Hybrid Marketing

What Hybrid Marketing does

Hybrid Marketing Co., Ltd. (株式会社ハイブリッドマーケティング) is a privately held Japanese marketing consulting firm founded in August 2010 and headquartered in Osaka, with additional offices in Tokyo and Singapore (opened September 1, 2023). The firm provides full-service marketing support — strategy, digital advertising operations, creative production, research, analytics, and corporate training — to SMEs, growth-stage ventures, and enterprise clients, including Panasonic, Kyocera, LINE, Stratasys Japan, NXP Semiconductors, MPS, Compass Offices, Kobe Shimbun, and Japanese public institutions. It has supported more than 250 clients cumulatively across diverse industries and is led by founder-CEO Hisayoshi Tokuyama and COO Kimi Nakamura.

The company's product surface spans two core service lines — Marketing Support and Global Eco System — plus productized SKUs including Movie One (video marketing package from ¥150,000), Fact One (research-and-workshop bundled service), a 1-day Marketing Real course (¥38,500/person), and a 2-day intensive corporate proposal-skills program (¥330,000–¥440,000 per session). Underlying capability is built on marketing analytics, AI-assisted data analysis, generative-AI creative ideation refined by human directors, marketing automation tooling, and video production infrastructure; proprietary technology is light, with the firm's principal intangible asset being a registered trademark (No. 6320598) and a credited GOOD DESIGN Award for a client product developed via its workshop methodology.

Revenue is generated almost entirely through professional services — project-based and retainer consulting engagements, digital ad operations fees, packaged video/training SKUs, and corporate seminars — delivered by dedicated project teams under a "running partner" model with monthly client meetings. GTM is sales-led with a community overlay: direct client engagement via the website/contact form, plus referral pipelines through AnchorKOBE, JETRO, Osaka/Tokyo Chambers of Commerce, O-BIC, JustCo, One&Co, and Singapore ecosystem partners such as Koh & Associates. Pricing for consulting is quote-based; only training and Movie One have disclosed unit pricing. The firm is privately held by its founder (no external investors, no funding rounds disclosed) and operates with a 1–10 employee base — a small-team, high-credential-consultant structure.

Name

Hybrid Marketing

Legal name

株式会社ハイブリッドマーケティング

Website

https://hybridmarketing.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hybrid Marketing is a privately held Japanese marketing consulting firm (founded 2010, Osaka) offering strategy, digital advertising, creative production, training, and cross-border expansion support to enterprise and growth-stage clients across Japan and Southeast Asia, with a Singapore regional office.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Digital marketing consulting
• Marketing strategy services
• Video marketing production
• Corporate marketing training
• Overseas market entry support

Headquarters

HQ city

Osaka-shi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Consulting & Strategy: Project-based and retainer-based consulting engagements for marketing strategy, branding, and promotional planning. The company deploys dedicated project teams for each client and conducts monthly regular meetings with results reporting and new strategy proposals.
2. Digital Advertising Operations: Management and operation of digital advertising campaigns including search ads, social media ads, DSP, article advertising, display ads, video ads, and lead generation ads, both online and offline (PR/press releases, events, pop-ups, TV/radio, transit advertising).
3. Corporate Training & Seminars: Fee-paying training programs including the 1-day 'Marketing Real' course (38,500 JPY/person), the 2-day intensive proposal skills training (330,000 JPY/two-day session for up to 10 participants), and free public seminars on specific topics. These serve both as a revenue stream and a customer acquisition channel.
4. Video Marketing Packages: Movie One package service starting from 150,000 JPY (production only, excluding tax), bundling planning/production, distribution strategy, and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hybrid Marketing provides full-service B2B digital marketing consulting covering marketing strategy design, digital advertising operations (search ads, SNS, DSP, display, video, lead generation), creative production, market research, video marketing packages (Movie One), and concept development workshops (Fact One). Services are delivered through dedicated project teams with monthly review meetings and real-time communication. The firm also offers fee-based corporate training programs and a Global Eco System supporting Japanese companies' overseas expansion and foreign companies entering Japan.

Product overview

Hybrid Marketing operates as a marketing consulting firm offering two main service lines: Marketing Support (core) and Global Eco System (for international expansion). The Marketing Support service includes digital advertising (search, SNS, DSP, display, video), offline promotions, research, creative production, SEO/content, CRM/MA support, and analytics. It is delivered through dedicated project teams. Key sub-products include Movie One (ムビワン, video marketing from ¥150,000), Fact One (ファクトワン, research-and-workshop combo), and educational offerings such as the 1-day marketing fundamentals course, 2-day proposal skills training, and a discontinued 3-month digital marketing course. Educational services have been partially consolidated following the March 2024 end of マケみる and the 3-month course.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Support (マーケティング支援) Full-service B2B marketing consulting covering digital advertising (search, SNS, DSP, display, video, lead generation), offline promotions (PR, events, TV/radio, transit), research, creative production, SEO/content marketing, CRM/MA support, and analytics. Delivered through dedicated project teams with monthly review meetings and real-time communication support for Japanese enterprise and mid-market clients.
• Global Eco System (グローバルエコシステム) Comprehensive overseas market entry support service combining 15+ years of marketing expertise with a global partner network of government agencies (JETRO, Osaka/Tokyo Chambers of Commerce), coworking spaces (JustCo, One&Co), legal/accounting firms, financial institutions, and recruiters. Designed for Japanese companies expanding into Southeast Asia and foreign companies entering the Japanese market.
• Movie One (ムビワン) Video marketing package service bundling planning/production, distribution strategy, and performance analysis for video advertising campaigns. Targets Japanese B2B clients seeking a structured, all-in-one video marketing engagement with a starting price of ¥150,000 for production only.
• Fact One (ファクトワン) Bundled research-and-workshop service combining quantitative/qualitative market research with facilitated ideation workshops to define product concepts, rebranding, and marketing strategy. Targets Japanese companies needing structured concept development, including product launches and rebranding initiatives.
• Marketing Real 1-Day Course (マーケティングのリアルを1日で学ぶ) 6-hour intensive marketing training covering fundamentals: frameworks, concept development, effect verification, and marketing practitioner mindset. Taught by CEO Tokuyama. Offered for both individual and corporate enrollment at ¥38,500 per person (incl. tax).
• 2-Day Intensive Proposal Skills Training (提案力を高める 2日間集中マーケティング研修) 2-day (3–5 hours/day) corporate training program focused on proposal skills and proactive thinking through customer-understanding marketing approaches and workshops. Trainers include CEO Tokuyama and COO Nakamura. Priced at ¥330,000 (up to 10 people), ¥385,000 (11–20 people), or ¥440,000 (21–30 people), tax included.

Quantifiable outcome

• CV (conversion) improvement of 9x and conversion rate doubling within 1 year for a major mobile app company's B2B marketing campaign
• +2 more outcomes

Named customers12 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Koh & Associates (コー・アンド・アソシエイツ)coreStrategic or Co-development Partner · 31 March 2025Strategic partnership between Hybrid Marketing and Singapore-based Koh & Associates (led by Dr. Daniel Koh), with cooperation from Data Code Corporation. The partnership supports cross-border business activities between Singapore and Japan across integrated digital marketing, AI, and business consulting. Announced March 2025.
• AnchorKOBE (アンカー神戸)coreGTM or Marketing PartnerMember-based business exchange center in Kobe operated by Kobe Shimbun and Deloitte Touche Tohmumi. CEO Tokuyama serves as a mentor in AnchorKOBE's problem-solving programs. Joint marketing activities through event hosting and member referrals. Approximately 286 members as of 2024.
• JustComajorGTM or Marketing PartnerPremium coworking space brand with ~50 locations across 8 Asia-Pacific cities (Singapore, Bangkok, Sydney, Melbourne, Taipei, Hsinchu, Seoul, Tokyo). Supports companies expanding internationally by providing workspace and community access. Hybrid Marketing refers clients needing workspace or local community connection to JustCo.
• One&Co SingaporemajorGTM or Marketing PartnerCo-working and business matching platform with offices in Singapore and Taiwan. Approximately 300 members, 80% Japanese companies. Supports Japanese companies expanding to Singapore and connects local Southeast Asian companies with Japanese partners. Hybrid Marketing collaborates on cross-border expansion projects.
• O-BIC (Osaka Business and Investment Center)majorGTM or Marketing PartnerSupport organization jointly established by Osaka Prefectural Government, Osaka City, and Osaka Chamber of Commerce and Industry. Provides foreign companies entering Osaka with visa assistance, office search, subsidy information, partner introductions, and networking events. Supports Hybrid Marketing's global ecosystem services.
• JETRO (日本貿易機構)majorGTM or Marketing PartnerJapan External Trade Organization. Collaborates with Hybrid Marketing on overseas market expansion support for Japanese companies, including regulatory guidance and market intelligence.
• Osaka Chamber of Commerce and Industry (大阪工商会議所)majorGTM or Marketing PartnerOsaka Chamber of Commerce and Industry (and Tokyo Chamber of Commerce). Partners with Hybrid Marketing for market entry support and connects member companies with Hybrid Marketing's consulting services.
• Osaka Chamber of Commerce and Industry (東京工商会議所)majorGTM or Marketing PartnerTokyo Chamber of Commerce and Industry. Collaborates on cross-regional business support and referral of member companies for marketing consulting engagements.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Allied Architects: Allied Architects is a Japanese digital marketing company providing integrated advertising, content, and technology solutions. Comparable to Hybrid Marketing's full-funnel digital marketing support model targeting mid-market and enterprise clients in Japan.
• Geniee: Geniee is a Japanese ad-tech and digital marketing company providing DSP, SSP, and digital advertising services. Comparable to Hybrid Marketing's digital advertising operations and programmatic campaign management components of its service portfolio.
• BrainPad: BrainPad is a Japanese data analytics and digital marketing firm offering marketing analytics, AI consulting, and data-driven campaign optimization. It is comparable to Hybrid Marketing's AI-augmented marketing analytics and strategy consulting, with a stronger data engineering emphasis.
• Digital Holdings: Digital Holdings is a Japanese digital marketing group combining advertising agency services with data and technology offerings. It directly parallels Hybrid Marketing's blend of digital advertising execution, consulting, and AI/data-driven campaign work for enterprise clients in Japan.
• Septeni Holdings: Septeni Holdings is a Japanese digital marketing group offering digital advertising operations, creative production, and marketing technology services. It is a direct peer to Hybrid Marketing's digital advertising and integrated marketing support line, with similar enterprise client base and Japan-focused execution.
• OPT Holding: OPT Holding is a Japanese digital marketing group offering advertising operations, marketing automation, and consulting. It is a direct peer to Hybrid Marketing's digital advertising operations and MA consulting services for Japanese enterprise customers.
• Macromill: Macromill is a Japanese online market research and digital marketing firm. It directly overlaps with Hybrid Marketing's research-driven services (Fact One) and data-backed strategy consulting for Japanese enterprise clients.

Broad incumbents

• Dentsu: Dentsu is Japan's largest advertising agency group with end-to-end capabilities spanning strategy, creative, media, digital, and CXM. It overlaps with Hybrid Marketing's integrated marketing support offering but operates at a multinational scale well beyond Hybrid's mid-market focus.
• Hakuhodo: Hakuhodo is one of Japan's largest advertising agencies, offering full-service creative, media, digital, and marketing consulting. It is comparable as a broad incumbent in the same Japanese B2B marketing services space where Hybrid Marketing competes, but with vastly greater scale and a global footprint.

Emerging players

• Valuenex Consulting: Valuenex Consulting is a Japanese consulting firm focused on strategy and market analysis using patent and research data. Comparable to Hybrid Marketing's research-led strategic consulting (Fact One) for corporate clients, though with a narrower technology-IP data focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HM_koushiki
• YouTubeyoutube.com/channel/UCu1FNbLcpbVdXPUQGTl2w9w
• Facebookfacebook.com/hybridmarketing2020
• LinkedInlinkedin.com/company/hybridmarketing2010

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hybrid Marketing