Blackland LLC

What Blackland LLC does

Blackland LLC, doing business as Blackland Razors, is a privately held premium safety razor manufacturer founded in 2015 by Shane Swartzlander (along with co-founder Tyler) and headquartered in San Diego, California. The company designs, CNC-machines, and hand-finishes three core razor families in-house from solid stainless steel and Grade V titanium billets: the Blackbird (double-edge, the flagship), the Vector (single-edge using Artist Club-style blades), and the Osprey (adjustable double-edge with nine shave settings). Proprietary design elements include the SlimPost center-post geometry on the Vector, edge-to-edge blade clamping on the Osprey, a blade-forward head geometry designed to minimize nicks, and a removable brass mass-dampener insert on the Osprey handle. The line is complemented by replacement parts, curated blade consumables, a shave towel, apparel, gift cards, and a Workshop sub-brand for limited-edition experimental products in materials such as bronze and aluminum.

The company operates a direct-to-consumer e-commerce model through blacklandrazors.com, with a complementary retail partner network for in-person purchase worldwide. Pricing for core razors ranges from $200 to $660 depending on material (stainless steel vs. titanium), finish, and configuration. Recurring revenue streams are intentionally limited: hardware is purchased once, accessories are modest, and consumables (blades, towel, apparel) provide a small tail. The company has also introduced two professional services (Razor Finishing and Razor Refresh) that monetarize the existing installed base. Distribution is global, with US free shipping over $99, international shipping via USPS and DHL Express, military/educator/responder discounts, and USDC accepted as a payment method.

Since 2023, Blackland has pursued a deliberate vertical integration and brand-portfolio strategy: it acquired Above the Tie (an established safety razor brand) in October 2023 and Kinetic CNC (a CNC machining company) in July 2024, consolidating manufacturing capability and broadening the product portfolio. The company is bootstrapped, with no disclosed institutional funding, founder-led, and treats employees with a minimum $20/hour wage, 401(k) matching, and paid breaks. All products carry a lifetime guarantee against manufacturer defects and a 30-day risk-free return policy. The target customer is a premium wet-shaving enthusiast willing to invest $200-$660 in a durable, USA-made precision tool as a replacement for disposable cartridge systems.

Name

Blackland LLC

Legal name

Blackland Razors, LLC

Website

https://blacklandrazors.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Blackland LLC is a privately held, San Diego-based manufacturer that designs, CNC-machines, and hand-finishes premium stainless steel and titanium safety razors in-house. Founded in 2015, it sells directly to wet-shaving enthusiasts worldwide through its e-commerce site and retail partners.

Ownership category

akta.pro rank

Product category

Premium Safety Razors and Wet Shaving Products

NAICS

Cutlery and Handtool Manufacturing (3322)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

akta.pro secondary industry

Professional Hair Styling & Finishing (CRABALAC)

Keywords

• Premium safety razors
• Wet shaving products
• CNC machined razors
• Stainless steel grooming
• Double-edge razors

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Safety Razors: Primary revenue from selling premium safety razors including double-edge (Blackbird, Osprey) and single-edge (Vector) models in stainless steel and titanium
2. Accessories: Razor stands, replacement parts (base plates, handles), razor blades, shave towels, apparel, and gift cards
3. Razor Finishing Services: Refinishing service to convert machined finish to satin or polished finish on Blackland razors, performed in-house at San Diego shop
4. Razor Refresh Services: Cleaning, sanitization, inspection and tune-up service for existing Blackland razors to restore them to factory performance

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Blackland LLC designs, manufactures, and sells premium safety razors machined in-house in San Diego, California from solid stainless steel and Grade V titanium. The product line includes the Blackbird (double-edge), Blackbird Titanium, Vector (single-edge Artist Club style), Vector Titanium, and Osprey (adjustable double-edge) razors, complemented by accessories, consumable blades, shave towels, gift cards, and Razor Finishing and Refresh services. A Workshop sub-brand releases limited-edition experimental products in small batches.

Product overview

Blackland LLC is a premium safety razor manufacturer offering a focused portfolio of precision-engineered razors machined in-house in San Diego, California. The core product line consists of three distinct razor families: the Blackbird (double-edge, available in stainless steel and titanium), the Vector (single-edge using Artist Club blades, in stainless steel and titanium), and the Osprey (adjustable double-edge with 1.4mm adjustment range). The company complements its razors with matching accessories (stands, replacement parts), curated blade consumables, grooming accessories (shave towel), and professional services (razor finishing and refresh). A Workshop division releases limited-edition experimental products in small batches. All products are backed by a lifetime guarantee against manufacturer defects.

Differentiator

Problem solved

Functional benefit

Brands

• Workshop: Limited edition experimental products featuring unique materials, finishes, and design concepts produced in limited batches.

Products and services

• Blackbird Safety Razor Flagship stainless steel double-edge safety razor with blade-forward geometry inspired by the SR-71 Blackbird aircraft. CNC-machined three-piece construction weighing 94g, available with safety bar, Lite SB, or open comb base plates, priced $200-$260 depending on finish and handle options. Includes five DE blades.
• Blackbird Titanium Safety Razor Titanium version of the Blackbird razor, weighing 54g (significantly lighter than stainless steel). CNC machined from Grade V titanium for enhanced smoothness and maneuverability, with safety bar base plate, priced $340-$440 depending on finish and handle options.
• Osprey Adjustable Safety Razor Adjustable double-edge razor with 1.4mm adjustment range across nine shave levels plus infinite in-between settings. Features three-piece design with fully hollow handle and removable brass insert. Available in stainless steel (105g/88g, $350-$510) or titanium (67g/50g, $500-$660) with multiple finish options.
• Vector Single-Edge Safety Razor Single-edge safety razor using Artist Club-style blades. Features innovative SlimPost design for compact head profile and exceptional maneuverability. Weighs 77g with 92mm handle, priced at $220 in stainless steel with multiple finish and base plate options.
• Vector Titanium Single-Edge Safety Razor Titanium version of the Vector single-edge razor, weighing 44.5g. Maintains the compact head design while offering increased agility and reduced blade feel compared to the stainless steel version. Priced at $340 with satin or polished finish options.
• Razor Finishing Service Professional refinishing service to convert machined or satin razors to satin or polished finish. Includes ultrasonic cleaning, media blasting, and hand polishing. Available for all Blackland razor models. Satin finish priced $10-$55 and polished finish $20-$110 depending on product; US customers only.
• Razor Refresh Service Full inspection, cleaning, and tune-up service including ultrasonic cleaning, steam sanitization, and function inspection. Restores Blackland razors to factory performance. Available for three-piece razors and Osprey models. Priced $10-$40 depending on product.
• Razor Stands CNC-machined razor stands compatible with Blackbird, Blackbird Titanium, Vector, Vector Titanium, and Osprey razors. Available in matching finishes (machined, satin, polished, black).
• Razor Parts Replacement components including base plates and handles for Blackbird, Blackbird Titanium, Vector, and Vector Titanium razors. Each part CNC machined to match original specifications.
• Razor Blades Curated selection of replacement blades including Feather Professional Artist Club (20-pack), Feather ProGuard (15-pack), Feather ProSuper (20-pack), Personna GEM Platinum Diamond Glide DE (100-pack), and Feather Hi-Stainless DE blades.
• Shave Towel 13-inch square cotton face towel made in the USA with embroidered Blackland logo. Designed for sensitive skin as part of the shaving ritual, priced at $15.
• Gift Card Digital gift cards available in denominations of $50, $75, $100, $150, and $200 for purchasing Blackland products.
• Workshop Batches Limited-edition experimental products including Batch 001 (Blackbird Bronze with C954 bronze), Batch 002 (aluminum single-edge with hollow rectangular handle), and Batch 003 (Blackbird Aluminum with satin nickel plating). Produced in limited quantities with no returns.

Quantifiable outcome

• 4.8 out of 5 average rating from 3,000+ verified reviews
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Kinetic CNCcoreOthers · 2 July 2024Blackland acquired Kinetic CNC, expanding their manufacturing capabilities. This strategic acquisition strengthens their in-house CNC machining capacity.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• RazoRock: Italian/Canadian maker of premium stainless steel and aluminum safety razors sold direct-to-consumer. Overlaps with Blackland in enthusiast wet-shaving audience, machined-metal construction, and online-first sales model.
• Rockwell Razors: Direct-to-consumer premium safety razor brand offering adjustable stainless steel razors at similar price points. Closely comparable in product category (double-edge safety razors), target customer (enthusiast wet shavers), and DTC e-commerce go-to-market.
• Wolfman Razors: Canadian handmade premium safety razor maker known for high-end stainless steel designs and small-batch production. Comparable in premium positioning, enthusiast audience, and machined-metal craftsmanship ethos.
• Karve Shaving Co. Canadian premium safety razor company offering a range of machined stainless steel and brass double-edge razors. Comparable product line, premium pricing, and enthusiast-focused DTC approach.

Others

• Feather: Japanese maker of Artist Club and DE blades that Blackland actually resells. Relevant as both a critical component supplier and an adjacent competitor in premium single-edge shaving, where their blade ecosystem underpins Blackland's Vector product.

Broad incumbents

• Muhle: Established German safety razor and shaving brand with a broad portfolio of traditional and modern designs. Comparable product category and premium positioning, but with a much wider global retail footprint and longer operating history.
• Edwin Jagger: Long-established UK safety razor and shaving brush maker with broad distribution. Competes in the same premium safety razor category but with a wider product range and traditional British-barber brand positioning.
• Parker Safety Razor: Established US safety razor manufacturer offering a wide range of double-edge and single-edge razors at multiple price points. Comparable in product category and US manufacturing heritage, though positioned more at mid-market than ultra-premium.
• Gillette: Mass-market dominant shaving brand owned by Procter & Gamble. Not a direct premium competitor, but the dominant incumbent whose cartridge systems define the broader market Blackland is positioned against.

Emerging players

• Tatara Razors: Premium safety razor maker producing machined stainless steel and titanium designs, often with Japanese-inspired engineering. Comparable in enthusiast positioning and titanium/metal SKU strategy, though a smaller brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blackland-razors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackland LLC