Mymagnet

What Mymagnet does

Mymagnet is an India-based B2B platform serving real estate brokers and channel partners, operating as a one-stop workspace combining technology, training, and transaction support. Founded in 2019 (per firmographics) with a website copyright of 2022, the company is legally incorporated as Craft Financial Advisors Pvt. Ltd. and headquartered in Thane, Maharashtra, with additional offices across Mumbai, Navi Mumbai, Bangalore, Noida, Pune, and Hyderabad. The platform is accessed via web and mobile app, and the company holds RERA agent registrations in five Indian states (Maharashtra, Karnataka, Uttar Pradesh, Telangana, Haryana) plus an international footprint in Dubai.

The core product is a cloud-based brokerage platform with mobile and cloud CRM modules, a centralized lead management system integrating lead sources such as 99acres, MagicBricks, Google, and Facebook, a Brokerage Passbook for commission tracking, the proprietary MyMagnet Brokerage Slab Exchange (MBSE) for standardized commission calculation, and digital asset tools (personalized brochures, micro-sites, landing pages, ad campaigns). Around the core platform, Mymagnet has built three sub-brands — Magnetshala (training program), Magnify (industry events), and Townhall (partner events) — and offers service lines including home loan facilitation through bank/NBFC partnerships, digital marketing services ('Digital Power'), and MahaRERA-mandated agent training.

Mymagnet monetizes via a brokerage take-rate (50% revenue share for all services, 60% for paid digital leads, 80% or flat brokerage for post-sales and collection) plus a 10% service fee on digital marketing services, with quote-based pricing and pay-as-you-go billing. The go-to-market is sales-led with enterprise field sales for broker onboarding, supplemented by self-serve mobile app distribution. The company claims 10,000+ registered realtors, 1,500+ listings, 1,050+ weekly site visits, 450 Cr+ INR in cumulative transaction values facilitated, and a 98% timely payout rate.

Name

Mymagnet

Legal name

Craft Financial Advisors Pvt. Ltd.

Website

https://mymagnet.io

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Mymagnet is an India-based B2B platform serving real estate brokers and channel partners with a cloud-based CRM, lead management, brokerage passbook, training, and transaction support across 5+ Indian cities and Dubai. It monetizes via take-rate on brokerage commissions and a 10% digital marketing service fee across a 10,000+ realtor network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Platform

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Multifamily Brokerage (BPAJABAD)

Keywords

• Real estate brokerage platform
• Co-broking services
• Channel partner platform
• Brokerage CRM software
• Lead management system

Headquarters

HQ city

Thane

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brokerage Commissions: Mymagnet earns brokerage fees from property transactions carried out by referred clients. The revenue sharing ratio depends on services selected: 50% for all services, 60% for paid digital leads, and 80% or flat brokerage for post-sales & collection. Payments are processed within 30 days after receiving amounts from builder/developer.
2. Digital Marketing Services: Partners can avail digital marketing services offered by the platform through online payment. Subject to 10% service fee in addition to applicable GST.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Mymagnet operates a cloud-based co-broking platform for real estate brokers and channel partners, integrating CRM, multi-portal lead management, commission and payout tracking, and digital marketing tools. The platform enables realtors to source leads from multiple marketplaces (99acres, MagicBricks, Google, Facebook), respond within 30 minutes, track earnings via a brokerage passbook, and access partner-branded digital assets. It monetizes via revenue-sharing commissions (50%/60%/80%) on facilitated transactions and a 10% service fee on digital marketing.

Product overview

Mymagnet is a unified online platform for real estate channel partners, operating as a platform-plus-modules architecture. The core offering is the mymagnet Platform, supplemented by Mobile CRM and Cloud CRM modules for sales team connectivity. Key features include a Brokerage Passbook for commission tracking, a lead management system integrated with property portals (99 acres, MagicBricks, Google, Facebook), Digital Assets (personalized brochures and micro-sites), and Landing Page & Ad Campaign tools. Service offerings encompass Home Loan Support, Digital Power (digital marketing), and RERA Training. The platform is further supported by the Magnetshala training program, Magnify event platform, and Townhall partner events. The platform covers 5+ Indian cities with a network of 10,000+ realtors.

Differentiator

Problem solved

Functional benefit

Brands

• Magnetshala: Professional training program for realtors focusing on high-impact communication, presentation, and modern-age marketing tools and techniques
• Magnify
• Townhall

Products and services

• mymagnet Platform One-stop online platform for real estate channel partners combining CRM, multi-portal lead management (99acres, MagicBricks, Google, Facebook), Brokerage Passbook earnings/payout tracking, Digital Power marketing services, and RERA training support. Built for individual brokers and channel partner firms operating across Indian cities.
• Mobile CRM Mobile-native customer relationship management application providing pipeline visibility, lead management, and revenue tracking for real estate sales teams on mobile devices.
• Cloud CRM Cloud-hosted CRM providing pipeline visibility, sales productivity tools, and revenue management accessible from any connected device for distributed real estate teams.
• Home Loan Support Service for assisting clients in obtaining home loans through partnered banks and NBFCs with minimal documentation and attractive, tailored interest rates. Offered to realtors' clients as part of the brokerage support stack.
• Digital Power Digital marketing, advertising, and brand development services provided by mymagnet's digital experts to increase partners' online presence and lead generation capability. Priced at a 10% service fee plus GST.
• Magnetshala Professional training program for realtors covering high-impact communication, presentation, modern-age marketing tools and techniques, and business growth strategies. Positioned as the company's flagship upskilling program under the 'Taking Growth Beyond The App' pillar.

Quantifiable outcome

• 98% timely payout rate
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MahaRERAcoreOthersMahaRERA (Maharashtra Real Estate Regulatory Authority) partnership for agent training. Magnet Partners can access MahaRERA agent training through the mymagnet partnership program. RERA registration numbers maintained for Maharashtra: A51900000136.
• Banks and NBFCsminorStrategic or Co-development PartnerPartnership with leading banks and NBFCs for home loan assistance to clients. Platform provides professionals at disposal with minimal documentation and attractive interest rates for home loans.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Housing.com: Major Indian real estate listing platform owned by REA Group (Elara). Competes with Mymagnet for broker mindshare, lead generation, and CRM-adjacent services, though at a substantially larger scale and broader consumer-facing scope.
• MagicBricks: One of India's largest property portals owned by Times Internet. Mymagnet integrates MagicBricks leads into its CRM, but MagicBricks itself offers broker-facing tools and subscription services that compete for the same realtor wallets.
• 99acres: InfoEdge-owned Indian property portal. Like MagicBricks, it is both a lead source Mymagnet integrates with and a competitor offering broker-facing tools, listings, and advertising products to the same realtor customer base.

Direct peers

• Square Yards: Indian real estate brokerage and proptech platform with a channel partner network model. Operates a similar broker-facing platform with technology, marketing support, and transaction services for realtors across India.
• PropTiger: India-based full-service real estate brokerage and advisory platform (now part of REA India). Operates a channel partner / broker network model with technology support closely comparable to Mymagnet's positioning.
• NoBroker: India's largest zero-brokerage real estate platform connecting buyers, sellers, and tenants directly. Directly comparable to Mymagnet as both serve Indian real estate broker networks and consumers with technology-driven brokerage and co-broking workflows.

Others

• Zillow (India-context benchmark): While US-only in operation, Zillow serves as a category benchmark for technology-enabled broker platforms integrating MLS-style data, CRM, and lead routing — relevant as a strategic reference for what scaled broker-platform models can become in mature markets.

Emerging players

• Homesfy Realty Ltd: Listed Indian real estate brokerage that operates as both a partner and structurally linked entity to Mymagnet (referenced as a subsidiary office location). Comparable broker-network model targeting Indian residential real estate with technology enablement.
• CommonFloor (now Commonfloor Groups): Indian real estate platform offering listings, brokerage, and broker collaboration tools. Comparable to Mymagnet in serving brokers with technology-enabled workflows, though now operating as a more niche player post-merger activity.
• RoofandFloor: Sulekha-owned Indian real estate platform focused on new project listings and broker enablement. Comparable as a broker-support platform targeting channel partners in specific Indian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mymagnet_io
• YouTubeyoutube.com/@mymagnet-realestate-platform
• Facebookfacebook.com/mymagnet.io
• LinkedInlinkedin.com/company/mymagnetio
• Instagraminstagram.com/mymagnet.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mymagnet