1st Domains

Name

1st Domains

Legal name

1st Domains - a Division of Voyager Internet Limited

Website

https://1stdomains.nz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Domain Registration and Web Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Cloud Networking Core Services (VPC/VNet, Load Balancing, DNS, NAT) (HDABAAAJ)

Keywords

• Domain name registration
• Web hosting services
• Business email hosting
• WordPress hosting
• Domain transfer

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Domain Name Registration & Renewals: Annual recurring registration and renewal fees across 400+ extensions (e.g. .nz $39.50, .com $37.50, .kiwi $44.95/yr) with volume-based discounts starting at 11+ active domains.
2. Web Hosting Subscriptions: Annual "No Limits" web hosting plan at $99/year per website (unlimited disk, data and MySQL).
3. Business Email Hosting: Tiered monthly or annual subscriptions for business email mailboxes ranging from $4.75/mo (5 mailboxes / 5GB) up to $249/mo (1,000GB storage, unlimited mailboxes).
4. VPS / VDC / Dedicated / Colocation Hosting: Monthly recurring Voyager VPS plans starting at $10.08+GST/month (1 vCPU, 1GB RAM, 15GB SSD, unmetered data), plus VDC, dedicated servers and colocation revenue cross-sold to 1st Domains customers.
5. Domain Transfers & Aftermarket Domains: Free inbound .nz transfers (no transfer fee); for global domains a one-year renewal fee applies at transfer; revenue from Aftermarket / Expired Domains marketplace auctions operated by sister site Expired Domains.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

1st Domains is a New Zealand-accredited .nz domain name registrar offering registration across 400+ extensions (.nz, .co.nz, .com, .kiwi, .com.au, .uk, plus global gTLDs) bundled with free Cloudflare Anycast DNS, free email/web forwarding, and free .nz privacy for individuals. The company also sells Plesk-based shared "No Limits" web hosting, specialised WordPress hosting with the Plesk WordPress Toolkit, and tiered business email hosting, and resells Voyager VPS, Virtual Data Centre, dedicated servers and colocation to provide a full upgrade path for NZ customers.

Product overview

1st Domains operates as a unified platform-plus-modules portfolio under the Voyager Internet Limited group, anchored by its core domain name registration service (covering 400+ extensions including .nz, .co.nz, .com, .kiwi and .uk) and its No Limits Web Hosting shared hosting plan. Built on top of this foundation are tightly integrated add-on modules and tools: the Plesk-powered No Limits Web Hosting, WordPress Hosting with the Plesk WordPress Toolkit and ImunifyAV, Email Hosting filtered by SpamExperts, free Premium Cloudflare-powered DNS, free Web Forwarding, free Email Forwarding, and free Domain Privacy for eligible .nz individuals. Self-service tools include the Domain Manager, Bulk Domain Search, Bulk Domain Transfer, Domain Genie and Whois Lookup, while the Expired Domains marketplace is offered as a sub-brand for expiring .nz domains. Higher-tier server products (Voyager VPS, Virtual Data Centre, Dedicated Servers, and Colocation) are resold through 1st Domains from sister brand Voyager Internet.

Differentiator

Problem solved

Functional benefit

Products and services

• Domain Name Registration Primary service registering .nz, .co.nz, .net.nz, .org.nz, .gen.nz, .ac.nz, .maori.nz, .geek.nz, .school.nz, .kiwi.nz, .com, .net, .org, .info, .me, .biz, .uk, .com.au, .net.au, .org.au and 400+ additional gTLD extensions for New Zealand individuals, small businesses and resellers, with volume-based pricing tiers.
• Domain Transfer Service to transfer existing .nz and gTLD domain names to 1st Domains with no transfer fee, preservation of any remaining registration term, and support for single or bulk (up to 50) transfers via UDAI or EPP AuthCode, with inside-sales email and free NZ phone support.
• No Limits Web Hosting Shared web hosting plan for SMB customers running typical business websites, online stores and WordPress sites, providing unlimited disk space, unlimited data traffic, unlimited MySQL databases, free Let's Encrypt SSL, free ImunifyAV malware scanning, Plesk control panel and hosting from New Zealand data centres.
• WordPress Hosting Specialised WordPress hosting built on the No Limits platform bundling the Plesk WordPress Toolkit, providing one-click install and migration, core/plugin/theme updates, staging and testing, site cloning, security hardening and automatic vulnerability scanning for SMBs running WordPress sites.
• Business Email Hosting Tiered business email hosting service with POP3/IMAP/SMTP, unlimited forwarders and aliases, auto-responders, custom black/whitelists, server-side filters, webmail, multi-device support and SpamExperts anti-spam/anti-virus filtering, offered in plans from 5 mailboxes/5GB up to 1,000GB of storage for NZ SMBs and professionals.
• Expired Domains Marketplace Marketplace sub-brand operated by the 1st Domains team for buying, bidding on and tracking .nz domain names that are expiring or have recently expired, providing a brand-protection and aftermarket channel that funnels domain purchases back into 1st Domains registrations.
• Voyager VPS Hosting NZ-hosted Virtual Private Server product resold through 1st Domains from sister brand Voyager Internet, with full root access, unmetered data, SSD storage, 99.99% network uptime and 99.5% VPS infrastructure uptime, starting from 1 vCPU/1GB RAM, for growing NZ businesses that have outgrown shared hosting.
• Voyager Virtual Data Centre (VDC) High-availability enterprise cloud hosting platform resold via 1st Domains from Voyager Internet, with automated failover and advanced networking, a 7-day free trial, and targeting mission-critical applications and regulated workloads that require NZ data sovereignty.
• Voyager Dedicated Servers High-performance enterprise-grade dedicated physical servers supplied and managed by Voyager Internet in its Auckland data centre with redundant power feeds, dual-path connectivity and 99.99% network uptime, resold to 1st Domains customers needing exclusive hardware resources.
• Voyager Colocation Colocation service resold through 1st Domains that allows customers to bring their own server hardware into Voyager's Auckland data centre, with secure rack space, redundant power, cooling and connectivity, and 24/7 monitored facility access.

Quantifiable outcome

• Manages 130,000+ domain names for 30,000+ customers and registers more than 10% of all new .nz domain names
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and moderate.

• Voyager Internet LimitedflagshipStrategic or Co-development Partner1st Domains is a division of Voyager Internet Limited, the parent group. Voyager also owns Expired Domains and Net24, and provides VPS, VDC, dedicated servers, colocation and broadband that 1st Domains customers cross-sell into. Both brands share the same support team and login experience.
• CloudflarecoreTechnology or IntegrationCloudflare provides the Anycast global DNS network powering 1st Domains' free Premium DNS service across 250+ cities with built-in DDoS attack mitigation. Included free with every domain registration.
• SpamExpertscoreTechnology or IntegrationEnterprise-grade spam, virus, phishing, malware and ransomware filtering from SpamExperts is included free with all 1st Domains email hosting plans.
• ImunifyAVcoreTechnology or IntegrationImunifyAV provides automatic malware scanning, hacker detection with email notification and one-click cleanup for WordPress, Joomla, Magento, Drupal, MODx, Bitrix and static HTML sites hosted on 1st Domains.
• Plesk (WordPress Toolkit)coreTechnology or IntegrationPlesk is the control panel for 1st Domains web hosting and WordPress hosting; the bundled WordPress Toolkit provides one-click install, staging/cloning, automatic vulnerability scanning, security hardening and updates.
• Let's EncryptcoreTechnology or IntegrationLet's Encrypt provides free, automatically installed and auto-renewing SSL certificates for all 1st Domains hosted websites via Plesk's built-in SSL Tool.
• eNom (wholesale gTLD registrar)coreChannel Partner/ Reseller/ Distributor1st Domains sources gTLD registrations (.com, .net, .org, .mobi, .tv, .info, .biz, etc.) through eNom, the wholesale registrar referenced in the General gTLD Service Agreement and the list of accredited registrars.
• InternetNZ (.NZ Registry / NZRS)flagshipStrategic or Co-development PartnerInternetNZ operates the authoritative .nz register through NZRS; 1st Domains is an authorised .nz registrar and submits registrations directly to InternetNZ under the .nz Rules and the .NZ Service Agreement.
• Domain Name Commission (DNC)flagshipStrategic or Co-development PartnerDNC regulates the .nz domain name market space, operates the public Query Service (Whois) and handles complaints; 1st Domains cooperates with DNC under the .nz Service Agreement.
• Expired Domains (sister site, expireddomains.co.nz)moderateStrategic or Co-development PartnerExpired Domains is run by the 1st Domains team and offers a marketplace of expiring, recently released and auctioned .nz domains, providing a brand-protection and aftermarket channel that funnels domain purchases back into 1st Domains registrations.
• Net24moderateStrategic or Co-development PartnerNet24 is a sister company within the Voyager group, offering NZ-based hosted services including email, web, data hosting and virtual, dedicated and high-availability servers; supports the group's broader hosting footprint.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cloudflare Registrar: Cloudflare's cost-plus domain registrar — directly comparable on DNS/DDoS infrastructure (Cloudflare already powers 1st Domains' free Premium DNS) and increasingly competes on .nz and gTLD pricing at near-wholesale cost.

Direct peers

• SiteHost: New Zealand-based hosting and domain registration provider offering shared hosting, VPS, dedicated servers and domain registrations directly comparable to 1st Domains' product portfolio and target SMB/individual customer base.
• OpenHost: New Zealand hosting and domain registrar serving SMBs with shared hosting, WordPress hosting and email on NZ infrastructure — directly comparable product set and customer segment to 1st Domains.
• Umbrellar: NZ-focused cloud and hosting provider (formerly known in the .nz registrar/hosting space) selling domains, shared hosting, VPS and managed services to NZ SMBs — a direct head-to-head competitor to 1st Domains in the same geography.
• Hosting.com (Web Hosting NZ): NZ-domiciled web hosting and domain registration brand serving SMBs and individuals with shared hosting, WordPress and email — directly comparable offering to 1st Domains' core bundle.
• Crazy Domains: Australia/New Zealand-focused domain registrar and hosting provider owned by Dreamscape; competes directly with 1st Domains on .nz, .com.au and shared hosting for the trans-Tasman SMB market.

Broad incumbents

• GoDaddy: Global incumbent registrar and hosting provider with broad portfolio of domains, shared hosting, WordPress, VPS and email — overlaps heavily with 1st Domains' product set but operates at vastly greater scale and competes aggressively on price for .nz and gTLD registrations.
• Hover (Tucows): Consumer-focused domain registrar owned by Tucows offering .nz and global TLDs with simple pricing — competes with 1st Domains for NZ SMBs and individuals seeking straightforward domain registration with free WHOIS privacy.
• Namecheap: Global low-cost registrar offering .nz and 400+ gTLDs alongside shared hosting, email and VPS; competes with 1st Domains primarily on price for both domain registration and hosting.
• Tucows: Public wholesale registrar platform powering many reseller brands (including Hover); comparable in registrar infrastructure layer to the role eNom plays in 1st Domains' gTLD supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1stdomainsnz
• Facebookfacebook.com/1stDomains

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Domains