Umbrellar
Umbrellar is a New Zealand-based cloud managed services provider headquartered in Auckland, offering Azure, AWS, hybrid cloud, and proprietary hosting infrastructure to hundreds of NZ businesses on recurring managed services contracts with 24/7 local engineering support.
- Company typePrivate
- Founded2004
- HeadquartersNorth Shore, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Umbrellar does
Umbrellar is a privately held New Zealand-based cloud managed services provider headquartered in Takapuna, Auckland, serving hundreds of New Zealand businesses. The company delivers a portfolio of infrastructure and advisory services spanning Microsoft Azure and Amazon Web Services managed services, Azure Virtual Desktop, proprietary managed hosting, dedicated private cloud, co-location, and hybrid cloud solutions. Complementing infrastructure delivery, Umbrellar offers advisory services including cloud readiness assessments, cloud advisory, and cloud migration, plus ongoing managed services such as cost optimization, modernization, and what it terms "Experience Partnership" and "Trusted Provider" engagements.
The underlying technology is primarily a managed services wrapper over hyperscaler platforms (Azure, AWS) combined with proprietary hosted infrastructure (Umbrellar Managed Hosting, Umbrellar Dedicated Private Cloud). There is no disclosed proprietary platform, AI/ML stack, patents, or software products; the offering is services-led rather than product-led. Differentiators cited are operational: 100% local New Zealand engineers, 24/7 support, top 5% crisis recovery time, and claimed $450k aggregate annual savings for customers. Key reference customers include Medtech Global (healthcare technology) and Webstruxure (digital services).
The business model is recurring managed services revenue with annual billing cadence and consultation-based custom pricing (not publicly disclosed). Go-to-market is consultative direct enterprise field sales supplemented by inside sales via a local 0800 number, with a free initial cloud consultation and free cloud audit as the primary acquisition mechanism. Customer segments are NZ-domiciled enterprises and mid-market companies, horizontally segmented by geography with a secondary vertical emphasis on organizations requiring comprehensive cloud management. No funding rounds, parent company, or external investor information is disclosed, and the ownership structure appears to be independent and private.
Umbrellar firmographics
Firmographics- Name
- Umbrellar
- Legal name
- Umbrellar
- Website
- https://umbrellar.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Umbrellar is a New Zealand-based cloud managed services provider headquartered in Auckland, offering Azure, AWS, hybrid cloud, and proprietary hosting infrastructure to hundreds of NZ businesses on recurring managed services contracts with 24/7 local engineering support.
- Ownership category
- akta.pro rank
Umbrellar industry classification
Industry- Product category
- Managed Cloud Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC), Cloud Strategy, Assessment & Roadmap (BPAEACAA), Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Umbrellar is headquartered
LocationHeadquarters
- HQ city
- North Shore
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Umbrellar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Managed Services: Ongoing cloud infrastructure management and optimization services delivered as recurring managed services contracts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Consultation-based pricing with customized managed services contracts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Umbrellar product offering
Product offeringCore offering
Umbrellar provides managed cloud infrastructure services for New Zealand businesses, architecting, building, managing, optimizing, and securing cloud environments across Microsoft Azure, Amazon Web Services, and proprietary hosted infrastructure. The company delivers ongoing managed service contracts alongside advisory engagements covering cloud readiness assessment, migration planning, cost optimization, modernization, and dedicated hosting or co-location for organizations requiring single-tenant or hybrid deployments.
Product overview
Umbrellar is a New Zealand-based managed cloud services provider offering a portfolio of infrastructure and advisory services. The core infrastructure portfolio includes public cloud managed services (Azure Managed Services, AWS Managed Services, Azure Virtual Desktop), proprietary hosted infrastructure (Umbrellar Managed Hosting, Umbrellar Dedicated Private Cloud), and physical infrastructure (Co-Location, Hybrid Cloud). Complementing infrastructure delivery, Umbrellar offers advisory services organized around the cloud journey: Cloud Readiness Assessment, Cloud Advisory, and Cloud Migration for planning and transition; and ongoing managed services including Cost Optimisation, Experience Partnership, Trusted Provider, Modernisation, and Innovation for optimization and evolution. The company positions itself as a comprehensive partner for architecting, building, managing, optimizing, and securing cloud environments with local 24/7 support.
Differentiator
Problem solved
Functional benefit
Products and services
- Azure Managed Services
Companies that use Umbrellar
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Umbrellar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Umbrellar partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Umbrellar competitors and assessment
Company assessmentBroad incumbents
- Datacom: Datacom is the largest NZ-headquartered IT services provider with extensive cloud managed services, data center, and cloud migration practices. It is a broad incumbent competitor across the same customer base as Umbrellar, with significantly greater scale and a broader portfolio.
- Spark New Zealand (Spark Business): Spark is NZ's largest telco with a sizable cloud, managed services, and data center business serving enterprise NZ customers. It overlaps directly with Umbrellar's hybrid cloud, managed hosting, and co-location offerings, and competes for the same enterprise IT budgets.
- One New Zealand (Vodafone NZ): One NZ (formerly Vodafone NZ) offers cloud, colocation, and managed IT services to NZ enterprises through its data center footprint and enterprise division. It competes with Umbrellar in hybrid cloud and managed infrastructure services for the same NZ customer base.
- Accenture (Accenture Cloud First): Accenture operates a global cloud migration and managed services practice across AWS, Azure, and GCP with significant ANZ delivery capability. It is a broad incumbent competing for larger NZ enterprise transformation and managed services deals.
- Deloitte (NZ Cloud practice): Deloitte NZ provides cloud advisory, migration, and managed services alongside its Big-4 consulting practice. It competes for NZ enterprise cloud transformation and managed services work with greater consulting breadth than Umbrellar.
Direct peers
- ICONZ-Webvisions: ICONZ-Webvisions is a NZ-based managed hosting and cloud services provider offering dedicated servers, private cloud, and managed services to NZ businesses. It is a direct peer competing on the same managed hosting, private cloud, and co-location product lines as Umbrellar.
- Revera (CCL): Revera, now part of CCL, is a NZ-owned cloud and managed services provider specializing in Microsoft Azure, public cloud, and hybrid infrastructure for NZ enterprises and government. It is a direct peer with overlapping Azure managed services and cloud migration capabilities.
- Rackspace Technology: Rackspace is a global cloud managed services specialist offering Fanatical Support across AWS, Azure, and private cloud environments. It competes with Umbrellar on the same managed services model across the same hyperscaler platforms, though at vastly greater scale and geographic breadth.
Regional players
- Catalyst IT: Catalyst is a NZ-owned open-source IT services and managed services firm with cloud hosting and managed infrastructure capabilities for NZ organizations. It is a regional peer in the NZ market with overlapping managed cloud services for similar customers.
Others
- Equinix (NZ data centers): Equinix operates colocation facilities in Auckland and competes directly with Umbrellar's Co-Location offering, while also being a potential infrastructure partner/hosting venue for Umbrellar's managed services. Closely related as an adjacent infrastructure provider in the same NZ ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Umbrellar social profiles
Digital presenceUmbrellar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umbrellar leadership team
Management profileNumber of profiles
Profiles5 records
Umbrellar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umbrellar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umbrellar
What does Umbrellar do?
Umbrellar provides managed cloud infrastructure services for New Zealand businesses, architecting, building, managing, optimizing, and securing cloud environments across Microsoft Azure, Amazon Web Services, and proprietary hosted infrastructure. The company delivers ongoing managed service contracts alongside advisory engagements covering cloud readiness assessment, migration planning, cost optimization, modernization, and dedicated hosting or co-location for organizations requiring single-tenant or hybrid deployments.
Is Umbrellar a public or private company?
Umbrellar is a private company. It is classified as unknown and is currently operating.
When was Umbrellar founded?
Umbrellar was founded in 2004. It employs 51 to 100 people.
Where is Umbrellar based?
Umbrellar is headquartered in North Shore, New Zealand, in the Oceania region.
How does Umbrellar make money?
One revenue line is on record: managed Services.
Who are Umbrellar's main competitors?
Broad incumbents on record are Datacom, Spark New Zealand (Spark Business), One New Zealand (Vodafone NZ), Accenture (Accenture Cloud First) and Deloitte (NZ Cloud practice). Direct peers are ICONZ-Webvisions, Revera (CCL) and Rackspace Technology. Catalyst IT is listed as a regional player. Equinix (NZ data centers) is listed as an others.
Does Umbrellar have an API?
No public API is recorded for Umbrellar.
What industry is Umbrellar in?
Umbrellar's product category is Managed Cloud Services. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 5182 and its SIC code is 7370.