Progressive Asset Management

What Progressive Asset Management does

Progressive Asset Management is a national, independent financial advisor network headquartered in Castro Valley, California, established in 1994 to deliver values-aligned wealth planning and investment advisory services. The firm specializes in socially responsible investing (SRI/ESG) alongside traditional wealth planning services — retirement planning, education funding, estate planning, insurance analysis, and charitable giving strategies — serving individual investors, families, and organizational clients such as 401(k) plan fiduciaries across the United States.

The firm's product offering comprises four core lines: Strategic Investment Planning, Diversified Asset Allocation, Socially Responsible Investing (SRI/ESG), and Organizational Investment Services for institutional clients. PAM does not operate its own proprietary technology platform; the firm delivers services through third-party infrastructure including Osaic Wealth/Securities America Advisors for broker-dealer and registered investment advisory support and Charles Schwab for custodial and execution services. A library of financial planning calculators (retirement, savings, insurance, tax, mortgage, college, credit) supplements the advisory offering as a client education and lead-generation tool, alongside a content marketing blog covering investments, retirement, tax planning, savings, and lifestyle finance.

The revenue model combines professional services fees (investment advisory and financial planning fees, typically structured as a percentage of assets under management, hourly rates, or flat fees) with transaction-based commissions on securities and investment products sold through the Osaic Wealth broker-dealer platform. Go-to-market is sales-led and relationship-driven, relying on one-on-one consultations led by lead principal Tim Rich, CFP® and supported by a small administrative team. Customer segmentation is horizontal: individuals and families form the primary segment, with organizations and institutions — particularly 401(k) plan fiduciaries — serving as a secondary segment. Revenue, headcount, and AUM are not publicly disclosed, and the firm's scale is implied to be small (11-50 employees per firmographics) despite the 'national network' positioning.

Name

Progressive Asset Management

Legal name

Progressive Asset Management

Website

https://progressiveassetmanagement.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Progressive Asset Management is a national, independent financial advisor network in Castro Valley, California, offering wealth planning, retirement, and SRI/ESG-focused investment advisory services to individuals, families, and 401(k) plan fiduciaries across the United States.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Sustainable/ESG Equity (Active) (FSAAAIAM)

Keywords

• Financial advisory services
• Socially responsible investing
• Wealth planning services
• Retirement planning
• Investment management

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Investment Advisory Services: Revenue generated through investment advisory fees and financial planning services offered to individuals, families, and organizations. Services include retirement planning, education funding, estate planning, insurance, and charitable giving planning.
2. Securities and Investment Products: Commission-based revenue from the sale of stocks, bonds, mutual funds, and other securities products through the Osaic Wealth broker-dealer platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Progressive Asset Management is a national, independent financial advisor network that delivers personalized wealth planning, retirement, education, estate, and insurance planning services along with diversified asset allocation, with a specialization in Socially Responsible Investing (SRI/ESG). Advisory and brokerage services are offered through affiliated broker-dealer Osaic Wealth, Inc. and investment adviser Osaic Advisory Services, LLC, with custodial services from Charles Schwab.

Product overview

Progressive Asset Management is a national full-service financial services firm and independent financial advisor network. The company offers a comprehensive suite of wealth planning and investment management services through its core offerings: Strategic Investment Planning (including retirement, education, estate, and insurance planning), Diversified Asset Allocation, Socially Responsible Investing (SRI/ESG) with three decades of experience, and Organizational Investment Services for institutional clients. The firm supplements its advisory services with a Financial Calculator library providing tools across retirement, savings, insurance, tax, mortgage, college, and credit planning. Services are delivered in conjunction with broker-dealer Securities America and Securities America Advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Investment Planning Customized strategic investment plans covering retirement planning, education funding, estate planning, insurance analysis, and charitable giving strategies, tailored to individual client needs and life goals.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Green AmericacoreStrategic or Co-development PartnerEnvironmental and social responsibility organization. Progressive Asset Management partners with Green America as part of their SRI/ESG commitment to environmental sustainability and responsible business practices.
• Principles for Responsible Investment (PRI)coreStrategic or Co-development PartnerUN-supported international network of investors working to promote responsible investment practices. PAM's partnership aligns with their commitment to incorporating ESG factors into investment decisions.
• CDPcoreStrategic or Co-development PartnerGlobal environmental disclosure system for companies, cities, and regions. Partnership supports PAM's focus on environmental sustainability in the investment process.
• US SIFcoreStrategic or Co-development PartnerThe US Forum for Sustainable and Responsible Investment is a leading voice advancing sustainable, responsible, and impact investing across all sectors of the US financial market.
• CerescoreStrategic or Co-development PartnerNonprofit organization working with investors and companies to advance sustainable business practices. Partnership reinforces PAM's approach to incorporating sustainability into investment strategies.
• Osaic Wealth, Inc.coreTechnology or IntegrationMember FINRA/SIPC broker-dealer providing securities and investment advisory services. PAM operates through Osaic Wealth as their primary broker-dealer platform.
• Osaic Advisory Services, LLCcoreTechnology or IntegrationSeparate registered investment advisory firm providing additional advisory services. PAM offers investment advisory services through this affiliated entity.
• Securities America Advisors, Inc.coreTechnology or IntegrationSEC-registered investment advisory firm and broker-dealer affiliated with Osaic Wealth. Tim Rich serves as Investment Advisor Representative with Securities America Advisors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• US SIF (Forum for Sustainable and Responsible Investment): Industry association advancing sustainable investing across US asset managers. Not a competitor but an ecosystem partner PAM is affiliated with; included to illustrate the institutional network PAM operates within.

Emerging players

• Wealthsimple: Canadian digital wealth manager offering SRI portfolio options and personalized financial planning at low cost. Comparable through ESG product offering and retail focus, though tech-led rather than advisor-network-led.
• Aspiration: Digital-first sustainable investing and banking platform offering ESG-aligned portfolios to retail customers. Comparable in values-aligned client base, but differentiates through fintech scale versus PAM's traditional advisor-led model.

Direct peers

• Domini Impact Investments: Pioneer in socially responsible investing offering SRI-focused mutual funds and advisory services to individuals and institutions. Comparable to PAM through shared ESG-first DNA, though Domini is more product-led via mutual funds.
• Trillium Asset Management: Boston-based independent investment advisor specializing exclusively in sustainable and responsible investing, with a multi-decade track record. Closely comparable to PAM as a values-aligned, ESG-focused RIA serving both individual and institutional clients.
• Green Century Funds: Family of fossil-fuel-free, environmentally-focused mutual funds distributed through financial advisors. Comparable as a values-aligned investment product set, though Green Century is fund-led rather than advisory-led like PAM.
• Calvert Impact Capital: Mission-driven investment manager focused on community and environmental impact, offering impact investing products and services. Comparable through shared focus on community-impact investing (housing, small business) that PAM highlights.
• EarthFolio: Sustainable investment advisory firm offering personalized ESG/SRI portfolio management to individuals and families. Direct peer in terms of client segment (values-aligned retail) and service model (customized SRI portfolios).

Broad incumbents

• Morgan Stanley Wealth Management (ESG Practice): Large incumbent wealth manager with a dedicated Sustainable Investing practice offering ESG portfolios and impact advisory. Comparable through overlapping SRI/ESG advisory capability, but serves clients at far larger scale through a much broader product platform.
• Vanguard ESG / Personal Advisor Services: Vanguard offers ESG-branded ETFs and a hybrid robo-advisor service that includes sustainable portfolio options. Comparable in providing values-aligned investment access, though competing primarily on cost rather than bespoke advisory depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Asset Management