Revel Meat

What Revel Meat does

Revel Meat Co is a privately held, small-scale meat processing and distribution company headquartered in Canby, Oregon, founded in 2017 by Portland chefs Jimmy Serlin and Ben Meyer. The business operates a USDA-certified slaughterhouse and processing facility in Canby (continuing the legacy Marks Meat Inc. brand, established in 1963) and a retail butcher shop inside Providore Fine Foods at 2340 NE Sandy Blvd in Portland. Core products include whole-animal butchery of beef, pork, and lamb — plus house-made sausages, smoked and cured meats, and a curated assortment of sourced poultry, duck, turkey, rabbit, and eggs from partner farms.

The company differentiates on a 100% farm-to-fork traceability model built around an Enterprise Resource Planning system and QR-code-labeled retail packaging that links each product to detailed farm profiles, enabled by a 2021 USDA Local Food Promotion Grant. It processes meat for approximately a dozen partner ranches (including Rieben Farms, Pat-N-Tams, Chehalis Valley Farms, Totum Farms, Campfire Farms, Champoeg Farms, Hutch N Such, and Trent Family Farms), and also offers USDA processing services to third-party small farmers whose products are not sold under the Revel Meat Co brand.

Revenue is generated across three streams: direct-to-consumer retail at the Providore Fine Foods butcher shop, wholesale distribution to Portland-area fine dining restaurants (Ava Gene's, Nostrana, Coquine, Tusk, OK Omens, aCena, Alea Bakery) and specialty retailers/grocers (Alberta Co-op, Wellspent Market, Treebird Market), and fee-based USDA processing services for third-party farmers. The company is bootstrapped by its founders, has 11-50 employees, holds Organic (Oregon Tilth) and Animal Welfare Approved certifications, and operates exclusively within the Pacific Northwest U.S. market.

Name

Revel Meat

Legal name

Revel Meat Co

Website

https://revelmeatco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Revel Meat Co is a small-scale USDA-certified meat processor and Portland butcher shop that processes beef, pork, and lamb from approximately a dozen local ranches, selling whole-animal cuts through a Providore Fine Foods retail shop, Portland-area restaurants and specialty grocers, plus third-party processing services.

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240)

SIC

Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Meat processing
• Butcher shop
• Wholesale meat distribution
• Farm-to-fork traceability
• USDA slaughterhouse services

Headquarters

HQ city

Canby

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Butcher Shop Sales: Direct-to-consumer sales of beef, pork, lamb, and poultry products at the butcher shop located within Providore Fine Foods in Portland, Oregon.
2. Wholesale to Restaurants and Retailers: Bulk meat sales to fine dining restaurants and specialty grocery retailers across the Portland metropolitan area, including accounts like Alberta Co-op, Wellspent Market, Ava Gene's, Nostrana, and other local establishments.
3. Meat Processing Services for Third-Party Farmers: The USDA-certified facility processes meat for other local farmers whose products are not sold through the Revel Meat Co brand, supporting small-scale ranchers with processing infrastructure.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Revel Meat Co is a small-scale, USDA-certified meat processor and butcher shop operating the legacy Marks Meat Inc. slaughterhouse in Canby, Oregon. The company purchases, processes, and butchers whole animals from a curated group of regional ranches, then sells the resulting beef, pork, and lamb through a retail butcher shop inside Providore Fine Foods in Portland and via wholesale accounts to Portland-area restaurants and specialty grocery retailers. It also provides USDA processing services to third-party local farmers whose meat is sold under their own labels.

Product overview

Revel Meat Co is a small-scale meat processing facility and butcher shop operating as a unified business with three interconnected offerings: (1) USDA meat processing at their Canby facility (Marks Meat Inc.), processing beef, pork, and lamb for their own label and other local farmers; (2) The Butcher Shop at Providore Fine Foods, a retail outlet selling whole-animal cuts, sausages, and smoked meats; and (3) Restaurants & Wholesale program distributing to Portland-area restaurants and retailers. The company differentiates through a Traceability Program that provides 100% farm-to-fork transparency via ERP systems and QR code labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• The Butcher Shop at Providore Fine Foods Whole-animal butcher shop located inside Providore Fine Foods in Portland, OR, selling beef, pork, lamb cuts, house-made sausages, smoked and cured meats, and sourced poultry and rabbit from locally raised animals processed at the company's USDA-certified facility; open daily 10am-7pm to walk-in consumers.
• USDA Meat Processing (Marks Meat Inc.) USDA-certified slaughterhouse and meat processing facility in Canby, Oregon operating under the legacy name Marks Meat Inc. (since 1963); processes locally raised beef, pork, and lamb both for Revel Meat Co's own label and for other small-scale farmers, and is one of the last small-scale USDA processors in Oregon.
• Restaurants and Wholesale Program Wholesale distribution of locally raised and processed meats to Portland-area fine dining restaurants and specialty grocery retailers, sourcing from independent ranchers and serving named accounts including Alberta Co-op, Treebird Market, Wellspent Market, Ava Gene's, Nostrana, Coquine, Tusk, OK Omens, aCena, and Alea Bakery.

Quantifiable outcome

• Full traceability for every piece of meat sold, traceable down to the specific farm and farmer who raised it
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rieben FarmscoreStrategic or Co-development Partner200-acre farrow-to-finish hog ranch 25 miles west of downtown Portland. Swiss immigrant family farming since 1889. Pigs raised in open-air hoop houses with vegetarian diet grown and processed on-farm. Supplies pork to Revel Meat Co.
• Pat-N-TamscoreStrategic or Co-development PartnerCattle ranch near Stanfield, OR run by Pat and Tam Mallon. Uses 'growing soil' grazing philosophy with regenerative techniques. Feeds cows vegetable scraps from local frozen vegetable plant instead of grain. Supplies beef to Revel Meat Co.
• Chehalis Valley FarmscoreStrategic or Co-development PartnerFirst-generation farrow-to-finish farm in Grays Harbor County, WA. Breeding herd of Red Wattles, Berkshire, and Duroc sows. Pigs kept outdoors seasonally and in open-air barns with deep bedding. Sells direct-to-consumer and via Revel Meat Co.
• Totum FarmsminorStrategic or Co-development PartnerLocal farm supplying pastured chicken to Revel Meat Co butcher shop. Products not processed in Revel Meat Co facility.
• Campfire FarmsminorStrategic or Co-development PartnerLocal farm supplying duck to Revel Meat Co butcher shop. Products not processed in Revel Meat Co facility.
• Champoeg FarmsminorStrategic or Co-development PartnerLocal farm supplying turkey to Revel Meat Co butcher shop. Products not processed in Revel Meat Co facility.
• Hutch N SuchminorStrategic or Co-development PartnerLocal farm supplying rabbit to Revel Meat Co butcher shop. Products not processed in Revel Meat Co facility.
• Trent Family FarmsminorStrategic or Co-development PartnerLocal farm supplying eggs to Revel Meat Co butcher shop. Products not processed in Revel Meat Co facility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Nicky USA: Portland, Oregon-based specialty meat distributor and processor with strong chef/restaurant relationships in the PNW; directly comparable in geography and fine-dining wholesale customer base, though larger in scale.
• Marin Sun Farms: Northern California-based sustainable meat company operating its own USDA processing and pasture-based supply, selling to restaurants, retailers, and consumers; comparable business model in a different regional market (Bay Area vs. Pacific Northwest).
• Carlton Farms: Oregon-based heritage pork and meat producer with on-farm processing and direct distribution to regional restaurants and retailers; comparable as a PNW-based, farm-driven meat brand with restaurant/retail accounts.

Direct peers

• Belcampo Meat Co. Vertically integrated, sustainably raised meat company combining its own ranches, USDA processing, and retail butcher storefronts with a strong traceability and regenerative-agriculture narrative — the closest analog to Revel Meat's farm-to-fork, traceability-led model.
• Primal Pastures: Pasture-raised, whole-animal meat company selling direct-to-consumer and via wholesale/retail with strong storytelling and transparency on sourcing — mirrors Revel's small-batch, traceable, farm-partner-driven model.
• Lobel's of New York: Family-owned, multi-generation high-end butcher and meat processor selling dry-aged and custom-cut meats to fine-dining chefs and consumers; comparable in scale, premium positioning, and chef/wholesale + retail mix.
• Pat LaFrieda Meat Purveyors: High-end, family-run meat purveyor supplying top U.S. restaurants and operating a direct-to-consumer retail program; closely comparable in supplying fine-dining chefs with premium, traceable whole-animal meats.
• Porter Road: Pasture-raised meat company combining its own processing with a DTC e-commerce channel and select retail/wholesale accounts; comparable as a craft-scale processor with transparency-led branding and a multi-channel go-to-market.

Emerging players

• Crowd Cow: Online marketplace aggregating small, traceable ranches and delivering craft meats direct to consumers; an emerging channel for the same transparency-minded customer base, potentially complementary or competitive with Revel's DTC and wholesale mix.

Broad incumbents

• Sysco Corporation: Largest U.S. broadline foodservice distributor serving restaurants, hotels, and institutions; represents the conventional, scale-driven alternative channel that limits how much premium pricing Revel can command from its restaurant accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/revel-meat-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revel Meat