Housing Solutions

What Housing Solutions does

Housing Solutions is a not-for-profit housing association (private limited company, Housing Solutions Limited) founded in 1995 and headquartered in Maidenhead, UK. It owns, maintains and manages a portfolio of 6,483 homes — primarily affordable and social rented properties — across seven local authorities in Berkshire, Buckinghamshire and south Oxfordshire, serving general-needs tenants, shared ownership residents, leaseholders and older people in sheltered/supported accommodation. Annual turnover exceeds £61m as of the financial year ending 31 March 2025, with 181 employees reported under its Modern Slavery Act Statement 2025.

The organisation's operational backbone is a digital service platform comprising a customer portal, iOS/Android mobile app and website through which residents pay rent, report repairs (achievable in approximately 30 seconds via the app), check balances, access notifications, use a chatbot and log anti-social behaviour incidents. Supporting modules include a Policy in Practice-powered benefits calculator, the Housing Perks retailer-discount app (Argos, M&S, ASDA, Sainsbury's, Morrisons, Primark), Tenant Satisfaction Measures surveys run by Acuity Research, and a 24/7 emergency repairs line operated by NPA (part of Davies). The group operates through three wholly-owned subsidiaries: Housing Solutions Development Ltd (development services), HSG Property Services Ltd (property services) and Housing Solutions Capital PLC (capital and financing activities).

Revenue is generated almost entirely through recurring rental income (social rent, affordable rent up to 80% of local market rent, market rent, shared ownership rent tranches and leasehold service charges). Properties are allocated via local authority partnerships and Housing Solutions' own lettings process. Services are delivered through a hybrid channel mix: digital self-service, an in-house contact centre, face-to-face housing officer visits, Getting To Know You Day community outreach, and five formal resident engagement panels. Housing Solutions is regulated by the Regulator of Social Housing (RSH) — achieving G1/V1/C1 in March 2026 — and holds an A+ Stable credit rating from S&P Global. The organisation recently acquired 267 homes from L&Q Housing Trust (January 2026) and launched a Corporate Strategy for 2026–2031 focused on Safe, Satisfied and Sustainable homes.

Name

Housing Solutions

Legal name

Housing Solutions Limited

Website

https://housingsolutions.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Housing Solutions is a not-for-profit housing association founded in 1995, owning and managing 6,483 affordable, social and shared ownership homes across seven local authorities in Berkshire, Buckinghamshire and south Oxfordshire, serving over 8,000 residents with annual turnover exceeding £61m.

Ownership category

akta.pro rank

Product category

Social Housing Services

NAICS

Other Community Housing Services (624229)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Affordable & Public Housing Asset Management (BPAJAMAI)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing services
• Affordable housing rental
• Property management services
• Tenancy support services
• Sheltered housing services

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rental Income: Primary revenue from affordable rents, social rents, and market rents across 6,483 homes. Annual turnover exceeds £61m as of 31 March 2025. Income also includes service charges from leaseholders and shared owners.
2. Shared Ownership and Leasehold: Revenue from shared ownership property sales and leasehold management including service charges for maintenance and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Housing Solutions is a UK housing association that owns, maintains and lets over 6,483 affordable homes for rent, shared ownership, leasehold and sheltered/supported housing across Berkshire, Buckinghamshire and south Oxfordshire. It provides associated housing management services including repairs and maintenance, tenancy sustainment, welfare and benefits support, and resident engagement, delivered through a contact centre, housing officers, and a digital self-service platform (customer portal and mobile app).

Product overview

Housing Solutions is a housing association operating across Berkshire, Buckinghamshire and south Oxfordshire, providing affordable homes for rent, sheltered, care and support, leasehold and shared ownership. The organisation operates a platform-plus-modules architecture centred on its Customer Portal and Mobile App, which serve as the primary digital touchpoints for over 8,000 residents. The core digital ecosystem includes a Customer Portal for 24/7 self-service account management, a Mobile App for iOS and Android enabling rent payments, repair reporting, notifications, and chatbot support, and a Property Search tool for finding available homes. Supporting modules include a Budget and Benefits Calculator (powered by Policy in Practice), the Housing Perks discount app, Tenant Satisfaction Measures Surveys, resident engagement panels, and accessibility services. The organisation also publishes the Streets Ahead Newsletter and maintains a formal complaints and feedback system. All digital services are complemented by phone, face-to-face, and webchat support options.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable and Social Rent Housing (General Needs)
• Shared Ownership Housing

Quantifiable outcome

• Maintained A+ Stable credit rating from S&P Global, reaffirming strong financial position and governance arrangements
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SureservecoreStrategic or Co-development Partner · 1 January 2025Sureserve is the contractor conducting Housing Solutions' 2025/26 fire door replacement programme. At Clara Court, Sureserve partnered with the care home by using space for waste storage (skip and container), reducing transport miles and carbon emissions. As a thank-you, Sureserve donated £750 gift card from The Range to Clara Court residents. The partnership demonstrates commitment to fire safety and creating safer spaces.
• Local Schools and CollegesminorStrategic or Co-development Partner · 1 January 2025Housing Solutions partners with local schools and colleges to provide career advice and insights into the social housing sector. Through workshops, career talks, and hands-on activities, students gain valuable insights into diverse opportunities within Housing Solutions and the broader social housing sector. Partnership aims to shape the next generation of housing professionals.
• Alexander Devine Children's Hospice ServiceminorOthers · 1 January 2025Local charity that received £150 donation raised through Easter egg hunt event tombola at Woodlands Park, and £172 donation from community event at Easter. Housing Solutions community events raise funds for this charity.
• Acuity Research & Practice LtdcoreStrategic or Co-development PartnerIndependent customer experience agency conducting Tenant Satisfaction Measures (TSM) surveys on behalf of Housing Solutions. Surveys cover repairs, building safety, complaints handling, communication, and service quality. Acuity may contact residents by phone (01273 093939) or email during survey periods. All data is anonymously submitted to the Regulator of Social Housing.
• NPA (part of Davies Emergency Response)coreImplementation/ SI/ Consulting PartnerOut-of-hours service provider for emergency repairs when offices are closed. Part of Davies Emergency Response group. Contactable via main phone number 01628 543101 with instructions provided for after-hours emergencies.
• The RangeminorOthersRetailer that provided £750 gift card donation to Clara Court residents, facilitated through contractor Sureserve partnership. The gift card funds activities and items that benefit care home residents.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sovereign Housing Association: Large UK housing association operating across southern and central England with a comparable mix of affordable rent, shared ownership and market rent homes. Operates a similar digital service model and is regulated by the RSH, making it a benchmark for service delivery and cost-efficiency in the same operating regions as Housing Solutions.
• Metropolitan Thames Valley: Housing association operating across southern England with general needs, supported, shared ownership and leasehold homes. Comparable scale and operating model, with overlap in target geography around Berkshire, Buckinghamshire and Oxfordshire.
• Hyde Group: Significant housing association providing general needs, supported, shared ownership and leasehold homes, with a strong presence in southern England. Comparable in scale (tens of thousands of homes) and tenure mix, serving a similar demographic of social and affordable housing residents.
• Origin Housing: London and South East-focused housing association with a similar mix of affordable rent, shared ownership and leasehold homes. Comparable in scale (c.6,000-7,000 homes) and operational model, particularly around shared ownership leasehold management.
• L&Q Group: One of the UK's largest housing associations, operating across London and the South East. Directly comparable to Housing Solutions as a registered provider of social housing, and the seller of the 267-home portfolio acquired in January 2026, demonstrating direct strategic overlap in operating geography and tenure mix.
• Paradigm Housing: Mid-sized housing association operating in the Home Counties and South East with a similar affordable rent, shared ownership, and supported housing mix. Closely comparable in portfolio scale (~14,000 homes), geographic focus, and operational structure to Housing Solutions.
• A2Dominion: Housing association providing affordable and shared ownership homes across London and the South East. Directly comparable in target geography, tenant demographics, and tenure mix, with a similar A-band credit profile and regulatory standing.

Broad incumbents

• Guinness Partnership: Major housing association with national coverage including the South East, providing general needs, sheltered and supported housing. Larger and more geographically diverse than Housing Solutions, but directly comparable in core social housing operations and digital resident services.
• Clarion Housing Group: The UK's largest housing association with over 125,000 homes. Operates across the full spectrum of affordable tenures and provides a useful benchmark for sector-leading digital services, scale efficiencies, and capital structure that Housing Solutions aspires to in its Corporate Strategy 2026-2031.
• Peabody: One of the UK's oldest and largest housing associations with a broad national footprint and diversified activities including development, sales, and supported housing. Larger scale than Housing Solutions but directly comparable in core social housing operations and regulatory regime.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hs_homes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Solutions