StayinFront
StayinFront provides cloud-based mobile sales force automation and CRM solutions for Consumer Goods and Life Sciences organizations, with AI-powered image recognition, predictive analytics, and augmented reality capabilities serving 85,000+ users across 50+ countries.
- Company typePrivate
- Founded1983
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What StayinFront does
StayinFront, Inc. is a private SaaS provider of mobile, cloud-based sales force automation and retail execution solutions, founded in 1983 and headquartered in Fairfield, New Jersey, with global operations spanning 14 offices across North America, EMEA, and Asia Pacific. The company targets two primary verticals: Consumer Goods (CPG manufacturers) and Life Sciences (pharmaceutical and medical device companies), with a customer base that includes 7 of the top 10 global CPG companies and over 85,000 users across 50+ countries and 14 languages.
The core platform is the StayinFront Retail Optimization Platform (ROP), an integrated suite comprising the TouchCG mobile CRM for Consumer Goods field operations, the TouchRx platform for Life Sciences with PDMA-compliant CRM tools, and a growing set of AI-powered modules. Proprietary technology includes On-Device AI image recognition that processes shelf images directly on mobile devices without internet connectivity, the Augment® augmented reality solution (acquired via SAS Augment in May 2024), StayinFront RDI predictive analytics, Intelligent Guided Selling (IGS) for next-best-action recommendations, Dynamic Routing for store visit optimization, and the Shelf Builder/Realogram toolkit for planogram compliance measurement. The platform is delivered as multi-tenant cloud SaaS hosted on AWS infrastructure, with native offline functionality for field operations in remote or low-connectivity environments.
StayinFront generates revenue primarily through multi-year enterprise SaaS subscriptions with quote-based pricing tied to user seats and module adoption, supplemented by professional services for implementation, configuration, and training. Distribution occurs through direct enterprise field sales for Fortune 500 CPG and Life Sciences accounts, inside sales for mid-market segments, and a growing channel network of contract sales organizations (CSOs) and agencies such as Grupo Cosmic in LATAM and Advantage Solutions in North America. The company has executed three acquisitions in the past decade (GHI Technologies in 2016, Lab4motion Solutions in 2019, and SAS Augment in 2024) to extend its technology surface, particularly in AR, image recognition, and analytics.
StayinFront firmographics
Firmographics- Name
- StayinFront
- Legal name
- StayinFront, Inc.
- Website
- https://stayinfront.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StayinFront provides cloud-based mobile sales force automation and CRM solutions for Consumer Goods and Life Sciences organizations, with AI-powered image recognition, predictive analytics, and augmented reality capabilities serving 85,000+ users across 50+ countries.
- Ownership category
- akta.pro rank
StayinFront industry classification
Industry- Product category
- Sales Force Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Service, Support & Contact Center CRM (HDAEAFAC)
Keywords
Where StayinFront is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices14 records
Markets served
StayinFront business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: StayinFront generates revenue primarily through SaaS platform subscriptions with multi-year enterprise licensing agreements. The Retail Optimization Platform (ROP) is offered as a cloud-based solution with recurring subscription fees based on user seats and module adoption.
- Professional Services: Implementation, configuration, training, and support services bundled with platform deployments for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise multi-year agreements with configurable modules |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
StayinFront product offering
Product offeringCore offering
StayinFront provides cloud-based mobile sales force automation (SFA) and customer relationship management (CRM) solutions through its Retail Optimization Platform (ROP), targeting Consumer Goods manufacturers and Life Sciences organizations. The unified platform combines AI-driven image recognition, augmented reality, predictive analytics, dynamic routing, and intelligent guided selling to optimize field sales execution, store auditing, planogram compliance, order entry, and share-of-shelf tracking. The Life Sciences line delivers PDMA-compliant mobile CRM tools for pharmaceutical, biotech, and medical device field teams.
Product overview
StayinFront offers a unified Retail Optimization Platform (ROP) for Consumer Goods and Life Sciences organizations. The platform combines core modules including TouchCG® mobile CRM, StayinFront Digital image recognition, On-Device AI real-time shelf analysis, Intelligent Guided Selling (IGS) with predictive analytics, Dynamic Routing optimization, Insight® dashboards, Interactive Shelf visualization, PitchBook® with Augment® AR sales tools, and Van Sales/DSD solutions. For Life Sciences, the TouchRx Platform provides Mobile CRM, Role Based Configuration, Closed Looped Marketing, Briefcase content management, Compliance tracking, Analytics, and Field Coaching. The May 2024 acquisition of SAS Augment added augmented reality capabilities. The platform serves over 85,000 users across 50+ countries with AI-powered insights for retail execution.
Differentiator
Problem solved
Functional benefit
Brands
- Augment®: Augmented reality solution for retail visualization, enabling sales teams to present proposed layouts, promotions, or product placements using AR technology.
- StayinFront TouchCG®
- StayinFront TouchRx
- StayinFront RDI (Retail Data Insight)
- StayinFront PitchBook®
Products and services
- StayinFront Retail Optimization Platform (ROP) Core unified cloud platform that guides Consumer Goods field teams to the right stores at the right times using AI and machine learning for retail execution.
- StayinFront TouchCG® Mobile CRM platform for Consumer Goods field operations that streamlines auditing, order entry, promotions, and share-of-shelf tracking in a unified interface.
- StayinFront Mobile Life Sciences CRM (TouchRx) Complete SaaS CRM solution for Life Sciences companies that empowers field sales teams to maximize territory efforts with PDMA-compliant targeting, sample accountability, and content management.
- Augment® Augmented reality software acquired from SAS Augment (Paris) enabling sales teams to visualize product displays, propose layouts, and present promotions using AR overlays during retail sales pitches.
- StayinFront On-Device AI First on-device AI image recognition solution combining planogram compliance, real-world shelf insights, and AI-powered computer vision processed directly on mobile devices without internet connectivity, delivering results in seconds.
- StayinFront RDI (Retail Data Insight) AI-powered analytics suite using predictive analytics and machine learning to recommend high-impact store visits, generate next-best actions, and optimize field team performance based on historical sales and real-time conditions.
Quantifiable outcome
- 5%+ increase in close rates and 11%+ boost in average order size with AI-driven Intelligent Guided Selling
- +6 more outcomes
Companies that use StayinFront
Customer profileNamed customers27 records
Segments2 records
Ideal customer profiles3 records
StayinFront technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature9 records
StayinFront partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and supporting.
- Grupo CosmiccoreLong-term strategic partnership bringing StayinFront's Retail Optimization Platform to Grupo Cosmic's 10,000+ retail associates across Mexico and Latin America. Grupo Cosmic is one of Latin America's fastest-growing sales and marketing agencies, deploying StayinFront's platform to enhance retail execution for their field teams serving CPG clients.
- Contract Sales OrganizationscoreStayinFront signed multi-year licensing and support agreements with leading contract sales organizations (CSOs) for deployment of the Retail Optimization Platform. These partnerships enable CSOs to offer StayinFront's AI-powered retail execution tools to their field teams serving CPG brands.
- Coca-Cola Hellenic Bottling Company (HBC)strategicRenewed and expanded strategic partnership with Coca-Cola HBC for Augment AR technology in sales presentations. Augment, a division of StayinFront, provides Coca-Cola HBC with augmented reality capabilities to enhance sales presentations and drive innovation in how they engage with retail partners.
- SAS AugmentcoreStayinFront acquired SAS Augment, a Paris-based augmented reality software company, to enhance its retail optimization platform with AR capabilities. The acquisition integrates Augment's AR solutions into StayinFront's tools for retail sales and store visualization, enabling sales teams to present product displays and promotions using augmented reality during sales pitches.
- Advantage SolutionsstrategicStayinFront ROP is integrated into Advantage Solutions' retail execution workflows. Advantage leverages StayinFront technology to drive smarter, faster retail growth for their CPG clients. The partnership delivers best-in-class retail execution solutions powered by AI.
- Amazon Web Services (AWS)supportingAWS provides cloud infrastructure supporting StayinFront's platform. AWS Head of AI and Modern Data Strategy serves as thought leader contributor to StayinFront content, discussing AI transformation in retail execution.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
StayinFront competitors and assessment
Company assessmentDirect peers
- Cegedim: Cegedim provides CRM, sales force effectiveness, and life sciences data solutions to pharmaceutical companies globally. It directly competes with StayinFront TouchRx in pharma field force optimization and CRM deployments in EMEA.
- Trax: Trax provides computer vision and image recognition solutions for retail execution, including shelf analytics and share-of-shelf measurement. It competes directly with StayinFront Digital/On-Device AI in the CPG retail image recognition category.
- Repsly: Repsly provides a mobile field execution platform for CPG brands with merchandising, audit, and store visit management features. It is a direct competitor to StayinFront TouchCG in the mid-market and enterprise CPG retail execution category.
- Movista: Movista provides a SaaS platform for retail execution, store visits, and field workforce management used by CPG brands and retailers. It is comparable to StayinFront in field team management and merchandising workflows.
- Planorama: Planorama delivers image recognition-based retail execution solutions including planogram compliance and shelf analytics for CPG manufacturers. It overlaps with StayinFront's On-Device AI and Digital image recognition capabilities.
- AFS Technologies (AFS): AFS offers retail execution, trade promotion management, and direct store delivery software to Consumer Goods companies globally. It competes head-to-head with StayinFront ROP for CPG field force automation and merchandising workloads.
Broad incumbents
- Veeva Systems: Veeva is the dominant cloud CRM and SFA platform for the global life sciences industry. It competes directly with StayinFront TouchRx in pharma field force automation and PDMA-compliant sales workflows, and operates at much greater scale.
- Salesforce: Salesforce is the global CRM market leader and offers Consumer Goods Cloud and Field Service solutions that overlap with StayinFront's SFA and CRM modules. It competes especially in net-new enterprise evaluations where IT consolidation is a priority.
- SAP: SAP offers sales force automation and CRM capabilities through SAP C/4HANA and industry solutions serving Consumer Goods manufacturers. It competes with StayinFront in large enterprise CPG accounts where SAP ERP is the system of record.
- Microsoft Dynamics 365: Microsoft Dynamics 365 provides sales force automation and field service CRM as part of its broader enterprise platform. It is a horizontal competitor to StayinFront in mid-market and enterprise CRM evaluations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StayinFront social profiles
Digital presenceStayinFront compliance and trust
Trust signalCompliance3 records
StayinFront financial estimates
Financial estimateRevenue estimate
Valuation estimate
StayinFront leadership team
Management profileNumber of profiles
Profiles9 records
StayinFront subsidiaries and ownership
Company hierarchySubsidiaries1 record
StayinFront funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StayinFront M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StayinFront
What does StayinFront do?
StayinFront provides cloud-based mobile sales force automation (SFA) and customer relationship management (CRM) solutions through its Retail Optimization Platform (ROP), targeting Consumer Goods manufacturers and Life Sciences organizations. The unified platform combines AI-driven image recognition, augmented reality, predictive analytics, dynamic routing, and intelligent guided selling to optimize field sales execution, store auditing, planogram compliance, order entry, and share-of-shelf tracking. The Life Sciences line delivers PDMA-compliant mobile CRM tools for pharmaceutical, biotech, and medical device field teams.
Is StayinFront a public or private company?
StayinFront is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StayinFront founded?
StayinFront was founded in 1983. It employs 251 to 500 people.
Where is StayinFront based?
StayinFront is headquartered in Singapore, Singapore, in the Asia region.
How does StayinFront make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services.
Who are StayinFront's main competitors?
Direct peers on record are Cegedim, Trax, Repsly, Movista, Planorama and AFS Technologies (AFS). Broad incumbents are Veeva Systems, Salesforce, SAP and Microsoft Dynamics 365.
Does StayinFront have an API?
No public API is recorded for StayinFront.
What industry is StayinFront in?
StayinFront's product category is Sales Force Automation Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 7372.