Child Matters

What Child Matters does

Child Matters is a New Zealand charitable trust founded in 1994, headquartered in Hamilton, and described as the country's only national non-profit dedicated to the prevention of child abuse. The organization delivers an end-to-end child protection service stack spanning training (in-person workshops, online courses, webinars, the 5-day Child Protection Studies Programme, and the Designated Person Certification), paid consultancy (NZD 180/hour for complex cases), policy development, organizational audits, and independent investigations into child protection incidents. It is complemented by a small portfolio of digital products sold through an e-commerce shop (child protection policy template, safe recruitment toolkit) and free downloadable resources.

The revenue model is a hybrid of professional services (training delivery, consultancy, audits), one-time digital product licenses, and recurring donations. Pricing is segmented with discounted rates for registered charities; unit prices range from NZD 30 for the Safe Recruitment Toolkit to NZD 15,150 for the five-day Child Protection Studies Programme. Go-to-market is sales-led for organizational training and consultancy, supplemented by self-serve e-commerce for digital products and event-driven community engagement (Learn & Connect webinar series) for Designated Persons.

Child Matters serves a diversified customer base across the education, healthcare, government, social services, and faith-based sectors in New Zealand, as well as parents and caregivers. The core team is small (1–10 employees, including a CEO, National Services Manager, Audit & Investigations Manager, and consultants, plus a Board of Trustees) and is differentiated by practitioner pedigrees from NZ Police, Oranga Tamariki, and international child protection work. The organization reported training 6,400+ individuals and supporting 750+ organizations in 2025, and achieved financial self-sufficiency under outgoing CEO Jane Searle; Megan West takes over as CEO in July 2026.

Name

Child Matters

Legal name

CHILD MATTERS

Website

https://childmatters.org.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Child Matters is a New Zealand charitable trust, founded in 1994, that provides child protection training, consultancy, audits, and investigations to schools, healthcare providers, government agencies, and community organizations nationwide.

Ownership category

akta.pro rank

Product category

Child Protection Training & Consultancy

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Child protection training
• Safeguarding consultancy services
• Child abuse prevention
• Policy audit services
• Social services training

Headquarters

HQ city

Hamilton

HQ country

Bermuda

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Services: Revenue from in-person workshops, online training courses, webinars, and in-house organizational training programs. Includes full-day workshops, half-day workshops, presentations, and the Child Protection Studies Programme.
2. Consultancy Services: In-depth consultation services for complex child protection situations at $180/hour. Includes guidance on disclosures, risk assessment, safety planning, and navigating reporting processes.
3. Digital Products: Sale of digital document downloads including Child Protection Policy Template ($120 + GST) and Safe Recruitment Toolkit ($30 + GST).
4. Donations: Online donation platform accepting contributions in various amounts. Positioned as supporting child protection training, education resources, and advocacy for child safety systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Child Matters provides child protection training (workshops, webinars, eLearning, the Child Protection Studies Programme), expert consultancy and advice ($180/hour), child protection policy templates and development, organizational audits, independent investigations and process reviews, and digital toolkits. Services are delivered to schools, healthcare providers, government agencies, NGOs, faith-based organizations, and community groups throughout New Zealand, both in-person and online.

Product overview

Child Matters operates as a multi-product organisation offering child protection services across three core pillars: training, consultancy/policy services, and investigations. The training portfolio includes in-person workshops, webinars, eLearning courses, Learn & Connect networking sessions, and the Designated Person Certification programme. Consultancy services encompass free advice, paid in-depth consultations, child protection policy templates and development, and audit services. Investigations and process reviews provide independent review of child protection incidents. Digital products include downloadable templates (Report of Concern, How can I tell?, Responding to Disclosures) available free of charge, and paid templates (Child Protection Policy Template, Safe Recruitment Toolkit) sold through the online shop. Payment processing is handled via Stripe, with all digital products delivered electronically after purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Protection Training Comprehensive training offerings including NZ Diploma in Child Protection, study programmes, workshops, webinars, and eLearning courses delivered both in-person and online. Covers prevention, identification, and response to child protection concerns for educators, healthcare professionals, social services, community organisations, and parents.
• In-House Training

Quantifiable outcome

• Trained more than 6,400 individuals and supported over 750 organizations nationwide in 2025 alone
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prevent Child Abuse America: US national nonprofit focused on child abuse prevention through advocacy, research, and prevention programs. Comparable as a national umbrella organization promoting child protection frameworks and training.
• Childhelp: US-based nonprofit providing child abuse prevention education, advocacy, and operates a national hotline. Comparable as a large-scale child protection nonprofit with a focus on training professionals and the public.
• NSPCC (National Society for the Prevention of Cruelty to Children): The UK's leading child protection charity, providing training, helplines, and advocacy. Comparable to Child Matters as a national nonprofit focused on child abuse prevention, though operating at far greater scale and across a larger market.

Direct peers

• Kidscape: UK charity providing child safety training, anti-bullying programs, and support for parents and professionals. Comparable due to training-led delivery model and focus on equipping adults to protect children.
• Darkness to Light: US nonprofit specializing in child sexual abuse prevention training (Stewards of Children program) for adults and organizations. Comparable due to training-led delivery model targeting educators and youth-serving organizations.
• Australian Childhood Foundation: Australian nonprofit providing child abuse prevention training, trauma counseling, and practitioner education. Comparable to Child Matters on therapeutic frameworks, training programs, and advocacy within a similar regulatory environment.
• Bravehearts: Australian child protection organization focused on child sexual abuse prevention through education, training, and advocacy. Closest direct peer given similar mission, training-led model, and broader Australasian context.

Emerging players

• Stop It Now: International nonprofit focused on preventing child sexual abuse through helplines, education, and training. Comparable in mission around prevention and adult responsibility, though with a narrower focus on sexual abuse prevention.

Regional players

• Child Protection Alliance: Nonprofit dedicated to child protection advocacy and training across multiple regions. Comparable mission and training-centric approach, though operates in a different geographic context than Child Matters.
• Jigsaw (New Zealand): New Zealand-based child and family support organization providing counseling, advocacy, and training. Comparable as a domestic NZ peer in the child welfare services space, though with a different service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/childmatters_nz
• Xx.com/childmattersnz
• Facebookfacebook.com/childmatters
• LinkedInlinkedin.com/company/child-matters

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child Matters