Liquid Gears

What Liquid Gears does

Liquid Gears is a private communications Platform as a Service (PaaS) headquartered in Brisbane, Australia, with additional regional offices in Berlin and London. The platform provides a single integrated stack for content creation, management and omnichannel distribution — combining Carbon Editor (content management with multi-channel publishing), Ubiquity Dashboard (user and app management with push notifications and segmentation), Mobile & Web Apps (cross-platform native iOS and Android apps plus desktop web apps built from a shared codebase using HTML5, CSS and JavaScript with optional React, Angular or Vue.js), and supporting modules for identity (OpenID Connect, SAML 2.0, MFA), analytics (BI-lytics Metrics with Power BI/Mixpanel/Google Analytics integration), secure private data exchange (Private Information Provider via JWT), translation (Transica Framework with Transifex), metadata (Fluidity Metadata), rules-based publishing (Scitus Rules Engine), UI design (Atomica UI System on React.js and Ant Design), and integrations (Synapsis REST API framework). The platform uses open formats (XML, HTML, JSON, Gettext) with no proprietary lock-in.

The company's revenue model is subscription-based PaaS delivered via Shared Tenancy (with uptime SLA) or Custom Deployment, with pricing tailored to requirements rather than published in tiers. Go-to-market is hybrid: sales-led direct engagement through the website (supported by a Customer Support Officer for the consultancy channel) combined with product-led/developer self-service via platform documentation and GitHub. Three named customer personas are consultancies, creative agencies and internal IT teams, with named customers including GasFields Commission Queensland, Gold Coast Hospital and Health Service (proof-of-concept) and Logan City Council, spanning government, healthcare and smart-cities verticals. A related entity, Liquid State, builds custom integrated communications solutions on top of the platform for non-technical end clients.

Liquid Gears operates as an independent private company with no disclosed venture or private-equity funding, no parent company, no acquisitions and no regulatory actions on record. Public third-party data on revenue, headcount over time, ownership composition, and partnerships beyond technology standards integrations is not disclosed, which constrains confidence in any financial or growth inferences.

Name

Liquid Gears

Legal name

Liquid Gears

Website

https://liquid-gears.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Gears is a Brisbane-headquartered communications Platform as a Service (PaaS) that enables consultancies, creative agencies, and internal IT teams to build cross-platform iOS, Android and web apps with unified content management, personalised delivery, and secure private-data integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform as a Service (PaaS) Subscription: Liquid Gears operates as a communications Platform as a Service (PaaS), providing software development tools, APIs and code to help businesses build multi-channel communication solutions. The platform offers flexible deployment options including Shared Tenancy (shared hosting with uptime SLA) and Custom Deployment (custom hosting and management for specific customer entities). Pricing is tailored to particular requirements rather than fixed tiers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Liquid Gears is a communications Platform as a Service (PaaS) that provides software development tools, APIs, and code for building multi-channel communication solutions. The platform enables businesses to create, manage, and distribute content from a single source across iOS, Android, and web apps, with personalised delivery, push notifications, analytics, and integration with enterprise systems. It is offered via Shared Tenancy or Custom Deployment options for consultancies, creative agencies, and internal IT teams.

Product overview

Liquid Gears is a communications Platform as a Service (PaaS) providing a unified platform for content creation, management, and omnichannel distribution. The core platform consists of Carbon Editor for content creation and management, Ubiquity Dashboard for app and user management with personalised content delivery, and Mobile & Web Apps for cross-platform deployment to iOS, Android, and desktop browsers. Supporting modules include Integrated Web Apps (IWA) framework for customisable web components, Admin Dashboard for administration and identity management, Private Information Provider for secure healthcare and sensitive data integration, BI-lytics Metrics for analytics, Fluidity Metadata for content metadata management, Synapsis Integrations for third-party system connections, Atomica UI System for design consistency using React and Ant Design, Scitus Rules Engine for content permissions, and Transica Framework for internationalisation. The platform supports shared tenancy and custom deployment options.

Differentiator

Problem solved

Functional benefit

Brands

• Carbon Editor: Content creation, editing, and delivery platform component for structuring content from a single source across multiple channels with styling, versioning, and end-point variations.
• Ubiquity Dashboard
• Mobile & Web Apps
• Integrated Web Apps
• Atomica UI System
• Transica Framework

Products and services

• Carbon Editor Content creation, management, and publishing platform for structuring, editing, and delivering optimised content from a single source across multiple channels. Supports on-the-fly styling, versioning, end-point variations, import via XML or RSS feeds, and exports to InDesign, PDF, HTML, and native app formats.
• Ubiquity Dashboard App and user management platform with segmented communication and personalised content delivery to individuals and groups. Enables cross-platform native app building, push notifications, analytics, and document distribution.
• Mobile & Web Apps Pre-made generic native mobile apps for iOS and Android with push notifications, photo and document selection, and offline functionality. Native navigation is paired with HTML5 content delivered via Integrated Web Apps for cross-platform deployment.
• Integrated Web Apps (IWA) Web application framework for rapidly building customisable app components delivered within native iOS or Android mobile apps or desktop web apps, using HTML, CSS, JavaScript with optional React, Angular, or Vue.js frameworks.
• Admin Dashboard Dedicated administration interface for managing communications, users, and custom deployments. Supports multiple authentication methods including OpenID Connect, SAML 2.0, social logins, and Multi-Factor Authentication via SMS or TOTP.
• Private Information Provider (PIP) Decentralised private solutions architecture for secure transit and storage of sensitive information such as health records. Uses JWT-based authentication, asymmetric encryption, and strong authorisation for third-party system integration.
• BI-lytics Metrics Enterprise-level content and app engagement analytics with event tracking, document view tracking, de-identification, and user cohort analysis. Supports real-time data forwarding to analytics tools such as Mixpanel and Google Analytics, and integration with BI tools like Microsoft Power BI.
• Scitus Rules Engine Advanced search and end-to-end auto document creation and publishing functionality built upon a flexible rules engine for dynamic user grouping and content permission management.
• Fluidity Metadata Metadata management system supporting JSON-based metadata across all platform components and content levels with end-to-end rules-based publishing, including readonly, tags, and custom editable metadata fields.
• Synapsis Integrations Comprehensive API framework enabling integration with third-party apps and systems through REST APIs and flexible in-app browser placement. Supports open formats including XML, HTML, JSON, and Gettext for translation workflows.
• Atomica UI System Flexible UI kit for mobile and desktop linking visual design with a code library for fast solution creation. Built on React.js and Ant Design with pre-coded, themeable React interface components delivered via Storybook.
• Transica Framework Full language translation support framework for apps and content, including auto and manual translation. Supports export of Gettext (.po) files for integration with translation tools like Transifex.
• Shared Tenancy Deployment Shared deployment option with platform hosting, management, and uptime SLA for customers who prefer standard shared infrastructure.
• Custom Deployment Custom deployment, hosting, and management of the platform for specific customer entities, locations, and/or solutions requiring dedicated infrastructure.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature11 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanity: Content platform offering structured content, real-time APIs, and developer-led customisation for omnichannel delivery. Comparable to Liquid Gears on PaaS delivery, structured content, and developer-first extensibility.
• Contentful: Headless content platform sold as a PaaS to enterprises and developer teams for omnichannel content delivery. Closest direct peer to Liquid Gears' Carbon Editor and Ubiquity Dashboard combination, with a much larger installed base and venture backing.
• Kentico Kontent (now Kontent.ai): Content-as-a-service platform with structured content, governance, and AI assistance features. Comparable on enterprise content PaaS positioning and target buyer personas in regulated industries.
• Prismic: Headless CMS platform for marketing and developer teams with reusable components and multi-channel delivery. Similar positioning to Liquid Gears as a content PaaS aimed at agencies and in-house teams.
• Strapi: Open-source headless CMS that is self-hostable or available as a managed cloud service, with REST and GraphQL APIs. Closely comparable to Liquid Gears on open-standards, developer-first architecture, and flexible deployment options.
• Storyblok: Headless CMS with visual editor, component-based content modelling, and multichannel delivery. Comparable to Liquid Gears on editor-plus-API architecture and emphasis on multi-channel publishing.

Broad incumbents

• Adobe Experience Manager: Enterprise content and digital experience management suite from Adobe covering web, mobile, and asset management. Broad incumbent in the same space as Liquid Gears' Carbon Editor and cross-platform apps, but as part of a much larger portfolio.
• Sitecore: Enterprise digital experience platform with content management, personalisation, and analytics. Overlaps with Liquid Gears' content, personalisation, and analytics capabilities, sold into the same enterprise and government accounts.
• Bloomreach: Digital experience and content platform combining headless CMS, search, and personalisation for enterprise commerce and marketing. Overlaps with Liquid Gears on omnichannel content, personalisation, and analytics, but at much larger enterprise scale.

Emerging players

• Builder.io: Visual headless CMS and no-code page builder with structured content and APIs for web and mobile. Comparable on cross-platform delivery and developer-plus-marketer workflows, though with a stronger emphasis on visual editing and commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/liquid-state

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Gears