SafeVision
SafeVision is a North American manufacturer of prescription safety eyewear, operating as a division of HOYA Vision Care. It sells ANSI Z87.1 and CSA Z94.3 certified products to corporate employers through nationwide Eye Care Professional networks and to individual consumers via direct e-commerce.
- Company typePrivate
- Founded1949
- HeadquartersMinneapolis, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SafeVision does
SafeVision is a North American manufacturer of prescription safety eyewear, operating as a division of HOYA Vision Care (ultimately controlled by Netherlands-based Hoya Holdings N.V.). Founded in 1949 and headquartered in the United States with a Canadian regional office in Mississauga, Ontario, the company produces and distributes ANSI Z87.1 (USA) and CSA Z94.3 (Canada) certified frames, including its own product lines plus the Wiley X and Pentax safety frame collections. Its core technology consists of an in-house optical laboratory that processes prescription orders and applies anti-fog treatment to nearly any lens material, backed by HOYA's lens manufacturing capabilities and proprietary lens engravings.
The company sells primarily through B2B corporate safety eyewear programs, in which dedicated Key Account Managers sell quote-based, multi-year contracts to employers needing ANSI/CSA-compliant prescription eyewear for hazardous-work environments. Corporate programs bundle workforce fitting, compliance management, and streamlined billing, with on-the-ground delivery performed through a nationwide network of 4,000 Eye Care Professional partners in the US and 800+ partners in Canada. In November 2021 SafeVision extended its go-to-market with a direct-to-consumer e-commerce shop at safevision.com, selling premium non-prescription safety eyewear (PENTAX and Wiley X frames) plus accessories such as anti-fog sprays and spectacle kits.
SafeVision's customer base spans industrial and healthcare employers requiring regulatory-compliant PPE, Eye Care Professional channel partners, and individual consumers purchasing non-prescription eyewear online. The company supports English, French, and Spanish on its public site and maintains country-specific Instructions for Use documents for international distribution, including multiple European Union member states. Revenue is generated through hardware sales (prescription and non-prescription safety eyewear) and professional services tied to corporate programs; specific pricing and revenue figures are not publicly disclosed.
SafeVision firmographics
Firmographics- Name
- SafeVision
- Legal name
- HOYA Optical Labs of America, Inc.
- Website
- https://safevision.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SafeVision is a North American manufacturer of prescription safety eyewear, operating as a division of HOYA Vision Care. It sells ANSI Z87.1 and CSA Z94.3 certified products to corporate employers through nationwide Eye Care Professional networks and to individual consumers via direct e-commerce.
- Ownership category
- akta.pro rank
SafeVision industry classification
Industry- Product category
- Safety Eyewear
- NAICS
- Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (456130), Ophthalmic Goods Merchant Wholesalers (423460)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Safety & Industrial Protective Eyewear (CRAAAKAF)
- akta.pro secondary industries
- Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses) (CRAAAKAJ), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where SafeVision is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SafeVision business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Prescription Safety Eyewear Sales (B2B Corporate): SafeVision generates revenue primarily through corporate safety eyewear programs where they provide comprehensive services including fitting, billing streamlining, and compliance management for employers. Orders are processed through a nationwide network of eye care providers.
- Direct-to-Consumer E-commerce: Individual consumers can purchase non-prescription safety eyewear and accessories directly through the website shop. Premium brands including PENTAX and Wiley X frames, plus anti-fog sprays and wipes are available online.
- Professional Services: Corporate programs include comprehensive services such as workforce fitting, ANSI/CSA compliance management, streamlined billing, and coordination with eye care provider partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Ground Shipping |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
| Other | Multi-year contract | Corporate Program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
SafeVision product offering
Product offeringCore offering
SafeVision manufactures and sells prescription safety eyewear certified to ANSI Z87.1 (USA) and CSA Z94.3 (Canada) standards, primarily through corporate safety eyewear programs that serve employers with workforce fitting, compliance management, and streamlined billing. The company also operates a direct-to-consumer e-commerce shop for non-prescription safety eyewear, accessories, and premium brands including Wiley X and PENTAX. All prescription orders are processed through a state-of-the-art optical laboratory.
Product overview
SafeVision, a division of HOYA Vision Care, is a leading manufacturer of prescription safety eyewear in North America. The company offers a comprehensive portfolio of ANSI Z87.1 (USA) and CSA Z94.3 (Canada) certified safety eyewear products. The core offering consists of prescription safety eyewear and corporate safety eyewear programs that provide comprehensive services for workforce compliance. Supporting brands include the Wiley X Collection (Active Series, Climate Control Series, Worksite Series) and Pentax Collection of safety frames. The company also sells non-prescription premium safety eyewear and accessories including anti-fog sprays and spectacle kits through its eCommerce shop. SafeVision operates through corporate programs for businesses and direct online ordering for individuals.
Differentiator
Problem solved
Functional benefit
Brands
- Wiley X Collection: Premium prescription safety eyewear frames offered through SafeVision, originally founded on supplying military forces and law enforcement with ballistic eyewear.
- Pentax Collection
Products and services
- Prescription Safety Eyewear ANSI Z87.1 (USA) and CSA Z94.3 (Canada) certified prescription safety eyewear, rigorously tested to meet stringent design, structural, and lens retention requirements for workplace eye protection. Sold through corporate programs to employers.
- Corporate Safety Eyewear Programs Comprehensive corporate safety eyewear programs that ensure workforce compliance with ANSI Z87.1 and CSA Z94.3 standards, streamline billing, and provide prescription safety eyewear fitting through a nationwide network of eye care provider partners.
- Wiley X Collection Complete line of Wiley X prescription safety eyewear frames including Active Series, Climate Control Series, and Worksite Series, originally developed for military and law enforcement ballistic eyewear, available with ANSI Z87.1-rated protection.
- Pentax Collection PENTAX branded prescription safety eyewear frames offered through SafeVision, providing ergonomic, designer-styled, and functional safety eyewear options.
- Non-Prescription Safety Eyewear Premium ANSI-rated safety eyewear available without prescription for individuals not covered by corporate programs, sold via the eCommerce shop.
- Anti-Fog Spray Kit 30ML anti-fog spray kit with microfiber cloth, carrying pouch, and retail box suitable for glasses, sunglasses, prescription eyewear, face shields, goggles, respirators, safety glasses, SCBA masks, swimming goggles, dive masks, and motorcycle visors.
- Spectacle Kits Prescription spectacle kits designed for industrial and healthcare settings requiring PPE that meets strict standards, offering comfortable, safe, and clear vision.
- Wiley X Gravity Sunglasses Part of the Wiley X Climate Control series with tight-fitting wrap design and removable foam cavity seal protecting eyes from dust, pollen, irritants, and peripheral light, meeting ANSI Z87.1 industrial standards with smoke grey lenses and 100% UVA/UVB protection.
- Wiley X Contour Part of the Wiley X WorkSight series with retro wing-tip-inspired design made from durable Triloid nylon material, including removable side shields meeting ANSI Z87.1 standards with 100% UVA/UVB protection.
- Pentax ZT500G Safety Glasses Tight-fitting eyewear with rubber skirt seal protecting against dirt, dust, and droplets, featuring flexible temple tips, head strap, and nonconductive design, meeting ANSI Z87.1 and CSA Z94.3 impact requirements with clear polycarbonate lenses.
Companies that use SafeVision
Customer profileSegments3 records
Ideal customer profiles3 records
SafeVision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SafeVision partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Wiley XcoreSafeVision offers the complete line of Wiley X prescription safety eyewear frames through their corporate programs and e-commerce shop. Wiley X was founded on supplying military forces and law enforcement with ballistic eyewear and continues to prioritize safety across their entire product line with ANSI Z87.1-rated climate control series and worksite lines.
- PentaxcoreSafeVision offers Pentax safety frames through their collection. Pentax Optical products are included in the safety frames lineup and frame group guides provided to eye care professionals.
- HOYA Vision CareflagshipSafeVision is a division of HOYA Vision Care, one of the world's leading manufacturers of prescription eyewear. As part of HOYA, SafeVision benefits from HOYA's technology, expertise, and lens manufacturing capabilities. HOYA Vision Care operates globally with headquarters in Amsterdam, Netherlands, and provides lens technology including prescription lens engravings marked with HO designation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SafeVision competitors and assessment
Company assessmentDirect peers
- Radians: Radians is a US-based PPE distributor/manufacturer offering a growing line of prescription and non-prescription safety eyewear, often competing on price for industrial safety accounts and online channels.
- Pyramex Safety Products: Pyramex is a manufacturer of safety eyewear (both prescription and non-prescription) and a broad PPE line, directly competing with SafeVision for industrial prescription safety business while also serving the same employer compliance use cases (ANSI Z87.1).
- Bollé Safety: Bollé Safety is a European-originated prescription and plano safety eyewear manufacturer with both ANSI and EN certifications, competing with SafeVision for multi-national employers seeking globally compliant Rx safety programs.
- Uvex by Honeywell: Uvex (now part of Honeywell PPE) is one of the largest prescription and plano safety eyewear brands globally; it competes head-on with SafeVision in industrial Rx safety and corporate program sales, with comparable ANSI/CSA-certified offerings.
- Encon Safety Products: Encon is a long-standing prescription safety eyewear specialist serving oil & gas, construction, and manufacturing employers, competing directly with SafeVision's corporate Rx safety programs and ECP-distribution model.
Others
- National Vision (Optical Retail): National Vision is a large US optical retailer (America's Best, Eyeglass World) operating an adjacent distribution channel that intersects with employer vision benefits and could partner with or compete for the prescription safety eyewear distribution function.
- HOYA Vision Care: HOYA Vision Care is the parent of SafeVision and operates the broader ophthalmic lens, lab, and dispensing business; it is comparable as the upstream technology provider and brand owner rather than as a competitor, since it supplies SafeVision's prescription lens technology.
Broad incumbents
- Wiley X: Wiley X is a major premium safety and tactical eyewear brand that supplies both military/law enforcement and worksite safety eyewear; SafeVision is a wholesale/distribution partner for Wiley X frames but Wiley X competes directly with SafeVision-branded offerings for the same prescription customers.
- Honeywell Safety Products: Honeywell's broader safety portfolio includes Uvex, Howard Leight, and North-branded eye/head/face protection; large employers frequently bundle Honeywell PPE contracts, putting pressure on dedicated specialists like SafeVision.
- 3M Personal Safety Division: 3M is a dominant broad-line PPE/industrial safety provider whose protective eyewear (including prescription programs via partners) competes with SafeVision for the same employer safety budgets and corporate consolidation RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SafeVision social profiles
Digital presenceSafeVision compliance and trust
Trust signalCompliance2 records
SafeVision financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeVision leadership team
Management profileNumber of profiles
SafeVision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeVision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeVision
What does SafeVision do?
SafeVision manufactures and sells prescription safety eyewear certified to ANSI Z87.1 (USA) and CSA Z94.3 (Canada) standards, primarily through corporate safety eyewear programs that serve employers with workforce fitting, compliance management, and streamlined billing. The company also operates a direct-to-consumer e-commerce shop for non-prescription safety eyewear, accessories, and premium brands including Wiley X and PENTAX. All prescription orders are processed through a state-of-the-art optical laboratory.
Is SafeVision a public or private company?
SafeVision is a private company. It is classified as corporate owned and is currently operating.
When was SafeVision founded?
SafeVision was founded in 1949. It employs 501 to 1,000 people.
Where is SafeVision based?
SafeVision is headquartered in Minneapolis, United States, in the North America region.
How does SafeVision make money?
Three revenue lines are on record. Prescription Safety Eyewear Sales (B2B Corporate) is the primary driver. The others are direct-to-Consumer E-commerce and professional Services.
Who are SafeVision's main competitors?
Direct peers on record are Radians, Pyramex Safety Products, Bollé Safety, Uvex by Honeywell and Encon Safety Products. Others are National Vision (Optical Retail) and HOYA Vision Care. Broad incumbents are Wiley X, Honeywell Safety Products and 3M Personal Safety Division.
Does SafeVision have an API?
No public API is recorded for SafeVision.
What industry is SafeVision in?
SafeVision's product category is Safety Eyewear. Its primary akta.pro industry code is CRAAAKAF, Safety & Industrial Protective Eyewear, with a secondary code of CRAAAKAJ, Eyewear Manufacturing & OEM/ODM (Frames & Sunglasses). Its NAICS code is 339115 and its SIC code is 3851.