Off the Map Travel
Off the Map Travel is a UK-based, founder-owned luxury travel agency designing bespoke Nordic holidays across six countries, with a focus on Northern Lights, multigenerational family trips, and honeymoons, supported by the proprietary Aurora Buddy forecasting app.
- Company typePrivate
- Founded2010
- HeadquartersUppingham, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Off the Map Travel does
Off the Map Travel is a UK-incorporated (Go There Group Limited) luxury travel agency founded circa 2010 by Jonny Cooper and his wife Katie, specializing in fully bespoke Nordic holidays across Denmark, Finland, Greenland, Iceland, Norway, and Sweden. Its core offering is high-touch, sales-led itinerary design delivered by in-region "Nordic Experience Curators," with quote-based pricing typically ranging from £10,760 to over £50,000 per person excluding flights. The company pairs itinerary planning with a curated inventory of partner accommodations (Arctic Bath, Landet Stay, Villa Copenhagen, Lyngen Experience Lodge, etc.) and differentiated product verticals spanning Northern Lights packages, no-fly rail journeys, multigenerational family trips, honeymoons, and milestone celebrations.
The technical backbone is the proprietary Aurora Buddy mobile application, developed by the CEO and launched in 2023, which fuses solar activity forecasts, weather conditions, historical patterns, and live sighting reports into an actionable Aurora Score for Northern Lights optimization. The company operates a commission/fee-based revenue model on booking services, with a non-exclusive channel partnership with Dial-a-flight for flight arrangements but no OTA or marketplace distribution. Its primary customer segments are affluent families, couples celebrating milestones, and high-net-worth entrepreneurs seeking exclusive Arctic experiences, served through direct enquiry, phone, WhatsApp, and video consultation rather than self-service booking.
Marketing is dominated by earned media coverage (BBC, Condé Nast Traveler, Forbes, The Times, Telegraph), an extensive content/blog library, and referral-driven demand, supported by 190 reviews averaging 4.9/5 on reviews.co.uk. The business is founder-owned with no disclosed institutional capital, registered as a private limited company headquartered in Uppingham with operational presence in Swedish Lapland. Revenue, headcount, and bookings volume are not publicly disclosed.
Off the Map Travel firmographics
Firmographics- Name
- Off the Map Travel
- Legal name
- Go There Group Limited
- Website
- https://offthemap.travel
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Off the Map Travel is a UK-based, founder-owned luxury travel agency designing bespoke Nordic holidays across six countries, with a focus on Northern Lights, multigenerational family trips, and honeymoons, supported by the proprietary Aurora Buddy forecasting app.
- Ownership category
- akta.pro rank
Off the Map Travel industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)
- akta.pro secondary industries
- Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Luxury Multi-Day Tour Operators (THAKADAE), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where Off the Map Travel is headquartered
LocationHeadquarters
- HQ city
- Uppingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Off the Map Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Travel Package Booking Services: The company earns commissions and fees by arranging bespoke Nordic travel packages that include accommodation, activities, experiences, ground transportation, and rail/ferry travel. They do not sell flights directly but work with Dial-a-flight for flight arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Sweden in Style: Stockholm and Arctic Bath Escape - 10 nights |
| Transaction based/ take rate | Multi-year contract | No Fly Copenhagen, Gotland and Stockholm Escape - 8 nights |
| Transaction based/ take rate | Multi-year contract | Grand Rail Journey Through Denmark and Norway - 12 nights |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Off the Map Travel product offering
Product offeringCore offering
Off the Map Travel creates tailor-made luxury Nordic holidays across Denmark, Finland, Greenland, Iceland, Norway, and Sweden. The company specializes in personalized itinerary design featuring Northern Lights viewing, Arctic experiences, multigenerational family trips, honeymoons, and rail journeys, earning revenue through booking commissions and fees for arranging accommodation, activities, experiences, and ground transportation. Dedicated 'Nordic Experience Curators' design bespoke itineraries for individual clients with no standardized packages sold.
Product overview
Off the Map Travel operates as a specialist luxury travel agency offering bespoke Nordic holidays with a portfolio of interconnected services. Their core offering is custom trip planning across Denmark, Finland, Greenland, Iceland, Norway, and Sweden, encompassing Northern Lights holidays, multigenerational family trips, honeymoons, rail journeys, and celebration experiences. The company pairs individualized itinerary design with a curated collection of partner accommodations including Arctic Bath, Landet Stay, Villa Copenhagen, and Sibbjäns Gotland. Their proprietary Aurora Buddy mobile application provides aurora forecasting for Northern Lights optimization. All holidays are entirely tailor-made, with pricing ranging from approximately £10,760 to over £50,000 per person depending on duration, accommodation level, and activities selected.
Differentiator
Problem solved
Functional benefit
Brands
- Aurora Buddy: An innovative aurora forecasting app developed by the company's CEO to help travelers identify Northern Lights viewing opportunities using real-time forecasts, intelligent alerts, live sighting reports, and Aurora Scores.
Products and services
- Bespoke Nordic Holiday Planning Luxury tailor-made Nordic holidays across Denmark, Finland, Greenland, Iceland, Norway, and Sweden. The company specializes in creating personalized itineraries based on individual interests and preferences, with destinations including Arctic retreats, Northern Lights experiences, fjord exploration, and cultural city breaks. For individual travellers and families seeking unique Nordic experiences.
- Northern Lights Holidays Specialized Northern Lights travel packages across Finland, Sweden, Norway, and Iceland. Offerings include glass roof accommodations, Aurora viewing excursions, wilderness lodges, and combined Aurora experiences with activities such as husky sledding, snowmobiling, and reindeer encounters. For individual travellers seeking Aurora Borealis viewing experiences.
- Aurora Buddy Proprietary aurora forecasting mobile app developed by the company's CEO combining real-time forecasts, intelligent alerts, live sighting reports, and Aurora Scores to help users maximize Northern Lights viewing opportunities. Available for travellers planning an Arctic adventure or already travelling in the Northern Lights zone.
- Multigenerational Nordic Holidays Tailor-made luxury holidays designed for families spanning multiple generations. Includes shared experiences such as Northern Lights viewing, fjord cruises, wildlife encounters, Arctic adventures, and curated accommodations ranging from wilderness lodges to private-use villas. For families and multi-generational groups seeking shared experiences.
- Luxury Nordic Honeymoon Planning Bespoke honeymoon itineraries across the Nordic region combining luxury accommodation, private experiences, and romantic settings. Destinations include Finnish Lapland glass-roof suites, Norwegian fjords, and Icelandic volcanic landscapes with geothermal spas. For couples seeking romantic and exclusive experiences.
- Luxury Nordic Rail Holidays Scenic rail travel experiences through Norway, Sweden, Finland, and Denmark combining iconic train routes such as the Flåm Railway and Bergen Line with luxury accommodation, fjord cruises, and curated experiences. For travellers seeking sustainable no-fly travel options.
- Private Northern Lights Luxury Tours
Quantifiable outcome
- Rated 4.9 out of 5 based on 190 reviews
Companies that use Off the Map Travel
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Off the Map Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Off the Map Travel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dial-a-flightcoreDial-a-flight works closely with Off the Map Travel to provide flight quotes for customers' tailor-made itineraries. Customers can book flights through Dial-a-flight or arrange independently. The partnership provides flexibility for international customers traveling from various locations worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Off the Map Travel competitors and assessment
Company assessmentRegional players
- Wilderness Scotland: Bespoke adventure-led luxury tour operator with similar small-group, expert-led itineraries, overlapping Off the Map's experiential/adventure model in a different (Scottish) geography.
Direct peers
- Black Tomato: UK-based luxury bespoke travel agency that designs tailor-made high-end itineraries and experiential trips for affluent travelers, closely comparable to Off the Map's high-touch, sales-led, bespoke model.
- Nordic Visitor: Iceland- and Nordic-focused self-guided and guided tour operator offering multi-country itineraries across the same geography Off the Map serves, with overlap in scenic and Northern Lights experiences.
- Scott Dunn: Luxury tour operator specializing in bespoke, high-touch holidays with a strong portfolio of Northern Lights, Arctic, and experiential itineraries, directly overlapping Off the Map's core offering and customer segments.
- Discover the World: Specialist tour operator focused on Nordic and polar destinations including Iceland, Norway, Sweden, Finland, and Greenland, overlapping Off the Map's geography and luxury Northern Lights/expedition focus.
- Audley Travel: Bespoke, sales-led luxury travel agency employing country-specialist travel consultants to design tailor-made itineraries, structurally comparable to Off the Map's 'Nordic Experience Curator' model.
Broad incumbents
- Luxury Gold: Broader luxury tour brand operating premium guided itineraries across many regions, including Scandinavia, with a wider portfolio but overlapping high-end travel customer profile.
- Belmond: Global luxury hospitality and experiential travel brand operating high-end properties and journeys including Northern Lights trains and Arctic itineraries, broadly comparable to Off the Map's luxury experience offering.
Emerging players
- True Travel: Bespoke luxury travel agency offering tailor-made holidays to high-end clientele with a similar specialist-concierge structure to Off the Map's curator-led approach.
- ICELANDia: Boutique Iceland-specialist luxury tour operator offering tailor-made itineraries to a similar high-net-worth customer, intersecting Off the Map's Iceland product line as a niche emerging competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Off the Map Travel social profiles
Digital presenceOff the Map Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Off the Map Travel leadership team
Management profileNumber of profiles
Profiles1 record
Off the Map Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Off the Map Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Off the Map Travel
What does Off the Map Travel do?
Off the Map Travel creates tailor-made luxury Nordic holidays across Denmark, Finland, Greenland, Iceland, Norway, and Sweden. The company specializes in personalized itinerary design featuring Northern Lights viewing, Arctic experiences, multigenerational family trips, honeymoons, and rail journeys, earning revenue through booking commissions and fees for arranging accommodation, activities, experiences, and ground transportation. Dedicated 'Nordic Experience Curators' design bespoke itineraries for individual clients with no standardized packages sold.
Is Off the Map Travel a public or private company?
Off the Map Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Off the Map Travel founded?
Off the Map Travel was founded in 2010. It employs 1 to 10 people.
Where is Off the Map Travel based?
Off the Map Travel is headquartered in Uppingham, United Kingdom, in the Europe region.
How does Off the Map Travel make money?
One revenue line is on record: travel Package Booking Services.
Who are Off the Map Travel's main competitors?
Wilderness Scotland is listed as a regional player. Direct peers are Black Tomato, Nordic Visitor, Scott Dunn, Discover the World and Audley Travel. Broad incumbents are Luxury Gold and Belmond. Emerging players are True Travel and ICELANDia.
Does Off the Map Travel have an API?
No public API is recorded for Off the Map Travel.
What industry is Off the Map Travel in?
Off the Map Travel's product category is Luxury Travel Services. Its primary akta.pro industry code is THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design, with a secondary code of THAKADAM, Polar & Remote-Destination Expedition Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.