Lernwerk

What Lernwerk does

Lernwerk GmbH is a Berlin-based private tutoring and learning therapy provider operating 12 company-owned branches across Berlin neighborhoods (Steglitz, Zehlendorf, Lichterfelde, Wilmersdorf, Charlottenburg, Mariendorf, Reinickendorf, Pankow, Prenzlauer Berg, Friedenau) and Potsdam, complemented by an online tutoring channel. The company delivers instruction aligned with the Berliner Rahmenlehrplan across all K-12 subjects (mathematics, sciences, languages, humanities) for students from Klasse 1 through Klasse 13, plus state-recognized Integrative Lerntherapie for students with Teilleistungsstörungen such as dyslexia (Legasthenie), dyscalculia (Dyskalkulie), and AD(H)S. The product portfolio spans individual tutoring (45-minute units), tandem tutoring, homogeneous group intensive courses, exam preparation (Abitur, MSA, BBR, Berlin Nachprüfung), seasonal holiday courses, learning-technique training ("Lernen lernen"), webinars, and an online tutoring product with free trial lessons.

The core technology stack is a hybrid in-person plus video-conferencing-based online tutoring platform. Quality assurance is operationalized through TutorWatch, a proprietary certification system that vets, trains, and continuously develops teaching staff. Pedagogical differentiation rests on the Integrative Lerntherapie method, exclusive individual or homogeneous small-group instruction (no mixed-ability classes), and curriculum alignment with Berlin's framework. Distribution combines a dense physical branch network with digital channels (website, online booking, content marketing/newsroom, webinars, and Facebook).

Lernwerk operates a direct-to-consumer go-to-market with a freemium front door (kostenloses Erstgespräch) leading to subscription or unit-priced contracts. Revenue streams are predominantly recurring Flextarif monthly subscriptions for ongoing tutoring and learning therapy, supplemented by one-time exam-preparation, intensive, and holiday course fees. Pricing is positioned as transparent, with no annual contracts, sibling and tandem discounts, a money-back guarantee, Bildung-und-Teilhabe (BuT) acceptance, and VAT-exempt status under § 4 Nr. 21 a) bb) UStG. The company is privately held by two managing directors (Swantje Goldbach and Jan Christopher Horn) with no external venture or private equity funding detected, and is a founding member of the Lernpakt quality initiative with TÜV Rheinland certification.

Name

Lernwerk

Legal name

Lernwerk GmbH

Website

https://lernwerk.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lernwerk GmbH is a Berlin-based private tutoring and learning therapy provider operating 12 company-owned branches across Berlin and Potsdam plus an online channel, delivering K-12 subject tutoring, exam preparation, and state-recognized integrative learning therapy for students with dyslexia, dyscalculia, and ADHD on a direct-to-consumer subscription and course-fee model.

Ownership category

akta.pro rank

Product category

Tutoring and Learning Therapy Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)

akta.pro secondary industries

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD), Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB), Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL), Study Habits & Homework Systems Workshops (EDAMAIAL)

Keywords

• Individual tutoring services
• Learning disability therapy
• Exam preparation courses
• School subject tutoring
• Holiday intensive courses

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Group Tutoring: Revenue from ongoing tutoring sessions including individual tutoring (Einzelnachhilfe), tandem tutoring (2 participants), and group courses. Teaching units are 45 minutes for individual/tandem or 60-90 minutes for groups.
2. Flextarif (Flexible Tariff): Monthly running contracts for tutoring services with flexible monthly payments, automatically renewed each month unless cancelled.
3. Exam Preparation Courses: Intensive exam preparation courses for Abitur, MSA (Mittlerer Schulabschluss), and BBR (Berufsbildungsreife) including holiday crash courses.
4. Integrative Lerntherapie: Specialized therapeutic learning services for students with learning disabilities, offered both in-person and online.
5. Holiday Courses and Workshops: Seasonal intensive courses and workshops during school holidays, including summer courses and specialized workshops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lernwerk provides one-on-one tutoring, group courses, exam preparation, holiday programs, and state-recognized integrative learning therapy for school students from Klasse 1 through 13 across 12 branches in Berlin and Potsdam and via online tutoring. Core subjects span mathematics, sciences, languages, and specialized support for students with learning disabilities such as dyslexia, dyscalculia, and ADHD/ADD.

Product overview

Lernwerk is a tutoring and learning therapy provider operating 12 physical locations in Berlin and Potsdam, plus online services. The company offers a comprehensive suite of educational products: individual tutoring (Einzelnachhilfe), intensive group courses (Intensivkurse), exam preparation programs (Abiturvorbereitung, MSA-Vorbereitung, BBR-Vorbereitung), holiday courses (Ferienkurse), learning technique courses (Lernen lernen), integrative learning therapy (Integrative Lerntherapie) for students with dyslexia, dyscalculia, or ADHD, online tutoring, webinars, and tandem tutoring. The product portfolio is delivered through a hybrid model of in-person instruction at Berlin/Potsdam branches and synchronous online delivery, with quality oversight through the proprietary TutorWatch certification program and flexible subscription options via the Flextarif model. Subjects covered span mathematics, sciences, languages, and specialized support for learning disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Tutoring (Einzelnachhilfe) One-on-one tutoring in all school subjects from Klasse 1 through Gymnasium (13th grade) for students in Berlin and Potsdam; tailored to each child's learning needs and supported by trained TutorWatch-certified teachers.
• Intensive Tutoring Courses (Nachhilfe Intensivkurs) Group-based intensive courses focused on learning techniques and individual learning types for school students; delivered in homogeneous small groups at Lernwerk branches.
• Tandem Tutoring (Tandem-Nachhilfe) Paired tutoring for two students learning together under instructor guidance at a discounted rate versus individual tutoring.
• Abitur Exam Preparation (Abiturvorbereitung) Intensive preparation courses for the German Abitur (university entrance examination) for upper secondary students.
• MSA Exam Preparation (MSA-Vorbereitung) Preparation courses for the Mittlerer Schulabschluss (intermediate secondary school leaving certificate) examination for Berlin and Brandenburg students.
• BBR Exam Preparation (BBR-Vorbereitungskurs) Preparation courses for the Berufsbildungsreife (pre-vocational training certificate) examination.
• Berlin Resit Exam Prep (Nachprüfung Berlin) Targeted exam preparation for Berlin students who need to retake school examinations.
• Summer Holiday Courses (Sommerferienkurse) Holiday courses during summer break including flexible individual tutoring, intensive catch-up courses ("Fit für die nächste Klasse"), and thematic workshops for school students in Berlin and Potsdam.
• Holiday Individual Tutoring (Ferienkurse im Einzelunterricht) Individual tutoring sessions during school holidays to work through difficult or missed topics, offered across all holiday periods.
• Holiday Workshops (Ferien-Workshops) Interactive holiday workshops covering topics such as "Travelling through England," "Schönschreiben" (penmanship), "Fit für die 7. Klasse," and grammar topics.
• Learning to Learn 5th–10th Grade (Lernen lernen 5.–10. Klasse) Intensive courses teaching learning techniques, exam preparation strategies, stress management, and motivation for students in grades 5 through 10.
• Learning to Learn 11th–13th Grade (Lernen lernen 11.–13. Klasse) Learning techniques courses for upper secondary students in grades 11 through 13.
• Integrative Learning Therapy (Integrative Lerntherapie) State-recognized therapeutic intervention for students with specific learning disabilities such as dyscalculia (math disability), dyslexia (reading/writing disability), or ADHD, based on each student's individual strengths; offered at Lernwerk branches in Berlin and Potsdam.
• Integrative Learning Therapy Online (Integrative Lerntherapie Online) Online delivery of state-recognized Integrative Lerntherapie via video conferencing for students with dyslexia, dyscalculia, or ADHD.
• Integrative Learning Therapy Holiday Course (Integrative Lerntherapie Ferienkurs) Integrative learning therapy delivered in intensive format during school holidays.
• Online Tutoring (Online-Nachhilfe) Remote tutoring sessions allowing access to Lernwerk's teaching methodology from anywhere in the world, including a free trial lesson.
• Webinars (Webinare) Free online webinar sessions covering educational topics for parents and students, including mathematics exam preparation (e.g., "Endgegner Mathe").

Quantifiable outcome

• Testsieger (Test Winner) in Statista survey for learning quality and customer satisfaction

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lernpakt (Learning Pact)coreStrategic or Co-development Partner · 1 January 2021Lernwerk is a founding member of the Lernpakt initiative, which is a joint effort by Germany's largest tutoring providers and the Verband für Nachhilfe- und Nachmittagsschulen (VNN) to establish unified quality standards for learning support. The Lernpakt quality seal was developed with educational researcher Prof. Haag and members are TÜV Rheinland certified based on eight quality criteria including vetted teachers, needs-based instruction, proven learning concepts, and data protection compliance.
• TÜV RheinlandcoreOthersTÜV Rheinland provides independent certification for Lernpakt members, including Lernwerk, based on quality criteria for tutoring services including teacher vetting, instructional quality, learning documentation, and data protection standards.
• Verband für Nachhilfe- und Nachmittagsschulen (VNN)minorStrategic or Co-development PartnerAssociation of Tutoring and Afternoon Schools - partnered with Lernpakt initiative to create unified quality standards for tutoring providers across Germany. Lernwerk participates as founding member of this initiative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bettermarks: Specialized adaptive math learning platform for K-10 students in Germany. Represents an emerging digital alternative within Lernwerk's mathematics tutoring category, with deeper subject-matter specialization but lacking live tutors.

Direct peers

• Studienkreis: One of the largest German tutoring chains with a broad physical branch network across Germany, offering K-12 academic tutoring, exam preparation, and online tutoring. Directly competes with Lernwerk on subject coverage, exam prep, and the franchise-style local branch model.
• Easy-Tutor: Online tutoring marketplace/platform focused on student tutors for K-12 and university subjects. Operates as a digital-native alternative to Lernwerk's online Nachhilfe, competing on price and convenience for price-sensitive parents.
• Schülerhilfe: Germany's largest tutoring chain with an extensive nationwide branch network and online tutoring. Directly comparable to Lernwerk on K-12 individual and group tutoring, exam preparation, and franchise-driven local delivery.
• GoStudent: Venture-backed European online tutoring platform with a strong German market presence, offering one-on-one tutoring across K-12 subjects. Directly competes with Lernwerk's online tutoring tier and represents a digital-native threat to in-person tutoring economics.
• Lernhelfer: Online learning and tutoring assistance platform by Duden, offering homework help, study guides, and tutor matching. Provides a comparable online learning support experience to Lernwerk's digital tutoring and content offerings.
• Tutoria: German tutoring and Nachhilfe provider offering both in-person and online tutoring across K-12 subjects. Comparable to Lernwerk on the subject-specific K-12 tutoring focus and the dual online/offline delivery model.
• Duden Learnattack: Online tutoring and learning platform backed by the Duden brand, offering subject-specific tutoring, exam preparation, and learning materials. Directly comparable to Lernwerk on digital K-12 tutoring, particularly around Abitur preparation.

Broad incumbents

• Sofatutor: Established German online learning video platform covering K-12 subjects with a subscription model. Operates as a broader incumbent in online learning — adjacent to Lernwerk's tutoring but focused on self-service video rather than live 1:1 instruction.
• Khan Academy: Global free online learning platform offering instructional videos and practice across K-12 and university subjects. Acts as a broad, free baseline alternative to Lernwerk's paid tutoring, particularly relevant for families substituting tutoring with self-paced content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lernwerk
• Xx.com/lernwerkberlin
• LinkedInlinkedin.com/company/lernwerk-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lernwerk