What Tomac Computer Concept does

Tomac Computer Concept operates in the Swiss market as an Apple Premium Partner (operating brand ART Computer), selling the full Apple hardware ecosystem — Mac, iPad, iPhone, Apple Watch, AirPods, and Apple TV/Home — through six physical retail showrooms spanning Zürich, Genève, Fribourg, Lausanne, Lugano, and Martigny, alongside a trilingual e-commerce storefront (German, French, Italian) supporting home delivery and Click and Collect. Founded in 1999 and headquartered in Zürich, the company holds Apple's Premium Partner, Premium Education Partner, Premium Technical Partner, Authorised Service Provider, and Financial Services Partner designations, enabling end-to-end Apple lifecycle services including certified repairs using genuine parts.

The business model generates revenue across seven distinct streams: one-time hardware sales (Apple SKUs), accessories including a proprietary ART Computer by Epico brand (screen protectors, GaN chargers, MagSafe cases, power banks) and third-party brands (LINDY, OtterBox, Beats), AppleCare+ multi-year protection plans (CHF 15–129, 2–3 year terms), ART Freedom installment financing (6–36 months), device trade-in, certified repair services, and ART Academy on-site training for educational institutions delivered by Apple Learning Specialists. Customer segments are distributed across individual consumers (primary), education institutions and students/teachers, and enterprise/business customers of all sizes, served through differentiated pricing programs and dedicated sales channels. Marketing is conducted via email newsletter, blog content, social media (Facebook, Instagram, YouTube), SEO/store locator, and education outreach events.

Technically, the company has no proprietary core technology stack; its digital layer is a standard e-commerce platform with a recently introduced experimental AI chatbot (ARTAI, beta v1.0.0) for text-based product search, comparison, and recommendation. The 11–50 employee headcount, single-country (Switzerland) operating geography, and absence of disclosed funding rounds or institutional investors characterize the business as an organically grown, privately held specialty retailer with limited reinvestment capacity beyond operational reinvestment and inventory financing.

Name

Tomac Computer Concept

Legal name

ART Computer

Website

https://tomac.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomac Computer Concept (operating as ART Computer) is a Swiss Apple Premium Partner retailer operating six physical showrooms and a trilingual e-commerce storefront, selling Apple hardware, certified repairs, financing, and AppleCare+ to consumers, education, and enterprise customers across Switzerland.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Laptops (Mainstream & Premium) (HDACAAAF)

Keywords

• Apple premium retail
• Apple authorized service
• Consumer electronics retail
• Device repair services
• Apple reseller Switzerland

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: Retail sales of Apple products including MacBook, iMac, Mac mini, Mac Studio, iPad, iPhone, Apple Watch, AirPods, TV & Home products. One-time purchase model with prices in CHF.
2. Accessories Sales: Sales of accessories including Apple accessories, third-party brands (LINDY, OtterBox, Beats), and proprietary ART Computer by Epico brand products (screen protectors, chargers, cables, cases, power banks).
3. AppleCare+ and Services: Sales of AppleCare+ protection plans for Mac (from CHF 129 for 3 years), iPad (from CHF 69 for 2 years), iPhone (from CHF 79 for 2 years), Watch (from CHF 49 for 2 years), Headphones (from CHF 39 for 2 years), HomePod (from CHF 15 for 2 years), and Apple TV (from CHF 29).
4. Financing Services: ART Freedom financing program offering 6 to 36 month installment payment plans, with or without interest, providing revenue through financing arrangements.
5. Trade-in Services: Device trade-in program allowing customers to exchange existing devices for credit toward new purchases.
6. Repair Services: Apple-certified repair services for all Apple products, including screen replacements and hardware repairs.
7. Training Services: ART Academy provides on-site training for educational institutions, conducted by Apple Learning Specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Tomac Computer Concept is a Swiss Apple Premium Partner operating multi-channel retail of the full Apple product lineup (Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, HomePod, Studio Display), supported by value-added services including Apple-certified repairs, AppleCare+ protection plans, device trade-in, installment financing (ART Freedom, 6-36 months), and an on-site training program (ART Academy) for educational institutions.

Product overview

ART Computer is an Apple Premium Partner operating as a multi-channel retailer for Apple products in Switzerland. The product portfolio consists of a comprehensive range of Apple hardware across five core product categories: Mac computers (including MacBook Pro, MacBook Air, MacBook Neo, iMac, Mac mini, Mac Studio, and Studio Display), iPad tablets (iPad Pro, iPad Air, iPad, and iPad mini), iPhone smartphones (iPhone 17 Pro, iPhone 17, iPhone 17e, iPhone Air, and iPhone 16e), Apple Watch wearables (Ultra 3, Series 11, and SE), and audio products (AirPods Pro 3, AirPods 4, AirPods Max 2, Apple TV 4K, and HomePod). The company also offers accessories including its proprietary ART Computer by Epico brand (screen protectors, cases, chargers, cables, power banks) and third-party brands like Beats and AirTag. Service offerings include AppleCare+ extended warranty, ART Freedom financing (6-36 month installments), device trade-in, click-and-collect delivery, certified repairs, and ART Academy training for education. An experimental AI feature called ARTAI provides conversational product assistance on the website. The company operates multiple retail locations across Switzerland including Geneva, Zurich, Lausanne, Fribourg, Lugano, and Martigny.

Differentiator

Problem solved

Functional benefit

Products and services

• MacBook Pro Apple's premium laptop line featuring Apple Silicon M5 chips in 14-inch and 16-inch form factors, available with M5, M5 Pro, and M5 Max variants. Targeted at professional users requiring high performance for demanding workloads.
• MacBook Air Apple's ultralight laptop line with M5 chips in 13-inch and 15-inch form factors, designed for everyday use with emphasis on portability and battery efficiency. Starting from CHF 1,249.
• MacBook Neo Entry-level MacBook laptop featuring A18 chip and 13-inch display, positioned as an affordable option starting at CHF 679. Available in multiple configurations.
• iMac Apple all-in-one desktop computer combining display and computer in a single unit, part of the Mac product line.
• Mac mini Apple compact desktop computer offering full Mac performance in a small form factor.
• Mac Studio Apple high-performance desktop workstation designed for creative professionals requiring maximum compute power.
• Studio Display Apple professional-grade 27.5K display available in standard and XDR variants, designed as a reference monitor for creative work.
• iPad Pro Apple premium tablet featuring M5 chip available in 11-inch and 13-inch configurations with WiFi connectivity. Targeted at professional users and creative workflows.
• iPad Air Apple mid-range tablet available with M3 and M4 chips, featuring 10.9-inch display in multiple storage and connectivity configurations.
• iPad Apple entry-level tablet featuring A16 chip, providing essential iPad functionality at accessible price point.
• iPad mini Apple compact tablet with 8.3-inch display featuring A17 Pro chip, designed for portability and one-handed use.
• iPhone 17 Pro Apple premium smartphone with advanced camera system and high-performance specifications.
• iPhone 17 Apple standard model in the iPhone 17 lineup featuring balanced specifications and performance.
• iPhone 17e Apple value-oriented iPhone model featuring comprehensive feature set at competitive price, starting at CHF 599.
• iPhone Air Apple ultra-thin iPhone variant representing the thinnest iPhone ever made, starting at CHF 999.
• iPhone 16e Apple budget-friendly option in the iPhone 16 lineup providing essential iPhone experience.
• Apple Watch Ultra 3 Apple premium smartwatch featuring the largest display in the Apple Watch lineup, designed for extreme sports and outdoor activities.
• Apple Watch Series 11 Apple standard smartwatch model in the Series 11 generation with comprehensive health and fitness features.
• Apple Watch SE Apple entry-level smartwatch providing essential smartwatch features at accessible price point.
• AirPods Pro 3 Apple premium wireless earbuds featuring third-generation Active Noise Cancellation technology, priced at CHF 219.
• AirPods 4 Apple standard wireless earbuds offering balanced features and performance for everyday audio listening.
• AirPods Max 2 Apple premium over-ear headphones representing the second generation of AirPods Max.
• Apple TV 4K Apple streaming media player supporting 4K HDR content with Apple TV+ integration.
• HomePod Apple smart speaker with Siri integration and high-fidelity audio capabilities.
• AppleCare+ Apple extended warranty and support service covering Apple devices, available in 2-3 year terms with coverage ranging from CHF 15 for HomePod to CHF 129 for Mac.
• ART Freedom Financing Installment payment service allowing customers to purchase Apple products over 6 to 36 months, with or without interest.
• Trade-in Device trade-in program allowing customers to exchange their current devices for credit toward new Apple product purchases.
• Apple-certified Repairs Authorized Apple repair services performed by certified technicians using genuine parts, covering screen replacements and hardware repairs for all Apple products.
• ART Academy On-site training service for educational institutions delivered by Apple Learning Specialists, teaching how to integrate and use Apple products in classroom environments.
• Enterprise Solutions Customized global solutions for businesses of all sizes, including deployment, management services, and expert technical support for Apple device fleets.
• ART Computer by Epico Accessories Proprietary in-house accessory brand including screen protectors, phone cases with Qi2 and MagSafe support, GaN chargers, power banks, braided PD cables, and Apple Watch chargers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

One partnership is on record.

• AppleflagshipChannel Partner/ Reseller/ DistributorApple Premium Partner, Premium Education Partner, Premium Technical Partner, Authorised Service Provider, and Financial Services Partner. Authorized to sell full range of Apple products and provide certified repair services.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alltron: Major Swiss consumer electronics and IT retailer carrying Apple products alongside other brands, with similar multi-channel B2B and B2C operations.
• Cyberport: Large Apple-focused electronics retailer in Germany with online and physical stores offering financing, trade-in, and accessory lines — closely analogous in product scope and service model.
• Brack: One of Switzerland's largest electronics retailers, an authorized Apple reseller with broad consumer electronics assortment, omnichannel operations, and competing B2B/B2C service offerings.
• Gravis: Germany's leading Apple Premium Reseller with a nationwide retail store network; comparable as an Apple-focused multi-store specialist reseller operating in a neighboring DACH market.
• mStore: Austrian Apple Premium Reseller with multiple retail locations offering Mac, iPhone, iPad, accessories, and Apple-certified services — same Apple Premium Partner business model in a neighboring market.
• Data Quest: Swiss Apple Premium Partner and authorized reseller operating multiple retail locations across Switzerland; directly comparable as a multi-store Apple-focused retailer serving the same Swiss consumer base with overlapping product catalog.
• Digitec Galaxus: Switzerland's largest online and physical electronics retailer; directly competes with ART for Apple product sales while also carrying a much broader non-Apple assortment.

Broad incumbents

• Apple Inc. Apple operates its own direct retail and online channels in Switzerland, including Apple Store locations that compete head-on with authorized resellers for the same end customers and product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ6c4qubzJQj24jayW-vfHA
• Facebookfacebook.com/ARTComputersuisse
• Instagraminstagram.com/art_computer_ch/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomac Computer Concept