Perowne International
Perowne International is a London-headquartered boutique luxury hospitality communications and consultancy firm serving premium hotel groups, villa specialists, tour operators, and travel brands with integrated PR, sales, social media, and brand strategy services.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perowne International does
Perowne International is a boutique luxury hospitality communications and consultancy firm, headquartered in London with a satellite office in New York. Founded by Julia Perowne around 2012 after 14 years of in-house global strategy work for luxury hospitality clients, the firm exclusively serves premium and ultra-luxury hotel groups, villa specialists, tour operators, and travel brands. Its named enterprise client roster includes Mandarin Oriental, Bvlgari Hotels & Resorts, Raffles, Oetker Hotels, Six Senses, Scott Dunn, Singita, Borgo Egnazia, Gleneagles, J.K. Place, The Newt in Somerset, OKU Hotels, Explora Journeys, and The Thinking Traveller.
The firm operates an integrated 360-degree model across four service lines: communications/PR (strategic storytelling, media relations, copywriting, event planning); sales & marketing (UK and pan-European sales campaigns, market analysis, sales calls targeting travel trade); social media (360° strategy, campaign management, influencer and paid social across Instagram, Facebook, Twitter, Pinterest, and YouTube); and consultancy & partnerships (brand strategy, concept creation, spa consultancy, and cross-client partnership facilitation). Revenue mechanics are professional-services fees paid by enterprise hospitality clients on bespoke engagements; no pricing is publicly disclosed. The firm is registered in England and Wales as the trading name of founder Julia Perowne (registration number 10173990, registered office 24 Old Bond Street, principal place of business 6 Derby Street), with no external institutional investment.
Geographic footprint covers the UK, continental Europe (via a distributed sales team), North America (NY WeWork), and global client servicing through a network of media, influencer, and travel-trade contacts. Distribution is sales-led and relationship-driven: direct enterprise outreach is reinforced through curated networking at high-profile UHNWI events and through a formal co-development partnership with luxury branding agency Matter Of Form. The business is principally a relationship-and-reputation enterprise in a high-touch category rather than a technology or scaled platform business.
Perowne International firmographics
Firmographics- Name
- Perowne International
- Legal name
- Julia Perowne (trading as Perowne International)
- Website
- https://perowneinternational.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perowne International is a London-headquartered boutique luxury hospitality communications and consultancy firm serving premium hotel groups, villa specialists, tour operators, and travel brands with integrated PR, sales, social media, and brand strategy services.
- Ownership category
- akta.pro rank
Perowne International industry classification
Industry- Product category
- Luxury Hospitality Public Relations and Sales Representation
- NAICS
- Direct Mail Advertising (54186)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK)
- akta.pro secondary industries
- Private House Hotels & Small Luxury Inns (THAGADAL), Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)
Keywords
Where Perowne International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Perowne International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consultancy Services: Professional consultancy services providing strategic advice, concept creation, spa consultancy, and brand quality assessment to luxury hotels and travel brands.
- Sales & Marketing Services: Sales strategies, campaigns, market analysis, and sales calls to major players in travel design, travel agencies, and tour operators across UK and Europe.
- Communications/PR Services: World-class PR services including strategic storytelling, imaginative campaigns, copywriting, event planning, and media planning for luxury hotel and travel brands.
- Social Media Services: Social media strategy, campaign management, influencer marketing, community management, and paid social services for the luxury travel sector.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Perowne International product offering
Product offeringCore offering
Perowne International is a boutique B2B consultancy that exclusively represents ultra-luxury hotel, resort, and travel brands. It delivers integrated communications/PR, social media management, sales representation, and brand consultancy through four workstreams that operate as a single 360° team. Engagements are bespoke and tailored to each luxury client's needs, delivered from London with a New York satellite office and sales teams across Europe.
Product overview
Perowne International is a luxury hospitality consultancy offering integrated professional services across four core areas: Communications (world-class PR, strategic storytelling, and media relations), Social Media (360° strategy, campaign management, influencer marketing, and paid social), Sales & Marketing (UK and pan-European campaigns, training, and market analysis), and Consultancy & Partnerships (brand strategy, concept creation, spa consultancy, and partnership development). Based in London and New York with a sales team across Europe, the firm serves luxury hotel and travel brands through an integrated 360-degree approach that combines these service lines to build international reputations and generate commercial results for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications World-class PR services for luxury hotel and travel brands, including strategic storytelling, imaginative campaigns, copywriting, event planning, and media planning across print, online, blogs, and social-influencer channels.
- Social Media 360° social media services for luxury hotel and travel brands, covering Instagram, Facebook, Twitter, Pinterest, and YouTube; including strategy, campaign management, community management, influencer marketing, and paid social.
- Sales & Marketing Sales strategies, campaigns, market analysis, training, and sales calls to travel designers, travel agencies, and tour operators across the UK and continental Europe on behalf of luxury hotel and travel brand clients.
- Consultancy & Partnerships Strategic consultancy for luxury hotels and travel brands, including strategic planning, corporate advice, concept creation, spa consultancy, brand quality assessment, and partnership development.
Companies that use Perowne International
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Perowne International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Perowne International partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- The Newt in SomersetflagshipThe Newt partnered with Claridge's for 'A Farm in Mayfair' - a two-week sensory installation showcasing The Newt's produce and character at Claridge's in London. Perowne International represents both clients and facilitated this collaboration.
- Matter Of FormcorePerowne International works alongside leading branding agency Matter Of Form to oversee and manage key brand campaigns for luxury hotel and travel clients.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Perowne International competitors and assessment
Company assessmentDirect peers
- Bacchus PR: London-based luxury hospitality and travel PR agency. Directly comparable to Perowne in target market (luxury hotels, resorts, travel brands) and service offering (PR, communications, representation).
- J Public Relations: International luxury hospitality and travel PR agency with offices in New York and London. Closely comparable to Perowne in client mix (luxury hotels, resorts, destinations) and core PR services.
- Tigerbond: PR and communications agency focused on luxury, lifestyle, and travel brands. Comparable in service offering and luxury hospitality client focus.
- Cheryl Hargrove Luxury Group: Boutique consultancy providing PR and marketing services specifically to luxury hotels, resorts, and travel brands. Directly comparable in niche focus and service model.
- Beattie Group: Integrated communications group with a strong travel and tourism practice. Comparable in serving travel trade clients with PR, social, and content services.
- Hawkins International: US-based boutique PR firm specializing in luxury travel, hospitality, and lifestyle brands. Direct peer serving the same customer base with comparable integrated communications services.
- Brighter Group: Specialist travel, tourism, and hospitality PR agency with offices in London and internationally. Direct peer in travel/hospitality communications representation.
Broad incumbents
- MMGY Global: Larger integrated marketing firm specializing in travel, tourism, and hospitality. Broader scale than Perowne, with full-service marketing, advertising, and PR capabilities across the same customer base.
- Lewis (Mason Wells): Global communications agency with a dedicated travel and hospitality practice. Larger scale incumbent offering PR, social, and content services to comparable luxury and travel clients.
Emerging players
- Spray Marketing: London-based marketing and PR agency with focus on luxury hospitality, travel, and lifestyle clients. Emerging competitor in the boutique luxury space with similar service scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Perowne International social profiles
Digital presencePerowne International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perowne International leadership team
Management profileNumber of profiles
Profiles2 records
Perowne International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perowne International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perowne International
What does Perowne International do?
Perowne International is a boutique B2B consultancy that exclusively represents ultra-luxury hotel, resort, and travel brands. It delivers integrated communications/PR, social media management, sales representation, and brand consultancy through four workstreams that operate as a single 360° team. Engagements are bespoke and tailored to each luxury client's needs, delivered from London with a New York satellite office and sales teams across Europe.
Is Perowne International a public or private company?
Perowne International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perowne International founded?
Perowne International was founded in 2012. It employs 11 to 50 people.
Where is Perowne International based?
Perowne International is headquartered in London, United Kingdom, in the Europe region.
How does Perowne International make money?
Four revenue lines are on record. Consultancy Services are the primary driver. The others are sales & Marketing Services, communications/PR Services and social Media Services.
Who are Perowne International's main competitors?
Direct peers on record are Bacchus PR, J Public Relations, Tigerbond, Cheryl Hargrove Luxury Group, Beattie Group, Hawkins International and Brighter Group. Broad incumbents are MMGY Global and Lewis (Mason Wells). Spray Marketing is listed as an emerging player.
Does Perowne International have an API?
No public API is recorded for Perowne International.
What industry is Perowne International in?
Perowne International's product category is Luxury Hospitality Public Relations and Sales Representation. Its primary akta.pro industry code is THAHADAK, Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays), with a secondary code of THAGADAL, Private House Hotels & Small Luxury Inns. Its NAICS code is 54186 and its SIC code is 7330.