Agrária Fertilizantes

What Agrária Fertilizantes does

Agrária Fertilizantes is a privately held Brazilian specialty fertilizer manufacturer founded in 1978 and headquartered in Jardinópolis, São Paulo. The company operates two industrial plants at the same location: a matriz producing foliar fertilizers and water-soluble inorganic salts for foliar application, fertigation, and hydroponics, and a filial producing the Agramix soil micronutrients line and the Farture organomineral granulated fertilizers. The product portfolio is organized into five lines — Farture (organomineral), NutriJÁ (water-soluble salts and liquids), AgraMIX (soil micronutrients), AgraFIX (adjuvants), and mineral fertilizers (acids, chlorides, MKP, purified MAP, sodium molybdate, nitrates, sulfates, urea) — with proprietary technologies including AgraHúmic (humic/fulvic acid-based organomineral) and Agrafosfito (phosphorous acid-based foliar). Agrária also provides custom formulations on a made-to-order basis and offers third-party industrial manufacturing services.

The company sells primarily through a direct-sales model, with field professionals accompanying agricultural producers across the production cycle. Its customer base spans Brazilian agricultural producers growing soybean, sugarcane, citrus, cotton, coffee, corn, rice, beans, flowers, vegetables, and fruit crops, plus industrial agribusiness clients including sugar and ethanol mills, fertilizer manufacturers, and paper and cellulose producers. Agrária maintains research partnerships with ESALQ, UNESP Jaboticabal, EMBRAPA, IAC, Fundação MS, and Fundação Rio Verde for collaborative product development, and sustains production using renewable eucalyptus-fired thermal energy, captured rainwater, and solid-waste recycling. Revenue is generated through unit-priced product sales across a wide SKU range (1L to 1000kg Big Bags and bulk options) plus industrial services revenue; no financial metrics are publicly disclosed.

Name

Agrária Fertilizantes

Legal name

Agrária Fertilizantes

Website

https://agrariafert.com.br

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrária Fertilizantes is a privately held Brazilian specialty fertilizer manufacturer founded in 1978, operating two plants in Jardinópolis, São Paulo, producing organomineral, foliar, soil micronutrient, and adjuvant products for agricultural producers and industrial agribusiness clients across Brazil.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Industrial Organic Chemicals (2860)

akta.pro primary industry

NPK & Compound/Blended Fertilizers (IMAEAEAD)

akta.pro secondary industries

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB)

Keywords

• Crop nutrition fertilizers
• Foliar fertilizers
• Organomineral fertilizers
• Soil micronutrients
• Agricultural adjuvants

Headquarters

HQ city

Jardinópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertilizer Product Sales: Agrária manufactures and commercializes a complete line of fertilizers containing macro and micronutrients, including organomineral, foliar, soil micronutrient, and adjuvant products. The company develops custom formulations on request for individual clients.
2. Industrialization Services: Agrária provides industrial manufacturing services to third parties in addition to producing its own product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agrária Fertilizantes manufactures and commercializes a complete line of fertilizers containing macro and micronutrients, including organomineral, foliar, soil micronutrient, and adjuvant products. The company operates two industrial plants in Jardinópolis, SP — one for foliar fertilizers and water-soluble inorganic salts, and another for Agramix micronutrients and Farture organomineral granulated fertilizers — and develops custom formulations on request for individual clients. It also provides industrial manufacturing services to third parties beyond its own product line.

Product overview

Agrária Fertilizantes is a Brazilian fertilizer manufacturer founded in 1978, offering a comprehensive portfolio of agricultural nutrition products. The company operates two industrial facilities in Jardinópolis, SP: the main plant produces foliar fertilizers and water-soluble inorganic salts for foliar application, fertigation, and hydroponics, while the subsidiary produces Agramix soil micronutrients and Farture organomineral granulated fertilizers. The product portfolio is organized into five main lines: (1) Linha Farture organomineral fertilizers with activated humic substances; (2) Linha NutriJÁ encompassing water-soluble salts and liquids including NUTRIJÁ, NUTRIJÁ PREMIUM, NUTRIJÁ LÍQUIDO, AGRAFOSFITO, NUTRIGEN, INDUTTORE, TUTTO CITRUS, POTENCIUM, and AGRA HÚMIC; (3) Linha AgraMIX soil micronutrients; (4) Linha AgraFIX adjuvants including AGRAFIX RD, AGRAFIX PHN, and GRAXOL LIFE; and (5) Mineral Fertilizers including acids, chlorides, MKP, purified MAP, sodium molybdate, nitrates, sulfates, and urea. The company serves both agriculture (soybean, sugarcane, citrus, cotton, coffee, corn, rice, beans, vegetables, and fruits) and industry (fertilizers, paper and cellulose, sugar and alcohol mills).

Differentiator

Problem solved

Functional benefit

Brands

• Farture: Organomineral granulated fertilizer of high performance containing Carbon Organic in the form of Activated Humic Substances (S.H.A.)
• NutriJÁ
• Agramix
• AgraFIX
• MAP Purificado
• NutriMol
• AgraHúmic
• Agrafosfito
• Potencium
• NutriGEN
• Induttore
• Sulfatos
• Nitratos
• Cloretos
• NutriJÁ Premium
• Soluções Verdadeiras
• Graxol
• Fosfato de Potássio Monobásico MKP
• Ureia Fertilizante

Products and services

• Linha Farture (Organomineral)
• Linha NutriJá (Water-Soluble Salts and Liquids)
• Linha AgraMIX (Soil Micronutrients)
• Linha AgraFIX (Adjuvants)
• Fertilizantes Minerais (Mineral Fertilizers)
• Agra Húmic
• Tutto Citrus
• Potencium
• NutriGEN
• Induttore
• Agrafosfito
• MAP Purificado
• Graxol Life

Quantifiable outcome

• Facilitates nutrient absorption by plants
• +8 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• ESALQ – Escola Superior de Agricultura Luiz de QueirozcoreStrategic or Co-development PartnerAgrária maintains a research partnership with ESALQ for developing new products and technologies in plant nutrition and agricultural science.
• UNESP JaboticabalcoreStrategic or Co-development PartnerResearch partnership with UNESP Jaboticabal for collaborative development of new products and agricultural technologies.
• EMBRAPA – Empresa Brasileira de Pesquisa AgropecuáriacoreStrategic or Co-development PartnerPartnership with EMBRAPA, the Brazilian Agricultural Research Corporation, for research and technology development in agricultural science.
• IAC – Instituto Agronômico de Campinas (Cana de Açúcar)coreStrategic or Co-development PartnerPartnership with IAC Instituto Agronômico de Campinas, specializing in sugarcane research, for development of specialized fertilizers for sugar cane cultivation.
• Fundação MS para pesquisa e difusão de tecnologias agropecuáriassecondaryStrategic or Co-development PartnerPartnership with Fundação MS for agricultural research and diffusion of agricultural technologies.
• Fundação Rio Verde de pesquisa e desenvolvimento tecnológicosecondaryStrategic or Co-development PartnerPartnership with Fundação Rio Verde for technology research and development in agriculture.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compo Expert: Global specialty fertilizer brand (water-soluble NPK, foliar, micronutrients, biostimulants) serving horticulture, fertigation, and row crops. Direct category overlap with Agrária's NutriJÁ, AgraMIX, AgraHúmic, and AgraFosfito lines, though at a multinational scale.
• Mosaic Fertilizantes (Mosaic Company): Brazilian operations of The Mosaic Company — one of the world's largest phosphate and potash producers, with blended/specialty fertilizers serving the same crops as Agrária. A scale-driven competitor with broader geographic reach and phosphate integration.
• Tradecorp (Sapec Group): Specialty plant-nutrition business (biostimulants, foliar, fertigation, micronutrients) operating across Latin America with a Brazilian subsidiary. Direct competitor to Agrária's premium foliar and biostimulant ranges such as Induttore, Potencium, and NutriGEN.
• Yara Brasil (Yara International): Brazilian arm of global fertilizer leader Yara International, offering NPK blends, specialty nutrition, and digital agronomy at a continent-wide scale. Competes with Agrária across Brazilian row crops, with the advantage of integrated commodity nitrogen and specialty portfolios.
• Haifa Group: Israeli multinational specializing in water-soluble fertilizers, potassium nitrate, and foliar/fertigation nutrition. Highly comparable product/market overlap with Agrária's water-soluble salts and foliar lines, particularly for high-value crops such as citrus and coffee.
• SQM (Sociedad Química y Minera de Chile): Global specialty plant-nutrition producer of potassium nitrate, water-soluble NPK, and micronutrients with strong Latin America distribution. Closely comparable to Agrária's foliar, fertigation, and hydroponics-relevant product lines.
• Bunge Fertilizantes (Brazil operations): Bunge's Brazilian origination and agricultural-inputs platform, with branded NPK and specialty fertilizer products serving large soybean, sugarcane, and corn growers. Competes with Agrária for industrial agribusiness customers such as sugar/alcohol mills and large growers.
• ICL Group: Global specialty fertilizers and phosphate supplier with foliar, water-soluble, and micronutrient lines distributed in Brazil. Overlaps with Agrária's specialty/foliar positioning but with substantially broader global scale.

Direct peers

• Lavoro: Brazilian agricultural-inputs retailer/distributor with proprietary and third-party fertilizer lines serving soybean, corn, sugarcane, and coffee growers. Competes with Agrária at the farm-gate level in the same crop segments and direct-sales motion.
• Fertilizantes Heringer: One of Brazil's largest traditional fertilizer formulators and distributors (NPK blends, specialty, and commodity fertilizers) operating nationwide. Direct competitor to Agrária's specialty/blended fertilizer portfolio across the same Brazilian agricultural customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrariafertilizantes
• Instagraminstagram.com/agrariafertilizantes
• LinkedInlinkedin.com/company/agrariafertilizantes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrária Fertilizantes