CABI PlantwisePlus
- Company typePrivate
- Founded1910
- HeadquartersWallingford, United Kingdom
- Headcount501–1,000
- GTM type—
- OfferingServices
CABI PlantwisePlus firmographics
Firmographics- Name
- CABI PlantwisePlus
- Legal name
- Centre for Agriculture and Bioscience International (CABI)
- Website
- https://plantwise.org
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
CABI PlantwisePlus industry classification
Industry- Product category
- Agricultural Advisory Services
- NAICS
- Farm Management Services (115116), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Yield Optimization & Crop Performance Consulting (AFACABAC)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)
Keywords
Where CABI PlantwisePlus is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices15 records
Markets served
CABI PlantwisePlus business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Grant-funded development programme: PlantwisePlus is a donor-funded international development programme. It gratefully acknowledges financial support from: Directorate-General for International Cooperation (DGIS), Netherlands; European Commission Directorate General for International Partnerships (INTPA); UK International Development from the UK government; and Swiss Agency for Development and Cooperation (SDC). The programme does not generate commercial revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access for all users |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
CABI PlantwisePlus product offering
Product offeringCore offering
PlantwisePlus is a global development programme that delivers plant health advisory services, digital decision-support tools, and capacity-building programmes to smallholder farmers and national agricultural systems across 27 countries. It operates through three impact pathways—Pest Preparedness, Pesticide Risk Reduction, and Farmer Advisory—combining free mobile and web applications (e.g., CABI BioProtection Portal, Crop Sprayer app, PlantwisePlus Factsheets app), physical plant clinics, e-learning via CABI Academy, and government partnership programmes.
Product overview
CABI PlantwisePlus is a global programme that offers an integrated suite of digital tools and advisory services to help smallholder farmers manage crop health threats and reduce pesticide risks. The portfolio includes the CABI BioProtection Portal for discovering biocontrol products, the Crop Sprayer app for optimizing pesticide application, the PlantwisePlus Factsheets app with AI tools for pest identification, the Knowledge Bank for scientific information, CABI Academy for digital learning courses, the Horizon Scanning and Pest Risk Analysis tools for pest threat identification, the Crop App Index for finding plant-health apps, and physical Plant Clinics and Crop-Livestock Clinics for farmer advisory. The programme aims to reach 75 million smallholder farmers in 27 countries through these interconnected digital and extension service products.
Differentiator
Problem solved
Functional benefit
Brands
- CABI BioProtection Portal: A free web-based tool that enables users to discover information about registered biocontrol and biopesticide products around the world
- Crop Sprayer App
- PlantwisePlus Factsheets App
- CABI Academy
- Plantwise
Products and services
- CABI BioProtection Portal Free web-based tool that enables users to discover information about registered biocontrol and biopesticide products for managing crop pests around the world. Targeted at smallholder farmers, agricultural advisors, and agro-input dealers seeking lower-risk pesticide alternatives.
- Crop Sprayer App Mobile application that helps farmers accurately calibrate sprayers and optimise pesticide application to reduce chemical use, protect budgets, human health and the environment. For smallholder farmers and spray service providers.
- PlantwisePlus Factsheets App Mobile application providing access to practical pest management information and AI tools to support pest identification. For smallholder farmers and agricultural extension workers.
- PlantwisePlus Knowledge Bank Comprehensive plant health information repository integrated into the CABI Digital Library, providing in-depth scientific information for practitioners, students and researchers.
- CABI Academy Digital learning platform offering eLearning courses on crop pest diagnosis, integrated pest management, bioprotection products, and scientific communication. For agricultural extension and advisory service providers, postgraduate students, and researchers.
- Horizon Scanning Tool Decision-support tool for identifying potential future pest threats, used in PlantwisePlus capacity building activities for pest preparedness.
- Pest Risk Analysis (PRA) Tool Decision-support tool for analyzing pest risks, used in PlantwisePlus capacity building activities to help users identify and assess pest risks for plant protection decision-making.
- Crop App Index Website search tool helping users find plant-health apps and websites to answer crop pest and disease questions, featuring over 800 plant-health-related platforms.
- Plantwise Data Collection App Mobile application for recording farmer data including crop health problems and recommendations. For plant doctors and extension workers.
- CABI Digital Library Centralized platform making it easier for practitioners, students and researchers to find in-depth scientific information in agriculture and plant health.
- Plant Clinics Physical or mobile clinics where trained plant doctors diagnose plant diseases and pests and recommend management solutions to smallholder farmers.
- Crop-Livestock Clinics Joint animal-plant health clinics applying a One Health approach to provide advisory services on both crop and livestock health.
Quantifiable outcome
- Farmers using digital tools adopted 11% more IPM practices and were 55% more likely to use biopesticide products
- +6 more outcomes
Companies that use CABI PlantwisePlus
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
CABI PlantwisePlus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
CABI PlantwisePlus partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and secondary.
- National Institute of Plant Health Management (NIPHM), IndiacorePartnership to embed CABI Academy digital learning courses into India's postgraduate plant health curriculum. NIPHM made CABI Academy courses mandatory for PGDPHM students in 2025 and integrated them into India's National Education Policy. Certificates are co-branded, formalizing the collaboration with tangible recognition.
- First Bridge Foundation, KenyacoreLocal partner working with CABI and County Government of Homa Bay to implement the business-first approach to youth agripreneur training. Jointly organized December 2025 training and April 2026 review meeting.
- County Government of Homa Bay, KenyacoreCounty government partnership for youth agripreneurship programme. Chief Officer for Agriculture and Irrigation, Judith Ombok, expressed support for scaling the business-first framework across sub-counties.
- Government of NepalcoreCABI and Government of Nepal collaboration to strengthen the country's plant health system through PlantwisePlus. Working with federal Plant Quarantine and Pesticide Management Centre.
- Government of MalawicorePartnership resulting in PlantwisePlus plant doctors now established in every district of Malawi, helping farmers increase livelihoods and food security.
- Vietnam Academy of Agricultural Sciences (VAAS), VietnamcoreCABI partnered with VAAS to help farmers protect their crops through PlantwisePlus programme. Programme directly reached over 51,500 farmers in Vietnam through plant clinics, digital tools, and advisory services. Also supported 2,946 CABI Academy enrolments.
- Government of BangladeshcorePartnerships to transform agricultural education and food security in Africa, announced December 2025. Working with Department of Agricultural Extension and Plant Protection Wing on new agro-dealer certification scheme.
- Bangladesh Ministry of AgriculturecoreDiscussions initiated with Ministry of Agriculture on developing mandatory training component for agro-input dealer certification and registration scheme. Includes Department of Agricultural Extension (DAE) and Plant Protection Wing.
- Bangladesh Crop Protection Association (BCPA)secondaryJoined discussions with government stakeholders on developing the agro-input dealer certification and training scheme.
- Plant Quarantine and Pesticide Management Centre, NepalcoreCABI supporting Nepal's national authorities with mandatory training to certify and license pesticide retailers. Working with provincial governments to adapt existing training curricula.
- Local district governments in UgandacoreFour local district governments set up and ran mobile crop-livestock clinics as part of pilot project. Joint clinics launched in two more districts in Uganda in 2022.
- County governments in KenyasecondaryJoint crop-livestock clinics launched in three counties in Kenya in 2022. Staff trained in animal health and digital tools for data capture and management.
- Syngenta Foundation IndiasecondaryPartnership statement signed August 2019 to collaborate on Agri-Entrepreneur Enterprise programme. Plantwise provided training to mentors supporting agri-entrepreneurs in achieving sustainable enterprises.
- Swedish Chemicals Agency (KEMI), SwedensecondaryExpert contribution to PlantwisePlus webinar on pesticide dossier evaluation. Ulrike Frank from KEMI presented on European approaches to hazard and risk assessment.
- Pest Control Products Board (PCPB), KenyacorePlantwisePlus supported development of pesticide re-evaluation guidelines that PCPB approved. Barasa Wanyonyi highlighted importance of practical guidance for evaluators during webinar.
- Agro-Environmental Protection Institute, Ministry of Agriculture and Rural Affairs, ChinasecondaryDr Yue Geng from China's institute participated in pesticide dossier evaluation webinar, sharing regulatory evolution experiences.
- National Institute for Occupational Health, South AfricasecondaryDr Wells Utembe participated in pesticide dossier evaluation webinar, contributing expertise on exposure assessment needs in Africa.
- FAO (Food and Agriculture Organization)secondaryFAO representatives participated in PlantwisePlus digital launch event alongside CABI and governments of Kenya and Netherlands.
- Rainforest AlliancesecondaryVSS model mentioned in Nepal study - uses sustainability certification to protect forests. Example of voluntary sustainability standards being researched for agro-dealer contexts.
- KALRO Horticultural Research Institute (KALRO-HRI), KenyasecondaryMercy Akinyi Ogonyo, crop health research scientist at KALRO-HRI, used CABI Academy courses to boost her crop health knowledge and confidence for field advisory work.
- Embrapa Soja, BrazilsecondaryBioprotection Day conference collaboration in Brazil to showcase CABI BioProtection Portal benefits.
- University of StirlingsecondaryCABI collaborating with international team led by University of Stirling on revolutionary approach to tackle pesticide resistance in insects, with focus on crop pests in Brazil.
- Anyang Quanfeng Aviation Plant Protection Technology Co. Ltd., ChinasecondaryChinese company providing state-of-the-art precision drone technology for pesticide application in Newton Fund project for sustainable pest management.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
CABI PlantwisePlus competitors and assessment
Company assessmentBroad incumbents
- Bayer Climate FieldView: Bayer's digital farming platform offering data-driven agronomic recommendations, field monitoring, and decision support. Comparable as a digital farm advisory platform though commercial and serving larger commercial farms in developed and emerging markets.
- Syngenta Foundation for Sustainable Agriculture: Foundation affiliated with Syngenta focused on sustainable agriculture and smallholder livelihoods across developing markets. Comparable as a foundation-funded programme promoting IPM and smallholder capacity building, with broader portfolio of agronomic and market access interventions.
- ICRISAT: International Crop Research Institute for the Semi-Arid Tropics conducting crop improvement and agronomic research for smallholder farmers in Africa and Asia. Comparable in mission (smallholder-focused crop health research and IPM) and donor-funded model, though with broader crop genetic and breeding focus.
- CGIAR: Global agricultural research partnership operating international research centers focused on crop improvement, pest management, and food systems for developing countries. Comparable in mission (smallholder-focused plant health and IPM research) and donor-funded model, though broader in crop breeding scope.
Direct peers
- One Acre Fund: Non-profit social enterprise serving smallholder farmers across East Africa with bundled services including agricultural training, input financing, and market access. Highly comparable as a donor-and-farmer-funded smallholder agricultural services organization with similar geographies and scale ambitions.
- Digital Green: Non-profit that builds digital agricultural extension content (originally video-based) for smallholder farmers across South Asia and Sub-Saharan Africa. Directly comparable as a tech-enabled extension services provider targeting the same smallholder base and geographies.
- Precision Development (PxD): Non-profit that delivers mobile-based agricultural advisory services to smallholder farmers in developing countries via SMS, voice, and smartphone channels. Closely comparable as a digital advisory provider for resource-constrained smallholders using mobile-first delivery.
- Farm Radio International: Non-profit using radio and interactive ICTs to deliver agricultural advisory to smallholder farmers across Sub-Saharan Africa. Comparable as a donor-funded agricultural extension service organization targeting similar smallholder and agro-dealer segments.
Emerging players
- aWhere: Agricultural intelligence platform providing weather, satellite, and crop analytics for agricultural decision support globally. Comparable as a data-driven agricultural advisory platform, though serving agribusiness rather than smallholder farmers directly.
- CropX: Commercial precision agriculture platform offering soil sensing, irrigation analytics, and farm management decision support. Comparable as a digital decision-support and farm management information system, though commercial and serving larger farms rather than smallholders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CABI PlantwisePlus social profiles
Digital presenceCABI PlantwisePlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
CABI PlantwisePlus leadership team
Management profileNumber of profiles
Profiles1 record
CABI PlantwisePlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CABI PlantwisePlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CABI PlantwisePlus
What does CABI PlantwisePlus do?
PlantwisePlus is a global development programme that delivers plant health advisory services, digital decision-support tools, and capacity-building programmes to smallholder farmers and national agricultural systems across 27 countries. It operates through three impact pathways—Pest Preparedness, Pesticide Risk Reduction, and Farmer Advisory—combining free mobile and web applications (e.g., CABI BioProtection Portal, Crop Sprayer app, PlantwisePlus Factsheets app), physical plant clinics, e-learning via CABI Academy, and government partnership programmes.
Is CABI PlantwisePlus a public or private company?
CABI PlantwisePlus is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CABI PlantwisePlus founded?
CABI PlantwisePlus was founded in 1910. It employs 501 to 1,000 people.
Where is CABI PlantwisePlus based?
CABI PlantwisePlus is headquartered in Wallingford, United Kingdom, in the Europe region.
How does CABI PlantwisePlus make money?
One revenue line is on record: grant-funded development programme.
Who are CABI PlantwisePlus's main competitors?
Broad incumbents on record are Bayer Climate FieldView, Syngenta Foundation for Sustainable Agriculture, ICRISAT and CGIAR. Direct peers are One Acre Fund, Digital Green, Precision Development (PxD) and Farm Radio International. Emerging players are aWhere and CropX.
Does CABI PlantwisePlus have an API?
No public API is recorded for CABI PlantwisePlus.
What industry is CABI PlantwisePlus in?
CABI PlantwisePlus's product category is Agricultural Advisory Services. Its primary akta.pro industry code is AFACABAC, Yield Optimization & Crop Performance Consulting, with a secondary code of AFAAAFAA, Farm Management Information Systems (FMIS) & Farm ERPs. Its NAICS code is 115116 and its SIC code is 700.