Fondazione Sistema Toscana

What Fondazione Sistema Toscana does

Fondazione Sistema Toscana (FST) is a private non-profit participatory foundation established in 2005 by Regione Toscana and Monte dei Paschi di Siena, and recognized under Italian law (L. R.T. 42/2008) as an in-house providing entity for the Tuscany regional government. The foundation executes institutional mandates across four principal domains: digital communication (operating the intoscana.it multimedia portal and the regional digital identity), tourism promotion (operating VisitTuscany.com in five languages plus the Toscana Events calendar publishing over 1,000 initiatives daily), cinema and audiovisual development (managing Cinema La Compagnia, the Toscana Film Commission, and the Mediateca Regionale Toscana audiovisual archive), and youth policy (the Giovanisì program, which has reached over 740,000 participants with more than 2 billion euros in committed regional, national, and European resources). The foundation also organizes major recurring events including the Internet Festival in Pisa, BTO - Buy Tourism Online in Florence, and 50 Giorni di Cinema Internazionale, and operates training facilities at Manifatture Digitali Cinema in Florence and Prato.

The foundation's technology base consists of multilingual digital portals, content management systems, social media operations across nine platforms, the PiùCompagnia virtual cinema platform, and integrated marketing tools (Google Analytics, Mailchimp, Facebook Pixel, Google Tag Manager). The core technology is operational rather than proprietary, with the platform's value derived from content aggregation, institutional authority, and integration with regional partners including Anci Toscana, Confcommercio, Confesercenti, Unioncamere, Toscana Promozione Turistica, and MiBACT. The foundation holds the presidency of Italian Film Commissions (17 members) since January 2014 and is accredited as a regional training organization (OF0395) and certified UNI EN ISO 9001:2015 by IMQ.

FST's revenue model is entirely institutional: there is no commercial pricing, no private equity or venture funding, and no subscription product. All operating capital flows from Regione Toscana institutional contracts, regional and national grants (including MiBACT and the new FUNT national tourism fund), and European project funding (notably the EPIC project under the European Urban Initiative with 5 million euros over four years, Creative Europe, and CEF Telecom). The foundation employs 42 staff across offices in Florence (Via Duca d'Aosta, Via San Gallo) and Prato (Manifatture Digitali Cinema), serving three primary customer segments: Regional Public Administration (the in-house mandate), the Tourism Sector (tourism operators and destination visitors via VisitTuscany.com), and the Film and Audiovisual Industry (productions, festivals, and cinema venues in Tuscany), with secondary segments in youth services and social institutions including the prison system through the Cinema D'Aria program.

Name

Fondazione Sistema Toscana

Legal name

Fondazione Sistema Toscana

Website

https://fondazionesistematoscana.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fondazione Sistema Toscana is a private non-profit foundation and in-house providing entity for Regione Toscana, delivering digital communication, tourism promotion, cinema/audiovisual services, and youth policy programs through platforms such as intoscana.it, VisitTuscany.com, and Cinema La Compagnia. Funded entirely by public institutional sources (regional, national, European).

Ownership category

akta.pro rank

Product category

Regional Digital Communication Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)

akta.pro secondary industries

Government & Municipal Event Venues (THAHAAAE), Literary, Film & Pop-Culture Location Tours (THAJAAAL), Dining Reservations & Culinary Itinerary Planning (HSACAKAG)

Keywords

• Regional digital communication
• Tourism promotion services
• Audiovisual production
• Cultural event management
• Public sector communication

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional funding: FST operates as an in-house providing entity for Regione Toscana, funded through public institutional mandates, regional budgets, and European project funding. Revenue comes from public administration contracts and grants rather than commercial sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Fondazione Sistema Toscana delivers digital communication, tourism promotion, cinema/audiovisual production, and event management services as an in-house providing entity for Regione Toscana. It operates regional portals (intoscana.it, VisitTuscany.com), runs cultural venues (Cinema La Compagnia), produces festivals (Internet Festival, BTO, 50 Giorni di Cinema), and coordinates major regional programs such as the Toscana Film Commission, Giovanisì youth policies, and audiovisual archives (Mediateca Regionale Toscana).

Product overview

Fondazione Sistema Toscana operates as a public communication foundation for Regione Toscana, offering a comprehensive portfolio of digital platforms, audiovisual services, and regional promotion initiatives. The core offerings include intoscana.it (regional multimedia portal), VisitTuscany.com (official tourism ecosystem in 5 languages), Cinema La Compagnia (cinema venue hosting 16 major festivals), Toscana Film Commission (film production support), and Mediateca Regionale Toscana (audiovisual archive). Key event products include Internet Festival (digital culture), BTO - Buy Tourism Online (tourism innovation conference), and 50 Giorni di Cinema (international cinema programming). The organization also manages youth policy platform Giovanisì, regional mobility information (Muoversi in Toscana), events platform (Toscana Events), agrifood promotion (Vetrina Toscana, BuyFood), digital skills initiatives (ToscanaLab), UNESCO heritage promotion, and school cinema education (Lanterne Magiche). All offerings are integrated under the foundation's digital communication expertise for regional development.

Differentiator

Problem solved

Functional benefit

Products and services

• intoscana.it Regional digital portal providing news, communication, and information services about Tuscany for residents and the broader public.
• VisitTuscany.com Official tourism destination platform providing destination information and promotion services for Tuscany, targeted at travelers and tourism operators.
• Cinema La Compagnia Multipurpose cinema venue and audiovisual programming service in Florence, offering films, events, and virtual cinema streaming (PiùCompagnia) to the public and audiovisual sector.
• Toscana Film Commission Regional film commission service that supports film and audiovisual producers with location scouting, permitting, and production assistance in Tuscany.
• Mediateca Regionale Toscana Regional audiovisual archive and library service preserving and providing access to Tuscan film, video, and audio heritage for researchers, professionals, and the public.
• Lanterne Magiche Educational program bringing cinema literacy and film education to Tuscan schools, targeting students and teachers.
• Internet Festival Annual public festival on the internet and digital innovation held in Pisa, organized by FST with university and institutional partners.
• BTO - Buy Tourism Online Annual tourism and digital conference held in Tuscany, focused on digital innovation in tourism for operators and institutions.
• 50 Giorni di Cinema Cinema programming initiative that runs extended film programming and screenings for Tuscan audiences in partnership with local institutions.
• Giovanisì Tuscan regional project supporting young people with information and access to opportunities in education, training, employment, entrepreneurship, and civic participation.
• Toscana Events Regional digital events platform aggregating and promoting cultural, tourism, and public events across Tuscany.
• Manifatture Digitali Cinema Network of digital training hubs offering cinema and audiovisual training, courses, and labs to professionals, students, and aspiring filmmakers.
• Next Generation Fest Festival targeted at younger audiences covering topics such as future, innovation, and youth culture, organized by FST in Tuscany.

Quantifiable outcome

• 740,000+ young people reached through Giovanisì project with over 2 billion euros in committed resources
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Regione ToscanacoreOthers · 1 January 2005Founding entity and primary institutional client. FST operates as in-house providing entity for Regione Toscana, executing regional mandates for digital communication, tourism promotion, audiovisual development, and cultural initiatives. The foundation implements the Programma delle attività approved by the regional government.
• Monte dei Paschi di SienaminorOthers · 1 January 2005Co-founding entity alongside Regione Toscana in 2005 when the foundation was established to promote the Tuscan territorial system.
• Toscana Promozione TuristicacoreStrategic or Co-development PartnerStrategic partner for tourism promotion initiatives. Co-developer of VisitTuscany.com digital ecosystem and tourism marketing campaigns including Toscana Arcobaleno d'Estate.
• CNA ToscanaminorStrategic or Co-development PartnerPartnership for cinema training programs. Collaborated on professional training in cinema crafts at Manifatture Digitali Cinema Prato facility.
• Italian Film CommissionscoreStrategic or Co-development PartnerAssociation of 17 Italian Film Commissions. Toscana Film Commission holds the association presidency since January 2014 under Stefania Ippoliti's leadership. Active in international film industry events and promotion.
• DocXchangeminorStrategic or Co-development PartnerPartner for Cinema La Compagnia venue and documentary promotion activities.
• Accademia del Cinema Italiano - Premi David di DonatellominorStrategic or Co-development PartnerPartnership with Italy's film academy for David di Donatello awards and cinema promotion at La Compagnia venue.
• AnsominorStrategic or Co-development PartnerMedia partner for intoscana.it news portal.
• Fondazione Festival PuccinianominorStrategic or Co-development PartnerPartner for Puccini Festival coverage and Tuscan cultural event promotion.
• Fondazione Carnevale di ViareggiominorStrategic or Co-development PartnerPartner for Carnival of Viareggio event coverage and regional promotion.
• Unioncamere ToscanaminorStrategic or Co-development PartnerPartner for Vetrina Toscana project and regional commerce/crafts promotion.
• Radio FiesoleminorStrategic or Co-development PartnerRadio partnership since 2011 for Idee&Viaggi weekly program covering tourism, culture and events on intoscana.it.
• Comune di PratocoreStrategic or Co-development PartnerLead partner in EPIC project (European Urban Initiative) for industrial tourism development with 5 million euros funding over 4 years. FST contributes through Manifatture Digitali Cinema Prato facility.
• CNR - Istituto per la BioeconomiaminorStrategic or Co-development PartnerResearch partner in EPIC industrial tourism project bringing scientific expertise to tourism innovation.
• Università di Pisa - Dipartimento di InformaticaminorStrategic or Co-development PartnerAcademic partner for VR training and virtual reality applied to web and film production courses.
• Europeana FoundationminorStrategic or Co-development PartnerEuropean partner for digital cultural content reuse; FST coordinates museum pilot in Europeana Space project.
• Anci ToscanaminorStrategic or Co-development PartnerAssociation of Tuscan municipalities partner for Open Toscana digital citizenship and Toscana Ovunque Bella projects.
• Confcommercio ToscanaminorStrategic or Co-development PartnerChamber of commerce partner for Vetrina Toscana and Pranzo Sano Fuori Casa food promotion projects.
• Confesercenti ToscanaminorStrategic or Co-development PartnerTrade association partner for Vetrina Toscana and Pranzo Sano Fuori Casa initiatives supporting regional businesses.
• MiBACT / Ministero della CulturacoreStrategic or Co-development PartnerSensi Contemporanei program partner for audiovisual development; co-funding for cinema projects through L. 77/2006 for UNESCO sites.
• PRAP - Provveditorato Regionale dell'Amministrazione PenitenziariaminorStrategic or Co-development PartnerRegional prison administration partner for Cinema D'Aria cinema education programs in Tuscan correctional facilities.
• IN2 Digital InnovationsminorStrategic or Co-development PartnerLead partner in Culture Moves project (CEF Telecom program) for creative reuse of Europeana dance content.
• Coventry University - Centre for Dance Research (C-DaRE)minorStrategic or Co-development PartnerAcademic research partner for dance content digitization and documentation in Culture Moves project.
• Universidade NOVA de LisboaminorStrategic or Co-development PartnerPortuguese university partner for Culture Moves digital cultural heritage project.
• TrenitaliaminorOthersRail transport partner for Muoversi in Toscana mobility information and real-time updates.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Wales: Welsh Government tourism body delivering destination marketing, content platforms and event promotion. Comparable regional DMO structure with government-backed funding and multi-language digital tourism platforms.
• Italian Film Commissions: Association of 17 Italian regional film commissions of which FST's Toscana Film Commission holds the presidency since 2014. Closely comparable network peer for the audiovisual production support and policy advocacy dimension of FST.
• Centro Sperimentale di Cinematografia: Italy's national film school operating training programs across multiple Italian regions. Comparable to FST's Manifatture Digitali Cinema training facilities in Florence and Prato and its Lanterne Magiche cinema education program.
• Fondazione RomaEuropa: Italian foundation producing major cultural and digital events including the RomaEuropa Festival. Comparable publicly-supported cultural foundation running multi-disciplinary event programming, digital content and EU-funded projects.
• Visit Brussels: Regional tourism and cultural promotion entity for the Brussels-Capital Region. Directly comparable scope: public mandate, digital tourism platforms, event promotion and stakeholder coordination within a defined territory.
• Visit Flanders: Flemish regional destination marketing organization combining tourism promotion, cultural content and event management with public-sector mandate. Closely comparable European regional DMO structure to FST's role for Tuscany.
• Toscana Promozione Turistica: The official tourism promotion agency of Tuscany, strategic partner and co-developer with FST of VisitTuscany.com. Most directly comparable regional DMO with overlapping mandate in destination marketing for the same territory.

Broad incumbents

• ENIT - Agenzia Nazionale del Turismo: Italy's national tourism board with a broader national mandate and larger budget. Comparable in function (destination promotion, institutional communications) but operates at country level rather than regional, and sits above FST in the promotional hierarchy.
• British Film Institute (BFI): UK's lead organization for film culture, heritage and audience development with publicly-supported mandate. Comparable to FST's cinema/audiovisual mission (La Compagnia, Mediateca Regionale Toscana, Lanterne Magiche) but at national scale.

Regional players

• PromoTurismo FVG: Tourism promotion agency for the Friuli Venezia Giulia region. Comparable regional DMO structure with destination marketing, event promotion and digital platform operations, though operating in a different Italian region than FST.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/visittuscany
• YouTubeyoutube.com/user/visittuscany
• Facebookfacebook.com/VisitTuscany
• Instagraminstagram.com/visittuscany
• TikToktiktok.com/@visittuscany
• Pinterestpinterest.com/visittuscany
• LinkedInlinkedin.com/company/fondazione-sistema-toscana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fondazione Sistema Toscana