Martha's Country Baker

What Martha's Country Baker does

Martha's Country Bakery is a family-owned, traditional artisan bakery operating five retail storefronts across the New York City boroughs of Queens (Astoria, Bayside, Forest Hills) and Brooklyn (Williamsburg — two locations on Bedford Avenue). The business sells freshly baked cakes, cheesecakes, mousse cakes, pies, tarts, pastries, cupcakes, cookies, gelato, French macarons, and hot/cold beverages, with vegan options and special-occasion whole cakes rounding out the catalog. It was founded in 1969 (with the website header showing "Est. 1972"), and the current operating company was launched when founder George Stertsios opened the Ditmars/Astoria location on April 1, 2004, naming the business in honor of his mother.

The underlying operating model is intentionally low-tech and traditional: there is no proprietary technology platform, no mobile app, no disclosed data infrastructure, and no AI/ML capabilities — the bakery's competitive positioning rests on family recipes developed over multiple generations, ingredient quality, and a welcoming in-store experience rather than on technology differentiation. Order capture beyond walk-in counter sales is routed through third-party infrastructure: DoorDash and UberEats for delivery, and Toast for online ordering at the Williamsburg (263 Bedford) location.

The company is a privately held, bootstrapped, founder- and family-led small business with no disclosed external investment, no parent company, no subsidiaries, and no public listing. Revenue is generated entirely from one-time retail transactions at point of sale (with delivery surcharges captured by the third-party platforms). The customer base is B2C individual consumers purchasing for both everyday consumption and special occasions. Marketing relies on organic social channels (Instagram, Facebook, Twitter/X), a founder-authored blog, and an email newsletter — no paid acquisition or enterprise sales motion is evident.

Name

Martha's Country Baker

Legal name

Martha's Country Bakery

Website

https://marthascountrybakery.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Martha's Country Bakery is a family-owned traditional artisan bakery operating five retail locations across Queens and Brooklyn in New York City, serving individual consumers with freshly baked cakes, cheesecakes, pastries, desserts, and specialty beverages.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Retail bakery products
• Artisan baked goods
• Specialty celebration cakes
• Dessert pastries
• Neighborhood bakery

Headquarters

HQ city

Forest Hills

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail bakery sales: One-time retail sales of baked goods including cakes, pies, cheesecakes, pastries, cookies, gelato, and beverages through physical storefront locations and third-party delivery platforms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Martha's Country Bakery is a traditional neighborhood bakery that freshly bakes and sells a wide assortment of cakes, cheesecakes, pies, tarts, pastries, cookies, gelato, and specialty desserts, complemented by hot and cold beverages. Products are sold over the counter at five physical retail locations in Queens and Brooklyn, with online ordering for pickup and delivery via DoorDash, UberEats, and Toast.

Product overview

Martha's Country Bakery is a traditional bakery offering a diverse portfolio of fresh-baked goods and beverages. The product lineup includes cake slices (Chocolate Layer, Black Forest, Red Velvet, Carrot, Seven Layer, Strawberry Shortcake, Black And White, Lemon), whole cakes for celebrations, cheesecake slices and whole cheesecakes (New York-style in varieties like Oreo, Nutella, Marble, Peanut Butter, Raspberry, Strawberry), mousse cakes (Triple Chocolate, Oreo, Caramel, Black And White), pies (Apple Crumb), tarts (fruit varieties including Kiwi Berry), puddings, pastries (including eclairs), cupcakes, cookies, breakfast pastries (croissants), gelato and sorbet, French macarons, vegan options, and specialty items like Tres Leches and Tiramisu. Beverage offerings include hot drinks (coffee, cortado, hot chocolate) and cold drinks (iced coffee, frappuccinos). The bakery operates dine-in and takeout services with delivery integrations through DoorDash, UberEats, and Toast.

Differentiator

Problem solved

Functional benefit

Products and services

• Cake Slices Individual portions of layer cakes including Chocolate Layer, Black Forest, Red Velvet, Carrot, Seven Layer, Strawberry Shortcake, Black And White, and Lemon varieties, sold over the counter for walk-in customers and via delivery platforms.
• Whole Cakes Full-size celebratory cakes in multiple flavors for special occasions such as birthdays, anniversaries, and holidays, available for purchase at bakery locations.
• Cheesecake Slices Individual portions of New York-style cheesecakes including New York, Oreo, Nutella, Marble, Brownie Walnut, Peanut Butter, Raspberry, and Strawberry varieties.
• Whole Cheesecakes Full-size New York-style cheesecakes available for special orders and celebrations.
• Mousse Cakes Light and airy mousse-based desserts including Triple Chocolate Mousse, Chocolate Mousse, Oreo Mousse, Caramel Mousse, Black And White Mousse, and Strawberry Banana.
• Pies Traditional fruit pies including Apple Crumb and other seasonal varieties.
• Tarts Fruit tarts featuring fresh fruit toppings, including Kiwi Berry Goddess and other seasonal varieties.
• Pudding Traditional puddings available in various flavors.
• Pastries Assorted pastries including eclairs and other sweet baked goods.
• Cupcakes Individual-sized frosted cupcakes available in multiple flavors.
• Cookies Fresh-baked cookies including classic chocolate chip and double chocolate varieties.
• Breakfast Pastries Morning pastries including croissants and other breakfast items.
• Gelato and Sorbet Italian-style frozen desserts available in multiple flavors.
• French Macarons Delicate French-style sandwich cookies in various flavors.
• Vegan Options Plant-based bakery items for customers with dietary restrictions.
• Tres Leches Traditional three-milk sponge cake, a popular Latin American dessert.
• Tiramisu Classic Italian coffee-flavored layered dessert.
• Cannoli Italian pastry tubes filled with sweet ricotta cream.
• Hot Beverages Hot drinks including freshly brewed coffee, cortado, and hot chocolate served at bakery locations.
• Cold Beverages Iced drinks including iced coffee and frappuccinos such as Caramel Frappuccino served at bakery locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Magnolia Bakery: Iconic NYC retail bakery famous for cupcakes and cakes with multiple Manhattan locations. Directly comparable as a multi-location specialty dessert bakery serving celebration occasions.
• Milk Bar: Multi-location NYC dessert brand specializing in layer cakes, cookies, and soft-serve with national delivery. Comparable as a cake/dessert-focused chain with retail stores and third-party delivery.
• Amy's Bread: NYC artisan bakery offering breads, pastries, and cakes across multiple locations. Comparable neighborhood-rooted multi-storefront bakery with similar walk-in and wholesale footprint.
• Two Little Red Hens: NYC bakery known for its 'Ultimate' cheesecake and cupcakes with a Manhattan storefront. Comparable as a specialty cake/cheesecake retail bakery serving celebration occasions.
• Veniero's Pasticceria: Long-established NYC Italian pastry shop with cakes, cheesecakes, and Italian desserts. Comparable heritage neighborhood bakery model with similar product mix (cheesecakes, Italian pastries, gelato-adjacent).
• Dominique Ansel Bakery: NYC bakery famous for the Cronut and innovative pastries with multiple locations. Comparable premium artisan bakery serving NYC walk-in and celebration customers.
• Baked by Melissa: NY-based bite-size cupcake and treat brand with multiple retail locations and nationwide shipping. Comparable as a multi-location NYC dessert retailer focused on celebration and gifting.
• Junior's Cheesecake: Famous NYC cheesecake brand with retail locations in Brooklyn and Manhattan. Directly comparable as a specialty cheesecake and cake retailer with deep NYC roots.
• Lady M Boutique Cake Boutique: NYC-based luxury cake boutique offering signature crepe cakes and pastries. Comparable premium retail bakery focused on occasion cakes and confections.
• Levain Bakery: NY-based bakery specializing in cookies, pastries, and breads with multiple NYC storefronts and national expansion. Comparable multi-location artisan bakery model serving walk-in and e-commerce customers.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MarthasNY
• Facebookfacebook.com/marthasny
• Instagraminstagram.com/marthascountrybakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha's Country Baker