Blue Mobility
Blue Mobility is an Italian vertical software subsidiary of Aton Spa that builds supply-chain digitalization suites (WMS, SFA, B2B portal, proof-of-delivery, CMMS) for small and mid-sized distributors, with a focused go-to-market in Food Service and Cleaning Professional channels.
- Company typePrivate
- Founded2010
- HeadquartersVillorba, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Mobility does
Blue Mobility Srl is an Italian vertical software vendor and wholly-owned subsidiary of Aton Spa, founded in 2010 and headquartered in Italy. The company builds and sells a suite of supply-chain digitalization applications aimed primarily at small and mid-sized distributors in Italy, with vertical specialization in Food Service (wine, coffee, foodservice distribution) and Cleaning Professional (hygiene and facility products) channels. Its customer roster spans recognized Italian brands such as Mionetto, Musetti, Pompadour, ORO Caffè, Sandy Caffè, Bracchi, NG Group, Ristorfoods Holding, and Ca.Form, as well as extensions into adjacent verticals including HVAC distribution (Haier A/C Italy). The company employs between 11 and 50 people and is parent-financed through Aton Spa, without disclosed external venture or growth funding.
Blue Mobility firmographics
Firmographics- Name
- Blue Mobility
- Legal name
- Blue Mobility Srl
- Website
- https://bluemobility.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Mobility is an Italian vertical software subsidiary of Aton Spa that builds supply-chain digitalization suites (WMS, SFA, B2B portal, proof-of-delivery, CMMS) for small and mid-sized distributors, with a focused go-to-market in Food Service and Cleaning Professional channels.
- Ownership category
- akta.pro rank
Blue Mobility industry classification
Industry- Product category
- Supply Chain Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Blue Mobility is headquartered
LocationHeadquarters
- HQ city
- Villorba
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Blue Mobility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Software Subscriptions and Licenses: Blue Mobility generates revenue through software subscriptions and licenses for WMS, SFA, B2B e-commerce, and CMMS solutions. Pricing is likely tiered based on features and number of users. Professional services for implementation and training are bundled or offered separately.
- Implementation and Professional Services: Consulting and implementation services for system integration with customer ERP systems, custom configuration, and training. Partners with system integrators like Deloitte for large enterprise implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on solution modules and user count |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Blue Mobility product offering
Product offeringCore offering
Blue Mobility develops and sells an integrated suite of cloud-based SaaS applications that digitize the supply chain for Italian small and medium enterprises, with vertical specialization in Food Service and Cleaning Professional distribution. Its portfolio covers warehouse management (.onLog), sales force automation and van sales (.onSales SFA/VAN), B2B customer self-ordering (.onSales B2B), delivery and proof of delivery (.onPost), and field service maintenance (Plan4, enhanced by the BlueBrain AI module).
Product overview
Blue Mobility offers an integrated suite of supply chain management solutions for small and medium enterprises, with vertical focus on Food Service and Professional Cleaning sectors. The product portfolio centers around six core solutions: .onLog (WMS for warehouse management with FIFO/FEFO, lot traceability, and multi-ERP integration), .onSales SFA (tablet-based order collection app with offline capability), .onSales VAN (attempted sale software for van delivery operations), .onSales B2B (B2B e-commerce portal for customer self-ordering), .onPost (distribution logistics and proof of delivery), and Plan4 (CMMS for field service and maintenance management). Products are designed to integrate with major ERP systems and operate as a connected ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- .onSales SFA: Sales Force Automation solution for order collection on tablets, featuring catalog management, pricing per customer, purchase history, and digital payment collection.
- .onSales VAN
- .onSales B2B
- .onLog
- .onPost
- Plan4
- BlueBrain
Products and services
- .onLog Warehouse Management System (WMS) that organizes warehouse operations, optimizes storage spaces and picking routes, and provides inventory accuracy plus product and lot traceability. Supports FIFO/FEFO inventory control, multi-company and multi-warehouse deployments, and integrates natively with major ERP systems. Designed for Italian small and medium distributors in Food Service and Cleaning Professional verticals.
- .onSales SFA Sales Force Automation tablet application for order collection that gives field sales access to catalogs, assortments, per-customer pricing, customer history and financial status. Operates offline, supports digital payment collection, and synchronizes with the back-office ERP. Targeted at sales reps of Italian distribution SMEs in Food Service and Cleaning Professional.
- .onSales VAN Van sales (tentata vendita) software that lets vendors attempt sales to customers and immediately deliver available merchandise from the van. Manages delivery rounds and proof of delivery for attempted sale operations.
- .onSales B2B B2B e-commerce portal that allows customers to place orders independently based on purchase history, current catalogs and active promotions. Includes personalized catalogs, technical data sheets, photos and marketing communications. Aimed at distributors' B2B customers seeking self-service reordering.
- .onPost Distribution logistics and proof of delivery software that handles digital pickup of delivery routes, product management, digital signatures, GPS tracking and accounting for returnable transport items such as roll containers, boxes and pallets. Used by distribution companies to optimize last-mile operations.
- Plan4 CMMS (Computerized Maintenance Management System) for companies running field service on customer equipment, with intervention planning, digital reports with photos and digital signatures, contract management, machine history tracking and spare parts traceability. Integrates the BlueBrain AI module. Used by Cleaning Professional and equipment service providers.
Quantifiable outcome
- 35% faster order preparation activities
- +6 more outcomes
Companies that use Blue Mobility
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Blue Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Blue Mobility partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Aton SpacoreAton Spa is the parent company and founding entity of Blue Mobility. Blue Mobility consolidates over 30 years of experience from Aton Spa in supply chain management solutions. Aton Spa is described as Società Benefit (Benefit Corporation).
- DeloitteflagshipDeloitte served as the SAP implementation partner for the Haier A/C Italy project, collaborating with Blue Mobility on the onLog 4.0 WMS integration with SAP ERP at the Haier Revine Lago plant.
- SAPcoreSAP is the ERP system integrated with Blue Mobility's onLog WMS solution. The integration enables bidirectional data exchange between warehouse operations and SAP ERP for enterprise customers like Haier A/C Italy.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Blue Mobility competitors and assessment
Company assessmentDirect peers
- Generix Group: European SaaS provider of WMS, supply chain, and B2B commerce solutions. Most direct comparable: similar vertical SaaS positioning targeting distributors and mid-market enterprises across Europe with comparable suite breadth.
- StayinFront: SaaS provider of SFA, retail execution, and CRM solutions for CPG and distribution companies. Closely comparable to .onSales SFA in functionality and customer base, though broader geographically.
- Sana Commerce: B2B e-commerce platform tightly integrated with ERP systems (SAP, Microsoft Dynamics, Infor). Direct competitor to .onSales B2B in the wholesale and distribution segment.
- Sistemi: Italian software house specializing in ERP, WMS, and supply chain solutions for distribution and manufacturing SMEs. Direct geographic and vertical overlap with Blue Mobility in the Italian mid-market.
- Limble: Cloud-based CMMS and asset maintenance software. Closely comparable to Blue Mobility's Plan4 offering for field service and maintenance management, with broader geographic presence.
Broad incumbents
- Aptean: Vertical-specific ERP and supply chain software provider serving distribution and food industries. Overlaps with Blue Mobility's full-suite proposition at a larger scale across multiple verticals.
- Körber: Supply chain software division (formerly HighJump) offering WMS and warehouse automation. Competes with .onLog in mid-market WMS with a broader geographic footprint and hardware-integration offerings.
- Blue Yonder: Global end-to-end supply chain platform (formerly JDA Software). Competes with Blue Mobility's suite through broader portfolio of WMS, demand planning, and commerce capabilities, particularly targeting large enterprises.
- Manhattan Associates: Global leader in WMS, supply chain, and inventory optimization. Broad incumbent competing with .onLog at the high end of the market; offers overlapping functionality but at greater scale and complexity than Blue Mobility's vertical focus.
Regional players
- Microlistics: WMS specialist serving Australia, New Zealand, and parts of Asia. Comparable WMS technology stack to .onLog but operating in different geographies, limiting direct head-to-head competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Mobility social profiles
Digital presenceBlue Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Mobility leadership team
Management profileNumber of profiles
Blue Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Mobility
What does Blue Mobility do?
Blue Mobility develops and sells an integrated suite of cloud-based SaaS applications that digitize the supply chain for Italian small and medium enterprises, with vertical specialization in Food Service and Cleaning Professional distribution. Its portfolio covers warehouse management (.onLog), sales force automation and van sales (.onSales SFA/VAN), B2B customer self-ordering (.onSales B2B), delivery and proof of delivery (.onPost), and field service maintenance (Plan4, enhanced by the BlueBrain AI module).
Is Blue Mobility a public or private company?
Blue Mobility is a private company. It is classified as corporate owned and is currently operating.
When was Blue Mobility founded?
Blue Mobility was founded in 2010. It employs 11 to 50 people.
Where is Blue Mobility based?
Blue Mobility is headquartered in Villorba, Italy, in the Europe region.
How does Blue Mobility make money?
Two revenue lines are on record. Software Subscriptions and Licenses are the primary driver. The others are implementation and Professional Services.
Who are Blue Mobility's main competitors?
Direct peers on record are Generix Group, StayinFront, Sana Commerce, Sistemi and Limble. Broad incumbents are Aptean, Körber, Blue Yonder and Manhattan Associates. Microlistics is listed as a regional player.
Does Blue Mobility have an API?
No public API is recorded for Blue Mobility.
What industry is Blue Mobility in?
Blue Mobility's product category is Supply Chain Management Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 518210 and its SIC code is 8741.