DMA, Inc

What DMA, Inc does

DMA, Inc is a privately held Texas corporation (founded 1990, headquarters at 3015 E Randol Mill Rd, Arlington) that operates as a direct-to-consumer e-commerce retailer of tactical, firearms-related, and outdoor equipment. The company's catalog spans gun parts and components for AR-15, AK-47, AR-10, and Glock platforms (including complete uppers, bolt carrier groups, triggers, handguards, and muzzle devices), a broad knives category (automatic OTF, spring-assisted, fixed blade, butterfly, and folding), tactical gear (backpacks, plate carriers, slings), security and self-defense items (pepper spray, stun guns, kubotans), martial arts equipment, and blowguns. Underlying technology is a standard e-commerce storefront at dma-inc.net; there is no software platform, API, or proprietary AI/ML capability — the business is a physical-goods retailer. The portfolio is anchored by three proprietary house brands: XTS (broad gun parts and accessories), PHASE1 (XTS Modular Muzzle System for 5.56 NATO AR-15 platforms), and Destination Zero (variable-magnification rifle scopes), alongside distribution of third-party brands including Glock, Smith & Wesson, MTech, ElitEdge, Snake Eye, Tac-Force, and Master USA.

DMA's business model is unit-priced retail with no subscription layer. Pricing varies widely: budget knives and security items under $5, mid-range spring-assisted knives in the $15–$50 range, premium automatic knives and scope products in the $30–$100+ range, and gun parts across entry to mid-range price points. The go-to-market is a Texas-fulfilled online storefront serving U.S. customers nationwide, supplemented by phone/email sales support and a dealer/wholesale inquiry program for business accounts. Customer segments are horizontal within the tactical and outdoor enthusiast base: gun enthusiasts and shooters (AR-15/AK-47/Glock/shotgun owners), tactical and military-adjacent users, personal security/self-defense consumers, and outdoor recreationists. The company is owner-operated (Raul A. Deju, Chairman and CEO) with 1–10 employees, no institutional investors, no disclosed revenue, and no external funding.

Name

DMA, Inc

Legal name

DMA, Inc

Website

https://dma-inc.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

DMA, Inc is a Texas-based, privately held e-commerce retailer of firearms parts, tactical gear, knives, and security products sold direct to consumers and dealers nationwide. It operates its own house brands (XTS, PHASE1, Destination Zero) alongside third-party labels.

Ownership category

akta.pro rank

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: DMA, Inc generates revenue through direct-to-consumer e-commerce sales of tactical gear, gun parts, knives, and related outdoor equipment. Products are sold as one-time purchases with no subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DMA, Inc is a direct-to-consumer e-commerce retailer that sells gun parts and components (AR-15, AK-47, AR-10, Glock, shotgun), tactical gear, knives, security/self-defense products, martial arts equipment, and blowguns. It markets products under its own XTS, PHASE1, and Destination Zero brands and also distributes other manufacturers' brands. Orders are placed through dma-inc.net with phone and email support, and products ship nationwide from its Arlington, Texas warehouse.

Product overview

DMA, Inc is a physical goods e-commerce retailer specializing in firearms parts, accessories, knives, tactical gear, and security products. The product portfolio consists of multiple distinct categories and sub-brands including: Gun Parts (AR-15, AK-47, AR-10, Glock platforms) with components like complete uppers, bolt carrier groups, triggers, and muzzle devices; proprietary house brands XTS, PHASE1, and Destination Zero offering firearms components, scopes, and accessories; a comprehensive Knives category spanning automatic (OTF), spring-assisted, fixed blade, butterfly, and manual folding knives under brands like ElitEdge, MTech, Snake Eye, Tac-Force, and Master USA, including USMC licensed products; Tactical Gear including backpacks, body armor plates, and slings; and Security/Personal Defense products including pepper spray, stun guns, and batons. The company operates as a multi-category tactical and outdoor equipment retailer with no unified software platform—products are physical goods sold via an e-commerce storefront.

Differentiator

Problem solved

Functional benefit

Brands

• XTS: Own brand product line covering gun parts, accessories, scopes, and knives sold under the XTS label on dma-inc.net.
• PHASE1

Products and services

• Gun Parts & Firearms Components Aftermarket and OEM firearms components including bolt carrier groups, charging handles, buffers, triggers, handguards, barrels, muzzle brakes, lowers, parts kits, magazines, and accessories for AR-15, AK-47, AR-10, Glock, and shotgun platforms, sold to individual gun owners, hobbyist builders, and shooting sports enthusiasts.
• Complete Uppers Fully assembled AR-15 upper receivers with barrels, handguards, and muzzle devices in 7.5" to 16.5" barrel lengths for 5.56 NATO and .300 Blackout calibers, sold to firearm builders and customization enthusiasts.
• Destination Zero Scopes Proprietary DMA house-brand line of rifle scopes including 1-6x24, 1-10x24, 3-9x40, 4-16x44, and 6-24x50 variable magnification models, plus scope mounts with 30mm or 34mm tubes, sold to firearm owners seeking optics under the Destination Zero brand.
• PHASE1 / XTS Modular Muzzle System Proprietary DMA house-brand muzzle brake and flash hider system with a dual-taper alignment interface, sequential expansion port system, and suppressor-ready design for AR-15 platforms in 5.56 NATO, available in black or FDE.
• XTS House Brand Products Proprietary XTS-branded firearms parts and accessories including complete uppers, bolt carrier groups, scopes, grips, muzzle devices, mounts, rails, and related components for AR-15 and AK-47 platforms, sold under the XTS label.
• Knives Wide assortment of knives including automatic/OTF, spring assisted, butterfly/balisong, fixed blade, manual folding, stiletto, throwing, hunting, and machete styles from brands such as ElitEdge, MTech, Snake Eye, Tac-Force, Master USA, and USMC-licensed lines, sold to collectors, everyday carry users, and outdoor enthusiasts across price points from under $5 to $100+.
• Tactical Gear Tactical equipment including backpacks, range bags, gloves, body armor plates, plate carriers, slings, bi-pods, and related load-bearing accessories, sold to tactical users, range-goers, and security personnel.
• Security / Personal Defense Products Self-defense items including pepper spray, stun guns, batons, kubotans, monkey fists, knuckles, and defense keychains, sold to individual consumers seeking personal protection products at accessible price points including items under $5.
• Martial Arts / Training Gear Martial arts and training equipment including nunchucks, throwing knives, and throwing stars, sold to martial arts practitioners and recreational buyers.
• Blowguns Complete blowguns together with replacement parts and darts, sold to recreational shooters and outdoor users.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cheaper Than Dirt: Online firearms accessories, ammo, and tactical gear retailer serving civilian shooters; overlaps with DMA's gun parts, magazines, and tactical gear categories.
• Brownells: Long-established firearms parts, accessories, and gunsmithing retailer with a deep AR-15/AK-10/Glock SKUs catalog and direct-to-consumer e-commerce model closely aligned with DMA's core gun parts offering.
• OpticsPlanet: Multi-category e-commerce retailer of tactical gear, optics, knives, and self-defense products, with overlapping SKUs across scopes, body armor, plate carriers, and OTF/automatic knives sold by DMA.
• Palmetto State Armory: Direct-to-consumer firearms and parts retailer selling AR-15 uppers, lowers, BCGs, and accessories at value pricing — directly competing with DMA in complete uppers and aftermarket components.
• Knife Center: Specialist online retailer of knives including automatic, OTF, spring-assisted, fixed blade, and tactical styles — directly comparable to DMA's knife category across overlapping price tiers and brands.
• Midway USA: Large direct-to-consumer firearms parts, accessories, and tactical gear retailer with a comparable multi-category catalog (gun parts, optics, reloading, knives) serving the same shooter and tactical customer base as DMA.

Broad incumbents

• Magpul: Firearms accessories manufacturer (magazines, grips, stocks, optics) with a direct-to-consumer storefront that overlaps DMA's parts and accessories assortment across AR/AK platforms.
• Aero Precision: Major AR-15/AR-10 parts manufacturer with its own direct e-commerce channel for complete uppers, BCGs, and components — competing with DMA's gun parts category while also being a potential supplier.
• Sportsman's Guide: Multi-category outdoor and tactical retailer offering firearms accessories, knives, optics, and survival gear — overlapping DMA's tactical and outdoor categories with broader scale.

Regional players

• Smoke & Hammer: Specialty knife and tactical gear e-commerce retailer with overlapping automatic/spring-assisted knife and self-defense categories, relevant as a comparable niche operator (regional/independent).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dma_inc_tx
• Facebookfacebook.com/dma.inc
• LinkedInlinkedin.com/company/dma-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMA, Inc