Dig Inn
Dig Inn is a private fast-casual restaurant chain operating across the Northeast and Mid-Atlantic U.S., serving scratch-cooked seasonal bowls and plates to health-conscious consumers, corporate offices via its Dig Inn Annex catering program, and schools/nonprofits through a fundraising initiative.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dig Inn does
Dig Inn (legal entity: Dig Inn Restaurant Group LLC, also DBA 'DIG') is a private fast-casual restaurant chain headquartered in New York City that operates a regional footprint across the Northeast and Mid-Atlantic United States, including New York, Massachusetts, Connecticut, New Jersey, Virginia, Maryland, Pennsylvania, and Washington D.C. The company was founded in 2011 by Adam Eskin with a stated mission of serving scratch-cooked, seasonal food sourced from farm partners, and Tracy Kim serves as Chief Operating Officer. The core product is customizable bowls and plates (Classic DIG, Spicy Salmon Bowl, Hot Honey Chicken Bowl, Avo Grain Bowl, Kale Caesar Salad) plus a Build Your Own Bowl option, with all food prepared from scratch daily in open kitchens. Supporting offerings include family meal packages, a la carte sides, beverages, and desserts.
The company monetizes through counter-service restaurant transactions, digital ordering via a proprietary mobile app and website, third-party delivery platforms, and a gift card program. A tiered loyalty program (Dig Inn Rewards) drives repeat visits through points accumulation and status tiers, while Dig Inn Annex extends the model into B2B office catering with free delivery and no minimum order, supported by a volume-discount structure (10-20% for repeat corporate customers spending $1,500-$10,000+ monthly). A restaurant fundraiser program administered through partner Force4Good donates 30% of qualifying sales to schools and 501(c)(3) organizations. Technology infrastructure consists of iOS/Android mobile applications, an online ordering platform, and integrated payment processing; no proprietary AI/ML capabilities are disclosed. The company has raised approximately $136.5 million across multiple funding rounds from 2014 to 2021, with investors including Monogram Capital Partners, Avalt, Enlightened Hospitality Investments, Wexford Capital, Eminence Capital LP, Inherent Group, Kitchen Fund, and Union Square Hospitality Group, and competes against Sweetgreen, Chipotle, Panera Bread, Cava, and Freshii in the $126.4 billion global healthy fast-casual market.
Dig Inn firmographics
Firmographics- Name
- Dig Inn
- Legal name
- Dig Inn Restaurant Group LLC
- Website
- https://diginn.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dig Inn is a private fast-casual restaurant chain operating across the Northeast and Mid-Atlantic U.S., serving scratch-cooked seasonal bowls and plates to health-conscious consumers, corporate offices via its Dig Inn Annex catering program, and schools/nonprofits through a fundraising initiative.
- Ownership category
- akta.pro rank
Dig Inn industry classification
Industry- Product category
- Fast-Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (72232)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)
Keywords
Where Dig Inn is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Dig Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant dine-in and takeout sales: Core revenue from selling bowls, plates, salads, and sides at restaurant locations. Customers order at counter and pay immediately.
- Online and app orders: Digital ordering through website and mobile app for pickup and delivery, with integrated payment processing.
- Catering services: Corporate and event catering with delivery services, including Dig Inn Annex office delivery program with no minimum order.
- Gift cards: Sale of e-gift cards and physical gift cards for use on online and in-store orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard menu pricing |
| Transaction based/ take rate | Monthly | Catering volume discounts |
| Other | Pay-as-you-go | Loyalty program rewards |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dig Inn product offering
Product offeringCore offering
Dig Inn operates a fast-casual restaurant chain serving scratch-made, seasonal bowls, plates, salads, sides, and beverages prepared daily from farm-sourced ingredients in open kitchens. The company complements in-restaurant dining with a mobile app for ordering and rewards, catering services (including Dig Inn Annex office delivery with no minimums), gift cards, and a restaurant fundraiser program for schools and nonprofits.
Product overview
Dig Inn is a fast-casual restaurant chain offering scratch-made, seasonal American cuisine. The core offering centers on customizable bowls (Classic DIG, Spicy Salmon Bowl, Hot Honey Chicken Bowl, Avo Grain Bowl, Kale Caesar Salad) and Build Your Own Bowl options where customers select sides and proteins. The company operates a digital ecosystem comprising a Mobile App for ordering and rewards, a Loyalty Program with tiered perks, and Catering Services including office delivery through Dig Inn Annex. Supporting offerings include Gift Cards, a Restaurant Fundraiser Program for community organizations, Family Meal Packages, and A La Carte Sides and Beverages. All food is prepared from scratch daily in open kitchens using ingredients sourced from farm partners, with a focus on seasonality and home-cooking principles.
Differentiator
Problem solved
Functional benefit
Brands
- Dig Inn Annex: Office catering and delivery service offering free delivery with no minimum order, targeting corporate clients and workplace meals.
Products and services
- Classic DIG
Quantifiable outcome
- Healthy fast casual market growing at 7.8% CAGR from 2026-2034
Companies that use Dig Inn
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Dig Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dig Inn partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Lo & SonsminorLo & Sons provides merchandise rewards (Del Mar tote bags and Catalina Deluxe Weekender bags) for the Summer Frequency Challenge loyalty program. Partnership offers exclusive products and promotional discounts for loyalty members.
- WildFishminorDig Inn joined the 'Off the table' coalition led by WildFish, committing to remove ocean-farmed salmon from their menus due to environmental and health concerns. This is a values-driven partnership aligned with the company's sustainability mission.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Dig Inn competitors and assessment
Company assessmentDirect peers
- Sweetgreen: Public healthy fast-casual chain serving customizable grain bowls and salads, founded in NYC. Dig Inn's most direct head-to-head competitor, explicitly named in their competitive set, with overlapping Northeast footprint and similar scratch/mission-driven positioning.
- Cava Group: Mediterranean-inspired fast-casual chain with customizable bowls, pitas and salads. Closely matches Dig Inn's build-your-own-bowl format and counter-service model, and is named as a direct competitor in Dig Inn's market positioning.
- Just Salad: NYC-based fast-casual salad and bowl chain with strong Northeast presence. Directly comparable to Dig Inn in menu format, customer demographic (urban office workers) and geography.
- Freshii: Canadian-founded healthy fast-casual chain offering bowls, salads, wraps and smoothies. Matches Dig Inn on menu format and health positioning and is named as a direct competitor.
- Chop't Creative Salad Company: NYC-based fast-casual salad and grain bowl chain. Closely comparable to Dig Inn on menu, customer base (Manhattan office workers), and operational footprint.
- Honeygrow: East Coast-based fast-casual chain serving stir-fry bowls, salads and honeybars. Overlaps with Dig Inn in customizable bowl format, healthy positioning and Northeast/Mid-Atlantic footprint.
Broad incumbents
- Chipotle Mexican Grill: National fast-casual giant with build-your-own bowls and customizable meals. Operates at far greater scale than Dig Inn and competes on convenience and price, though with less of a healthy/scratch-cooking positioning. Named as a competitor in Dig Inn's own materials.
- Panera Bread: Large US fast-casual chain with soups, salads, sandwiches and bowls. Overlaps with Dig Inn's healthier fast-casual positioning and is explicitly named as a competitor; broader menu and national scale differentiate it as an incumbent.
Emerging players
- Salad and Go: Fast-growing drive-thru salad and bowl concept. Comparable to Dig Inn on core menu format but differentiated by drive-thru format and Southwestern/US footprint; relevant as a fast-casual bowls peer.
- CoreLife Eatery: Fast-casual chain offering grain bowls, salads and bone broths with a health-oriented, scratch-cooked positioning. Comparable to Dig Inn on menu and brand narrative, though at a smaller and more limited geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dig Inn social profiles
Digital presenceDig Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dig Inn leadership team
Management profileNumber of profiles
Profiles2 records
Dig Inn funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dig Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dig Inn
What does Dig Inn do?
Dig Inn operates a fast-casual restaurant chain serving scratch-made, seasonal bowls, plates, salads, sides, and beverages prepared daily from farm-sourced ingredients in open kitchens. The company complements in-restaurant dining with a mobile app for ordering and rewards, catering services (including Dig Inn Annex office delivery with no minimums), gift cards, and a restaurant fundraiser program for schools and nonprofits.
Is Dig Inn a public or private company?
Dig Inn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dig Inn founded?
Dig Inn was founded in 2011. It employs 501 to 1,000 people.
Where is Dig Inn based?
Dig Inn is headquartered in New York, United States, in the North America region.
How does Dig Inn make money?
Four revenue lines are on record. Restaurant dine-in and takeout sales are the primary driver. The others are online and app orders, catering services and gift cards.
Who are Dig Inn's main competitors?
Direct peers on record are Sweetgreen, Cava Group, Just Salad, Freshii, Chop't Creative Salad Company and Honeygrow. Broad incumbents are Chipotle Mexican Grill and Panera Bread. Emerging players are Salad and Go and CoreLife Eatery.
Does Dig Inn have an API?
No public API is recorded for Dig Inn.
What industry is Dig Inn in?
Dig Inn's product category is Fast-Casual Restaurants. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of CRAHAJAI, Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals. Its NAICS code is 722513 and its SIC code is 5812.