Buy & Benefit

What Buy & Benefit does

Buy & Benefit is an Italian B2B2C corporate welfare platform that enables HR managers and business owners to provide employees with discounts and special offers on products and services, both online and at physical retail locations. Operated under Your Welfare srl (sole shareholder of Original Brands), the service is offered free of charge to companies — with no management fees — and is positioned to simplify the administration of corporate welfare conventions ("convenzioni aziendali"). Member employees access negotiated discounts of up to 80% across categories including apparel, food, beauty/wellness, jewelry, and accessories, redeemable through a network of supplier partners and the company's own Buyonz Store in Cernusco sul Naviglio and online store at originalbrands.store.

The platform's core technology is a corporate welfare management portal that connects enrolled companies with a curated supplier network and provides reserved/exclusive access channels for member employees. Distribution occurs through a hybrid of direct enterprise sales (targeting HR and business-owner decision-makers) and physical/digital retail storefronts. Named enterprise clients include Mediaset, Sky, Samsung, HP, Bridgestone, Bosch, UPS, Nexive, and the Cral Milano and Cral Lombardia employee associations, indicating traction across media, technology, logistics, automotive, and public-sector segments.

The business model is freemium to companies, with revenue generated indirectly through supplier partnerships and transaction fees. Supplier brands (e.g., Eric Hatton, Freddy, La Molisana, Caffè Borbone) provide the discounted assortment in exchange for access to the platform's corporate employee base. Geographic operations are concentrated in Italy, primarily Lombardy, with a single disclosed retail showroom and no disclosed funding rounds, M&A activity, or AI/ML capabilities in the available source material.

Name

Buy & Benefit

Legal name

Your Welfare srl

Website

https://buyandbenefit.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Buy & Benefit is an Italian B2B2C corporate welfare platform that provides HR managers and business owners with a free portal for offering employees discounts up to 80% on products and services, redeemable online and at the company's Buyonz Store.

Ownership category

akta.pro rank

Product category

Corporate Employee Welfare and Benefits

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYBPACAKAE

Benefits Administration & Total Rewards Outsourcing

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• Corporate welfare platform
• Employee discount program
• Employee benefits management
• Corporate convenzioni services
• Retail discount network

Headquarters

HQ city

Cernusco Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Corporate Welfare Management Platform: Buy & Benefit provides a free corporate welfare management service for companies. The platform enables HR managers and business owners to manage employee benefit conventions, offering discounts and special offers on products and services both online and in physical stores with reserved access. The service is described as totally free for companies with no management costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Buy & Benefit operates a free corporate welfare platform that enables companies to offer employees exclusive discounts of up to 80% on products and services, accessible through both physical Original Brands retail stores and an online storefront. Companies join free of charge and without management costs, while revenue is generated through supplier partnerships and transaction fees on purchases made by member employees via the Buyonz Store in Cernusco sul Naviglio and the originalbrands.store e-commerce site.

Product overview

Buy & Benefit is a unified corporate employee benefits platform that provides companies with a free employee welfare and discount management system. The platform connects employees with negotiated discounts up to 80% off on products and services, accessible through both physical Original Brands retail stores and an online store (originalbrands.store). The service requires no management fees or costs for companies and is designed to simplify HR personnel's management of corporate conventions and employee benefit programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Buy & Benefit Corporate Welfare Platform Free corporate welfare and employee benefits management platform for Italian companies, enabling HR managers and business owners to offer employees exclusive discounts of up to 80% on products and services through the Original Brands retail network and online store, with no management costs to the company.
• Buyonz Store (Original Brands Physical Retail)

Quantifiable outcome

• Discounts up to 80% for employees on products and services

Named customers10 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Your Welfare srlcoreStrategic or Co-development PartnerYour Welfare srl is the sole shareholder (socio unico) of Original Brands, the parent company operating the Buy & Benefit platform. This represents an internal corporate ownership structure rather than an external partnership.
• Supplier Partners (Various)minorOthersMultiple supplier brands provide products sold through the platform including clothing brands (Eric Hatton, Freddy, HP8), food brands (La Molisana, Quagliara, Petti, Rizzoli, Caffè Borbone), beauty/wellness brands (Eloderma, NaturaOil), and accessories/jewelry brands. These suppliers enable the product assortment offered through corporate welfare programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Day Ristoservice: Italian corporate welfare and meal voucher provider serving large employers. Comparable in serving HR/employer customers with benefits platforms, though anchored in meal vouchers.
• Edenred: Global leader in employee benefits, vouchers, and corporate welfare programs. Operates broadly across Italy and globally, offering meal vouchers and benefit platforms that overlap with Buy & Benefit's supplier-discount model.
• Sodexo Benefits & Rewards (Pluxee): Large, established benefits and rewards provider with deep Italian corporate relationships. Provides meal vouchers and benefit platforms to employers, a broader portfolio version of Buy & Benefit's offering.

Others

• Flying Tiger Copenhagen: Multi-category value/discount retailer operating in Italy. Comparable as a small-format, multi-price-point physical retail concept overlapping with the Buyonz Store shopping experience.
• Action (discount retailer): European hard-discount variety retailer with deep assortment at low prices. Comparable as a 'discount retail' operating model that Buy & Benefit must compete against for member wallet share.

Direct peers

• Easy Welfare: Italian corporate welfare platform offering employee benefits and discounts to HR managers. Directly comparable B2B2C model, free to companies, monetized via supplier partnerships — the closest functional competitor to Buy & Benefit.
• Pellegrini Welfare: Italian corporate welfare provider serving SMEs and large enterprises with employee benefit platforms and supplier discount networks. Highly comparable in customer base (HR/employers) and product offering.
• QuiGroup (Qui Welfare): Italian corporate welfare and flexible benefits platform. Competes head-to-head for the same HR decision-maker selling employee discount and welfare services in Italy.

Regional players

• Tigota (Tisa): Italian discount variety retailer (household goods, personal care, beauty). Comparable to Buy & Benefit/Buyonz Store as a small-format multi-category discount concept relevant to supplier-merchandising dynamics.
• Welfare Company (Gruppo Pragma): Italian welfare and benefits platform providing employee discount programs to companies. Operates in adjacent niches within Italy with similar HR-targeted B2B2C mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buyandbenefit
• Facebookfacebook.com/buyandbenefit
• LinkedInlinkedin.com/company/buy-&-benefit?trk=biz-companies-cym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buy & Benefit