Affordable Granite
- Company typePrivate
- Founded2003
- HeadquartersCharlwood, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Affordable Granite firmographics
Firmographics- Name
- Affordable Granite
- Legal name
- Affordable Granite Surrey Ltd
- Website
- https://affordablegranite.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Affordable Granite industry classification
Industry- Product category
- Kitchen Worktops
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Tile and Terrazzo Contractors (23834)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)
- akta.pro secondary industry
- Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG)
Keywords
Where Affordable Granite is headquartered
LocationHeadquarters
- HQ city
- Charlwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Affordable Granite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations
Revenue model
- Worktop Sales and Installation: One-time sale of granite, quartz, ceramic, and marble worktops including full template, manufacture, delivery and installation service. Primary revenue stream from residential kitchen installations.
- Supply and Deliver: Supply-only service manufacturing worktops to customer measurements or templates, with delivery via third-party carrier. Offered to customers beyond primary service area or those using their own fitters.
- Supply Only (Offcuts): Sale of offcut materials from previous jobs at discounted prices. Includes granite garden tables and seconds/quartz-granite offcuts.
- Labour Only Services: Installation labour provided for customers who have sourced their own worktops materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Quartz Price Band 1 (Entry-level) |
| Unit Pricing | Pay-as-you-go | Stock Quartz Price Band 2 (Mid-entry) |
| Unit Pricing | Pay-as-you-go | Stock Quartz Price Band 3 (Mid-range) |
| Unit Pricing | Pay-as-you-go | Stock Quartz Price Band 4 (Premium mid-range) |
| Unit Pricing | Pay-as-you-go | Stock Quartz Price Band 5 (Premium) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Affordable Granite product offering
Product offeringCore offering
Affordable Granite fabricates, supplies, and installs natural and engineered stone kitchen and bathroom worktops — primarily granite, quartz, ceramic/Dekton, and marble — through its own Surrey workshop and in-house templating and fitting teams. It offers multiple service levels (Full Template & Fit, AG Worktop Exchange, Supply Only, Supply & Deliver, Labour Only, and AG Waterjet Cutting) and complements its worktops with kitchen sinks (Blanco, 1810 Company) and stone care kits.
Product overview
Affordable Granite is a stone worktop installation company offering granite, quartz, ceramic (including Dekton), and marble worktops for kitchens and bathrooms. The core product portfolio consists of natural stone worktops (granite, marble, dolomite) and engineered stone worktops (quartz from brands including Silestone, Caesarstone, Quartzforms, BQS, Unistone, and ceramic materials). The company provides installation services through its Surrey workshop, including Full Template & Fit, Supply Only, and Waterjet Cutting services. They also offer complementary products including kitchen sinks and care kits. Materials are available in stock colours with quick turnaround and bespoke options for special orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Granite Worktops
Companies that use Affordable Granite
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Affordable Granite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Affordable Granite partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Worktop Fabricators Federation (WFF)coreAffordable Granite is a founder member of the Worktop Fabricators Federation, an industry organization focused on health and safety standards in stone worktop fabrication. Andy Philips serves as a WFF Director. The company actively participates in WFF initiatives includingdust monitoring standards and industry representation at events like KBB Show.
- TechnistonemajorQuartz manufacturer and anchor sponsor of the WFF. Technistone requires UK fabricators wishing to use their material to sign up to WFF standards, demonstrating commitment to health and safety compliance.
- QuartzformsmajorGerman quartz manufacturer with new Ecotone materials containing less than 5% silica content. Company facing similar industry issues around crystalline silica. Products available through Affordable Granite.
- Brachot HermantmajorMajor supplier of quartz materials including Unistone brand and BQS Taj Mahal. Primary distributor for several quartz product lines stocked by Affordable Granite.
- CimstonemajorQuartz manufacturer and WFF sponsor. Known for marble-look materials including Cortina and Brittanica ranges. Company sponsors WFF and has display presence at industry events.
- XtonemajorCeramic/sintered stone surface manufacturer and WFF sponsor. Products include large-format sintered stone suitable for kitchen worktops and outdoor applications.
- QuookerminorHot water tap/kettle tap manufacturer. Featured on company website and at trade shows. Complementary product for kitchen installations.
- Nick Geard FurnituremajorBespoke furniture and joinery company located as a neighbour at John Lory Farm. Regular collaboration on high-end kitchen projects combining custom joinery with stone worktops. Case study partner for installations like West Clandon kitchen.
- CullifordmajorNatural stone importer based in Kingston. Supplier of materials including Calacatta Portugal, Arabescato Orobico Grigio Marble, Taj Mahal Satinato Quartzite, and other premium natural stones.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Affordable Granite competitors and assessment
Company assessmentDirect peers
- Granite Transformations: Global kitchen makeover franchise installing granite, quartz and engineered-stone worktops directly to residential customers. Comparable offering, customer base (homeowners renovating kitchens) and direct-to-consumer installation model.
Broad incumbents
- Cosentino: Spanish multinational manufacturer of Silestone quartz and Dekton sintered stone — two key materials stocked by Affordable Granite — with its own global distribution and installer network. Overlapping capabilities in surface fabrication at much larger scale.
- Xtone: Spanish manufacturer of large-format sintered-stone surfaces sold as ceramic/Dekton-style worktops by Affordable Granite. Operates in the same 'ceramic worktop' product category with own distribution and installer partnerships across Europe.
- Quartzforms: German engineered-quartz manufacturer whose low-silica Ecotone range (<5% silica) was specifically adopted by Affordable Granite in 2024. Competes in the same product category at manufacturer scale, with overlapping UK distribution.
- Cimstone: Quartz manufacturer and WFF sponsor known for marble-look Cortina and Brittanica ranges that compete with the marble and marble-look quartz worktops installed by Affordable Granite. Same customer base, broader product reach.
- Technistone: Czech quartz manufacturer and anchor sponsor of the Worktop Fabricators Federation. Provides the engineered-stone materials that fabricators like Affordable Granite install, with own distribution across Europe and beyond.
- Caesarstone: Global engineered-quartz manufacturer that supplies Affordable Granite and operates its own fabrication/installer network across multiple geographies. Same product category, broader geographic reach and direct retail presence.
Others
- Stonegate Precision Tooling: UK supplier of precision cutting and shaping tooling for the stone-fabrication industry and WFF sponsor. Provides equipment that enables CNC and waterjet operations of the type operated by Affordable Granite.
- Brachot Hermant: Belgian stone group and primary UK distributor of Unistone and BQS (including BQS Taj Mahal) — brands explicitly stocked by Affordable Granite. Functions as a key upstream supplier while also fabricating stone products in continental markets.
Regional players
- Culliford: Kingston-based natural stone importer supplying Calacatta Portugal, Arabescato Orobico and Taj Mahal Satinato Quartzite to Affordable Granite. Sits one step upstream in the value chain and serves overlapping South East London/Surrey customers and trade buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affordable Granite social profiles
Digital presenceAffordable Granite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affordable Granite leadership team
Management profileNumber of profiles
Profiles1 record
Affordable Granite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affordable Granite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affordable Granite
What does Affordable Granite do?
Affordable Granite fabricates, supplies, and installs natural and engineered stone kitchen and bathroom worktops — primarily granite, quartz, ceramic/Dekton, and marble — through its own Surrey workshop and in-house templating and fitting teams. It offers multiple service levels (Full Template & Fit, AG Worktop Exchange, Supply Only, Supply & Deliver, Labour Only, and AG Waterjet Cutting) and complements its worktops with kitchen sinks (Blanco, 1810 Company) and stone care kits.
Is Affordable Granite a public or private company?
Affordable Granite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Affordable Granite founded?
Affordable Granite was founded in 2003. It employs 11 to 50 people.
Where is Affordable Granite based?
Affordable Granite is headquartered in Charlwood, United Kingdom, in the Europe region.
How does Affordable Granite make money?
Four revenue lines are on record. Worktop Sales and Installation is the primary driver. The others are supply and Deliver, supply Only (Offcuts) and labour Only Services.
Who are Affordable Granite's main competitors?
Granite Transformations is listed as a direct peer. Broad incumbents are Cosentino, Xtone, Quartzforms, Cimstone, Technistone and Caesarstone. Others are Stonegate Precision Tooling and Brachot Hermant. Culliford is listed as a regional player.
Does Affordable Granite have an API?
No public API is recorded for Affordable Granite.
What industry is Affordable Granite in?
Affordable Granite's product category is Kitchen Worktops. Its primary akta.pro industry code is HSAPAIAE, Countertop Fabrication & Installation (Stone/Quartz/Solid Surface), with a secondary code of HSAGAGAG, Tile & Stone Surface Restoration (Polishing, Honing, Refinishing). Its NAICS code is 327991 and its SIC code is 3281.