Brouwmaatje

What Brouwmaatje does

Brouwmaatje is a Dutch specialty e-commerce and retail business focused on supplies and equipment for hobbyist home production of beer, wine, cider, distilled spirits, cheese, and fermented or preserved foods. Founded in 2014 and headquartered in Boesingheliede, near Schiphol Airport in North Holland, the company operates a single physical retail store combined with a comprehensive webshop that ships across the Netherlands, Belgium, and Germany within one business day. The business is run by owner John and employs between one and ten people as a privately held, founder-operated SME with no external funding, no parent company, and no recorded M&A activity.

The product portfolio spans full-spectrum homebrewing inputs from starter kits priced €17.99-€33.99 through to premium conical fermenters at €399.99-€599.99, alongside ingredients sourced from third-party brands such as Weyermann, Fermentis, Lallemand, Still Spirits, Brew Monk, and Grainfather. Proprietary assets include the Brew Monk conical fermenter line and its accessory ecosystem (insulation jackets, cooling coils), Kingdom all-grain beer brewing kits in multiple styles, and downloadable content resources such as a hop guide with alpha acid calculation tools that has accumulated tens of thousands of views. The e-commerce backend runs on PrestaShop, and the company maintains organic social channels on Instagram and Facebook plus email marketing for customer engagement.

The revenue model is straightforward unit-based product sales, with no subscription, usage-based, or licensing component. Distribution is dual-channel: an in-person physical showroom enabling expert advice and immediate product pickup in Boesingheliede, combined with a regional e-commerce storefront serving the Benelux and western Germany. Customer segmentation is horizontal across hobbyist personas (home brewers, home winemakers, home distillers, artisan food fermenters), with hobby home brewers identified as the primary segment. Pricing is transparent individual unit pricing displayed across the website, with average order values skewed low by commodity consumables and lifted by occasional equipment purchases.

Name

Brouwmaatje

Legal name

Brouwmaatje.nl

Website

https://brouwmaatje.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Brouwmaatje is a Dutch e-commerce and single-store specialty retailer founded in 2014 in Boesingheliede, selling ingredients, equipment, and kits for home brewing of beer, wine, cider, spirits, cheese, and fermented foods to hobbyist customers across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Boesingheliede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of brewing ingredients, equipment, and supplies through both physical store and online webshop. Products include beer brewing kits, malts, hops, yeast, brewing equipment, wine/cider making supplies, cheese making materials, and fermenting products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brouwmaatje is a Dutch specialty retailer that sells homebrewing and home-fermentation supplies through a physical store in Boesingheliede and an e-commerce webshop. Its assortment covers beer brewing kits and ingredients, wine and cider making supplies, home distilling equipment, cheese-making materials, and canning/preserving products, supported by expert advice and same-day dispatch.

Product overview

Brouwmaatje is a Dutch homebrewing supply retailer operating both a physical store in Boesingheliede, Noord-Holland and an e-commerce platform. The company offers a comprehensive product portfolio for home production of beer (with brewing kits, fermentation equipment, malts, hops, yeasts, bottling supplies), wine and cider, liqueurs and distilled spirits, cheese making, and food preservation/canning. Key product lines include Brew Monk conical fermenters (C40, C60, C80) and accessories, Grainfather brewing equipment and cleaners, Kingdom all-in-one beer brewing kits in multiple styles, WECK and Le Parfait canning jars, and various measuring/monitoring tools. The company carries ingredients and materials from brands like Weyermann, Fermentis, Lallemand, Still Spirits, and operates with PrestaShop e-commerce software.

Differentiator

Problem solved

Functional benefit

Products and services

• Brew Monk Conical Fermenters (C40, C60, C80) Conical fermentation vessels for homebrewing beer, featuring a 60-degree conic bottom for yeast sedimentation, TC lids and adjustable legs. C40 at €399.99, C60 at €499.98, C80 at €599.99.
• Brew Monk 4L Mini Keg Tap System Complete 4L mini-keg tap system with double-walled insulation, built-in pressure regulator and CO2 cartridge compatibility, for serving beer, cocktails or kombucha at home.
• Kingdom Beer Brewing Kits Complete 5-liter all-grain brewing kits for beginners, including malt, hops, yeast, fermentation bucket, thermometer and cleaning solution. Available in styles such as Tripel, IPA, Special Belge, Strong Blond and Dark.
• Kingdom Bottling Kit Bottling starter kit including 16 reusable bottles, crown caps, capper and filling tube for bottling homemade beer.
• Beer Brewing Ingredients Malts (The Swaen, Brewferm, Weyermann, Muntons, Castle Malting), yeasts (Fermentis, Mangrove Jack's, Wyeast, Lallemand), hops in flowers and pellets, herbs, sugars and adjuncts for beer brewing.
• Wine and Cider Making Supplies Full range of materials and ingredients for making wine and cider, including fruit presses, fermentation vessels, wine yeasts, clarifying agents, acids, stabilizers and bottling equipment from brands such as MadMillie, Vinoferm and Kitzinger.
• Liqueur and Distilling Supplies Complete range for liqueur making and distilling, including stills, distillation malt, extracts, yeasts, herbs and sugars. Still Spirits products for producing rum, whisky and other spirits.
• Cheese Making Supplies Complete cheese-making supplies including rennets, ferments, additives, tools, starter kits and cleaning products.
• Canning and Preserving Supplies Materials for home canning and preserving, including WECK jars, Le Parfait jars, rubber rings, clamps and glass tongs.
• Draft Beer Tap Systems (Growler/uKeg) Growler and uKeg systems for transporting and serving draft beer from mini kegs, including CO2 tap systems for home use.
• Books and Gift Articles Books on brewing, winemaking, fermenting, cheese making and local Amsterdam beers, plus gift items for homebrewing enthusiasts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Global e-commerce incumbent with growing homebrewing assortment in the Netherlands and Germany. Competes with Brouwmaatje on selection breadth, price, and delivery speed for commodity SKUs rather than specialist advice.
• MoreBeer: One of the largest US homebrew supply retailers with global shipping. Larger, broader incumbent in the same hobby homebrewing category, with much wider assortment and scale — overlapping on customer but not on niche specialization.
• Bol.com: Largest Dutch/Benelux general e-commerce marketplace. Sells commodity homebrewing supplies (bottles, basic equipment, ingredients) alongside its broader catalog, representing a scale-driven price competitor on entry-level SKUs.
• Northern Brewer: Major US homebrew retailer and content publisher with extensive kits, equipment, and educational resources. Comparable in retail-plus-content model, but materially larger and serving a different primary geography.

Direct peers

• Brouwland: Long-established Belgian homebrew supply specialist with deep assortment across beer, wine, cheese, and fermentation. Brouwland is the closest geographic and assortment peer to Brouwmaatje, operating across both retail and webshop channels in the Benelux market.
• The Malt Miller: UK-based homebrew supplies retailer with strong malt and ingredient assortment, shipping into EU markets. Comparable in customer profile (hobby homebrewer), assortment depth, and e-commerce-plus-content positioning.
• Brouwshop.nl: Dutch online homebrew supplies shop with comparable beer-brewing kit, ingredient, and equipment offerings. Direct head-to-head competitor in the Netherlands e-commerce channel.
• Hopfen und Mehr: German specialist retailer focused on brewing ingredients, hops, and equipment. Targets the same hobby homebrewer persona and offers a similar ingredient-led assortment, making it a directly comparable German-market peer.
• The Home Brew Shop: UK specialist homebrew retailer carrying ingredients, kits, and equipment for beer, wine, and cider. Comparable in target customer (DIY hobbyist) and category breadth, with similar reliance on expert-led retail.
• Braumarkt: German online homebrew supplies retailer offering ingredients, equipment, and kits for beer, wine, and spirits. Directly comparable in product breadth, target customer (hobby brewers), and e-commerce-led distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/brouwmaatje.nl
• Instagraminstagram.com/brouwmaatje
• LinkedInlinkedin.com/company/brouwmaatje

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brouwmaatje