Dnart The Movie

What Dnart The Movie does

Dnart The Movie (legal entity Dnart Srl) is a Florence-based Italian film production company founded in 2010 that operates as an "all-inclusive" production house, handling every phase from creative development through casting, styling, location scouting, set construction, filming, and post-production under one roof. The company serves three primary customer sets: advertising agencies and direct brand clients (especially in food & beverage table-top, youth/family brands, and construction materials), film partners requiring co-production support, and publishers/IP holders for whom it adapts books into TV series or short films. Named enterprise customers include Knauf Insulation Italia and Europe, Brianza Plastica, DPS Solving, BAM INVENTIVE, Giunti Editore, Settenove Edizioni, Solaria Film, and Sole 24ore Business Media.

The underlying technology stack centers on a 3,500 sqm production headquarters in Ellera (Firenze) comprising 2,000 sqm of covered space and four purpose-built studios (1,500 sqm of shooting space) including Set G with 360° green screen and an LEDWall of 8x4.75m. Differentiated production technologies include real-time 3D previsualization with millimeter-precision virtual camera tracking, 6-axis robotic motion control on rails synchronized with high-speed digital cameras (Phantom Flex 4K), 3D animation and VFX services, the SET OnLine remote-monitoring platform (7 concurrent A/V channels, up to 200 remote viewers), and a partnership-based Emotional Data Insights service using real-time facial-expression scanning to produce per-second emotional analytics. Dnart also holds a registered patent on the Digital2P digital reinterpretation of the Techniscope-2P format.

The business model is project-based professional services with custom quotations and no public pricing; revenue streams span film/TV production, commercial & advertising (including the ComDominium branded-content series format and 200+ youth/family projects with creative agency BAM INVENTIVE), 3D animation & VFX, and post-production. GTM is sales-led direct to agencies, brands, and film co-production partners, supported by Italian and European industry association memberships (Confindustria Firenze, APICOM, Toscana Film Network, ADCI, ADCE, IAAPA) and film-festival visibility. Notable productions include the Glass Boy feature film co-production (EFCA Award at Tallinn PÖFF 2020, Berlinale 2021 shortlist), the 3D stereoscopic Frida Kahlo: il Viaggio for Milan's Fabbrica del Vapore, the La Banda delle Ragazzine TV series, and the Mi piace Spiderman... e allora? short film. Operating geography is regional/national Italy; no revenue, headcount, or ownership details are publicly disclosed.

Name

Dnart The Movie

Legal name

Dnart Srl

Website

https://en.dnartthemovie.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dnart The Movie is a Florence-based "all-inclusive" Italian film production house (Dnart Srl) founded in 2010, producing TV commercials, branded content, and feature/short films using in-house virtual production, 3D animation, motion control, and remote-monitoring technology for brands, advertising agencies, publishers, and film co-production partners.

Ownership category

akta.pro rank

Product category

Film Production Services

NAICS

Motion Picture and Video Production (512110), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAMAA

Commercial Production Companies (Live-Action)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

SECONDARYBPAFAIAB

Video Production & Post-Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPADAEAD

Product & Explainer Videos (Demos, How-To, SaaS/Product Walkthroughs)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Film production services
• Virtual production
• 3D animation services
• Commercial video production
• Post-production services

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Film & TV Production: Production of films, TV series, documentaries, and short films. Includes co-productions with partners like Solaria Film for Glass Boy, and original productions like La Banda delle Ragazzine, ComDominium.
2. Commercial & Advertising: Television commercials, branded content, and video advertising. Specializations include youth-targeted ads with partner BAM INVENTIVE, food/beverage table-top spots, and branded entertainment like Brand-Com series.
3. 3D Animation & VFX: 3D animation, digital effects, and visualization services including character design, environment design, modeling, animation, lighting, texturing and finalization.
4. Post-Production Services: Editing, compositing, color grading, and finalization of video projects. Includes real-time compositing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dnart The Movie is an 'all-inclusive' film production company providing end-to-end video production services from creative development through post-production. The company specializes in TV commercials, corporate videos, branded content, and unboxing videos, with advanced capabilities in virtual production, 3D animation, motion control + high-speed cinematography, and table-top food/beverage filming. It serves advertising agencies, brands, and film production partners through its 3,500 sqm headquarters in Florence containing four purpose-built production studios.

Product overview

Dnart The Movie is an 'all-inclusive' film production company based in Florence, Italy, operating since 2010. The company offers a unified production platform combining virtual production services (with real-time previz, LED walls, green screen), 3D animation (character/environment design, modeling, animation, texturing), specialized table top food video, and full-service studio facilities (4 production studios including waterproof Set 4). Key service offerings include SET OnLine for remote production monitoring (7 simultaneous video channels, up to 200 remote viewers), Emotional Data Insights for real-time emotional response analytics via facial scanning, and Motion Control + High Speed filming technology. The company produces diverse content including TV commercials, branded content series (ComDominium branded comedy format), youth programming (Young Movie World with 200+ projects), TV series (La Banda delle Ragazzine), short films (Mi piace Spiderman... e allora?), documentary projects (Le Cose Che Posso Cambiare), video mapping installations (Knaufy Boy), and feature film co-productions (Glass Boy, Frida Kahlo: il Viaggio 3D).

Differentiator

Problem solved

Functional benefit

Brands

• ProdACTION: The company's all-inclusive production studio service covering the entire filmmaking process from creative development through post-production, including casting, styling, location scouting, set construction, filming with experienced crew, and finalization.

Products and services

• Virtual Production
• SET OnLine (remote production monitoring)
• Emotional Data Insights
• 3D & Digital (3D animation)
• Food & Beverage Video (Table Top)
• Motion Control + High Speed
• Production Studios (Teatri di Posa) rental
• ProdACTION! (all-inclusive film production)

Quantifiable outcome

• EFCA Award winner and Berlinale 2021 shortlist for Glass Boy children's film
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

28 partnerships are on record, tiered minor and core.

• Joshua HeldminorStrategic or Co-development Partner · 1 January 2020Illustrator and creative collaborator for Knaufy Boy video mapping installation at Klimahouse 2020 Bolzano. Provided live cartooning during event.
• BAM INVENTIVEcoreStrategic or Co-development PartnerCreative agency partner for youth-targeted advertising projects including toys, leisure, beverages, and confectionery brands. Long-term collaboration for creative direction and consulting on youth-focused content.
• Confindustria FirenzeminorOthersMember of Florence employers' association for industry representation and networking.
• Toscana Film NetworkminorOthersMember of Tuscany film network for regional film industry collaboration and support.
• APICOMminorOthersMember of communication professionals association.
• ADCI (Art Directors Club Italiano)minorOthersMember of Italian Art Directors Club for creative industry networking.
• ADCE (Art Directors Club Europe)minorOthersMember of European Art Directors Club for international creative industry connections.
• IAAPA (International Association of Amusement Parks and Attractions)minorOthersMember of international amusement and attractions industry association.
• Solaria FilmcoreStrategic or Co-development PartnerCo-production partner for Glass Boy feature film. Solaria Film led the production with DnArt The Movie as collaboration partner for casting (Donatella Federici) and visual effects support.
• Peacock FilmcoreStrategic or Co-development PartnerCo-production partner for Glass Boy feature film (Swiss production company).
• WildArt FilmcoreStrategic or Co-development PartnerCo-production partner for Glass Boy feature film.
• Rai CinemacoreStrategic or Co-development PartnerSupport partner for Glass Boy film with co-production and distribution support.
• RSI (Radiotelevisione Svizzera)minorStrategic or Co-development PartnerSwiss broadcasting partner supporting Glass Boy film production.
• Settenove EdizionicoreStrategic or Co-development PartnerPublisher partner for Mi piace Spiderman... e allora? book, dedicated to combating gender discrimination through narrative publishing since 2013.
• Giunti EditorecoreStrategic or Co-development PartnerPublisher of La Banda delle Ragazzine book series, adapted into DNArt TV series. Author Paola Zannoner won Premio Strega Ragazzi.
• Toscana Film CommissionminorStrategic or Co-development PartnerRegional film commission supporting Mi piace Spiderman... e allora? educational multimedia kit project.
• Lanterne MagicheminorStrategic or Co-development PartnerPartner organization in Mi piace Spiderman... e allora? project for gender stereotypes awareness.
• Fondazione Sistema ToscanaminorStrategic or Co-development PartnerFoundation partner supporting Mi piace Spiderman... e allora? awareness project.
• ACF Fiorentina (Firenze Women's Football)minorStrategic or Co-development PartnerFiorentina Serie A women's football team providing support for Mi piace Spiderman... e allora? gender stereotypes project.
• Paolo MigonecoreStrategic or Co-development PartnerComedian and creative talent for ARCH.ed cross-media project Migonoè. Provided artistic contribution for virtual production-based storytelling.
• Sole 24ore Business MediaminorStrategic or Co-development PartnerMedia partner for Migonoè ARCH.ed cross-media project on eco-business communication.
• EdilportaleminorStrategic or Co-development PartnerConstruction portal media partner for Migonoè project and ComDominium fiction series hosting.
• Consorzio CortexaminorStrategic or Co-development PartnerBuilding consortium partner for Migonoè cross-media sustainability project.
• Basf ItaliaminorStrategic or Co-development PartnerChemical company partner for Migonoè eco-business communication project.
• Altraluce LedminorStrategic or Co-development PartnerLED lighting company partner for Migonoè project.
• Teatro Duse (Bologna)minorStrategic or Co-development PartnerTheater venue partner for Migonoè cross-media project performances.
• Teatro Cristallo (Bolzano)minorStrategic or Co-development PartnerTheater partner for Migonoè performances in Bolzano.
• Hotel Excelsior (Lido Venezia)minorStrategic or Co-development PartnerVenue partner for Migonoè project event.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pixomondo: Global virtual production and VFX house operating LED volume stages worldwide; broader incumbent offering comparable LEDWall virtual production services at much larger scale.

Direct peers

• Lotus Production: Italian production company (Leonardo, Suburra) producing premium TV series and films with public broadcaster financing; directly comparable to Dnart's film/TV scope.
• Wildside: Italian production company (The Young Pope, We Are Who We Are) producing premium TV and film with European co-production financing; comparable scope and Italian-market base.
• Palomar: Italian production company producing TV series, films and branded content (Montalbano, Inspector Montalbano); directly comparable in Italian TV/film production and branded work.
• Indigo Film: Italian production company producing feature films, TV series and documentaries with public broadcaster partnerships (RAI); directly comparable to Dnart's film/TV and co-production work.
• Solaria Film: Italian film production company; co-production partner with Dnart on Glass Boy, with comparable Italian-feature-film focus and similar headcount scale.
• Fandango: Italian film production and distribution company with film, TV and theatrical operations; comparable hybrid production/distribution model in the Italian market.
• Cattleya: Italian film and TV production house (Gomorra, ZeroZeroZero) operating a similar hybrid model of film/TV production plus branded content; comparable in size and Italian-market focus to Dnart.

Others

• ARRI: Global manufacturer of motion picture cameras and virtual production technology (ARRI AMIRA, LED volume solutions); relevant as the supplier of camera and LEDWall technology Dnart depends on.

Regional players

• Beta Film: European production and distribution company operating across Germany and pan-European markets; comparable in production scale and European co-production financing but in a different home geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DNArtcomunicazione/videos
• Facebookfacebook.com/DNArtTheMovie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dnart The Movie