Romanoff Industries

What Romanoff Industries does

Romanoff Industries, Inc. is a privately held, family-owned US dealer of used, surplus, and professionally reconditioned industrial electric motors, transformers, and gear reducers, founded in 1979 in Toledo, Ohio by Jack Romanoff, Jr. and led since 1990 by Jay Romanoff as President and sole shareholder. The company operates three warehouse locations (Toledo OH headquarters, Henderson NV, and Baton Rouge LA) totaling over 150,000 sq. ft., which it claims represents one of the largest inventories of used and surplus electric motors in North America, spanning 0.5 HP to 7000 HP across AC motors (squirrel cage, brake, design D, gear, multi-speed, slip ring, synchronous, variable speed, vertical), DC motors (including DC mill motors for steel/mining and DC generators), transformers, and gear reducers from manufacturers such as Falk, Dodge, and Hansen.

The core technical capability is an in-house reconditioning and testing shop that applies proprietary mandatory inspection protocols including megger testing, D.C. Hi-Potential Test (2x Voltage + 1000 Volts), surge testing, single phase rotor testing, bar-to-bar armature testing, commutator thickness measurement against EASA standards, vibration testing for 3600 RPM motors, dynamic balancing, re-insulation of windings, and new bearing installation. The company also operates a motor buying service that purchases surplus equipment from plants across the US and Canada, paying upfront and covering transportation.

Romanoff runs a sales-led, multi-channel distribution model with quote-based pricing, 24/7/365 customer support, and a "no-surprises" defect disclosure policy. Sales channels include direct phone/email sales, a searchable online catalog, an eBay storefront, and listing on Surplus Record. Customers span industrial end users and motor repair shops across paper, oil & gas, chemical, steel, tire & rubber, packaging, and consumer products manufacturing, with named enterprise logos including BP Amoco, Dow Chemical, GE, Georgia Pacific, P&G, Bridgestone/Firestone, Worthington Steel, Eastman Kodak, Sealed Air, and Appleton Paper. The company markets up to 50% replacement-cost savings versus new motors and has indicated an affiliation with MCE under the tagline "same great company, now with more solutions to serve you better."

Name

Romanoff Industries

Legal name

Romanoff Industries, Inc.

Website

https://romanoffindustries.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Romanoff Industries is a privately held, family-owned US dealer of used, surplus, and reconditioned industrial electric motors, transformers, and gear reducers, operating three warehouses totaling 150,000+ sq. ft. and serving industrial end users, motor repair shops, and large enterprise manufacturers across North America.

Ownership category

akta.pro rank

Product category

Used Industrial Electric Motors

NAICS

Motor and Generator Manufacturing (335312), Electrical Equipment Manufacturing (3353)

SIC

Motors & Generators (3621), Wholesale-Industrial Machinery & Equipment (5084), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)

Keywords

• Used electric motors
• Surplus industrial motors
• Motor reconditioning services
• Industrial transformers
• Gear reducers

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Used Electric Motors Sales: Sale of used and surplus electric motors including AC motors (squirrel cage, brake, design D, gear, multi-speed, slip ring, synchronous, variable speed, vertical) and DC motors. Revenue generated from one-time sales transactions to industrial customers.
2. Reconditioned Electric Motors Sales: Sale of professionally reconditioned electric motors that meet stringent quality standards. Higher price point than surplus due to restoration work and warranty.
3. Transformers Sales: Sale of used and surplus transformers in various configurations (3-phase, various KVA ratings).
4. Gear Reducers Sales: Sale of used and surplus gear reducers from various manufacturers including Falk, Dodge, Hansen, and others.
5. Motor Purchasing (Buy Side): Purchase of used, surplus, and idle electric motors, transformers, and gear reducers from plants closing or upgrading equipment lines. Payment upfront with transportation charges covered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Romanoff Industries is a used and surplus electric motor dealer that sells, reconditions, and purchases industrial electrical equipment including AC motors, DC motors, DC generators, transformers, and gear reducers. The company operates one of the largest inventories of used/surplus electric motors in North America across three warehouse locations (Toledo OH, Henderson NV, Baton Rouge LA) with over 150,000 sq. ft. of storage. They complement product sales with in-house motor reconditioning/testing services and a motor buy-back program.

Product overview

Romanoff Industries is a used and surplus electric motor dealer offering a comprehensive portfolio of industrial equipment. Their core product line includes AC Motors (with sub-types: Squirrel Cage, Brake, Design D, Gear, Multi Speed, Slip Ring, Synchronous, Variable Speed, and Vertical Motors), DC Motors (including DC Mill Motors for steel/mining applications), DC Generators, Transformers, and Gear Reducers. The company operates as a single unified offering (physical products) rather than a software platform. They complement their product sales with motor reconditioning and testing services performed in-house, and a motor buying service for customers looking to sell surplus equipment. Products range from 0.5 HP to 7000 HP and are available in various conditions including new surplus and electrically tested.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Motors

Quantifiable outcome

• Customers can save up to 50% on replacement costs compared to buying new motors
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nidec Motor Corporation: Large global manufacturer of commercial, industrial, and specialty electric motors (including the legacy US Motors and Century brands). Competes with Romanoff indirectly by setting new-motor pricing, lead times, and warranty standards for industrial buyers in the US.
• Regal Beloit Corporation: Diversified manufacturer of electric motors, gear reducers, and motion control products, owner of the Marathon Motors and Leeson brands. A broad incumbent in the same product categories (AC motors, DC motors, gear reducers) that Romanoff resells as used and surplus.
• ABB: Global industrial motor and drives manufacturer (including legacy Baldor-Reliance) selling new AC/DC motors, gear reducers, and motor-drive packages. A broad incumbent whose new-motor pricing and lead times set the benchmark against which Romanoff's surplus value proposition is measured.
• Siemens: Diversified industrial manufacturer with a substantial electric motors, drives, and powertrain portfolio. Siemens is the historical acquirer of REMS (Romanoff Electric Motor Service), so it represents both a major OEM competitor and the legacy strategic reference point for the Romanoff founder's industrial motor expertise.
• WEG Electric: Global manufacturer of industrial electric motors, generators, gear reducers, and transformers with strong presence in the US heavy-industrial channel. A broad incumbent that competes for the same replacement-motor wallet Romanoff serves, particularly in steel, mining, and chemical verticals.

Direct peers

• Surplus Electric: Used and surplus industrial electric motor dealer with new, surplus, and reconditioned offerings across AC/DC motors, gear reducers, and transformers. Most direct head-to-head competitor to Romanoff in the used-motor resale category with a similar value proposition around cost savings versus new equipment.
• Global Electronic Services: Industrial electric motor and electronic equipment reseller offering new, surplus, and refurbished AC/DC motors, drives, and servos with in-house repair. Closely comparable to Romanoff in combining surplus resale with a reconditioning/repair service capability.
• Worldwide Electric Corporation: Distributor and manufacturer of industrial electric motors, gear reducers, motor controls, and transformers with both new and surplus inventory. A close peer combining distribution breadth with motor product categories that overlap heavily with Romanoff's AC motor, DC motor, gear reducer, and transformer lines.

Others

• Grainger: Broadline industrial MRO distributor carrying new electric motors, gear reducers, and replacement parts from major OEMs. Represents the alternative sourcing channel for industrial buyers weighing used motors against new units on a transparent e-commerce platform with published pricing.
• Surplus Record: Online marketplace and directory for industrial surplus equipment, including motors, transformers, and gear reducers. Romanoff is listed as a dealer on Surplus Record; the platform functions as both a marketing channel and a competing aggregation point for the same buyer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/romanoffindustriesinc
• LinkedInlinkedin.com/company/romanoff-industries-inc-
• Instagraminstagram.com/romanoffindustriesinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Romanoff Industries