XOXO Dining Room

What XOXO Dining Room does

XOXO Dining Room is a single-location upscale restaurant and entertainment venue operating in the Dallas Arts District at 3121 Ross Avenue since June 2020. The venue consolidates five distinct revenue-generating spaces under one roof: the main pink Dining Room, the XOXO Garden Atrium (indoor/outdoor), the outdoor Garden area, the Green Room private dining space (up to 40 guests), and the Mr.X speakeasy cocktail lounge. The food program centers on modern American cuisine served during dinner (Monday–Sunday, 5pm–close) and weekend brunch (Saturday–Sunday, 10:30am–4pm), paired with a specialty cocktail program and ancillary offerings such as cupcakes and six-layer cakes for celebrations.

The business runs a direct-to-consumer hospitality model with no proprietary technology stack. Reservations are managed through the SevenRooms platform, and private events are coordinated by a dedicated events team via email, with food-and-beverage minimums starting at $75 per guest and 50% deposits required for large-party bookings. Revenue is generated across four streams: food and beverage sales, private events, the Mr.X cocktail lounge (Thursday–Sunday, 8pm–2am, 21+), and valet parking ($5–$10 per visit, complimentary Mon–Thu 5–8pm). Marketing relies on Instagram-driven organic awareness and earned media from Dallas lifestyle publications, with the signature pink interior design functioning as a built-in content-generation asset. No API, mobile app, or proprietary technology is disclosed.

XOXO Dining Room is privately held with no disclosed institutional investors or parent company. Leadership includes Managing Partners Maria Lagios and Veeral Rathod (per leadership data), supported by a founding team with more than 15 years of combined hospitality and consumer industry experience. The venue serves four customer segments: social diners and celebration seekers (primary), corporate event hosts, nightlife consumers (21+), and weekend brunch patrons, with no single enterprise customer accounting for a material share of revenue.

Name

XOXO Dining Room

Legal name

XOXO Dining Room

Website

https://xoxodallas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

XOXO Dining Room is a single-location upscale Dallas restaurant and lounge offering modern American cuisine, specialty cocktails, private events, and the Mr.X speakeasy. It targets social diners, celebration seekers, corporate event hosts, and nightlife consumers.

Ownership category

akta.pro rank

Product category

Upscale Restaurant and Cocktail Lounge

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Cocktail Bars & Speakeasies (THAFAEAE), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Upscale American dining
• Special occasion restaurant
• Private event venue
• Cocktail lounge nightlife
• Weekend brunch service

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Modern American cuisine and specialty cocktails served during dinner and brunch service. Dinner Monday-Sunday 5pm-close, brunch Saturday-Sunday 10:30am-4pm.
2. Private Events: Private event bookings including Mr. X (up to 100 guests), The Atrium/Garden (up to 250 combined), and The Green Room (up to 40 guests). Requires food and beverage minimum starting at $75 per guest and 50% deposit.
3. Mr.X Cocktail Lounge: Speakeasy cocktail lounge open Thursday-Sunday 8pm-2am. Upcale stylish atmosphere with nightly entertainment (DJ, aerialist). Entry at 10pm weekends.
4. Valet Parking: Valet parking services with varying rates: complimentary Mon-Thu 5-8pm, $5-$10 after hours and weekends.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

XOXO Dining Room & Garden is a single-location Dallas restaurant and lounge serving modern American cuisine for dinner (Monday-Sunday, 5pm-close) and brunch (Saturday-Sunday, 10:30am-4pm), alongside specialty cocktails, cupcakes, and cakes across multiple integrated spaces: the signature pink Dining Room, the Garden Atrium, the outdoor Garden with weekend aerialist entertainment, and the Mr.X speakeasy cocktail lounge (Thursday-Sunday, 8pm-2am). The venue also operates a private events program offering three bookable spaces (Mr.X, Atrium/Garden, and The Green Room) for celebrations and corporate functions with food and beverage minimums starting at $75 per guest.

Product overview

XOXO Dining Room is a single restaurant venue offering multiple dining experiences under one roof. The core product includes the main pink Dining Room for dinner and brunch service, the Garden Atrium (indoor/outdoor space), the outdoor Garden area, and the Mr.X Cocktail Lounge speakeasy. Additional revenue streams include three private event spaces: Mr.X (up to 100 guests), The Atrium (up to 250 guests combined), and The Green Room (up to 40 guests). The venue provides modern American cuisine paired with specialty cocktails.

Differentiator

Problem solved

Functional benefit

Brands

• Mr.X Cocktail Lounge: A secretive and dimly lit cocktail lounge operating Thursday through Sunday from 8pm-2am, offering upscale stylish cocktails and nightly entertainment including DJs and aerialists.
• XOXO Garden Atrium
• The Green Room

Products and services

• XOXO Dining Room The main dining venue featuring a stylishly pink designed interior. Offers dinner service Monday to Sunday from 5pm to close, brunch on Saturday and Sunday from 10:30am to 4pm, and is also available for private events. Modern American cuisine and specialty cocktails served.
• XOXO Garden Atrium An indoor dining room adjacent to the XOXO Garden with a lush outdoor view. Available 7 days a week for dinner reservations and on weekends for brunch. Accommodates up to 100 guests alone and 250 guests when combined with the outdoor Garden area.
• XOXO Garden (outdoor) Outdoor dining space situated between the Garden Atrium and Main Dining Room. Features a garden bar and live aerialist entertainment during weekend brunch service. Guests may also visit the Garden Bar for cocktails depending on availability.
• Mr.X Cocktail Lounge A secretive, dimly lit speakeasy-style cocktail lounge. Open Thursday through Sunday from 8pm to 2am. Features an upscale stylish dress code with different nightly entertainment including DJs and aerialists. Guests under 21 are not permitted. Entry at 10pm on weekends.
• The Green Room A private dining room with a full bar, suitable for celebrations and corporate events. Accommodates up to 40 guests.
• Modern American Cuisine The restaurant's food and beverage offering featuring modern American cuisine, specialty cocktails, cupcakes, and celebratory cakes. No kids menu is available. The cupcake wheel and 6-layer cakes are offered for celebrating special occasions.
• Private Events Private event bookings across three spaces: Mr.X (up to 100 guests), The Atrium/Garden combined (up to 250 guests), and The Green Room (up to 40 guests). Requires a food and beverage minimum starting at $75 per guest and a 50% deposit at booking, coordinated through the dedicated events team via [email protected].
• Valet Parking On-site valet parking service with tiered pricing: complimentary Monday-Thursday 5pm-8pm, $5 Friday 5pm-8pm and weekends 10:30am-8pm, and $10 from 8pm-close on Friday, Saturday, Sunday, and Monday-Thursday.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Employees Only: Employees Only is an iconic speakeasy-style cocktail bar known for high-quality cocktails, an upscale dress code, and theatrical hospitality. As with Mr.X, it competes for adult guests seeking an elevated, entry-restricted cocktail experience rather than a casual bar.
• The Duchess: The Duchess is a speakeasy-style cocktail bar in Dallas with a similar hidden-entry, dress-code-driven, upscale atmosphere to XOXO's Mr.X lounge. Both compete for the same 21+ Dallas nightlife crowd seeking specialty cocktails in a theatrical setting.
• Beauty & Essex: Beauty & Essex pairs a full-service restaurant with a hidden, ornate cocktail lounge accessed through a pawnshop facade, closely matching XOXO's combination of upscale dining plus a discrete speakeasy (Mr.X). Both target diners seeking a theatrical, photo-worthy hospitality experience.
• STK Steakhouse: STK combines a modern steakhouse dining room with a lounge/nightlife atmosphere and is widely visited for birthdays, bachelorette parties, and special occasions. XOXO targets the same celebration-driven guests with a similar dinner-plus-lounge mix in an upscale, photogenic setting.
• Catch LA: Catch operates as a high-energy, photogenic, multi-format dining and nightlife venue with a strong social-media-driven brand. It mirrors XOXO's strategy of fusing Instagram-first aesthetics, upscale dinner service, and late-night cocktails under one roof for celebration-seeking guests.
• Mr. Purple: Mr. Purple is a boutique cocktail lounge and rooftop bar layered atop a restaurant in a design-forward hotel setting, with strong drink-program emphasis and an attached, distinct dining venue. It parallels XOXO's strategy of stacking a styled cocktail lounge onto a destination dining experience.

Broad incumbents

• Tao Restaurant & Nightclub: TAO operates as a larger, established Pan-Asian restaurant paired with an adjacent nightclub, running a multi-format dining-plus-late-night model across multiple U.S. cities. It represents a scaled, broader-incumbent version of the same restaurant-meets-nightlife playbook XOXO applies at a single Dallas venue.

Regional players

• Uchi Dallas: Uchi is a recognized upscale, design-forward restaurant group with a Dallas location in the same dining market tier. It competes for the same special-occasion diner wallet in the same city, providing a regional peer reference for pricing and check-size benchmarks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/xoxodiningroom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOXO Dining Room