Ab Estudio De Comunicación

What Ab Estudio De Comunicación does

AB Estudio de Comunicación is a Mexico-headquartered corporate communications and public relations consultancy founded in 1963 by Don Manuel Alonso Muñoz and now operating as part of the Estudio de Comunicación international network (parent), with regional offices in Madrid (Spain), Lisbon (Portugal), Buenos Aires (Argentina), and Santiago (Chile). The firm provides a 360-degree portfolio of approximately 12 core services — crisis communications, financial communications, institutional relations, digital communications, internal communications, digital marketing, spokesperson training, general communication consultancy, public relations, media relations, CSR/sustainability, and corporate reputation management — unified by two proprietary frameworks: the "Metodología Propia" consulting methodology and the "Estrategia e-3D" digital strategy framework, both developed and codified over 55+ years.

Underlying capability is built on senior partner expertise (Manuel Alonso Coratella and Carlos Bonilla combine 75+ years of experience), a network of 155+ specialist professionals and 1,950+ historical collaborators across the network, and supporting digital tooling that includes a real-time crisis social listening system, a crisis war-room dashboard, and reputational vulnerability audits. The firm has co-developed reputation management tooling with Villafañe & Asociados (Madrid), authored nine books and over 200 articles on communication, and produced over 4,000 projects for approximately 2,500 clients; it is ranked among Mexico's Top 10 PR agencies and 16th globally by Mergermarket for M&A communications, and holds the ESR (Empresa Socialmente Responsable) distinction from CEMEFI.

The business model is professional services: bespoke consulting engagements delivered through direct senior-partner engagement with enterprise clients (large corporations, public/financial institutions, government bodies, NGOs, and media-heavy organizations), typically structured as project-based or retainer work on a quote-based, negotiated pricing model with no public pricing. Revenue is generated through tailored engagements covering the complete communication cycle from strategy design to execution and evaluation. Go-to-market is exclusively direct enterprise field sales through senior partners and managing directors (e.g., the Chile office led by Managing Partner Fernando Nadal since 2009), with no intermediary or self-service channels. Marketing and demand generation rely on thought-leadership content (books, blog articles, situation reports), social media presence across Twitter, LinkedIn, Facebook, Instagram, and YouTube, and participation in industry events such as Spain Investors Day, Festival de Luz y Vanguardias, Foro América, and the Foro de Comunicación Interna.

Name

Ab Estudio De Comunicación

Legal name

AB Estudio de Comunicación

Website

https://abestudiodecomunicacion.com.mx

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

AB Estudio de Comunicación is a Mexico-headquartered, 60-year-old corporate communications and public relations consultancy that serves large enterprises, financial institutions, governments, and NGOs across Mexico, Spain, Portugal, Argentina, and Chile with crisis, financial, digital, and reputation communication services delivered by 155+ specialists under proprietary methodologies.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYMPAAADAA

Corporate & Financial Communications PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAADAH

Investor Relations (IR) & Capital Markets Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYMPAAAAAC

Brand Campaign & Integrated Communications Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Corporate communications consulting
• Crisis communications services
• Financial communications advisory
• Public relations consulting
• Reputation management services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&amp, D, Infrastructure

Revenue model

1. Professional Communication Consulting Services: Revenue is generated through bespoke consulting engagements for corporate communication, crisis management, public relations, financial communications, institutional relations, digital communications, and related services. Services are tailored to each client and delivered by specialist consultants, typically on project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

AB Estudio de Comunicación is a corporate communications and public relations consultancy that delivers 12 specialized service lines — crisis communications, financial communications, institutional relations, digital communications, internal communications, digital marketing, spokesperson training, communications consultancy, public relations, media relations, CSR and sustainability, and corporate reputation management — to enterprise clients, governments, and institutions across Mexico, Spain, Argentina, Chile, and Portugal. Services are unified by a proprietary methodology (Metodología Propia) and the e-3D digital strategy framework, and delivered as bespoke consulting engagements managed by senior partners.

Product overview

AB Estudio de Comunicación is a corporate communication and public relations consulting firm offering a comprehensive portfolio of specialized services. The core offering consists of 12 distinct communication services: Crisis Communications, Financial Communications, Institutional Relations, Digital Communications, Internal Communications, Digital Marketing, Spokesperson Training, Communications Consultancy, Public Relations, Media Relations, Corporate Social Responsibility & Sustainability, and Corporate Reputation Management. These are unified by the firm's proprietary methodology and e-3D digital strategy framework, enabling 360-degree communication solutions for clients across Mexico, Spain, Argentina, Chile, and Portugal. The Media Company service serves as a transformation program helping organizations migrate to a media-centric communication model. The firm operates with a network of 15+ international offices and 155+ specialist professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunicación de Crisis (Crisis Communications) Strategic crisis communication services including prevention programs, crisis management, social listening for real-time monitoring, reputation vulnerability audits, and post-crisis image reconstruction, delivered for enterprise clients facing reputation threats.
• Comunicación Financiera (Financial Communications) Financial communication services including IPO communications, M&A messaging, investor relations programs, road-shows, shareholder meetings, and brand positioning for public companies and financial institutions.
• Relaciones Institucionales (Institutional Relations) Strategic communication services for engagement with institutional audiences including stakeholder mapping, reputation diagnostics, and institutional interaction protocols for government-facing engagements.
• Comunicación Digital (Digital Communications) Digital communication services including website design and development, online brand strategy, corporate blog content, newsletter management, digital positioning, and custom application development for iOS and Android.
• Comunicación Interna (Internal Communications) Internal communication consulting including audits, campaign creation, manual development, employee surveys, organizational climate studies, and digital collaboration platforms.
• Marketing Digital (Digital Marketing) Digital marketing services including content creation, social media marketing across LinkedIn, Facebook, Twitter, Instagram, YouTube, influencer programs, social media optimization, content strategies, inbound marketing, community management, and omnichannel advertising campaigns.
• Formación de Voceros Institucionales (Spokesperson Training) Theoretical-practical training programs for executives and public figures on effective media interaction, including journalist relationship skills evaluation, spokesperson selection, and custom message development.
• Consultoría de Comunicación (Communications Consultancy) Strategic communication consulting for diagnosis, needs identification, strategy design, implementation, and evaluation of corporate communication and public relations programs.
• Relaciones Públicas (Public Relations) Strategic public relations services including event design and organization, company and product launches, opinion leader programs, personality visits, sponsorship, content production, and media monitoring.
• Relaciones con los Medios de Comunicación (Media Relations) Media relationship services including opinion leader engagement programs, press monitoring across radio, television, and digital media, and comprehensive institutional information tracking.
• Responsabilidad Social y Sostenibilidad (Corporate Social Responsibility & Sustainability) CSR and sustainability consulting including strategic CSR planning, ESR (Socially Responsible Company) certification support, sustainability reporting following GRI methodology, and Global Compact alignment.
• Evaluación y Gestión de la Reputación Corporativa (Corporate Reputation Management) Corporate reputation evaluation and management services including reputation audits, identity audits, reputation management programs, and corporate identity development in partnership with Villafañe & Asociados.
• Media Company Transformation program helping organizations become media companies through knowledge conversion into content, digital presence strategies, brand journalism, digital storytelling, and social media communication audits.

Quantifiable outcome

• Over 800 crisis cases managed over five decades
• +6 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Villafañe & AsociadoscoreStrategic or Co-development PartnerVillafañe & Asociados is one of the most renowned reputation management consulting firms globally, based in Madrid. AB Estudio de Comunicación works in strategic alliance with Villafañe & Asociados to provide reputation evaluation and management tools and methodologies to clients. This partnership enables the firm to offer world-class reputation diagnostics and management services.
• CEMEFI (Centro Mexicano para la Filantropía)coreOthersAB Estudio de Comunicación has obtained the ESR (Empresa Socialmente Responsable) distinction granted by CEMEFI, demonstrating efficient management in Quality of Life, Community Ties, Environmental Care, and Business Ethics. The firm voluntarily exceeds legal requirements across all these areas.
• Club de Excelencia en SostenibilidadminorStrategic or Co-development PartnerEstudio de Comunicación participated in the Communication and Sustainable Reputation Commission organized by the Club de Excelencia en Sostenibilidad. Partner Alberto Mariñas delivered the conference 'La importancia de contar la RSC' (The importance of communicating CSR) at this event.
• Various Foundations and NGOs (Pro-bono)minorStrategic or Co-development PartnerAB Estudio de Comunicación provides pro-bono communication services to various foundations and NGOs. The firm motivates collaborators to actively participate with different foundations driving improvement in education, culture, arts, literature, science, technological development, and the environment. Partner organizations include Ashoka, Jaime Fernández, Caminando Juntos, SERES, Sargardoy, Rotary, Mensajeros de la Paz, Tengo Hogar, and Médicos del Mundo.
• PRO-RP (Asociación de Relacionistas Profesionales de México)minorOthersThe firm maintains professional connections with PRO-RP, Mexico's association of public relations professionals. Carlos Bonilla, Partner and Senior Advisor, received the 'Relacionista del Año 2013' distinction by PRO-RP vote.
• Foro América NetworkminorStrategic or Co-development PartnerEstudio de Comunicación participates in the Foro América network, hosting events with regional political and business leaders including Dante Sica (Argentina's Minister of Production and Labor) and other regional figures across Argentina, Chile, and Spain.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Burson Cohn & Wolfe (BCW): WPP-owned global communications group formed from the merger of Burson-Marsteller and Cohn & Wolfe. Competes directly with AB on corporate, financial communications, and crisis mandates across Latin America and Europe.
• Edelman: World's largest privately held PR firm with global network and significant Latin America presence. Competes with AB for multinational corporate communications and crisis mandates, though operates at vastly larger scale and broader capability set.
• Weber Shandwick: Top-tier global PR network within IPG DXTRA, with strong Latin American operations. Targets the same enterprise client base as AB for integrated corporate communications and public affairs engagements.
• Hill+Knowlton: WPP-owned global communications consultancy with strong public affairs and crisis practices in Mexico and Latin America. Competes with AB on government relations, financial communications, and reputation management.
• FleishmanHillard: Omnicom-owned global PR network with established Latin American operations. Comparable to AB Estudio in corporate communications, public affairs, and crisis advisory at the enterprise level.
• Ketchum (now Ketchum + Associates): Omnicom-owned global PR network with established Mexico City presence. Targets the same corporate, crisis, and brand communications clients as AB, though at greater scale and broader geographic reach.

Direct peers

• Evercom: Madrid-headquartered communications consultancy with operations in Spain and Latin America. Comparable to AB in size, integrated communications offering, and Iberian-LatAm market focus, often competing on similar mid-market enterprise mandates.
• Atrevia: Madrid-based corporate communications and public affairs consultancy with LatAm expansion. Highly comparable to AB in size, Iberian-LatAm orientation, and full-service corporate, financial, and digital communications offering.
• LLYC (Llorente y Cuenca): Madrid-headquartered corporate communications and public affairs consultancy with deep presence across Latin America. Closest direct competitor to AB Estudio given overlapping Spain/Iberia/LatAm footprint and full-service corporate, financial, and crisis communications offering.
• Marco de Comunicación: Spanish public relations and communications consultancy operating across Spain and Latin America. Comparable mid-size competitor to AB with similar service portfolio in corporate communications, crisis, and media relations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EstComunicacion
• YouTubeyoutube.com/channel/UCVwnoxQLrbJ50xskFAd3XHA
• Facebookfacebook.com/estudiodecomunicacion
• LinkedInlinkedin.com/company/ab-estudio-de-comunicacion
• Instagraminstagram.com/estcomunicacion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ab Estudio De Comunicación