What 5 Peaks does

Five Peaks Capital Group is a Denver, Colorado-based financial advisory firm founded in 2011 by Derek A. Moore (Co-Founder and CEO) and Carey D. Sullivan (Co-Founder and CIO), operating as a wholly-owned subsidiary of New York Life Insurance Company. The firm functions as a national practice serving successful business owners, C-suite executives, and successful entrepreneurs across multiple U.S. states, delivering comprehensive financial planning organized around three pillars: personal planning (estate and legacy, investment and asset allocation, risk and lifestyle protection, retirement, cash-flow, charitable), business planning (exit and succession, Life Plan Strategies six-step process, nonqualified deferred compensation), and integrated wealth/legacy strategies. The firm operates a 6-person team (4 licensed/advisory staff plus 2 administrative) with offices in Denver and Palm Beach Gardens, Florida.

The firm's service stack is delivered through New York Life ecosystem affiliations rather than proprietary technology. Insurance products are offered as agents of New York Life and independent carriers; securities products through NYLIFE Securities LLC (Member FINRA/SIPC); investment advisory services through Eagle Strategies LLC (a New York Life RIA subsidiary); and specialized HNW estate, business, and charitable planning through membership in The Nautilus Group. Client-facing technology consists of third-party platforms only — Brinker Wealth, Envestnet Client Portal, Client Vault, and NYLIFE Securities systems — with no disclosed proprietary platform, AI capability, or data flywheel.

Revenue is generated across three streams: (1) recurring financial advisory fees via Eagle Strategies, (2) insurance commissions on policies placed through New York Life and unaffiliated carriers, and (3) transaction-based securities revenue through NYLIFE Securities. Go-to-market is sales-led and relationship-driven, relying on direct one-on-one advisory consultations, content marketing (blog and video library), community involvement, and referral networks with CPAs and attorneys. Pricing is not publicly disclosed but is structured as a percentage of assets under management or flat fees for comprehensive planning engagements.

Name

5 Peaks

Legal name

Five Peaks Capital Group

Website

https://fivepeakscg.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Five Peaks Capital Group is a Denver-based financial advisory firm and New York Life subsidiary, founded in 2011, serving affluent business owners, C-suite executives, and entrepreneurs nationwide through licensed advisors offering integrated wealth, estate, business exit, and retirement planning services.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282), Life Insurance (6311), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD)

akta.pro secondary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

Keywords

• Financial advisory services
• Wealth management planning
• Estate planning services
• Business exit planning
• Retirement planning

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Fees: Fees for comprehensive financial planning services, investment advisory, and portfolio management offered through Eagle Strategies LLC, a Registered Investment Adviser and wholly-owned subsidiary of New York Life Insurance Company.
2. Insurance Commissions: Commissions from sale of insurance products through New York Life Insurance Company and various independent unaffiliated insurance companies. Agents are licensed to sell insurance in multiple states.
3. Securities Products & Services: Revenue from securities products and services offered through NYLIFE Securities LLC, Member FINRA/SIPC, including investment products and advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Five Peaks Capital Group is a financial advisory firm delivering comprehensive financial planning, investment advisory, and insurance services to high-net-worth individuals, business owners, C-suite executives, and entrepreneurs. Core offerings include estate and legacy planning, investment planning and asset allocation, risk planning and lifestyle protection, retirement planning via the proprietary Macro Asset Perspective methodology, cash-flow planning, charitable giving strategies, business exit and succession planning, and Lifetime Wealth Portfolio management. The firm also offers a structured six-step Life Plan Strategies process tailored for business owners.

Product overview

Five Peaks Capital Group is a financial advisory firm offering comprehensive financial planning services through a unified advisory platform. The firm's core offerings span three main areas: personal financial planning (including estate, investment, retirement, and risk planning), business planning (including exit/succession planning and employee benefits), and charitable giving strategies. The primary service model integrates multiple planning disciplines including Macro Asset Perspective (the firm's retirement planning methodology), Lifetime Wealth Portfolios for investment management, and a structured six-step Life Plan Strategies process for business owners. The firm also provides extensive educational resources covering estate planning, charitable giving, business succession, and tax-efficient wealth transfer strategies. Services are delivered through a team-based approach with New York Life affiliations for insurance products and Eagle Strategies for investment advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate and Legacy Planning Comprehensive estate planning services focused on wealth transfer, asset protection, and creating a lasting family legacy across generations; targeted at affluent business owners and high-net-worth individuals.
• Investment Planning and Asset Allocation Strategic investment planning and portfolio allocation services designed to optimize returns aligned with client risk tolerance and financial goals; delivered through Eagle Strategies LLC.
• Risk Planning and Lifestyle Protection Insurance and risk management solutions to protect clients' lifestyles, families, and assets from unexpected events; delivered through New York Life Insurance Company and independent carriers.
• Retirement Planning and Long-Term Goal Review Long-term retirement planning services incorporating the firm's Macro Asset Perspective methodology to help clients achieve financial security in retirement through optimized asset distribution across tax categories.
• Cash-Flow Planning Comprehensive cash flow analysis and planning service to help clients manage income, expenses, and optimize their financial resources.
• Financial and Charitable Planning Integrated financial planning combined with charitable giving strategies including Charitable Lead Trusts, Charitable Remainder Trusts, and Donor Advised Funds.
• Business Exit Planning Strategic business succession and exit planning services to help business owners transition their enterprises, including buy-sell agreements and business valuation.
• Macro Asset Perspective The basis of the firm's retirement planning approach, providing a comprehensive macro-level view of assets across different tax treatment categories (taxable, tax-deferred, tax-free) to optimize retirement income strategies.
• Lifetime Wealth Portfolios Investment portfolio management service designed to provide ongoing wealth management aligned with client lifetime goals.
• Life Plan Strategies for Your Business A six-step comprehensive process for business owners covering goal projection, needs analysis, business valuation, marketability strategy, optimal solutions design, and plan implementation and monitoring.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• New York Life Insurance CompanycoreChannel Partner/ Reseller/ DistributorParent company and primary licensing partner. The firm operates as agents of New York Life, selling insurance products and offering securities through NYLIFE Securities LLC. Five Peaks advisors are licensed to sell insurance through New York Life and various independent unaffiliated insurance companies. The firm also has access to New York Life's broader ecosystem including The Nautilus Group and Eagle Strategies.
• Eagle Strategies LLCcoreStrategic or Co-development PartnerRegistered Investment Adviser (RIA) and wholly-owned subsidiary of New York Life Insurance Company. Five Peaks advisors serve as Financial Advisers with Eagle Strategies, offering comprehensive investment advisory services and financial planning. Eagle Strategies provides portfolio construction, investment analysis, and ongoing due diligence support.
• The Nautilus GroupcoreStrategic or Co-development PartnerExclusive resource accessible to Member Agents working with affluent, high net worth and business owner clients. Nautilus provides consultative services and technical case design supporting estate, business, charitable, insurance and retirement strategies. Five Peaks advisors are Member Agents of The Nautilus Group, accessing specialized planning resources and professional consultants.
• Ash BrokerageminorChannel Partner/ Reseller/ DistributorStrategic alliance partner listed on the strategic alliances page. Ash Brokerage provides insurance brokerage services supporting the firm's insurance product distribution capabilities.
• NYLIFE Securities LLCcoreChannel Partner/ Reseller/ DistributorMember FINRA/SIPC, a licensed insurance agency, and wholly-owned subsidiary of New York Life Insurance Company. Five Peaks advisors operate as Registered Representatives offering securities products and services through NYLIFE Securities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Focus Financial Partners: Partnership firm supporting a national network of independent RIA firms serving HNW clients with comprehensive wealth management. Comparable as a platform aggregating independent advisory practices that serve business owners with estate, exit, and investment planning — though at much larger scale.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., serving mass-affluent and HNW clients with financial planning and investment advisory services. Comparable to Five Peaks because both deliver fee-based wealth management to individuals, though at vastly greater scale and with proprietary planning technology.
• Northwestern Mutual Wealth Management: Insurance-and-investment hybrid serving individuals and business owners with financial planning, life insurance, and investment products through a captive advisor network. Closely mirrors Five Peaks' business model of insurance-affiliated financial advisors delivering wealth planning to business owners.
• Merrill Lynch Wealth Management: Wirehouse wealth management division serving HNW individuals and business owners with investment advisory, financial planning, and banking products. Comparable in target client (successful business owners/executives) and full-service planning offering, though operating at much larger institutional scale.
• Hightower Advisors: Wealth management partnership aggregating independent advisor teams serving HNW individuals, families, and business owners with holistic planning and investment services. Comparable as a federated model of advisor-led HNW practices offering estate, exit, and investment planning.
• MassMutual Financial Group: Mutual insurance company with a captive advisor channel offering financial planning, investment advisory, and life insurance to individuals and business owners. Structurally analogous to Five Peaks as an insurance-parented wealth management practice serving HNW segments.
• Creative Planning: Large independent RIA providing comprehensive financial planning, investment management, and tax services to HNW individuals and business owners. Directly comparable in target client (successful business owners) and service breadth (estate, retirement, exit planning), but operates at national scale with proprietary technology.

Direct peers

• Commonwealth Financial Network: Independent broker-dealer/RIA supporting a national network of financial advisors serving HNW clients with comprehensive planning, investment advisory, and insurance solutions. Closely comparable as a hybrid wealth management practice serving similar client profiles through advisor-led relationships.
• Cambridge Investment Research: Independent broker-dealer and RIA supporting affiliated financial advisors who serve HNW individuals and business owners with holistic planning. Highly comparable to Five Peaks' advisor-led HNW advisory model, though Cambridge operates as a multi-practice platform rather than a single captive office.
• Cresset Capital: Multi-family office and RIA providing wealth management, estate planning, and family office services to ultra-HNW business owners and entrepreneurs. Directly comparable to Five Peaks in serving business-owner clients with integrated estate, investment, and succession planning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/five-peaks-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Peaks