Physioflex
Physioflex is a family-run physiotherapy and wellness clinic operating four locations across West Lothian, Scotland, offering general and neurological physiotherapy, sports massage, acupuncture, assisted stretching, and counselling to individual consumers on a per-appointment basis.
- Company typePrivate
- Founded2012
- HeadquartersTorphichen, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Physioflex does
Physioflex is a family-run physiotherapy and wellness clinic operating four physical locations across West Lothian, Scotland — Bathgate (Xcite Bathgate Sports Centre), Livingston (Geddes House), Linlithgow (Xcite Linlithgow Sports Centre), and a counselling-only site in Seafield — with extended operating hours of 8:15am-9:15pm on most weekdays and 9am-7:15pm at weekends. The company delivers six integrated service lines to individual consumers: general physiotherapy (assessment, manual therapy, exercise prescription, postural correction), specialised Medical NeuroPhysiotherapy for neurological conditions such as stroke, multiple sclerosis, Parkinson's disease, head injury, spinal cord injury, motor neurone disease, and Guillain Barre Syndrome, sports massage, acupuncture (both Traditional Chinese Medicine and Western/dry needling delivered by AACP-accredited staff), assisted stretching, and pluralistic counselling for individuals and families aged 5 and above.
The business operates on a strictly transactional fee-for-service model with no subscription, membership, or package pricing: appointments are sold in fixed 30-, 45-, and 60-minute tiers priced at £42-£67, scheduled via the Nookal online booking platform, by phone (01506 237770), or by email ([email protected]), with counselling additionally delivered remotely via telephone or video. Underlying technology is conventional — manual therapy and rehabilitation equipment augmented by Nookal clinic-management software — with no proprietary systems, AI-enabled tooling, or digital health platform disclosed. Marketing, customer acquisition, and distribution are conducted on a direct-to-consumer basis through the company's own website (physio-flex.co.uk), search visibility, online booking, phone, and word-of-mouth referrals within the West Lothian catchment, with no channel partners, enterprise sales motion, or paid-media footprint documented.
Physioflex is privately held by the founding family, with no external investors, funding rounds, acquisitions, partnerships, or leadership transitions disclosed in the source data. It competes in a fragmented UK regional private-physiotherapy market on the basis of clinical expertise (AACP- and BACP-credentialed staff, neurophysiotherapy specialisation), multi-disciplinary service breadth integrating physical and mental healthcare, a four-site physical footprint, and more than two decades of local operating history. No public awards, patents, regulatory actions, or strategic transactions are documented across the input.
Physioflex firmographics
Firmographics- Name
- Physioflex
- Legal name
- Physioflex
- Website
- https://physio-flex.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Physioflex is a family-run physiotherapy and wellness clinic operating four locations across West Lothian, Scotland, offering general and neurological physiotherapy, sports massage, acupuncture, assisted stretching, and counselling to individual consumers on a per-appointment basis.
- Ownership category
- akta.pro rank
Physioflex industry classification
Industry- Product category
- Physiotherapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industry
- Sports Medicine (HLAKALAB)
Keywords
Where Physioflex is headquartered
LocationHeadquarters
- HQ city
- Torphichen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Physioflex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Clinical Consultation and Treatment Services: Revenue generated from fee-for-service appointments for physiotherapy, medical physiotherapy, sports massage, acupuncture, assisted stretching, and counselling services. Appointments are priced at fixed rates per time duration (30, 45, or 60 minutes). No recurring subscription model is apparent; all revenue is one-time per appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physiotherapy - 60 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Physiotherapy - 45 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Physiotherapy - 30 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Sports Massage - 60 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Sports Massage - 45 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Sports Massage - 30 Minute Appointment |
| Unit Pricing | Pay-as-you-go | Assisted Stretching - 60 Minute |
| Unit Pricing | Pay-as-you-go | Assisted Stretching - 45 Minute |
| Unit Pricing | Pay-as-you-go | Assisted Stretching - 30 Minute |
| Unit Pricing | Pay-as-you-go | Assisted Stretching Services - 60 Minute |
| Unit Pricing | Pay-as-you-go | Assisted Stretching Services - 45 Minute |
| Unit Pricing | Pay-as-you-go | Assisted Stretching Services - 30 Minute |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Physioflex product offering
Product offeringCore offering
Physioflex is a family-run physiotherapy and sports injury clinic offering personalised assessment, treatment, and rehabilitation services — including general physiotherapy, medical neurophysiotherapy, sports massage, acupuncture, assisted stretching, and counselling — delivered across four physical clinic locations in West Lothian, Scotland. Services are priced on a fee-per-appointment basis with durations of 30, 45, or 60 minutes, and appointments are scheduled via an online booking system or phone/email.
Product overview
Physioflex is a family-run physiotherapy and wellness clinic providing a comprehensive range of healthcare services across West Lothian, Scotland. The company operates as a single unified clinic offering six distinct service lines: Physiotherapy (general assessment and treatment), Medical Physiotherapy (specialised neurophysiotherapy for neurological conditions), Sports Massage (deep tissue therapy), Acupuncture (traditional and Western approaches), Assisted Stretching (hands-on stretching therapy), and Counselling (pluralistic therapy for individuals and families). Services are available at clinic locations in Bathgate, Livingston, Linlithgow, and Seafield, with appointments ranging from 30 to 60 minutes. The clinic uses Nookal for online booking management.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Personalised physiotherapy assessment and treatment for managing long-term conditions, sports injuries, and work-related issues. Includes postural correction, exercise prescriptions, soft tissue treatments, joint mobilisations, and acupuncture. Available as 30-minute (£47 initial/£45 follow-up), 45-minute (£57), or 60-minute (£67) appointments.
- Medical Physiotherapy (NeuroPhysiotherapy) Specialised NeuroPhysiotherapy for rehabilitation following neurological conditions such as stroke, multiple sclerosis, Parkinson's disease, head injury, spinal cord injury, motor neurone disease, and Guillain Barre Syndrome. Focuses on neuroplasticity and improving quality of life through brain rehabilitation approaches.
- Sports Massage Deep tissue and sports massage therapy for pain alleviation, performance enhancement, injury prevention, and recovery. Available as 30-minute (£42), 45-minute (£52), or 60-minute (£62) sessions targeting one or multiple areas of the body.
- Acupuncture Acupuncture treatment involving insertion of fine needles to stimulate or relax the body and muscles for pain relief. Delivered by AACP-accredited physiotherapists using both Traditional Chinese Medicine (TCM) and Western medical acupuncture / dry needling approaches.
- Assisted Stretching Hands-on stretching treatment using controlled and supported movements with assisted gentle resistance to deliver deep muscle stretches. Targets back, neck, hip, and shoulder pain while improving posture, flexibility, and range of movement. Available as 30-minute (£42), 45-minute (£52), or 60-minute (£62) sessions.
- Counselling Pluralistic counselling services for individuals and families, integrating Humanistic, Psychodynamic, and Cognitive Behavioural Therapy (CBT) approaches. Addresses mental health conditions (depression, anxiety, eating disorders, OCD, phobias), difficult life events (bereavement, trauma, relationship breakdowns), and self-development for clients aged 5 and above. Delivered in-person at clinics or remotely via telephone/online video.
Companies that use Physioflex
Customer profileSegments4 records
Ideal customer profiles4 records
Physioflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Physioflex partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Physioflex competitors and assessment
Company assessmentDirect peers
- Six Physio: Independent physiotherapy and sports injury clinic chain with multiple London locations offering physiotherapy, sports massage, and clinical Pilates. Comparable to Physioflex on multi-clinic outpatient physiotherapy model, sports-injury positioning, and pay-as-you-go per-appointment pricing.
- Pure Sports Medicine: London-based specialist sports injury and musculoskeletal clinic offering physiotherapy, sports massage, and rehabilitation. Comparable to Physioflex on sports-injury focus, multi-modality therapy offering (manual therapy, acupuncture, assisted stretching), and private-pay sports medicine customer segment.
- Bodyset: UK physiotherapy and sports injury clinic chain operating multiple sites in London and other cities. Comparable to Physioflex on multi-clinic outpatient physiotherapy model, focus on sports injury and rehabilitation, and direct-to-consumer acquisition via online booking.
- Connect Health: UK provider of community musculoskeletal physiotherapy and mental health services, working with NHS and corporate clients. Comparable to Physioflex on physiotherapy-led outpatient care model, multi-site delivery, and integration of physical and psychological wellbeing services.
- Ascenti: One of the UK's largest independent physiotherapy providers, operating a national network of clinics and delivering MSK services to NHS and private patients. Directly comparable to Physioflex on core service offering, outpatient clinic model, and UK private-pay physiotherapy customer base.
Broad incumbents
- Nuffield Health: UK-wide not-for-profit healthcare provider operating physiotherapy clinics, hospitals, and fitness centres. Comparable to Physioflex because it offers outpatient physiotherapy and rehabilitation services in similar clinic-based settings across the UK, but at much larger scale.
- Spire Healthcare: UK private hospital group offering outpatient services including physiotherapy across 38+ hospitals. Comparable to Physioflex on private-pay outpatient physiotherapy offering, but operates inpatient hospitals and broad surgical specialties beyond Physioflex's rehabilitation focus.
- Bupa UK: Global health insurer and provider operating clinics, hospitals, and health services in the UK including physiotherapy. Comparable to Physioflex on outpatient physiotherapy service line and UK private healthcare customer base, but operates at much larger scale and across insurance, hospitals, and clinics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Physioflex social profiles
Digital presencePhysioflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Physioflex leadership team
Management profileNumber of profiles
Physioflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Physioflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Physioflex
What does Physioflex do?
Physioflex is a family-run physiotherapy and sports injury clinic offering personalised assessment, treatment, and rehabilitation services — including general physiotherapy, medical neurophysiotherapy, sports massage, acupuncture, assisted stretching, and counselling — delivered across four physical clinic locations in West Lothian, Scotland. Services are priced on a fee-per-appointment basis with durations of 30, 45, or 60 minutes, and appointments are scheduled via an online booking system or phone/email.
Is Physioflex a public or private company?
Physioflex is a private company. It is classified as family owned and is currently operating.
When was Physioflex founded?
Physioflex was founded in 2012. It employs 11 to 50 people.
Where is Physioflex based?
Physioflex is headquartered in Torphichen, United Kingdom, in the Europe region.
How does Physioflex make money?
One revenue line is on record: clinical Consultation and Treatment Services.
Who are Physioflex's main competitors?
Direct peers on record are Six Physio, Pure Sports Medicine, Bodyset, Connect Health and Ascenti. Broad incumbents are Nuffield Health, Spire Healthcare and Bupa UK.
Does Physioflex have an API?
No public API is recorded for Physioflex.
What industry is Physioflex in?
Physioflex's product category is Physiotherapy Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HLAKALAB, Sports Medicine. Its NAICS code is 62134 and its SIC code is 8000.