Babylon

What Babylon does

Babylon Srl is an Italian women's fashion company founded in 1984 and headquartered at the Centergross fashion hub in Funo di Argelato, near Bologna. The company designs, manufactures, and distributes Made in Italy ready-to-wear apparel and accessories under three differentiated sub-brand lines: W Les Femmes (glamour and sophistication), Babylon Collection (exclusive, sober elegance), and Eureka (trend-driven, fashion-forward). Its product portfolio covers dresses, shirts, tops, jackets, coats, skirts, knitwear, t-shirts, trousers, jeans, jumpsuits, and accessories (bags, jewelry, belts), with retail prices ranging from approximately €50 to €760.

The business operates a dual-channel go-to-market model. On the direct-to-consumer side, the company runs a bilingual (Italian/English) e-commerce storefront at babylonstyle.it with full catalog browsing, account/wishlist functionality, and a dedicated outlet section offering prior-season inventory at discounts of up to 50%. On the wholesale side, Babylon maintains a separate B2B portal (b2b.babylonstyle.it) where retailers and distributors can re-stock their stores. The company releases two main seasonal collections per year (Spring/Summer and Fall/Winter), with a documented cadence running from at least SS22 through the current SS26 and FW25/26 cycles.

Babylon is a privately held Italian società a responsabilità limitata with 11–50 employees, no disclosed external funding, no public listing, and no parent company. Marketing relies primarily on organic social channels (Instagram, Facebook, LinkedIn), an email newsletter, and seasonal lookbook content. International reach is achieved through DTC e-commerce rather than owned retail, with no franchise, licensing, or third-party marketplace integrations described in the available data.

Name

Babylon

Legal name

Babylon Srl

Website

https://babylonstyle.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Fashion

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Italian fashion
• Women's ready-to-wear
• Made in Italy
• Women's clothing
• Fashion accessories

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: One-time purchase retail model through owned e-commerce storefront (babylonstyle.it). Consumers purchase individual fashion items directly. Prices range from €80 for accessories to €760 for premium outerwear.
2. B2B Wholesale: Reserved B2B portal (b2b.babylonstyle.it) for retailers and distributors to purchase wholesale quantities and re-stock their physical stores.
3. Outlet/Clearance Sales: Dedicated outlet section with discounted prices (€50-€760) for previous season inventory, offering sales up to 50% off.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Babylon is an Italian fashion house founded in 1984 that designs, manufactures, and sells women's ready-to-wear clothing and accessories. The company operates under the 'Made in Italy' label with multiple sub-brands (W Les Femmes, Babylon Collection, Eureka) targeting different customer segments and price points within women's fashion, distributed through direct e-commerce and a B2B wholesale portal.

Product overview

Babylon is an Italian fashion company founded in 1984, specializing in ready-to-wear women's fashion under the Made in Italy label. The company operates three distinct fashion lines: W Les Femmes (targeting glamorous, sophisticated women), Babylon Collection (exclusive line for elegant style), and Eureka (trendy line for unique fashion-forward consumers). The product portfolio centers on a comprehensive clothing division encompassing dresses, shirts, tops, jackets, coats, skirts, knitwear, t-shirts, trousers, jeans, and jumpsuits, complemented by an accessories line featuring bags, jewelry, and belts. Babylon distributes through both B2C e-commerce and a B2B portal for retailers and distributors.

Differentiator

Problem solved

Functional benefit

Brands

• W Les Femmes: A fashion line designed for a glamour-lady who loves the refinement and sophistication of models and fabrics.
• Babylon Collection
• Eureka

Products and services

• W Les Femmes
• Babylon Collection
• Eureka
• Women's Accessories
• Outlet / Clearance
• B2B Wholesale Portal

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Liu Jo: Italian contemporary women's fashion brand headquartered in the Capri/Marche area, operating its own e-commerce plus wholesale to multi-brand retailers — directly comparable to Babylon in target customer, Made-in-Italy positioning, and dual-channel distribution.
• Pinko: Italian women's ready-to-wear brand with owned e-commerce and global wholesale; competes with Babylon in the contemporary glamour/accessible-luxury segment targeting similar female customers with similar price points.
• Elisabetta Franchi: Italian women's fashion house with own-brand e-commerce and broad wholesale distribution; similar Made-in-Italy heritage, glamorous female customer base, and pricing band as Babylon.
• Patrizia Pepe: Florence-based Italian women's fashion label selling through its own e-commerce and wholesale; overlaps with Babylon's collections in eveningwear, contemporary separates, and accessories at comparable accessible-luxury price points.
• Forte Forte: Italian contemporary women's label focused on elegant, understated ready-to-wear — the closest aesthetic match to Babylon's 'Babylon Collection' sub-line and competing for the same refined-casual Italian customer.
• Twinset: Italian contemporary women's fashion brand (part of Twinset-Milano group) operating D2C e-commerce and wholesale to multi-brand stores; competes directly with Babylon across dresses, knitwear, and occasionwear.

Broad incumbents

• Guess: Global lifestyle brand with strong women's apparel and accessories offering via own e-commerce and wholesale; comparable in breadth of categories (dresses, outerwear, denim, accessories) and price positioning to Babylon.
• Marella: Italian women's ready-to-wear brand owned by Max Mara Fashion Group with own e-commerce and global wholesale; competes with Babylon in the contemporary Italian women's segment with broader distribution.
• Max Mara: Established Italian luxury women's fashion group with broad portfolio (Max Mara, Sportmax, Weekend, etc.); represents a much larger incumbent in the same Made-in-Italy women's apparel category that Babylon competes within at a more accessible price point.
• OVS: Italy's largest domestic apparel retailer with own-brand and third-party women's fashion via a large store network and e-commerce; relevant comparable as a broader Italian incumbent in women's apparel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BabylonItalia
• LinkedInlinkedin.com/company/babylon-srl
• Instagraminstagram.com/babylon_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babylon