Integral Sports Management

What Integral Sports Management does

Integral Sports Management (ISM) is a privately held, founder-owned sports management agency headquartered at the Thames Innovation Centre in London, United Kingdom. Founded by Gary Pettit and Ray Winstone, the firm represents professional football players across both men's and women's football, including players at West Ham United, Southampton, Newcastle United, Aston Villa, and Arsenal in the English Premier League and Women's Super League. The company operates with a headcount in the 11-50 range, is privately funded with no external investors disclosed, and serves as an integrated alternative to traditional football agencies by emphasising transparency, family-inclusive service, and long-term career planning over short-term deal volume.

ISM delivers its offering across five integrated service pillars: Career Management (contracts, transfers, career moves), Finance & Security (financial planning and protection), Legal Support (transparent, jargon-free guidance), Education & Life Balance (off-pitch development), and Commercial & Brand (strategic partnerships). The company does not build or rely on any proprietary technology platform; its delivery is relationship-driven and serviced by a multidisciplinary team combining former professional athletes with specialists in finance, law, education, and commercial strategy.

Revenue is generated through sports management services for professional football players, structured as professional services via commission or fee-based representation arrangements, with specific fee terms not publicly disclosed. The go-to-market motion is sales-led and direct: prospects and their families reach ISM through Instagram (@integralsportsmanagement) and a website-based enquiry form segmented by Men's Football, Women's Football, and Other. Marketing is predominantly organic social, supplemented by word-of-mouth referrals from existing clients whose testimonials emphasise trust, transparency, and 24/7 personal support as the agency's core value proposition.

Name

Integral Sports Management

Legal name

Integral Sports Management

Website

https://integralsportsmanagement.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Integral Sports Management is a London-based, founder-owned sports management agency representing professional men's and women's football players. It delivers integrated career management, finance, legal, education, and commercial services on a commission-based model.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industries

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)

Keywords

• Sports management
• Football representation
• Athlete career management
• Contract negotiation services
• Player agency services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Management Services: ISM generates revenue through sports management services for professional football players. The company provides comprehensive support including career management, contracts, transfers, finance, legal support, education, and commercial partnerships. Revenue appears to be commission or fee-based from representing athletes, though specific fee structures are not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Integral Sports Management is a UK-based sports management agency that represents professional men's and women's football players. It delivers five integrated service lines — Career Management (contracts and transfers), Finance & Security (financial planning), Legal Support, Education & Life Balance, and Commercial & Brand (partnerships) — provided by a multidisciplinary in-house team of former professionals and specialists in finance, law, education, and commercial strategy.

Product overview

ISM (Integral Sports Management) is a multidisciplinary sports management agency that provides an integrated suite of services for professional footballers. The company operates as a unified offering combining Career Management (contracts, transfers), Finance & Security (financial planning), Legal Support, Education & Life Balance, and Commercial & Brand services. Rather than separate modular products, ISM delivers these as an integrated service offering built around a dedicated team approach, providing players with full lifecycle support from grassroots through professional success and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Management Handles contract negotiations, player transfers, and career moves for professional men's and women's football players, ensuring contracts and transfers are executed correctly.
• Finance & Security
• Legal Support
• Education & Life Balance
• Commercial & Brand

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bridge Soccer: Boutique football player representation agency offering contract and transfer services to professional players — a smaller, emerging competitor with a similar focused-service model to ISM in the football talent agency category.

Broad incumbents

• Wasserman: Global sports marketing and talent management firm with a football division representing elite players across multiple markets — broader portfolio and deeper resources than ISM, but overlapping in the football player representation space.
• Octagon: Global sports marketing and athlete representation agency with established football talent division — overlapping service categories with ISM but operating at much greater scale and with global brand partnership capabilities.
• Excel Sports Management: US-based sports agency with a growing football/soccer practice offering integrated representation, marketing, and brand services — comparable full-service model but with a different geographic base and broader sport coverage.

Regional players

• MOGULS (PromoSport): Continental-European football agency with strong relationships in top European leagues and a comparable player-care focus — geographically adjacent peer that competes for cross-border transfer placements.

Direct peers

• Unique Sports Management: UK football agency offering player representation, contract negotiation, and career management to professional footballers — a direct competitor in the same football-only talent agency category.
• CAA Stellar: The largest UK football representation agency (formed from the merger of Creative Artists Agency and Stellar Sports), representing elite Premier League players and offering integrated career, brand, and commercial services — directly comparable to ISM's full-service model at a much larger scale.
• ROOF Agency: London-based sports management and football representation agency offering career management, commercial, and off-pitch support to professional players — directly comparable boutique competitor to ISM in the UK football agency market.
• Base Soccer Agency: UK-based football-focused player representation agency working with Premier League and EFL players, offering contract negotiation and career management — a direct head-to-head competitor to ISM in the same football talent agency category.
• PLG (Players' Liaison Group): UK football player representation agency working with Premier League and EFL clients on contract negotiations and career support — directly comparable in scale, geography, and service offering to ISM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/integralsportsmanagement?igshid=MWZjMTM2ODFkZg%3D%3D
• Xx.com/integralsportsm
• LinkedInlinkedin.com/company/integral-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integral Sports Management