What CENTURY 21 Arizona Foothills does

CENTURY 21 Arizona Foothills, legally Arizona Foothills Realty, Inc., is a privately held residential real estate brokerage operating as a franchisee under the CENTURY 21 brand (Century 21 Real Estate LLC). Founded in 1995 and headquartered in Arizona, the company has served the Phoenix Valley for over 30 years through four physical office locations in Ahwatukee, Gilbert, Scottsdale, and Peoria. Its core customer segments are individual residential home buyers and sellers across the Phoenix metropolitan area, supplemented by secondary segments including military relocation clients (via a Certified Military Relocation program offering up to $7,500 cash back after closing) and renters.

The company operates a sales-led, agent-driven distribution model in which licensed real estate agents provide buy- and sell-side representation through physical offices and an online property search platform at movephoenix.com. The website integrates with the Arizona Regional Multiple Listing Service (ARMLS) to deliver listing data, neighborhood guides, and agent search functionality. Supporting the core brokerage, the company has assembled a Vendor Advantage partner network that bundles third-party home services — including Boost Roofing, Camelback Moving, Muscular Moving Men, Magnus Title Agency, Altitude Home Loans, Quell Pest Control, and home warranty providers (Achosa, Fidelity National) — into a unified transaction experience. Marketing is delivered through a multi-channel mix spanning the website, Facebook, Twitter, LinkedIn, YouTube, and Instagram.

Revenue is generated exclusively through real estate transaction commissions on residential buy/sell deals, with rates not publicly disclosed. As a franchisee, the company operates under CENTURY 21 brand standards while maintaining independent ownership and control of its operations; no external investor or private equity involvement is indicated. The business is exposed directly to Arizona residential real estate market cyclicality, with no recurring subscription or contractual revenue streams evident in the model.

Name

CENTURY 21 Arizona Foothills

Legal name

Arizona Foothills Realty, Inc.

Website

https://c21foothills.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

CENTURY 21 Arizona Foothills is a privately held real estate brokerage franchise serving residential home buyers, sellers, and military relocation clients across the Phoenix metro area through four offices (Ahwatukee, Gilbert, Scottsdale, Peoria) and the movephoenix.com property search platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: As a CENTURY 21 franchise real estate brokerage, the company earns commissions on property buy/sell transactions. Agents represent buyers and sellers in residential real estate transactions, with commissions typically split between listing agent and buyer's agent.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

CENTURY 21 Arizona Foothills is a residential real estate brokerage that represents home buyers and sellers across the Phoenix metropolitan area and surrounding Arizona markets. Core services include buyer representation, seller listing and pricing services, and access to an ARMLS-powered online property search platform, supplemented by financing referrals, moving coordination, and a Certified Military Relocation program. The firm operates from four physical offices (Ahwatukee, Gilbert, Scottsdale, Peoria) and has served the Arizona Valley for over 30 years.

Product overview

CENTURY 21 Arizona Foothills is a real estate brokerage offering a unified platform of property transaction services. The core offering combines an online Property Search portal with Agent Matching and Selling Services, supported by ancillary services including Financing, Moving Services, and a specialized Military Relocation Program with cash back incentives. The company also operates a Vendor Advantage partner network connecting clients to third-party service providers. The company operates multiple physical office locations across the Phoenix metropolitan area (Ahwatukee, Gilbert, Scottsdale, Peoria) and has been serving the Arizona Valley for 30 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling Services (Home Listing Representation) Full-service residential listing representation for Arizona property owners. Includes pricing strategy consultation, MLS exposure via ARMLS, marketing of the home, and transaction management from listing through closing, with the stated priority of selling the home for the most money in the least time.
• Home Buying Representation Licensed agent representation for residential home buyers in Arizona, including property search, showings, offer preparation, negotiation, and transaction coordination through closing. Serves first-time buyers, move-up buyers, and luxury/investment buyers across the Phoenix metro and surrounding communities.
• Financing Services Home financing guidance and lender referral services for home buyers, including connections to partner mortgage lender Altitude Home Loans to help secure mortgages and loans for property purchases.
• Moving Services (Moving Here / Moving Away) Relocation coordination for clients buying or selling in Arizona, including Moving Here and Moving Away programs and partner connections to Camelback Moving and Muscular Moving Men for physical moving and storage services.
• Military Relocation Program Specialized real estate services delivered by Certified Military Relocation agents for active-duty military personnel and families relocating to or from Arizona, with up to $7,500 cash back after closing as an incentive.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Boost RoofingminorOthersService partner providing roofing services to real estate clients during and after transactions.
• Achosa Home WarrantyminorOthersHome warranty service partner offering protection plans for home buyers and sellers.
• Quell Pest ControlminorOthersPest control service partner for residential property treatments during transactions.
• Camelback MovingminorOthersMoving services partner offering relocation assistance to clients buying and selling homes.
• Muscular Moving MenminorOthersMoving and storage services partner for real estate clients.
• Magnus Title AgencyminorOthersTitle agency partner handling closing and title services for real estate transactions.
• Altitude Home LoansminorOthersMortgage lending partner providing financing options for home buyers.
• Fidelity National Home WarrantyminorOthersHome warranty service partner offering extended protection plans for residential properties.
• Arizona Regional Multiple Listing Service (ARMLS)coreTechnology or IntegrationData exchange partnership providing comprehensive real estate listing data for the Arizona market. Powers the property search functionality on the company's website.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• HomeSmart: Phoenix-headquartered residential real estate brokerage with a large Arizona agent network. Directly comparable in geography, target market, and commission-based business model, and one of the most active competitors in the same Phoenix submarkets.
• Coldwell Banker Realty (Arizona): National residential real estate franchise with significant Phoenix metro operations. Comparable in franchise structure, full-service buyer/seller representation, and reliance on the ARMLS.
• West USA Realty: Large Arizona-based independent residential brokerage with multiple offices across the Phoenix metro. Comparable in transaction commission model, customer segments, and multi-office Phoenix footprint.
• Keller Williams Realty Arizona: Major residential real estate franchise with substantial Arizona/Phoenix operations. Comparable agent-centric, commission-based brokerage model targeting home buyers and sellers.
• Berkshire Hathaway HomeServices Arizona: Residential real estate franchise operation serving the Phoenix metro. Comparable franchise residential brokerage model with similar commission-based revenue and customer segments.
• RE/MAX Excalibur: Arizona RE/MAX franchise brokerage operating across the Phoenix metro. Closely comparable franchise affiliation, residential focus, and agent-driven distribution model.
• Realty Executives: Phoenix-headquartered residential real estate franchise with deep Arizona presence. Comparable franchise-style residential brokerage model serving the same home buyer/seller segments.

Emerging players

• Redfin (Phoenix): Tech-enabled residential brokerage operating in the Phoenix metro. Targets the same home buyer/seller segments with a lower-commission model, representing a structural threat to traditional full-service brokerages.
• eXp Realty: Cloud-based residential brokerage with significant Phoenix agent count. Comparable residential buyer/seller focus but distinct operating model (virtual, revenue-share) that pressures traditional commission economics.
• Opendoor: iBuyer active in the Phoenix market that purchases homes directly from sellers. Competes for the same Arizona seller segment and bypasses traditional listing-side commission, representing a channel-disruption risk for incumbent brokerages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/c21azfoothills
• YouTubeyoutube.com/channel/UCL3NU925jIwDb7Lre0mHjyw
• Facebookfacebook.com/c21azfoothillsgilbert
• LinkedInlinkedin.com/company/century-21-arizona-foothills
• Instagraminstagram.com/c21azfoothills

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTURY 21 Arizona Foothills