Artfiles New Media

What Artfiles New Media does

Artfiles New Media GmbH is a privately held German internet service provider founded in 1996 and headquartered in Hamburg. The company delivers web hosting, cloud computing, colocation, dedicated root servers, and network connectivity services from its own and partner-operated data centers in the Hamburg metro area, with an international subsidiary (Artfiles LLC) in Southern California. Its technology stack centers on a proprietary Domain Control Panel (DCP) for unified service management, the af.stack cloud platform built on OpenStack, its own autonomous network (AS8893) with RIPE LIR membership, and a direct fresh air cooling system co-developed with Stulz Klimatechnik that reduces climate control energy consumption by up to 70%.

The company serves a heterogeneous customer base ranging from individuals, bloggers, and small businesses (via entry-level shared hosting starting at €0.25/month) to medium and large enterprises requiring dedicated infrastructure, colocation, BGP routing, and DDoS protection. Named enterprise and government customers include InnoGames, Kantar Media, Radio Bremen, the Hamburg Cancer Registry, and fritz-kola. The company holds ISO 27001 and ISO 9001 certifications at its primary and partner data centers, implements MANRS routing security standards, and sources 100% certified renewable energy.

Artfiles employs approximately 22 people in flat hierarchies, is managed by co-directors Tim Evers and Harald Oltmanns, and operates without external institutional funding. Revenue is generated primarily through recurring monthly subscriptions across hosting tiers, dedicated server plans (€59-€399/month), colocation contracts, and usage-based cloud billing on af.stack, with self-service ordering via DCP complemented by a consultative direct sales motion for enterprise and colocation deals.

Name

Artfiles New Media

Legal name

Artfiles New Media GmbH

Website

https://artfiles.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Artfiles New Media is a Hamburg-based, privately held German ISP offering web hosting, OpenStack-based cloud, colocation, dedicated servers, and network services to SMBs, enterprises, and government clients from its own Hamburg data centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Hosting Services: Shared hosting and dedicated hosting services with multiple pricing tiers (Private Web, Business Web, Professional Web), subscription-based monthly recurring revenue
2. Colocation Services: Rackspace rental (individual height units), full rack rental, and individual solutions for customer hardware in data centers
3. Root Server / Dedicated Server: Dedicated server offerings (Start, Business, Professional tiers) with full hardware control and managed services
4. af.stack Cloud: OpenStack-based cloud services with virtual server management, usage-based and subscription billing models
5. Network Services: Internet connectivity, dedicated lines, backup routes, DDoS protection, and BGP sessions
6. Domain Services: Domain registration and management services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Artfiles New Media provides web hosting, cloud computing, colocation, dedicated servers, and network services operated from its own and partner data centers in Hamburg. Customers manage all services through the proprietary Domain Control Panel (DCP), while the af.stack OpenStack-based cloud platform delivers self-service virtual servers with usage-based billing. Network services include dedicated lines, backup routes, BGP sessions, and DDoS protection in partnership with Path Network.

Product overview

Artfiles New Media operates a portfolio of hosting, cloud, and colocation products delivered from its own and partner data centers in Hamburg, Germany. The core platform is the proprietary Domain Control Panel (DCP), through which customers manage all services. The product range spans shared web hosting (Private Web, Business Web, Professional Web) and dedicated hosting products (Professional Web af.stack, Professional Web Bladeserver) for managed hosting needs; dedicated root servers (Start, Business, Professional tiers); the af.stack cloud platform built on OpenStack for self-service virtual server management; colocation services from individual rack units to full racks; and network services including dedicated lines, backup routes, BGP routing, and DDoS protection via Path Network. Add-on services include domain management, SSL certificates, video conferencing (Jitsi Meet), and the proprietary email system. The company emphasizes its own data center infrastructure (W408 in Hamburg) and 100% green energy sourcing across all operations.

Differentiator

Problem solved

Functional benefit

Brands

• af.stack: Artfiles' OpenStack-based cloud platform providing virtual server management and cloud architecture services.
• DCP (Domain Control Panel)

Products and services

• af.stack Cloud Platform Proprietary cloud platform built on OpenStack offering self-service virtual server management via the Domain Control Panel combined with a powerful cloud architecture; available with usage-based billing and 50 EUR starting credit for new customers.
• Shared Web Hosting (Private Web, Business Web, Professional Web) Tiered shared web hosting service with three pricing tiers starting at 0.25 EUR/month (Private Web), 9.99 EUR/month (Business Web), and 19.99 EUR/month (Professional Web); includes SSD webspace, high-speed email with optimized spam filter, SSL, and management via the proprietary DCP admin panel; eligible for 3-month free trial.
• Professional Web af.stack Dedicated hosting service built on the af.stack infrastructure, combining dedicated resources with cloud-like scalability and full management via the DCP; starting at 37.99 EUR/month.
• Professional Web Bladeserver Premium dedicated hosting on blade server technology for high-density, high-performance hosting environments; starting at 219.00 EUR/month.
• Dedicated Server (Start, Business, Professional) Three tiers of dedicated servers with full root access and managed Artfiles infrastructure; Start from 59.00 EUR/month, Business from 149.00 EUR/month, Professional from 399.00 EUR/month, for business-critical and enterprise-grade internet projects.
• Rackspace / Colocation Colocation services offering secure space for customer hardware in Artfiles' own and partner data centers, ranging from individual height units (HE) to entire racks, with optional dedicated internet connectivity and access to ISO 27001 / ISO 9001 certified facilities.
• Individual Colocation Solutions Customized colocation arrangements tailored to specific project requirements, with dedicated use cases for gaming providers, IT system houses, network operators, market researchers, and industrial service providers.
• Standleitungen (Dedicated Internet Lines) Dedicated internet lines and leased circuits in the Hamburg metropolitan area connecting customer locations to Artfiles data centers or directly to the internet.
• Backup Strecken (Backup Lines) High-availability backup connectivity solutions using a multi-redundant network ring across Hamburg data center locations for disaster recovery.
• DDoS Protection DDoS attack mitigation service provided in partnership with Path Network, leveraging global Anycast network with 12 Tbps capacity and 20+ PoPs worldwide; available for web hosting, dedicated servers, af.stack cloud, and rackspace.
• BGP Routing Services BGP session configuration enabling customers to control their own traffic routing for large IPv4 or IPv6 network blocks, allowing route preference selection across multiple carriers and peerings.
• Domain Registration and Management Domain registration and management services supporting multiple TLDs, including new registrations and domain transfers from other registrars.
• SSL Certificates SSL/TLS certificate offerings for securing customer websites and services.

Quantifiable outcome

• Climate control energy reduction of up to 70% through direct fresh air cooling
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Path NetworkcoreTechnology or Integration · 1 August 2023Partnership since August 2023 for DDoS protection services. Path Network provides 12Tbps network capacity across 20+ global PoPs, with each PoP having minimum 300G connectivity. Artfiles is connected via 3 GRE tunnels, providing automatic DDoS attack mitigation for all hosting products including web hosting, dedicated servers, af.stack cloud, and rackspace services.
• Stulz KlimatechnikcoreStrategic or Co-development PartnerCollaborative development of direct fresh air cooling solution that reduces climate control energy consumption by up to 70%. Artfiles developed the control software jointly with Stulz, and now continues development internally with data center staff. This innovation significantly reduces environmental impact and operational costs.
• NorthC Datacenters (formerly CenturyLink/Lumen)coreTechnology or IntegrationArtfiles operates its own suite in the NorthC data center (Süderstraße 198, Hamburg), which is ISO 27001 and ISO 9001 certified. The partnership provides Artfiles customers access to certified colocation facilities with additional redundancy options.
• DE-CIXcoreTechnology or IntegrationConnected to DE-CIX in Hamburg and Frankfurt with 20G capacity, enabling optimal peering and low-latency connectivity for customer traffic.
• Lumen (formerly CenturyLink)coreTechnology or Integration100G network connection providing high-capacity uplink through Lumen's global network infrastructure.
• ZayocoreTechnology or Integration100G network connection providing additional high-capacity uplink capacity and network diversity.
• Deutsche TelekomcoreTechnology or Integration10G connection providing major carrier uplink for customer connectivity and redundancy options.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netcup: Netcup is a German hosting provider offering shared web hosting, root servers, virtual servers (vServer), and managed servers at competitive price points. Closely comparable to Artfiles in product breadth, target customer (developers, SMBs, agencies), and German/European market focus, with somewhat larger community presence.
• WorldStream: WorldStream is a Dutch/German IaaS provider specializing in dedicated servers, colocation, DDoS protection, and network services with own ASN and IP allocations. Comparable to Artfiles in its emphasis on network independence, DDoS mitigation, and infrastructure ownership.
• Hetzner Online: Hetzner is a German hosting and cloud provider offering shared hosting, dedicated servers, cloud servers, and colocation across multiple data centers in Germany and Finland. Most direct comparable to Artfiles in product mix (shared hosting, root servers, cloud) and German SMB/mid-market customer base, but at significantly larger scale.
• ScaleUp Technologies: ScaleUp Technologies operates data centers in Hamburg and Cologne offering colocation, dedicated servers, and managed hosting for SMEs and enterprises. Most regionally comparable peer to Artfiles given Hamburg presence and shared customer focus on local enterprises and ISPs.
• PlusServer: PlusServer is a German managed hosting and cloud provider (formerly PlusServer GmbH, Cologne) offering managed servers, cloud (OpenStack), and colocation to SMEs and agencies. Similar product positioning and DACH customer base as Artfiles, with somewhat stronger managed-services brand.
• myLoc managed IT AG: myLoc is a German managed hosting and colocation provider operating multiple data centers in Düsseldorf, offering dedicated servers, vServers, web hosting, and colocation. Directly comparable to Artfiles on hosting + colocation product mix and DACH SMB/mid-market focus.

Broad incumbents

• Strato: Strato is a major German web hosting and cloud provider (owned by Deutsche Telekom) serving SMBs with shared hosting, servers, domains, and basic cloud products. Competes head-on with Artfiles in the German small-business hosting market and benefits from Deutsche Telekom's distribution scale.
• OVHcloud: OVHcloud is a major European cloud and hosting provider with a global data center footprint, offering dedicated servers, public cloud (OpenStack-based), shared hosting, and colocation. Comparable to Artfiles on the dedicated/cloud side and OpenStack foundation, but operates at European scale with broader geographic reach.
• IONOS (1&1 IONOS): IONOS is one of Europe's largest hosting and cloud providers, offering shared hosting, dedicated servers, cloud (OpenStack-based), domains, and colocation with a much broader product portfolio. Targets the same SMB and SME segments as Artfiles but at hyperscale, and competes in Germany directly on price and brand.

Regional players

• InterNetX: InterNetX is a German domain registrar and hosting provider (part of IONOS group) offering domain management, DNS, SSL, and server products with an API-first approach. Overlaps with Artfiles in domain, DNS, and hosting services, primarily serving resellers and agencies in the DACH market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artfiles_de
• Facebookfacebook.com/artfiles
• LinkedInlinkedin.com/company/artfiles
• Instagraminstagram.com/artfilesnewmedia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artfiles New Media