SBINFT
SBINFT is a Tokyo-based blockchain platform subsidiary of SBI Holdings operating SBINFT Market (public-chain NFT marketplace) and SBINFT Mits (enterprise NFT marketing platform). The company is being absorbed into SBI VC Trade effective July 1, 2026, with SBINFT Market ceasing operations on June 30, 2026.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What SBINFT does
SBINFT Co., Ltd. (SBINFT株式会社) is a Tokyo-based blockchain platform operator incorporated on May 1, 2015, and a wholly-owned subsidiary of SBI Holdings. The company operates two products built on public-chain blockchain infrastructure: SBINFT Market, a public-chain NFT marketplace enabling buying, selling, and trading of NFTs, and SBINFT Mits, an NFT-based marketing platform supporting enterprise digital marketing initiatives. SBINFT is headquartered at 東京都港区六本木一丁目6番1号 in Minato-ku, Tokyo, sharing its registered address, representative (近藤 智彦 / Kondo Tomohiko, President and Representative Director), and parent affiliation with affiliated SBI VC Trade Co., Ltd. The company operates as a regulated domestic cryptocurrency and blockchain platform service provider under the Kanto Finance Bureau, with registered capital of 100 million yen (including capital reserve).
The company's revenue model combines transaction fees generated from the SBINFT Market marketplace with enterprise-facing professional services revenue from the SBINFT Mits marketing platform. It serves two customer segments: enterprise/corporate clients using SBINFT Mits for blockchain-powered digital marketing campaigns and brand engagement via NFT utilities, and individual NFT traders/consumers using the marketplace. Go-to-market is hybrid — self-serve/web-based for marketplace consumers and direct sales for enterprise marketing clients. No pricing terms or customer logos are publicly disclosed. Distribution leverages SBI Group channels (SBI VC Trade's web platform, X/Twitter @sbivc_official, YouTube, and corporate announcements).
On May 13, 2026, SBINFT and SBI VC Trade boards approved an absorption-type merger with SBI VC Trade as the surviving company, effective July 1, 2026. The strategic rationale cites declining global NFT trading volumes and a market shift from speculative NFT trading toward utility-driven and RWA-style applications. Post-merger, SBINFT Mits will continue under SBI VC Trade with planned integration into the exchange's spot trading, leverage, lending, staking services, and the SBI Web3 Wallet, while SBINFT Market will cease operations on June 30, 2026.
SBINFT firmographics
Firmographics- Name
- SBINFT
- Legal name
- SBINFT株式会社
- Website
- https://sbinft.co.jp
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SBINFT is a Tokyo-based blockchain platform subsidiary of SBI Holdings operating SBINFT Market (public-chain NFT marketplace) and SBINFT Mits (enterprise NFT marketing platform). The company is being absorbed into SBI VC Trade effective July 1, 2026, with SBINFT Market ceasing operations on June 30, 2026.
- Ownership category
- akta.pro rank
SBINFT industry classification
Industry- Product category
- NFT Marketplace
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where SBINFT is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
SBINFT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- NFT Marketplace Transaction Fees: Transaction and trading fees generated from the public-chain NFT marketplace (SBINFT Market), which is scheduled to end service on June 30, 2026.
- NFT Marketing Platform Services: Enterprise-focused blockchain digital marketing services through SBINFT Mits platform, providing NFT-based marketing support to businesses. Post-merger this service will be integrated with SBI VCトレード's crypto asset offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SBINFT product offering
Product offeringCore offering
SBINFT operates a public-chain NFT marketplace (SBINFT Market) that enables buying, selling, and secondary trading of NFTs with crypto-payment methods, and an NFT-based digital marketing platform (SBINFT Mits) that supports enterprise clients in executing blockchain-powered marketing campaigns and brand engagement. The company is scheduled to merge into SBI VC Trade on July 1, 2026, after which SBINFT Market will be discontinued while SBINFT Mits will continue under SBI VC Trade with planned integration to the crypto exchange and SBI Web3 Wallet.
Product overview
SBINFT operated an NFT platform business utilizing blockchain technology, offering two main products: the NFT marketing platform SBINFT Mits for enterprise digital marketing support, and the public chain NFT marketplace SBINFT Market. Following the merger with SBI VCトレード (effective July 1, 2026), SBINFT Mits will continue under SBI VCトレード with planned integration into their cryptocurrency services and Web3 wallet offerings, while SBINFT Market will be discontinued on June 30, 2026.
Differentiator
Problem solved
Functional benefit
Brands
- SBINFT Mits: NFT marketing platform for corporate digital marketing support, to be continued under SBI VCトレード after the merger.
- SBINFT Market
Products and services
- SBINFT Mits An NFT-based digital marketing platform that supports corporate clients in executing blockchain-powered marketing campaigns and brand engagement initiatives. Following the merger with SBI VC Trade, the service will continue to operate with planned integration into SBI VC Trade's cryptocurrency services and the SBI Web3 Wallet to enable enterprise customers to engage in blockchain-based digital marketing.
- SBINFT Market A public-chain NFT marketplace offering buying, selling, and trading of NFTs with crypto-payment support for individual users and NFT traders. The service is scheduled to end on June 30, 2026 as part of the merger between SBINFT and SBI VC Trade.
Quantifiable outcome
- 44 crypto and digital asset trading pairs available through affiliated SBI VCトレード exchange
Companies that use SBINFT
Customer profileSegments2 records
Ideal customer profiles2 records
SBINFT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SBINFT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SBI VCトレード株式会社 (SBI VC Trade Co., Ltd.)coreSBINFT and SBI VCトレード have resolved on a merger (absorption merger) with SBI VCトレード as the surviving entity, effective July 1, 2026. The merger combines SBI VCトレード's crypto exchange operations (spot trading, leverage, lending, staking) with SBINFT's NFT marketplace and marketing platform. The combined entity will offer integrated on-chain financial services including crypto, NFTs, and Web3 wallet capabilities. Both companies share the same representative (Kando Tomohiko) and headquarters address.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
SBINFT competitors and assessment
Company assessmentRegional players
- Mercoin (Mercari): Mercari's crypto/NFT arm bringing digital assets to Japanese consumers, comparable in blending marketplace commerce with crypto and NFT features domestically.
- Rakuten NFT: Rakuten Group's Japanese NFT marketplace leveraging a large parent ecosystem, similar to SBINFT's model of a conglomerate-backed domestic NFT platform.
- bitFlyer: Major regulated Japanese crypto exchange; relevant peer to the post-merger combined crypto-and-NFT entity SBINFT folds into.
Broad incumbents
- OpenSea: Global leader in NFT marketplaces for issuance, sale, and secondary trading; the broad category incumbent SBINFT Market competes within, though global rather than Japan-focused.
- Magic Eden: Multi-chain NFT marketplace with crypto-payment integration and secondary trading, overlapping SBINFT's marketplace functionality on a global scale.
- Binance NFT: Exchange-integrated NFT marketplace combining crypto trading and NFTs, mirroring SBINFT's post-merger model of unified crypto and NFT services within an exchange.
Direct peers
- LINE NEXT (LINE NFT / DOSI): Operates NFT marketplaces backed by a major Japanese/Korean tech group, comparable as a corporate-backed NFT platform with wallet and consumer distribution.
- Coincheck (Coincheck NFT): Japanese crypto exchange operating an NFT marketplace (Coincheck NFT); directly comparable as a regulated Japanese platform combining crypto trading and NFT services.
- Adam byGMO: GMO Internet Group's Japanese NFT marketplace for digital art and collectibles, directly overlapping with SBINFT Market's consumer NFT trading in Japan.
Emerging players
- HEXA (メディアエクイティ): Japanese NFT marketplace focused on creator and enterprise NFT issuance, overlapping with SBINFT's NFT issuance and marketing-oriented use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
SBINFT social profiles
Digital presenceSBINFT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBINFT leadership team
Management profileNumber of profiles
Profiles1 record
SBINFT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBINFT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBINFT
What does SBINFT do?
SBINFT operates a public-chain NFT marketplace (SBINFT Market) that enables buying, selling, and secondary trading of NFTs with crypto-payment methods, and an NFT-based digital marketing platform (SBINFT Mits) that supports enterprise clients in executing blockchain-powered marketing campaigns and brand engagement. The company is scheduled to merge into SBI VC Trade on July 1, 2026, after which SBINFT Market will be discontinued while SBINFT Mits will continue under SBI VC Trade with planned integration to the crypto exchange and SBI Web3 Wallet.
Is SBINFT a public or private company?
SBINFT is a private company. It is classified as corporate owned and is currently operating.
When was SBINFT founded?
SBINFT was founded in 2015. It employs 11 to 50 people.
Where is SBINFT based?
SBINFT is headquartered in Tokyo, Japan, in the Asia region.
How does SBINFT make money?
Two revenue lines are on record. NFT Marketplace Transaction Fees are the primary driver. The others are NFT Marketing Platform Services.
Who are SBINFT's main competitors?
Regional players on record are Mercoin (Mercari), Rakuten NFT and bitFlyer. Broad incumbents are OpenSea, Magic Eden and Binance NFT. Direct peers are LINE NEXT (LINE NFT / DOSI), Coincheck (Coincheck NFT) and Adam byGMO. HEXA (メディアエクイティ) is listed as an emerging player.
Does SBINFT have an API?
No public API is recorded for SBINFT.
What industry is SBINFT in?
SBINFT's product category is NFT Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of FSAMAFAF, A2A Checkout & Merchant Acceptance Solutions. Its NAICS code is 522320 and its SIC code is 6200.