internationally. The brand is owned and distributed by Mars Wrigley.
Product overview
Life Savers is a candy brand offering three core product lines: Hard Candies (classic ring-shaped candies in various flavors), Mints (including Wint-O-Green and Pep-O-Mint), and Gummies (soft and chewy fruit-flavored candies). The brand has been producing confections since 1912. The portfolio includes variants such as Five Flavors rolls, Collisions (flavor combinations), Gummies Fruit Rings, and Gummies X's & O's. All products are distributed under parent company Mars Wrigley.
Differentiator
Problem solved
Functional benefit
Brands
- Life Savers Hard Candies: Ring-shaped hard candy in various flavors including Pep O Mint, Wint O Green, Five Flavors (Cherry, Lemon, Lime, Orange, Pineapple), and more.
- Life Savers Mints
- Life Savers Gummies
Products and services
- Life Savers Hard Candies Classic ring-shaped hard candy offering a variety of flavors including Five Flavors (Pep-O-Mint, Wint-O-Green, Cherry, Lemon, Lime, Orange, Pineapple) and other varieties, sold to general consumers through retail outlets.
- Life Savers Mints Mint-flavored candies including Wint-O-Green and Pep-O-Mint varieties, marketed as offering subzero freshness to general consumers through retail distribution.
- Life Savers Gummies Soft and chewy gummy candies available in various fruit flavors and shapes, including ring-shaped and novelty shapes, sold to general consumers through retail.
- Life Savers Five Flavors The classic five-flavor hard candy roll consisting of Pep-O-Mint, Wint-O-Green, Lemon, Lime, and Orange (later expanded to include Cherry and Pineapple), sold to general consumers.
- Life Savers Gummies Fruit Rings Gummy ring-shaped candies in playful new shapes with flavors including strawberry, pineapple, blue raspberry, pear, and lemon, sold to general consumers through retail.
- Life Savers Gummies X's & O's Gummy candies featuring both ring shapes and new X shapes in a mix of fruit flavors (watermelon, blue raspberry, lime, pink punch, grape) with interactive tic-tac-toe gameplay, sold to general consumers through retail.
- Life Savers Collisions Hard candy varieties that combine two distinct flavors in a single piece, sold to general consumers through retail.
Companies that use Life Savers
Customer profileSegments1 record
Ideal customer profiles1 record
Life Savers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Life Savers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mars WrigleycoreLife Savers is owned and operated by Mars Wrigley, a division of Mars Inc. Mars Wrigley manages the brand's production, distribution, marketing, and sales operations. The company provides infrastructure, supply chain, and corporate policies including marketing code compliance, privacy policies, and sustainability initiatives.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Life Savers competitors and assessment
Company assessmentDirect peers
- Haribo: Haribo is the leading gummy candy brand globally and competes directly with Life Savers Gummies on shelf, in flavor innovation, and for gummy occasion share.
- Jolly Rancher: Jolly Rancher is a hard candy and gummy brand owned by Hershey, directly competing with Life Savers in the shelf-stable fruit-flavored candy category.
- Skittles: Skittles is a fruit-flavored candy brand also owned by Mars Wrigley, competing directly with Life Savers in fruit candy formats and leveraging the same parent company distribution and marketing infrastructure.
- Sour Patch Kids: Sour Patch Kids is a sour gummy candy brand owned by Mondelez, directly competing with Life Savers Gummies in the flavored gummy category among younger consumers.
- Altoids: Altoids is a mint brand that competes with Life Savers' Wint-O-Green and Pep-O-Mint offerings in the breath mint and after-meal mint segments.
- Swedish Fish: Swedish Fish is a soft fruit-flavored candy brand owned by Mondelez, competing with Life Savers' Gummies line in the chewy fruit candy segment.
- Starburst: Starburst is a Mars Wrigley-owned fruit chewy candy brand that competes with Life Savers' gummy and hard candy products in the same retail channels and consumer occasions.
- Mike and Ike: Mike and Ike is a fruit-flavored chewable candy brand owned by Hershey, directly competing with Life Savers' hard candy and gummy products at similar price points and retail channels.
Broad incumbents
- Ferrara Candy Company: Ferrara is a major U.S. non-chocolate confectionery manufacturer (parent of Nerds, Laffy Taffy, Brach's) competing broadly with Life Savers across hard candy, gummy, and seasonal formats.
- Hershey's: Hershey's is a broad incumbent U.S. confectionery manufacturer with overlapping hard candy and gummy brands, competing through scale, retailer relationships, and marketing investment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
Life Savers social profiles
Digital presenceLife Savers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Savers leadership team
Management profileNumber of profiles
Life Savers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Savers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Savers
What does Life Savers do?
Life Savers manufactures and sells ring-shaped hard candies, mints, and gummies in a wide range of fruit and mint flavors. Products are sold in single-item formats (rolls, bags) through grocery stores, convenience stores, drug stores, and mass retailers in the United States and internationally. The brand is owned and distributed by Mars Wrigley.
Is Life Savers a public or private company?
Life Savers is a private company. It is classified as corporate owned and is currently operating.
When was Life Savers founded?
Life Savers was founded in 1912. It employs 11 to 50 people.
How does Life Savers make money?
One revenue line is on record: confectionery product sales.
Who are Life Savers's main competitors?
Direct peers on record are Haribo, Jolly Rancher, Skittles, Sour Patch Kids, Altoids, Swedish Fish, Starburst and Mike and Ike. Broad incumbents are Ferrara Candy Company and Hershey's.
Does Life Savers have an API?
No public API is recorded for Life Savers.