What First Home Improvements does

First Home Improvements (England) Limited is a UK home improvement manufacturer and installer founded in 1971 and headquartered in Lenwade, Norwich, Norfolk. The company designs, fabricates, and installs made-to-measure uPVC double-glazed windows, doors (composite, uPVC, bi-fold, French, sliding patio, secure), conservatories, orangeries, porches, and roofline products (soffits, fascias, guttering, bargeboards, cladding). Core technology centres on a 5-chamber uPVC profile with A-rated energy efficiency under the BFRC scheme (A+ achievable), supported by modern secure locking systems, weatherproofing tested to 30,000+ cycles, and a 12-year warranty on windows.

The business operates a direct-to-consumer model through 23 owned showrooms across England, augmented by free in-home surveys and quote consultations delivered by regional advisers, plus an online Door Designer self-configure tool. The company is FCA-authorised as a credit broker (FRN 685044), offering panel-lender finance at 14.9% APR Representative to lift average order value. Manufacturing is concentrated at the Lenwade facility under the Made in Britain mark; installation is delivered by approximately 180 employed staff and a flexible 550-strong self-employed contractor network. Accreditations include Glass and Glazing Federation membership, Certass registration, and Feefo Platinum Trusted Service Award status, with over 4,600 five-star Trustpilot reviews providing consumer-side validation.

Revenue is generated predominantly through one-time product sales bundled with installation, supplemented by transactional commission from credit-broking finance arrangements. The customer base is exclusively UK homeowners (with sub-segments for period property owners and coastal-area homeowners), distributed across England with no presence in Wales, Scotland, or Northern Ireland. The company is privately held with no disclosed parent company, subsidiaries, institutional investors, or recent funding rounds, and operates without disclosed revenue, headcount growth signals, or M&A activity.

Name

First Home Improvements

Legal name

First Home Improvements (England) Limited

Website

https://firsthomeimprovements.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

First Home Improvements is a UK manufacturer and installer of made-to-measure uPVC double-glazed windows, doors, conservatories, and roofline products, founded 1971 and headquartered in Norfolk. It sells direct to homeowners through 23 showrooms across England, with in-house fabrication and a self-employed contractor installation network.

Ownership category

akta.pro rank

Product category

Windows and Doors Manufacturing & Installation

NAICS

Home Centers (444110)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• UPVC double glazing
• Home improvement installation
• Windows and doors
• Conservatories and roofline
• Made-to-measure glazing

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Windows, Doors, Conservatories, Roofline): Primary revenue stream from manufacturing, supplying, and installing uPVC double glazed windows, doors, conservatories, porches, and roofline products. Products are sold as one-time purchases with installation included.
2. Finance/Credit Broking: The company acts as a credit broker offering finance options from a panel of lenders. They receive a commission from lenders for arranging financing. Finance is available across all products with 14.9% APR Representative.
3. Special Offers and Discounts: The company runs promotional offers including up to 30% off across the product range, backed by their price promise guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

First Home Improvements manufactures, supplies, and installs made-to-measure uPVC double-glazed windows, doors, conservatories, orangeries, porches, and roofline products (soffits, fascias, guttering, bargeboards, cladding) for UK homeowners. Products are sold direct-to-consumer with free in-home surveys, bespoke quotes, professional installation by the company's own fitters, a 12-year warranty on windows, and optional finance arranged through FCA-regulated credit brokerage.

Product overview

First Home Improvements is a UK-based home improvement company offering a comprehensive portfolio of double-glazed uPVC products. The core offering consists of uPVC windows (casement, sash, tilt-and-turn, bay/bow, cottage, and shaped varieties), doors & porches (bi-fold, UPVC, composite, French, sliding patio, secure doors), conservatories & orangeries, and roofline products (soffits, fascias, guttering, bargeboards, cladding). All windows and doors feature A+ energy ratings on the BFRC scheme. The company operates a Door Designer tool for bespoke door customization. Products are made to measure with various colour and finish options, backed by a 12-year warranty. The company acts as a credit broker offering finance options, and all products are installed by the company's own teams.

Differentiator

Problem solved

Functional benefit

Products and services

• uPVC Windows A-rated double-glazed uPVC windows including casement, sash, tilt-and-turn, bay, bow, cottage, and shaped (round, arched, triangle, oval, square) styles. Available with Georgian bar, Tudor, coloured frames, and textured/patterned glass options for UK homeowners.
• Doors and Porches Complete range of doors including bi-fold, UPVC, composite, French, sliding patio, and secure doors, plus porches. Doors are manufactured bespoke to customer requirements with wide choice of styles and colours.
• Conservatories and Orangeries Full range of conservatory styles and orangery extensions to suit homes and budgets. Includes conservatory design, upgrade options, roof replacement, and security features for UK homeowners.
• Roofline Products Complete roofline solutions including soffits and fascia boards, guttering and downpipes, bargeboards, and uPVC cladding to weatherproof home exteriors for UK homeowners.
• Finance / Credit Brokerage FCA-regulated credit brokerage service (FRN 685044) offering finance from a panel of lenders at 14.9% APR Representative, available across all products to help UK homeowners spread the cost of home improvements.

Quantifiable outcome

• Up to 30% savings on energy bills with A+ rated double glazed windows
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Glass and Glazing Federation (GGF)coreStrategic or Co-development PartnerThe GGF represents companies that make, supply or fit glass and glazing products in the UK and internationally. First Home Improvements is a member, indicating adherence to industry standards and best practices.
• CertasscoreImplementation/ SI/ Consulting PartnerCertass provides certification for glazing installers ensuring building regulation compliance. First Home Improvements is Certass registered, meaning customers receive Certass certificates confirming their windows comply with building regulations.
• FeefominorGTM or Marketing PartnerFeefo is a reviews platform that provides Gold and Platinum Trusted Service Awards to First Home Improvements for customer service excellence.
• TrustpilotminorGTM or Marketing PartnerTrustpilot is a customer review platform where First Home Improvements has received over 4,600 5-star reviews, prominently displayed on their website and marketing materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anglian Home Improvements: The UK's largest home improvements company, manufacturing and installing windows, doors, conservatories, and roofline products through a direct-to-consumer model. Directly comparable in product range, distribution approach, showroom network, and target homeowner market to First Home Improvements.
• Everest: Established UK home improvements company offering windows, doors, and conservatories through direct sales and showroom channels. Highly comparable product portfolio, sales motion, and geographic focus on the English homeowner market.
• Zenith Staybrite: UK double glazing installer specialising in windows, doors, and conservatories through regional sales teams and showrooms. Comparable in product offering, direct-to-consumer go-to-market motion, and geographic focus on English regions.
• Safestyle UK: UK-focused replacement windows and doors retailer operating a direct-to-consumer sales model with regional installation teams. Direct competitor in the value and mid-market segment of the same addressable market.

Broad incumbents

• Homebase: UK home and garden retailer with broad assortment including some installation services. Indirectly comparable as a broader home improvement incumbent competing for discretionary home improvement spend, but not a glazing specialist.
• B&Q: UK's largest home improvement and DIY retailer with broad assortment including some installation services. Indirectly comparable as a broad-market incumbent that competes for the home improvement wallet but does not specialise in made-to-measure glazing.
• Wickes: UK home improvement retailer offering DIY products and selected installation services across broader categories. Indirect competitor that serves the same end homeowner customer with adjacent offerings but is not a direct window/door specialist.

Regional players

• CR Smith: Scottish-based manufacturer and installer of windows, doors, and conservatories with in-house manufacturing. Operates a comparable combined manufacturing-and-installation model, but primarily serves Scotland rather than competing directly in England.

Others

• Travis Perkins: UK builders' merchant supplying materials and services to trade and DIY customers. Indirectly comparable as an ecosystem enabler of home improvement activity, focused on supply rather than installation.
• Jewson: UK builders' merchant with broad home improvement materials range. Indirectly comparable supplier and ecosystem participant in the UK home improvement value chain rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/firsthomeimprov
• YouTubeyoutube.com/channel/UCQLvn1GaXHkosrF-4Rt_fVQ
• Facebookfacebook.com/FirstHomeImprovements
• LinkedInlinkedin.com/company/anglia-first-home-improvements-limited
• Instagraminstagram.com/firsthomeimprovementsuk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Home Improvements