Spray Marketing
Spray Marketing is a Brooklyn-based, female-founded growth marketing agency that delivers senior-led paid media, creative, lifecycle, and creator/UGC marketing to DTC ecommerce and consumer healthcare brands via an embedded, AI-augmented operating model.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spray Marketing does
Spray Marketing is a Brooklyn-based, female-founded growth marketing agency that delivers senior-led performance marketing services to direct-to-consumer ecommerce brands and consumer healthcare companies. The firm operates a unified service stack spanning paid digital media management across Meta, Google, TikTok, and programmatic, email and SMS lifecycle marketing, direct-response creative production, and offline or linear advertising, with end-to-end creator and UGC content production running as a distinct practice area. The agency explicitly rejects the traditional layered agency structure, positioning itself as an "Anti-Agency Agency" where senior practitioners with 10+ years of experience are embedded directly into client operations with no account coordinators or middle managers between the client and the people doing the work.
Spray Marketing firmographics
Firmographics- Name
- Spray Marketing
- Legal name
- Spray Marketing LLC
- Website
- https://spray.marketing
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spray Marketing is a Brooklyn-based, female-founded growth marketing agency that delivers senior-led paid media, creative, lifecycle, and creator/UGC marketing to DTC ecommerce and consumer healthcare brands via an embedded, AI-augmented operating model.
- Ownership category
- akta.pro rank
Spray Marketing industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (54181), Direct Mail Advertising (541860), Advertising Material Distribution Services (541870)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sales Promotion Campaign Design & Management (BPAFAMAC)
Keywords
Where Spray Marketing is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spray Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Performance Marketing Agency Services: Full-service performance marketing agency providing digital media management, email/SMS marketing, creative production, and offline/linear advertising services on a retainer or project basis. Revenue is generated through professional service fees for strategy, execution, and management of paid advertising campaigns across channels including Meta, Google, TikTok, and programmatic. The company embeds senior talent directly into client operations and charges for this access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Spray Marketing product offering
Product offeringCore offering
Spray Marketing is a senior-led growth marketing agency that provides performance marketing services to DTC ecommerce and consumer healthcare brands. Core offerings include paid media management across Meta, Google, TikTok, and programmatic channels, email/SMS marketing, direct-response creative production, creator-led UGC content, and offline/linear advertising. The agency embeds senior channel experts directly into client operations and uses AI infrastructure to automate weekly waste-spend analysis.
Product overview
Spray Marketing is a female-founded growth marketing agency offering a unified suite of performance marketing services built for the AI era. The core offering combines Digital Media (paid acquisition across channels), Email Marketing/SMS (full-funnel automation and segmentation), Creative Shop (direct response asset creation), Linear Advertising & Offline (traditional and programmatic media), and Creator Marketing & UGC Ads (end-to-end creator content production). All services are delivered by senior-only experts (10+ years experience) with AI infrastructure built into operations for automated spend optimization, weekly performance insights, and process automation. The UGC Framework System provides a structured methodology for scaling creator-led content through strategic sourcing, storyboarding, A/B testing, and fast iteration.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Media
- Email Marketing / SMS
- Creative Shop
- Linear Advertising & Offline
- Creator Marketing & UGC Ads
Quantifiable outcome
- 150% increase in conversion rates through UGC content strategy
- +9 more outcomes
Companies that use Spray Marketing
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles3 records
Spray Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature1 record
Spray Marketing partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Spray Marketing competitors and assessment
Company assessmentDirect peers
- Grow and Convert: Content-led growth marketing agency offering SEO, content, and CRO services to B2B and DTC brands; comparable in positioning as a senior, boutique alternative to large agencies.
- Disruptive Advertising: Performance marketing agency focused on paid media, lifecycle, and creative for ecommerce and B2B brands; overlaps directly with Spray's paid acquisition and CRO offerings.
- LYFE Marketing: Digital marketing agency offering social media advertising, SEO, and email/SMS to SMB and mid-market brands; comparable boutique alternative for ecommerce and consumer clients.
- MuteSix: Performance marketing agency built around paid media, creative production, and UGC for DTC brands — closely aligned with Spray's UGC-led paid acquisition approach.
- Common Thread Collective: Boutique growth marketing agency focused on DTC ecommerce brands offering paid media, email/SMS, and creative services — directly comparable to Spray's senior-led, ecommerce-first model.
- KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative testing across paid channels — directly overlapping with Spray's paid media, creative, and CRO service lines.
- Directive: Performance marketing agency with a strong enterprise/mid-market motion across paid media, SEO, and CRO; competes for the same senior-led retainer engagements Spray targets.
- Power Digital Marketing: Full-service performance and growth marketing agency serving mid-market and enterprise DTC brands across paid, email, and creative — a scaled comparable to Spray's embedded service model.
Broad incumbents
- SmartSites: Established digital marketing agency offering paid search, paid social, SEO, and web design across SMB and mid-market; broader scope than Spray but competes in the same paid acquisition space.
- Tinuiti: Large independent performance marketing agency offering paid media, email, SEO, and commerce across the full funnel — competes with Spray for the same DTC/retail clients but at a much larger scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Spray Marketing social profiles
Digital presenceSpray Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spray Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Spray Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spray Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spray Marketing
What does Spray Marketing do?
Spray Marketing is a senior-led growth marketing agency that provides performance marketing services to DTC ecommerce and consumer healthcare brands. Core offerings include paid media management across Meta, Google, TikTok, and programmatic channels, email/SMS marketing, direct-response creative production, creator-led UGC content, and offline/linear advertising. The agency embeds senior channel experts directly into client operations and uses AI infrastructure to automate weekly waste-spend analysis.
Is Spray Marketing a public or private company?
Spray Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spray Marketing founded?
Spray Marketing was founded in 2019. It employs 11 to 50 people.
Where is Spray Marketing based?
Spray Marketing is headquartered in Brooklyn, United States, in the North America region.
How does Spray Marketing make money?
One revenue line is on record: performance Marketing Agency Services.
Who are Spray Marketing's main competitors?
Direct peers on record are Grow and Convert, Disruptive Advertising, LYFE Marketing, MuteSix, Common Thread Collective, KlientBoost, Directive and Power Digital Marketing. Broad incumbents are SmartSites and Tinuiti.
Does Spray Marketing have an API?
No public API is recorded for Spray Marketing.
What industry is Spray Marketing in?
Spray Marketing's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFAMAC, Sales Promotion Campaign Design & Management. Its NAICS code is 54181 and its SIC code is 7311.