Motive Design

What Motive Design does

Motive Design is a London-based branding and design agency operating as a private, founder-owned professional services firm. The company delivers an integrated suite of creative services that spans creative strategy and visual branding, above- and below-the-line advertising (print and online), brand implementation across digital and physical touchpoints, graphic design and bespoke print, web strategy and design, direct mail, experiential and exhibition design (including sampling campaigns, point-of-sale, retail experiences, augmented reality applications and tablet-based presentation tools), sales and corporate communications tools, internal communications and employer branding, and user interface design. Its technology stack is built on standard creative and web production tools rather than proprietary platforms or software products; the company's website (motivedesign.co.uk) and studio-based service delivery are the primary commercial channels.

Motive operates a project-based professional services revenue model under value-driven, quote-based pricing. Multiple amendments are incorporated into the fee as a deliberate differentiator against cost-led competitors, and the firm emphasizes that its compact, director-led structure allows it to remain price-competitive with larger network agencies. Go-to-market is sales-led and relationship-driven: the company does not run paid acquisition campaigns and relies instead on direct client engagement, case-study publishing on its website, and word-of-mouth referrals. Several client relationships have lasted over 8 years, indicating strong repeat-business mechanics within a deliberately small team capped by directors Simon and Andy, who act as single points of contact for every account.

The customer base is a horizontal mix of UK and international brands across FMCG, telecoms, corporate and consumer markets. Named clients include SiliconDust (TV tuners / consumer electronics), Consort (recruitment), Porcelanosa (tiles and home furnishings, with UK and US campaign work), Fitbit (fitness wearables), Lightwave RF (smart home technology), Forensic Science Bureau, Black & Decker (power tools), and Maxifuel (sports nutrition). Service delivery is partly channel-mediated through partner agencies - notably Russian Doll for experiential execution and MBA Associates as a marketing-agency channel partner. The firm is headquartered at Studio SB.148, Southbank House, 28 Black Prince Road, London SE1 7SJ, with first-party service reach into the United States demonstrated via the Porcelanosa US-wide campaign.

Name

Motive Design

Legal name

Motive Design

Website

https://motivedesign.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Motive Design is a London-based, founder-owned branding and design agency offering creative strategy, visual identity, advertising, brand implementation, web design and experiential design to UK enterprises across FMCG, telecoms, corporate and consumer markets. The agency operates under directors Simon and Andy with a deliberately small, relationship-driven team.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Exhibition, Retail & Experiential Design (BPAHAKAL), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Creative advertising services
• Visual branding agency
• Graphic design studio
• Experiential design services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Project-based professional services including creative strategy, visual branding, advertising, brand implementation, graphic design, web design, direct mail, experiential design, and sales/corporate communications tools. The company emphasizes value over cost and incorporates multiple amendments as part of their fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motive Design is a London-based branding and design agency that delivers professional creative services including creative strategy, visual identity, advertising, brand implementation, graphic design, web design, direct mail, experiential and exhibition design, and corporate communications for UK and international brands. Engagements are run as discrete project-based services led directly by the studio's directors Simon and Andy.

Product overview

Motive Design is a branding and design agency offering a comprehensive suite of creative services. The company provides individual offerings including Creative Strategy and Visual Branding, Advertising, Brand Implementation, Graphic Design and Print, Web Strategy and Design, Direct Mail, Experiential and Exhibition Design, Sales and Corporate Communications Tools, Internal Communications and Employer Branding, and User Interface Design and Digital Marketing Tools. These services are delivered as discrete professional service offerings rather than a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy and Visual Branding Collaborative branding service covering creative audits, workshops, identity design, visual brand creation or refresh, and brand standards programs for companies of all sizes.
• Advertising Above- and below-the-line advertising in print and online for UK and international markets, covering campaign conception, copywriting, photoshoot art direction, and final ad production.
• Brand Implementation Extension of brand assets across brochures, websites, email campaigns, and other collateral while maintaining brand values and visual consistency with brand guidelines.
• Graphic Design and Print Typographic, illustrative, and bespoke print item design services emphasizing detail, hierarchy, and aesthetic balance.
• Web Strategy and Design Online commercial opportunity identification, digital marketing implementation, branded online content syndication, and design and development of websites, mobile apps, email programs, and bespoke digital solutions synchronized with brand identity.
• Direct Mail Campaign design and strategy for re-establishing business relationships and generating new client interest through emotionally resonant direct mail pieces.
• Experiential and Exhibition Design Physical spatial designs supported with digital elements such as sampling campaigns, exhibitions, events, point of sale, retail experiences, augmented reality applications, and tablet-based presentation tools.
• Sales and Corporate Communications Tools Production of presentation support materials, annual reports, and corporate responsibility documents bringing clarity and direction to business communications.
• Internal Communications and Employer Branding Recruitment advertising campaigns and internal communications services for companies promoting their values to employees.
• User Interface Design and Digital Marketing Tools User interface design for websites, apps, and digital tools addressing information structure, hierarchy, look and feel, and user journey optimization.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• MBA AssociatesminorGTM or Marketing PartnerPorcelanosa's UK marketing agency that invited Motive to join a 4-way pitch to help advertise and support their UK flagship store launch in Fulham. Motive won the pitch and was commissioned for the advertising campaign.
• Russian DollcoreStrategic or Co-development PartnerExperiential agency that Motive works closely with on projects requiring strong physical presence coupled with attention-grabbing visual design. Russian Doll provides experiential execution while Motive provides visual design. They have worked together on projects for Black & Decker, Fitbit, and Maxifuel.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagram: London-based independent branding and design agency offering creative strategy, visual identity, advertising, and digital design for major brands. Closest parallel to Motive in terms of full-service creative offering and partnership-style structure with multiple senior designers.
• Boundless Brand Design: Independent UK branding agency focused on brand identity, packaging, and brand implementation. Directly comparable in scope of branding and packaging services for consumer and B2B clients.
• Bibliograph: Independent London creative agency combining brand strategy, graphic design, and digital storytelling. Comparable as a small, multi-disciplinary creative shop serving UK brands.
• Wild Card (by Dept): London creative agency offering branding, advertising, and digital experience design. Similar integrated creative offering across brand and digital for enterprise clients.
• Ragged Edge: Independent London branding agency delivering brand strategy, visual identity, and campaign work for ambitious brands. Highly comparable in size, London focus, and full-service creative positioning.
• Carter Wong Design: London-based independent design consultancy providing branding, graphic design, and visual identity work. Comparable as a multi-disciplinary UK design firm serving enterprise clients.
• Music (Independent Creative Agency): London independent creative agency delivering integrated brand campaigns, advertising, and content. Comparable as a full-service creative house with strong execution DNA.

Broad incumbents

• Superunion: WPP-owned global brand consultancy with significant London presence, offering brand strategy, design, and experience work. Overlaps with Motive's services but operates at a larger scale with broader portfolio.
• Made by Many (now part of Deloitte Digital): Digital product and brand consultancy with strong London roots, focused on digital experience, brand, and product design. Comparable on the digital/experiential side but operates at greater scale and depth.
• Landor & Fitch: Global branding and design consultancy with London office offering brand strategy, identity design, and experience work. Larger incumbent with overlapping capabilities across Motive's service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motive Design