Hammer & Stain

What Hammer & Stain does

Hammer & Stain Tooele is a single-location DIY arts and crafts studio operating from 28 N Main, Suite 8, in the Tooele Merc Plaza, Grantsville (Tooele), Utah. The studio provides all tools, materials, and instructor guidance so customers can build personalized wood-based home decor, ceramics, and seasonal items without prior experience. Its core offering spans in-studio public workshops with scheduled dates, walk-in studio hours on Thursdays, Fridays, and Saturdays, private event hosting (birthday parties, team events, bachelorette parties), take-home DIY kits (square kits, framed signs, porch planks, doormats, lanterns, ceramics), and a 'Create It For Me' custom-piece service. Pricing is unit-based per project, with workshop tickets ranging from about $25 to $199 (including summer and adult craft camps), kits from $5 to $85, ceramics $5 to $50, birthday packages from $135 to $210, and $100-denomination gift cards redeemable at the Tooele location.

Revenue is generated across five streams: DIY workshop fees, DIY kit sales, private event bookings, gift cards, and ceramics/pre-made items. The underlying technology is a Shopify e-commerce storefront integrated with booking/registration and the Seguno email-marketing app; there are no proprietary algorithms, mobile apps, or APIs. Customer segments are predominantly local consumers and small groups in Tooele County - individuals, families with children, private-event hosts, and community/charitable organizations - with no enterprise or third-party retail distribution. Marketing is organic: Facebook, Instagram, a newsletter, community partnerships, and direct walk-in traffic, with no paid advertising or external investors. The studio is privately held, employs 11-50 people, has no parent company or franchise affiliation disclosed, no funding history, and no M&A activity.

Name

Hammer & Stain

Legal name

Hammer And Stain Tooele

Website

https://hammerandstaintooele.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hammer & Stain Tooele is a single-location DIY arts and crafts studio in Tooele, Utah that provides tools, materials, and instruction for customers to build personalized wood decor, ceramics, and seasonal items through workshops, walk-in hours, private events, and take-home kits.

Ownership category

akta.pro rank

Product category

DIY Arts and Crafts Studio

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

Keywords

• DIY arts crafts
• Home decor workshop
• Custom wood signs
• Ceramics painting
• Craft studio events

Headquarters

HQ city

Grantsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. DIY Workshop Fees: Revenue from scheduled workshops where customers pay to attend instructor-led sessions for specific projects. Prices range from $30-$199 depending on project complexity and duration. Includes summer camps for kids and adults.
2. DIY Kit Sales: Sale of take-home DIY project kits that include materials, stencils, paint, stain, and instructions. Customers can complete projects at home or bring kits back to studio. Products include signs ($10-$65), framed pieces ($40-$85), ceramics ($5-$50), and seasonal items.
3. Private Event Hosting: Booking fees for private workshops for groups of friends, coworkers, or families. Hosts select date/time and projects for their group. Includes birthday parties with various package levels.
4. Gift Cards: Prepaid gift cards in $100 denominations redeemable at the Tooele location. Gift cards delivered via email with redemption instructions.
5. Ceramics and Pre-Made Items: Sale of kiln-fired ceramic pieces that are ready for painting, along with completed/finished decorative items. Includes paint, supplies, and sealant. Prices range $5-$50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hammer & Stain Tooele operates a DIY arts and crafts studio where customers create customizable wood home decor projects (framed signs, porch planks, doormats, lanterns, seasonal items) and ceramics. The studio provides all tools, materials, and expert instruction on-site. Customers can create projects during walk-in hours, scheduled public workshops, or private events, or purchase take-home DIY kits and pre-made custom pieces.

Product overview

Hammer & Stain Tooele is a DIY arts and crafts studio offering a combination of in-studio workshops, take-home DIY kits, and custom piece creation services. The core offering consists of customizable wood decor projects including framed signs (in various sizes from 12" to 27"), porch planks, doormats, lanterns, and seasonal items. The studio provides all tools, materials, and instruction, making it accessible for beginners. Services include public workshops with scheduled dates, private event hosting, walk-in studio hours, and a 'Create It for Me' option for pre-made custom pieces. Additional offerings include ceramics painting, summer and kids camps, resin jewelry workshops, and gift cards. The studio operates from the Tooele Merc Plaza location with walk-in hours on Thursdays, Fridays, and Saturdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Workshops Instructor-led group sessions held on specific dates where participants create DIY wood decor projects with all tools, materials, and guidance provided. Open to individuals and small groups with no prior crafting experience required. Prices range from $25 to $199 depending on project complexity.
• Private Event Hosting Exclusive studio time for groups of friends, coworkers, or families to create custom projects together. Hosts select date, time, and projects. Includes birthday party packages ranging from Budget ($5) to Grand ($135) to Elite ($210), as well as team building, bachelorette parties, and family reunions.
• Walk-In Studio Hours Drop-in studio access during open hours (Thursdays 10-2, Fridays 2-6, Saturdays 12-6) with no reservation or studio fee required. Customers pick a project from the showroom or bring a pre-order and create on-site with materials and instruction provided.
• Custom Piece Orders Custom project creation service for customers who want a finished piece but lack time to DIY. Studio creates the piece to customer specifications with production time of 1-2 weeks. Includes pre-made farmhouse-style noodle boards and other completed decorative items.
• DIY Kits (Take-Home) Take-home project kits that include board, stain, paint colors, stencils, and instructions. Customers complete projects at home or bring kits back to the studio. Range includes 12x12 Square Kits ($25), 12" Squares ($10), 14"-27" Framed Signs ($40-$85), themed signs (Valentine, Spring, Baking, Football), Animals with Flower Crowns, Bottle Opener Kits ($38), and Dog Bed kits ($54).
• Ceramics Painting

Quantifiable outcome

• No studio fees - customers pay only for projects they create
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harris Community VillageminorOthersCommunity partnership for pet suncatcher workshops where proceeds are donated to support animal rescue efforts. Each workshop purchase helps an animal in need through this local nonprofit organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• As You Wish Pottery: As You Wish is a paint-your-own pottery studio chain with walk-in hours, kid/teen/adult programs, and party hosting—directly comparable ceramics painting concept and customer segments.
• Pinot's Palette: Pinot's Palette operates paint-and-sip studios with public classes, private events, and birthday parties—directly comparable instructor-led DIY workshop concept for adult social entertainment.
• Painting with a Twist: Painting with a Twist is a paint-and-sip studio franchise offering instructor-led art classes for individuals, groups, and private events—comparable social crafting/entertainment experience targeting similar demographic.
• Color Me Mine: Color Me Mine is a paint-your-own ceramics studio franchise with walk-in hours, party bookings, and seasonal offerings—directly comparable to the ceramics and walk-in segments of Hammer & Stain Tooele's offering.
• Hammer & Stain: Hammer & Stain is the parent brand/franchise that Hammer & Stain Tooele operates under—a network of DIY wood sign workshop studios. Operates the same business model of instructor-led DIY home decor workshops, take-home kits, and private events.
• Board & Brush Creative Studio: Board & Brush is a national franchise of DIY wood sign workshops offering instructor-led classes to design and paint custom home decor—nearly identical concept, target customer, and revenue model to Hammer & Stain Tooele.
• AR Workshop (Wine & Design): AR Workshop is a DIY workshop studio chain offering hands-on classes for home decor projects including wood signs, canvas, and boutique crafts—directly comparable concept serving similar demographic with private events and take-home kits.
• Wine & Design: Wine & Design is a paint-and-sip studio franchise offering public classes, private parties, and team-building events—comparable DIY art experience studio concept with similar event-driven GTM.

Broad incumbents

• Michaels Companies: Michaels is the largest U.S. specialty retailer of arts, crafts, framing, and DIY home decor supplies—competes with Hammer & Stain Tooele for craft hobbyists, but offers raw materials rather than guided workshop experiences.
• JOANN (now part of Michaels): JOANN was a major U.S. fabric and craft retailer (now owned by Michaels) selling sewing, crafting, and home decor supplies—represents the broader craft retail incumbents competing for hobbyist dollars spent at Hammer & Stain Tooele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hammerandstaintooele
• Instagraminstagram.com/hammerandstain
• LinkedInlinkedin.com/company/diyhomedecorstudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hammer & Stain