Koehler Winery
Koehler Winery is a family-owned estate winery in Los Olivos, California, producing small-batch organic wines from its 40-acre Foxen Canyon vineyard and selling directly through a daily tasting room, four-tier wine club, Orderport online shop, private events, and wholesale distribution across California.
- Company typePrivate
- Founded1998
- HeadquartersLos Olivos, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Koehler Winery does
Koehler Winery is a privately held, family-owned estate winery producing small-batch, organically and sustainably farmed wines on a 40-acre property in Foxen Canyon, Santa Ynez Valley, Los Olivos, California. Founded circa 1997-1998, the estate is one of the only fully own-rooted vineyards in the region, growing a diverse portfolio including Chardonnay, Grenache, Gruner Veltliner, Sangiovese, Cabernet Franc, and a Loire Valley-inspired block (Pinot Gris, Melon, Picpoul Blanc, Gamay) replanted under current winemaker Trace Brueske. Wine production uses native fermentations and low-intervention cellar methods, with multiple current releases earning 92-94 points from Wine Enthusiast and James Suckling, retailing at $42-$65 per bottle.
The business operates a direct-to-consumer model anchored by a daily tasting room (10am-5pm, walk-in friendly) at 5360 Foxen Canyon Road, an Orderport-powered online wine shop, four wine club tiers (Proprietor, Vintners', Connoisseurs, Barrel) with recurring shipments at $80-$420 per shipment, and event hosting for weddings, corporate gatherings, and group tastings. Wholesale and bulk-order specialty pricing (3+ cases) with complimentary local delivery extends reach across California and beyond. The next generation is represented by Derek Koehler in sales and assistant winemaking roles, while Tasting Room Manager Dan Zurliene anchors customer relationships with 23+ years of tenure. The winery is CCPA and California Proposition 65 compliant, carries no external investment, and reports no public financials.
Koehler Winery firmographics
Firmographics- Name
- Koehler Winery
- Legal name
- Koehler Winery
- Website
- https://koehlerwinery.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koehler Winery is a family-owned estate winery in Los Olivos, California, producing small-batch organic wines from its 40-acre Foxen Canyon vineyard and selling directly through a daily tasting room, four-tier wine club, Orderport online shop, private events, and wholesale distribution across California.
- Ownership category
- akta.pro rank
Koehler Winery industry classification
Industry- Product category
- Estate Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where Koehler Winery is headquartered
LocationHeadquarters
- HQ city
- Los Olivos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Koehler Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of estate wines through the tasting room and online shop via Orderport. Wines are sold by the glass, bottle, or in guided flights. Prices range from $42-$65 for current releases including Chardonnay, Grenache, Gruner Veltliner, and Sangiovese.
- Wine Club Memberships: Four membership tiers offering recurring shipments with 20-30% discounts on all wines and merchandise. Proprietor Club ($80-90/shipment), Vintners' Club ($95-$105/shipment), Connoisseurs Club ($200-$230/shipment), and Barrel Club ($360-420/shipment). No annual fees with ability to skip, hold, or cancel.
- Private Events & Gatherings: Revenue from hosting private events including weddings, corporate gatherings, and group tastings. Specialty pricing available on orders of 3+ cases for events. Tasting room manager Dan Zurliene handles group bookings.
- Wholesale & Bulk Orders: Specialty pricing on wine orders of 3 cases or more for celebrations and events, with complimentary delivery within 75-mile radius.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Proprietor Club: 8 bottles/year, quarterly shipments at $80-90 |
| Subscription | Multi-year contract | Vintners' Club: 6 bottles/year, quarterly shipments at $95-105 |
| Subscription | Multi-year contract | Connoisseurs Club: 18 bottles/year, quarterly shipments at $200-230 |
| Subscription | Multi-year contract | Barrel Club: 24 bottles/year, bi-annual shipments at $360-420 |
| Unit Pricing | Pay-as-you-go | 2023 Chardonnay JSV: $60/bottle (James Suckling 94 Points) |
| Unit Pricing | Pay-as-you-go | 2023 Grenache SRH: $65/bottle (Wine Enthusiast 94 Points) |
| Unit Pricing | Pay-as-you-go | 2024 Gruner Veltliner: $42/bottle (James Suckling 92 Points) |
| Unit Pricing | Pay-as-you-go | 2023 Sangiovese SYV: $50/bottle (Wine Enthusiast 94 Points) |
| Transaction based/ take rate | Pay-as-you-go | Large Party Orders: 3+ cases with specialty pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Koehler Winery product offering
Product offeringCore offering
Koehler Winery is a family-owned estate producer of small-batch, organically grown wines from a 40-acre heritage vineyard in Foxen Canyon, Santa Ynez Valley. The winery sells estate wines directly through a daily tasting room, online shop, and four wine club membership tiers, while also hosting private events such as weddings and corporate gatherings. Production emphasizes native fermentations, own-rooted heritage vines, and diverse varietals including Loire Valley-inspired wines.
Product overview
Koehler Winery is a family-owned estate winery producing small-batch, organically grown wines from their 40-acre Foxen Canyon vineyard in Santa Ynez Valley. The winery offers estate wines including Chardonnay, Grenache, Gruner Veltliner, and Sangiovese, along with limited-production and reserve wines. Wine sales are complemented by four tiered wine club memberships (Proprietor Club, Vintners' Club, Connoisseurs Club, and Barrel Club) offering recurring shipments with discounts. The winery operates a daily tasting room and hosts private events including weddings and corporate gatherings. E-commerce and club memberships are powered by Orderport's platform.
Differentiator
Problem solved
Functional benefit
Products and services
- 2023 Chardonnay JSV Estate Chardonnay from Koehler's James Suckling vineyard, awarded 94 points by James Suckling, featuring flint, yellow apples, pears, and melon with mineral and fruit layering, priced at $60 per bottle.
- 2023 Grenache SRH Single-vineyard Grenache awarded 94 points by Wine Enthusiast, featuring dark strawberry, cherry, rhubarb, red flower, cinnamon, and mace spice notes, priced at $65 per bottle.
- 2024 Gruner Veltliner Austrian white wine variety awarded 92 points by James Suckling, showing loamy earth, juniper, steeped tea, forest fruit, mountain berries, and saline green olive notes, priced at $42 per bottle.
- 2023 Sangiovese SYV American Sangiovese from Santa Ynez Valley awarded 94 points by Wine Enthusiast, featuring strawberry, cherry compote, sumac, and wet adobe notes with bright, dynamic palate, priced at $50 per bottle.
- Proprietor Club Wine club tier delivering 8 bottles per year (2 bottles four times yearly in February, May, August, November) with one red and one white per shipment, priced at $80-90 per shipment including tax and shipping, with 20% discount on wines and merchandise.
- Vintners' Club Wine club tier featuring 6 bottles per year of limited-production wines delivered three times yearly (April, September, December), priced at $95-105 per shipment including tax and shipping, with 20% discount on tasting room purchases.
- Connoisseurs Club Premium wine club tier delivering 18 bottles per year (6 bottles per shipment) of reserve and estate wines three times yearly (March, July, November), priced at $200-230 per shipment, fully customizable selection.
- Barrel Club Exclusive membership with 24 bottles per year (12 bottles twice yearly in March and October), priced at $360-420 per shipment, includes private tasting with winemaker and 30% discount on wines and merchandise.
- Tasting Room Experience Daily tasting room open 10am-5pm offering wines by the glass, bottle, or guided flights, with picnic area, vineyard views, and pet-friendly outdoor spaces hosting resident emus. Reservations required for groups of 8+.
- Private & Group Events Event venue hosting weddings, private parties, and corporate gatherings with nature-framed spaces among vines and olive trees, including group tastings for 10+ guests with reservation and specialty pricing on 3+ case wine orders.
Quantifiable outcome
- Multiple 94-point ratings from Wine Enthusiast and James Suckling for current releases
- +2 more outcomes
Companies that use Koehler Winery
Customer profileSegments4 records
Ideal customer profiles4 records
Koehler Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Koehler Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Koehler Winery competitors and assessment
Company assessmentBroad incumbents
- Ridge Vineyards: California estate winery with a heritage vineyard focus, field-blend winemaking, and a strong DTC wine club. Comparable as a small-to-mid California estate emphasizing terroir, heritage vines, and DTC subscriptions, though at much larger scale.
- Fess Parker Winery & Vineyard: Larger Los Olivos estate winery with broader varietal portfolio, extensive tasting room and event operations, and three-tier distribution. Comparable geographically and channel-wise, but operates at significantly larger scale than Koehler.
- Justin Vineyards & Winery: Paso Robles estate producer with tasting room, wine club, and restaurant hospitality. Comparable as a California estate combining premium wine production with hospitality and DTC, but at larger scale and broader distribution.
- Firestone Vineyard: Established Santa Ynez Valley producer with broad distribution and tasting room. Comparable as a Santa Ynez estate with wine club and DTC channels, but with much wider off-premise reach than Koehler.
Direct peers
- Zaca Mesa Winery & Vineyards: Estate winery in the Santa Ynez Valley with diverse varietals, a tasting room, and event hosting on a multi-hundred-acre property. Comparable as a Santa Ynez estate producer with a varietally diverse portfolio.
- Brander Vineyard: Small family-owned estate winery in the Santa Ynez Valley focused on Sauvignon Blanc and Bordeaux-style wines with a tasting room. Comparable as a small, family-run Santa Ynez producer with DTC-led sales.
- Tablas Creek: Paso Robles estate partnership with Château de Beaucastel producing Rhône-inspired varieties with a tasting room and wine club. Comparable as an estate producer focused on non-mainstream French-inspired varietals, mirroring Koehler's Loire-inspired direction.
- Foxen Vineyard & Winery: Family-owned estate winery located directly on the Foxen Canyon Wine Trail, producing small-batch wines with a daily tasting room and wine club. Most directly comparable peer given shared trail location, scale, and DTC-led GTM.
- Beckmen Vineyards: Los Olivos-based estate winery practicing organic and biodynamic farming with a tasting room and wine club. Comparable as a small family-owned Santa Ynez estate with sustainability-forward positioning.
- Buttonwood Farm Winery & Vineyard: Family-owned estate in Solvang with a tasting room, wine club, and event hosting on a vineyard property. Comparable as a small Santa Ynez estate combining wine, hospitality, and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Koehler Winery social profiles
Digital presenceKoehler Winery compliance and trust
Trust signalCompliance2 records
Koehler Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koehler Winery leadership team
Management profileNumber of profiles
Profiles3 records
Koehler Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koehler Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koehler Winery
What does Koehler Winery do?
Koehler Winery is a family-owned estate producer of small-batch, organically grown wines from a 40-acre heritage vineyard in Foxen Canyon, Santa Ynez Valley. The winery sells estate wines directly through a daily tasting room, online shop, and four wine club membership tiers, while also hosting private events such as weddings and corporate gatherings. Production emphasizes native fermentations, own-rooted heritage vines, and diverse varietals including Loire Valley-inspired wines.
Is Koehler Winery a public or private company?
Koehler Winery is a private company. It is classified as family owned and is currently operating.
When was Koehler Winery founded?
Koehler Winery was founded in 1998. It employs 11 to 50 people.
Where is Koehler Winery based?
Koehler Winery is headquartered in Los Olivos, United States, in the North America region.
How does Koehler Winery make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, private Events & Gatherings and wholesale & Bulk Orders.
Who are Koehler Winery's main competitors?
Broad incumbents on record are Ridge Vineyards, Fess Parker Winery & Vineyard, Justin Vineyards & Winery and Firestone Vineyard. Direct peers are Zaca Mesa Winery & Vineyards, Brander Vineyard, Tablas Creek, Foxen Vineyard & Winery, Beckmen Vineyards and Buttonwood Farm Winery & Vineyard.
Does Koehler Winery have an API?
No public API is recorded for Koehler Winery.
What industry is Koehler Winery in?
Koehler Winery's product category is Estate Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.