The Mac Shack

Name

The Mac Shack

Legal name

Mac Shack

Website

https://macshackny.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

akta.pro secondary industry

Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Macaroni and cheese restaurant
• Casual comfort food
• Event catering services
• Specialty pasta dishes
• Brooklyn dining

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Dine-in and Takeout Sales: Direct food and beverage sales to customers at restaurant locations for dine-in and takeout orders.
2. Catering Services: Provides catering combinations for events and occasions with a 20% delivery fee on orders.
3. Third-Party Delivery Orders: Orders placed through the EZ2EAT virtual marketplace platform for delivery to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Mac Shack is a Brooklyn-based restaurant concept operating two physical locations that specializes exclusively in macaroni and cheese dishes, offering classic, seasonal, and modern-creative flavor profiles made with fresh, locally sourced ingredients. The business also provides catering services for events and occasions, and distributes its food through dine-in, takeout, third-party delivery via the EZ2EAT platform, and direct catering orders.

Product overview

Mac Shack is a single-location restaurant concept (with two Brooklyn locations) focused exclusively on macaroni and cheese dishes. The core product is their restaurant service offering classic, seasonal, and modern-creative macaroni and cheese flavors, complemented by a catering service for events. There is no platform, software product, or modular architecture—the company operates as a traditional restaurant with dine-in, takeout, and catering offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac Shack Restaurant A Brooklyn-based restaurant offering dine-in and takeout service at two locations (320 Malcolm X Blvd and 901 Fulton St), featuring classic, seasonal, and modern-creative macaroni and cheese flavors prepared with fresh, locally sourced ingredients for individual consumers.
• Mac Shack Catering Catering service providing macaroni and cheese combinations for corporate events, private parties, and community gatherings, with delivery available and a 20% delivery fee applied to orders.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EZ2EATcoreChannel Partner/ Reseller/ DistributorEZ2EAT is a virtual marketplace platform that connects Mac Shack with customers for online ordering and delivery services. EZ2EAT operates as the technology and delivery platform partner, handling order processing, payment collection, and coordinating delivery through independent delivery service providers.

Recent moves4 records

Expansion highlights3 records

Regional players

• Bareburger: NYC-born casual dining chain with multiple locations in the metro area and an emphasis on ingredient quality. Comparable to Mac Shack through its New York roots, casual dine-in and takeout model, and locally relevant brand story.
• Dig Inn: NYC-based fast-casual chain offering seasonal, locally sourced menus. Comparable to Mac Shack through shared emphasis on fresh local ingredients, dine-in plus takeout service model, and a New York regional footprint.
• The Smith: NYC-based casual American restaurant with multiple Manhattan locations and an active events/catering program. Comparable to Mac Shack through its Brooklyn/Manhattan dine-in footprint, comfort-leaning menu, and event-driven off-premise revenue.

Broad incumbents

• Sweetgreen: Casual dining chain built around a single, differentiated menu thesis (salads/bowls) with a strong local sourcing narrative. Comparable to Mac Shack as a casual concept that scaled by owning a narrow, branded food niche.
• Shake Shack: New York-born casual dining chain serving burgers, crinkle-cut fries, and shakes. Comparable as a NYC-rooted casual dining brand that scaled from a single neighborhood concept into a multi-location, media-recognized operator.
• Pret a Manger: Grab-and-go and casual dining chain with deep NYC presence, strong catering business, and emphasis on fresh, seasonal menus. Comparable to Mac Shack as a New York operator using dine-in plus off-premise catering as core revenue streams.
• CAVA: Fast-casual Mediterranean chain with a focused menu thesis, ingredient-forward positioning, and strong digital ordering. Comparable to Mac Shack as a concept-driven casual dining operator using third-party delivery and catering channels.

Direct peers

• Milk Bar: NYC-born creative comfort food concept with strong local brand recognition and multiple retail locations. Comparable to Mac Shack as a differentiated, locally rooted comfort-food brand with a cult following and physical retail presence.
• Beecher's Handmade Cheese: Specialty cheese maker and operator of a flagship café known for its flagship mac and cheese. Comparable to Mac Shack through its mac-and-cheese-forward menu, premium ingredient positioning, and use of in-house cheese preparation.
• S'mac: New York City restaurant specializing exclusively in macaroni and cheese with multiple flavor variations. S'mac is the closest direct competitor to Mac Shack in niche, format, and target customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/MacShackNY
• Facebookfacebook.com/MacShackNY
• Instagraminstagram.com/macshackny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mac Shack